Is There Any Value in Blogging and Podcasting and All That Media?

The technology behind building a blog or a podcast or a newsletter is easier to operate than ever before. You can get started for very low money and it doesn’t require a boat load of technical skill either. But the two questions you should ask yourself are these: do I have something helpful to share …

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Digital Marketing News: Influencers Trusted More Than Friends, LinkedIn Expands Audience Data, New B2B Studies & More

95% of B2B marketers consider demand creation strategy to be successfulSome 95 percent of B2B marketers view their demand generation tactics as successful, and 60 percent see email marketing as the top-performing demand-gen strategy, according to newly-released study data of interest to digital marketers. ClickZ [embedded content] PubMatic Reports 26% Increase in Mobile In-App AdvertisingMobile …

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Refurbishing Top Content – Best of Whiteboard Friday

You’ve got top-performing content on your site that does really well. Maybe it’s highly converting, maybe it garners the most qualified traffic — but it’s just sitting there gathering dust. Isn’t there something else you can do with content that’s clearly proven its worth? As it turns out, there is! In this ever-popular episode of Whiteboard …

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5 B2B Brands Delivering Great Customer Experiences

Today’s B2B customers expect more B2C-like experiences, and here are five brands delivering great customer experiences that go far beyond the tired tradition of boring-to-boring. Research from Gartner has shown that 89 percent of firms compete primarily on customer experience. Not all companies may be taking this to heart, however, as according to additional research …

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5 B2B Brands Delivering Great Customer Experiences

Today’s B2B customers expect more B2C-like experiences, and here are five brands delivering great customer experiences that go far beyond the tired tradition of boring-to-boring. Research from Gartner has shown that 89 percent of firms compete primarily on customer experience. Not all companies may be taking this to heart, however, as according to additional research …

Continue reading ‘5 B2B Brands Delivering Great Customer Experiences’ »

Wow Your Crowd: The Recipe for Creating Exceptional Content Experiences

Have you been to a stadium concert lately? The big ones touring the country tend to pull out all the stops. It’s not just a singer on stage — they are usually supported by a giant jumbotron as backdrop providing flashy visuals, along with fog machines, laser lights, platforms rising out of the ground, special …

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Wow Your Crowd: The Recipe for Creating Exceptional Content Experiences

Have you been to a stadium concert lately? The big ones touring the country tend to pull out all the stops. It’s not just a singer on stage — they are usually supported by a giant jumbotron as backdrop providing flashy visuals, along with fog machines, laser lights, platforms rising out of the ground, special …

Continue reading ‘Wow Your Crowd: The Recipe for Creating Exceptional Content Experiences’ »

How to Use Keywords in Your Blogging Strategy

Even though blogging has been around for a while, it looks a lot different today than it did in the early 2000s. In those days, people read your blog because they followed it (anyone else have a few old .blogspot blogs floating around out there?) or subscribed to your RSS feed. Online behavior has changed …

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