Month: July 2019

#CMWorld 2019 Interview: Andrew Davis on Showing, Not Telling

One of the most fundamental requirements for content marketing is also one that unfortunately tends to get overlooked most: It needs to be entertaining. As marketers, we can get so caught up in conversions and funnels and business outcomes that we lose sight of this imperative. If your content doesn’t hook someone and draw them

Content Marketing Planning: How to Build Your Editorial Calendar

I can’t believe I got fired from the calendar factory. All I did was take a day off! Opening today’s post up with a bit of levity felt fitting, because calendars can cause much anxiety. They bring to mind deadlines, meticulous organization, and time crunches, which are often oppressive realities for marketers with a million

Content Marketing Planning: How to Build Your Editorial Calendar

I can’t believe I got fired from the calendar factory. All I did was take a day off! Opening today’s post up with a bit of levity felt fitting, because calendars can cause much anxiety. They bring to mind deadlines, meticulous organization, and time crunches, which are often oppressive realities for marketers with a million

Digital Marketing News: Influencer Marketing Grows, Personalization In B2B, Facebook’s Shrinking Ad Size, LinkedIn’s Record Engagement & More

B2B Buyers Demand Personalization Above All Else, Study FindsB2B buyers place the highest value on personalization, according to a newly-released report based on a survey of some 1,000 B2B leaders, which also showed that 30 percent make more than half of their purchases using digital platforms, up significantly from 15 percent in 2017. MediaPost [embedded

9 Tips to Integrate Organic, Paid, and Content – Whiteboard Friday

Search can’t live in a silo. If you want to see success, cross-collaboration across your organic, content, and paid teams is absolutely key. But that takes a huge amount of effort, from untangling communication to cross-training to getting buy-in from everyone involved. What’s a search marketer to do? If you missed her talk this year