Finding A Job In Just One Day?

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We all know the struggles in applying for a job. It requires time, strength, patience, and money. You have to endure the daily commute and specifically the traffic that has been getting into everyone’s nerves. Not to mention that you have to look great and prepared for interviews that you never know if you would make it to the final panel. It is really time consuming and tiresome, but of course, you literally have to spend all these to land a good job that would sustain for your needs and lifestyle. But why go through all that, when you have other options like working from your own convenient? Who would not want a job that pays for your housing rent, water supply, electricity and other monthly bills, and afford the best things that life could offer?

Working from home is ideally the nicest you can get as a job. It does not limit you from doing the things you love or are passionate about. You can have an online job and at the same time be a mother who has to take care of her kids, be as student and you have loans paid, be a content creator, a designer, or any kind of professional and earn a good sum of extra money. You don’t have to sacrifice a role or limit what you need for you to be successful. A work from home online job is the modern, most legit and revolutionary way to earn money regardless of your gender, age, status and whatever that the companies require you to be. You just have to know what you are good at, be computer literate, have a stable internet connection and be online.

“IT’S FAR FROM THE TRUTH” They say..

I know some are not amazed by this because they thought that It would take them some time to also find a job online, or it might be risky, they’d rather stay on their “robot routine like – Job”, but what if your reservations are far from the truth? YES! You read it right! It’s far from the truth! I have a solution for your problems! The Instant Cash Solution is already here to make our lives convenient, It’s an instant Job for everyone who are currently having financial problems or who wants to build their own business by choosing the right niche that will fit their interest, or for someone who need a job right away.

I was once like you before struggled with the bills as it’s sky rocketing, can’t take a vacation because I’m glued on my chair in the office, hesitant to buy expensive things, and I got tired of  It thinking that I don’t need to spend my whole life like this.

I also want to take a break like going to the beach and drinking my pineapple juice while still making money per day. I started looking for an online job and in just one day I found this system that changed my whole life. Now, I am earning more than what I am earning on my previous “jail-like-work”. Don’t suffer to much Let the Instant Cash Solution come into your lives.

WE ALL NEED MONEY

I think no one would disagree with that right? It’s an essential requisite to live and shop. But money doesn’t just grow on tress and if you want to improve the quality of life, to survive your day to day basis, then you need to find a job but what if it’s not just finding a job to survive? What if it’s more on doing something that you love and earning money at the same time? Well, let me help you to land a job like that. learn from us and be ready to be more productive and successful. Visit our Website>>  https://bit.ly/in-cashso <<

Digital Marketing News: HubSpot’s Email Lead Capture Report, Adobe’s Content Survey, Facebook & Google Tops for Mobile Ads

2019 February 22 Backlinko Report Chart

We Analyzed 912 Million Blog Posts. Here’s What We Learned About Content Marketing
The performance of key elements in blog posts was the subject of a recent study by Backlinko and BuzzSumo, pulling statistics from 912 million posts and sharing findings relevant to many digital marketers. Backlinko

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Influencers and Instagram Stories: A Perfect Marriage?
Influencer marketers have increasingly turned to Instagram Stories, with 34 percent of content containing the #ad hashtag on the service being posted in the story format, one of several findings of interest to digital marketers in a new study. eMarketer

Aiming To Reward Your Best Customers? Amazon Wants To Get Involved. For B2B marketers
Amazon launched a B2B marketing service, Moments, a reward and loyalty-based program backed by the online marketplace giant looking to get an even larger share of the $27 billion annual fulfillment business. MediaPost

Twitter Is Tinkering With How Users Share Photos and Videos
Twitter has begun testing new methods for sharing images and videos with the rollout of a News Camera feature, allowing users to add color overlays and location information, the social firm recently announced. AdWeek

5 Consumer Trends That Are Shaping Digital Content Consumption
Consumer digital content preferences show a continuing rise in consumption habits, while patience for poor online customer experiences has fallen, just two of many statistics and trends of interest to marketers outlined in a new Adobe study. CMO

What B2B Firms Get Wrong About Thought-Leadership Content
Thought leadership digital content is in high demand and remains hard to find, presenting an opportunity gap, according to recent research data from a joint report from Edelman and LinkedIn (client). MarketingProfs

2019 February 22 Statistics Image

Forms Aren’t Dead: The State of Email Lead Capture in 2019
Email lead capturing and the tools, strategies, and results that marketers are using and getting are the focus of a new HubSpot survey, offering a number of helpful lead capture insights relevant to B2B marketers. HubSpot

Instagram, Twitch, and other platforms helped creators make nearly $7 billion, study says
Independent Twitch and Instagram creators achieved the largest increase in annual revenue, and among the top nine social platforms some 17 million U.S. residents earned a combined $6.8 billion, according to new report data. Mashable

Business Owners Can Now Reply To Reviews On Google Maps Desktop
Google has made it easier for marketers and business owners to reply to reviews left on Google Maps, doing away with the former need to reply from within a Google My Business account, the search giant recently announced. SEO Roundtable

Facebook and Google still offer the best value for mobile advertisers (Singular report)
Google and Facebook deliver the best return-on-investment (ROI) performance for mobile advertisers, while Snapchat and Twitter also made gains, according to new report data released by Singular. TechCrunch

ON THE LIGHTER SIDE:

2019 February 22 Marketoonist Cartoon

A lighthearted look at the 7 types of marketing personas by Marketoonist Tom Fishburne — Marketoonist

The Reese’s Piece – How a series of creative ads helped Reese’s peanut butter cups—and later, candy-coated peanut butter candies—conquer the world. — Tedium

Emoji are showing up in court cases exponentially, and courts aren’t prepared — The Verge

TOPRANK MARKETING & CLIENTS IN THE NEWS:

  • Lee Odden — Agency Perspective: How to Choose Your Agency’s Service Offerings — GradeUs
  • Joshua Nite — 5 Ways to Improve Your Content Marketing Efforts for 2019 — Foleon
  • Lee Odden — The Sessions The #B2BMX Team Can’t Wait To Attend – B2B Marketing Exchange — B2B Marketing Exchange
  • Lee Odden — The Ultimate Guide To Celebrate Your Customers – Actionable Marketing Guide — Heidi Cohen

Do you have your own favorite new content marketing or influencer marketing news items for the week?

Thanks for joining us, and we hope you’ll return again next week for more of the most relevant digital marketing industry news, and in the meantime you can follow us at @toprank on Twitter for even more timely daily news. Also, don’t miss the full video summary on our TopRank Marketing TV YouTube Channel.

What a Two-Tiered SERP Means for Content Strategy – Whiteboard Friday

If you’re a big site competing to rank for popular head terms, where’s the best place to focus your content strategy? According to a hypothesis by the good folks at Distilled, the answer may lie in perfectly satisfying searcher intent.

Click on the whiteboard image above to open a high resolution version in a new tab!

If you haven’t heard the news, the Domain Authority metric discussed in this episode will be updated on March 5th, 2019 to better correlate with Google algorithm changes. Learn about what’s changing below:

Learn more about the new DA


Video Transcription

Hi, Whiteboard Friday fans. I’m Will Critchlow, one of the founders at Distilled, and what I want to talk about today is joining the dots between some theoretical work that some of my colleagues have been doing and some of the client work that we’ve been doing recently and the results that we’ve been seeing from that in the wild and what I think it means for strategies for different-sized sites going on from here.

Correlations and a hypothesis

The beginning of this I credit to one of my colleagues, Tom Capper, THCapper on Twitter, who presented at our Search Love London conference a presentation entitled “The Two-Tiered SERP,” and I’m going to describe what that means in just a second. But what I’m going to do today is talk about what I think that the two-tiered SERP means for content strategy going forward and base that a little bit on some of what we’re seeing in the wild with some of our client projects.

What Tom presented at Search Love London was he started by looking at the fact that the correlation between domain authority and rankings has decreased over time. So he pulled out some stats from February 2017 and looked at those same stats 18 months later and saw a significant drop in the correlation between domain authority and rankings. This ties into a bunch of work that he’s done and presented elsewhere around potentially less reliance on links going forward and some other data that Google might be using, some other metrics and ranking factors that they might be using in their place, particularly branded metrics and so forth.

But Tom saw this drop and had a hypothesis that it wasn’t just an across-the-board drop. This wasn’t just Google not using links anymore or using links less. It was actually a more granular effect than that. This is the two-tiered SERP or what we mean by the two-tiered SERP. So a search engine result page, a SERP, you’ve got some results at the top and some results further down the page.

What Tom found — he had this hypothesis that was born out in the data — was that the correlation between domain authority and rankings was much higher among the positions 6 through 10 than it was among the top half of the search results page and that this can be explained by essentially somewhat traditional ranking factors lower down the page and in lower competition niches and that at the top of the page, where there’s more usage data, greater search volume and so forth in these top positions, that traditional ranking factors played less of a part.

They maybe get you into the consideration set. There are no domains ranking up here that are very, very weak. But once you’re in the consideration set, there’s much less of a correlation between these different positions. So it’s still true on average that these positions 1 through 5 are probably more authoritative than the sites that are appearing in lower positions. But within this set there’s less predictive value.

The domain authority is less predictive of ranking within this set than it is of ranking within this set. So this is the two-tiered SERP, and this is consistent with a bunch of data that we’ve seen across the place and in particular with the outcomes that we’re seeing among content campaigns and content strategies for different kinds of sites.

At Distilled, we get quite a lot of clients coming to us wanting either a content strategy put together or in some cases coming to us essentially with their content strategy and saying, “Can you execute this? Can you help us execute this plan?” It’s very common for that plan to be, “We want to create a bunch of big pieces of content that get a ton of links, and we’re going to use that link authority to make our site more authoritative and that is going to result in our whole site doing better and ranking better.”

An anonymized case study

We’ve seen that that is performing differently in different cases, and in particular it’s performing better on smaller sites than it is on big sites. So this is a little anonymized case study. This is a real example of a story that happened with one of our consulting clients where we put in place a content strategy for them that did include a plan to build the domain authority because this was a site that came to us with a domain authority significantly below that of their key competitors, also with all of these sites not having a ton of domain authority.

This was working in a B2B space, relatively small domains. They came to us with that, and we figured that actually growing the authority was a key part of this content strategy and over the next 18 months put out a bunch of pieces that have done really well and generated a ton of press coverage and traction and things. Over that time, they’ve actually outstripped their key competitors in the domain authority metrics, and crucially we saw that tie directly to increases in traffic that went hand-in-hand with this increase in domain authority.

But this contrasts to what we’ve seen with some much larger sites in much more competitive verticals where they’re already very, very high domain authority, maybe they’re already stronger than some of their competitors and adding to that. So adding big content pieces that get even more big authoritative links has not moved the needle in the way that it might have done a few years ago.

That’s totally consistent with this kind of setup, where if you are currently trying to edge in the bottom or you’re competing for less competitive search terms, then this kind of approach might really work for you and it might, in fact, be necessary to get into the consideration set for the more competitive end. But if you’re operating on a much bigger site, you’ve already got the competitive domain authority, you and your competitors are all very powerful sites, then our kind of hypothesis is that you’re going to be needing to look more towards the user experience, the conversion rate, and intent research.

Are you satisfying searcher intent for competitive head terms?

What is somebody who performs this search actually looking to do? Can you satisfy that intent? Can you make sure that they don’t bounce back to the search results and click on a competitor? Can you make sure that in fact they stay on your site, they get done the thing they want to get done, and it all works out for them, because we think that these kinds of things are going to be much more powerful for moving up through the very top end of the most competitive head terms.

So when we’re working on a content strategy or putting our creative team to work on these kinds of things on bigger sites, we’re more likely to be creating content directly designed to rank. We might be creating content based off a ton of this research, and we’re going to be incrementally improving those things to try and say, “Have we actually satisfied the perfect intent for this super competitive head term?”

What we’re seeing is that’s more likely to move the needle up at this top end than growing the domain authority on a big site. So I hope you found that interesting. I’m looking forward to a vigorous discussion in the comments on this one. But thank you for joining me for this week’s Whiteboard Friday. I’ve been Will Critchlow from Distilled. Take care.

Video transcription by Speechpad.com


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