Digital Marketing News: Facebook’s Creator Monetization Tools, Brands Embrace Instagram, Google Maps Place Topics & More


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    2019 July 12 SmallBizGenius Chart

    Facebook brings back reach estimates for Custom Audiences
    After a year-plus absence and with new security measures in place, marketers can once again use Facebook’s estimated reach data for Custom Audience campaigns, the social giant recently announced. Marketing Land

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    Google Maps Launches Place Topics
    Google announced that its Google Maps now includes review-based data for a new Place Topics feature. The new local search information from this automated feature could potentially have the greatest impact on B2B firms. Search Engine Roundtable

    Social ad spend reached almost $18bn in Q1 2019, but growth has halved in past year
    Revenues from advertising on social media and messaging platforms climbed 26.2 percent year-over-year during the first quarter of 2019, but at a slower rate than last year, according to recently-released data from Warc Data. Some platforms are looking to diversify in light of social media usage times that have remained steady. Mobile Marketing Magazine

    Microsoft Advertising Offers Clearer Data on Ad Positions in Search Results
    Digital marketers using Bing search advertisements have been given new insights from Microsoft Advertising, which recently added to the metrics data available including those relating to impressions and what it calls “prominence metrics.” Search Engine Journal

    Internet ad spend to exceed 50% of all global expenditure by 2021
    Another forecast has shown that global digital advertising spending will surpass 50 percent of total ad spending, although growth rates are seen as slowing, according to new Zenith data, which also shows that online video and social media are expected to grow by 18 percent and 17 percent annually. The Drum

    These are the social media platforms teens are ditching in 2019
    Recently-released digital marketing survey insights from Business Insider showed that Facebook tops the list of social media platforms Gen Z users are leaving, yet it remains as the fourth most-used daily platform for the demographic. Business Insider

    2019 July 12 Statistics Image

    Smart Speaker Shopping Gains Traction
    15 percent of smart speaker owners have asked their speakers for product recommendations, and some 31 million U.S. consumers are expected to shop using the devices during 2019, two of the take-aways from newly-released forecast data from eMarketer. eMarketer

    New Report Finds Instagram Engagement Rates are In Decline
    More brands than ever are using Instagram, however they have seen falling engagement rates during 2019, according to newly-released report data gathered from over 1.4 million posts on the platform. Social Media Today

    Facebook makes a play for creators with new tools, features for monetizing content
    Facebook has announced several new features aimed at helping creators monetize content, including several new placement choices for video advertisements, brand collaboration enhancements, and Creator Studio additions, among other changes. Marketing Land

    Under the Influence – 84 Influencer Marketing Stats [Infographic]
    Global spending for influencer marketing will top $5 billion and could reach as high as $10 billion over the next two years, during which time 57 percent of marketers expect to add the practice to their marketing activities, according to information contained in a recently-released influencer marketing infographic. Social Media Today

    ON THE LIGHTER SIDE:

    2019 July 12 Marketoonist Comic

    A lighthearted look at sonic branding by Marketoonist Tom Fishburne — Marketoonist

    Pedigree is giving dogs their own social media platform — Ad Age

    iTunes Terms and Conditions Writer Releases Heartfelt 56-Page Statement — The Hard Times

    Family Creeped Out By Alexa Playing Back Conversations They Haven’t Even Had Yet — The Onion

    TOPRANK MARKETING & CLIENTS IN THE NEWS:

    • Lee Odden and Lane R. Ellis — 15 marketers to follow now and always be up to date — Contentools
    • 3M (client) — People trust scientists, but there are troubling trends, says landmark survey — Salon
    • Lee Odden and Oracle Marketing Cloud (client) — 5 Crucial Ingredients for a Tremendous Content Marketing Strategy [Infographic] — Social Media Today
    • Ashley Zeckman — What’s Trending: Content Marketing Grand Finales — LinkedIn (client)
    • Lee Odden — 5 Easy Ways Your Brand Can Use Twitter Video for More Engagement — Social Report

    Have you found your own top new influencer marketing or digital advertising stories from the past week?

    Thanks for taking the time to join us, and we hope you’ll tune in again next week for more top digital marketing industry news, and in the meantime you can follow us at @toprank on Twitter for even more timely daily news. Also, don’t miss the full video summary on our TopRank Marketing TV YouTube Channel.

     


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