Digital Marketing News: LinkedIn’s Live Video, CMI’s New Content Marketing Agency Report, Google on SEO, & Reddit’s $3B Valuation

Do Agencies Practice the Content Marketing They Preach? [New Research]Agency content marketing statistics and budgeting trends for 2019 are examined in a new report from the Content Marketing Institute and MarketingProfs, with the release of the new “Agency Content Marketing 2019: Benchmarks, Budgets, and Trends” survey. Content Marketing Institute [embedded content] LinkedIn debuts LinkedIn Live, […]

Lovestruck: Why We’ve Fallen in Love with B2B Content Marketing

Once upon a time, in a land of rainbows, butterflies, and evil content overload, a gripping love story is unfolding. But this love affair isn’t what you’d expect — it’s no “Romeo and Juliet” or “Sleepless in Seattle.” Rather, it’s an unlikely courtship with a bond sealed by three little words: Business-to-Business. That’s right. We’ve […]

A Guide to Setting Up Your Very Own Search Intent Projects

This post was originally published on the STAT blog. Whether you’re tracking thousands or millions of keywords, if you expect to extract deep insights and trends just by looking at your keywords from a high-level, you’re not getting the full story. Smart segmentation is key to making sense of your data. And you’re probably already […]

Tip of the Iceberg: A Story of Trust in Marketing as Told by Statistics

“Step up on the railing. Hold on, hold on. Keep your eyes closed.” Jack is holding Rose around her waist, cautiously lifting her up to the Titanic’s bow. “Do you trust me?” He was a stranger up until days earlier, but still, her response is almost instantaneous. “I trust you.” Moments later, Rose opens her […]

The Basics of Building an Intent-Based Keyword List

This post was originally published on the STAT blog. In this article, we’re taking a deep dive into search intent. It’s a topic we’ve covered before with some depth. This STAT whitepaper looked at how SERP features respond to intent, and a few bonus blog posts broke things down even further and examined how individual […]

Do Businesses Really Use Google My Business Posts? A Case Study

Google My Business (GMB) is one of the most powerful ways to improve a business’ local search engine optimization and online visibility. If you’re a local business, claiming your Google My Business profile is one of the first steps you should take to increase your company’s online presence. As long as your local business meets […]

How to Identify and Tackle Keyword Cannibalisation in 2019

If you read the title of this blog and somehow, even only for a second, thought about the iconic movie “The Silence of the Lambs”, welcome to the club — you are not alone! Despite the fact that the term “cannibalisation” does not sound very suitable for digital marketing, this core concept has been around […]