The Latest Evolution of Facebook: The Marketing Low-Down on 5 Recent Changes

From the Russian ad debacle to the Cambridge Analytica scandal to suffering a major stock price blow just a few short weeks ago, Facebook has been making less-than-stellar headlines the past few months. Users are concerned about their privacy and how their data is being used—and brands and marketers are wondering whether the platform will…

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CMWorld Interview: Eli Schwartz on Curiosity & SEO Around the Globe

Should marketers ignore international and inter-linguistic considerations when it comes to their SEO strategies? Survey says: BZZZRRRT In a way, optimizing for search is like participating in the game show Family Feud. To align with searcher behavior and intent, marketers must make educated guesses, and ultimately it is the people who will dictate whether we’re…

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Digital Marketing News: Facebook’s Playable Ads & Business Pages Update, Gen Z Mom Trends, & B2B’s Video Uptick

Facebook redesigns biz Pages for utility as feed reach declinesFacebook has released a slew of changes to its popular Business Pages offering, including updates to mobile, recommendations, events, jobs, and Facebook Local. The updates bring marketers new opportunities along with the need to re-think certain strategies that may no longer be relevant. TechCruch [embedded content]…

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Google’s August 1st Core Update: Week 1

On August 1, Google (via Danny Sullivan’s @searchliaison account) announced that they released a “broad core algorithm update.” Algorithm trackers and webmaster chatter confirmed multiple days of heavy ranking flux, including our own MozCast system: Temperatures peaked on August 1-2 (both around 114°F), with a 4-day period of sustained rankings flux (purple bars are all…

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How to Build a Resilient Evergreen Content Marketing Forest

Evergreen trees are a symbol of life and renewal because they never lose their leaves; they stay green year-round. Tell that to anyone who has dragged a Christmas tree to the garbage on New Year’s Day. The truth is, evergreen trees are part of an ecosystem. When they’re rooted and cared for, they thrive and…

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Design for Dummies: 5 Tips to Liven Up Your Written Marketing Content

I’m not a designer. I’m not artsy. I didn’t even stay at a Holiday Inn Express last night. I’m a writer to the core. But, as much I love words, I recognize that they don’t jump off the screen and grab people’s attention. Let’s face it: even the most beautiful prose is pretty ugly, from…

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