Digital Marketing News: Record Influencer Spending, Google’s Gmail Shopping Ads, Pinterest’s Verified Merchant Program, & Twitter Engagement Stats

Facebook Adds ‘One-Time Notification’ API to Messenger for Business Facebook has given marketers new options for contacting consumers who have agreed to notifications, with the release of an API token system that will enable expanded brand-to-customer contact choices, the social media giant recently announced. Social Media Today Twitter says ad tech and product updates will

5 Ways to Humanize B2B Content Marketing

“You’ve really got to put yourself out there. Don’t be too stiff.” “Be honest and sincere!” “Be vulnerable and relatable… and it doesn’t hurt if you can make ‘em laugh.” Is this advice for a middle-aged man trying online dating for the first time? Or is it advice for B2B marketers? Given the proximity to

5 Ways to Humanize B2B Content Marketing

“You’ve really got to put yourself out there. Don’t be too stiff.” “Be honest and sincere!” “Be vulnerable and relatable… and it doesn’t hurt if you can make ‘em laugh.” Is this advice for a middle-aged man trying online dating for the first time? Or is it advice for B2B marketers? Given the proximity to

31 DIY Marketing Tools To Create Remarkable Experiences

Sifting through thousands of available tools is a hit and — more often than not — a miss proposition, but we’ve got you covered with 31 do-it-yourself marketing tools that are perfect for helping you create remarkable campaign experiences. It can be overwhelming even deciding which new tools to start trying out to see if

31 DIY Marketing Tools To Create Remarkable Experiences

Sifting through thousands of available tools is a hit and — more often than not — a miss proposition, but we’ve got you covered with 31 do-it-yourself marketing tools that are perfect for helping you create remarkable campaign experiences. It can be overwhelming even deciding which new tools to start trying out to see if

25 B2B Influencer Marketing Campaign & Engagement Ideas for 2020

In the business world, you don’t have to look far to see that the number of B2B companies engaged with influencer marketing is growing. As more companies are moving beyond experimentation to conducting pilots, sequential campaigns and always on programs, there is an increasing desire to expand how brands engage with business influencers. To help

25 B2B Influencer Marketing Campaign & Engagement Ideas for 2020

In the business world, you don’t have to look far to see that the number of B2B companies engaged with influencer marketing is growing. As more companies are moving beyond experimentation to conducting pilots, sequential campaigns and always on programs, there is an increasing desire to expand how brands engage with business influencers. To help

Hungry for More: What B2B Marketers Need to Know About Episodic Content

The cliffhanger is one of the greatest tools in entertainment. I’ll explain why later. Seriously though, we’ve all experienced the cliffhanger: It’s that tension-building moment of uncertainty at the end of a chapter or installment that leaves the audience impatiently awaiting the next one. Some of my favorite binge-worthy TV shows and page-turning novels have

Hungry for More: What B2B Marketers Need to Know About Episodic Content

The cliffhanger is one of the greatest tools in entertainment. I’ll explain why later. Seriously though, we’ve all experienced the cliffhanger: It’s that tension-building moment of uncertainty at the end of a chapter or installment that leaves the audience impatiently awaiting the next one. Some of my favorite binge-worthy TV shows and page-turning novels have