Better Than Basics: Custom-Tailoring Your SEO Approach (With Real-World Examples)

Just like people, websites come in all shapes and sizes. They’re different ages, with different backgrounds, histories, motivations, and resources at hand. So when it comes to approaching SEO for a site, one-size-fits-all best practices are typically not the most effective way to go about it (also, you’re better than that). An analogy might be […]

Best Practices for Choosing Effective and Captivating Social Media Visuals

For both B2B and B2C brands, social media marketing has become an age-old tactic by now. And it’s no surprise. Despite working 8 hours a day and sleeping (hopefully) 8 hours, the average person still spends nearly two hours each day on social media, according to a study by Mediakix. But the social media landscape […]

Digital Marketing News: Smarty-Pants Speakers Drive Voice Search, YouTube’s Rejiggered Hashtags, & Google’s Word Count Wisdom

Report: Smart speaker ownership driving voice adoption on smartphones The popularity of voice search on smartphones has grown in part due to more Americans owning smart speakers, with a new NPR and Edison Research report revealing 18 percent now own so-called smart audio devices. Marketing Land [embedded content] Report: Facebook takes a back seat to […]

Using the Flowchart Method for Diagnosing Ranking Drops – Whiteboard Friday

Being able to pinpoint the reason for a ranking drop is one of our most perennial and potentially frustrating tasks as SEOs. There are an unknowable number of factors that go into ranking these days, but luckily the methodology for diagnosing those fluctuations is readily at hand. In today’s Whiteboard Friday, we welcome the wonderful […]

Rewriting the Beginner’s Guide to SEO, Chapter 2: Crawling, Indexing, and Ranking

It’s been a few months since our last share of our work-in-progress rewrite of the Beginner’s Guide to SEO, but after a brief hiatus, we’re back to share our draft of Chapter Two with you! This wouldn’t have been possible without the help of Kameron Jenkins, who has thoughtfully contributed her great talent for wordsmithing […]

Google Game Changers: 5 Recent Updates and How They Affect Marketers

Since the inception and rise of digital marketing, marketers have been keeping a watchful eye on Google — the ruler of the kingdom of search. From research project to technology giant, over the last two decades Google has cemented itself as the dominating force in internet search. And while there are other rising contenders in […]

Trust in Marketing is at Risk. These CMOs and Marketing Influencers Share How to Fix

The average tenure of a CMO is under 4 years representing a crisis in confidence amongst business leadership when it comes to marketing. Expectations for marketing are higher than ever amongst business leaders and customers alike. To advance the valuable contributions marketing can make from boosting short term sales to growing long term market share, […]

Digital Marketing News: Twitter’s Bot Detox Fallout, Google’s Mobile Thumbs-Up, & Millennial’s Top Social IQ Factors

Report: Google’s mobile search results now show image thumbnails 45% of the timeMobile Google users see image thumbnails in nearly half the search results shown, according to new report data. Should marketers consider placing greater importance on thumb images? Search Engine Land [embedded content] Twitter’s bot purge welcomed by agency execsTwitter recently deleted millions of […]

Reputation Management SEO: How to Own Your Branded Keywords in Google – Whiteboard Friday

A searcher’s first experience with your brand happens on Google’s SERPs — not your website. Having the ability to influence their organic first impression can go a long way toward improving both customer perception of your brand and conversion rates. In today’s Whiteboard Friday, Rand takes us through the inherent challenges of reputation management SEO […]

The Future of Connection on Facebook: How Stories May Change the Marketing Game

“You have part of my attention – you have the minimum amount.” This scathing remark, delivered by actor Jesse Eisenberg while portraying Mark Zuckerberg amidst a heated deposition in the 2010 film The Social Network, has a certain pertinence today with regards to the company Zuckerberg founded back in 2004. As Facebook’s news feed algorithm […]