10 More Marketing Podcasts To Boost Your Business

Podcasting woman image.

Podcasting woman image.

Podcasts are a great way to learn new marketing ideas and get fresh perspectives on boosting your business, and we’ve compiled 10 more of the best podcasts for B2B marketers right here, following up on our recent list of “20 Podcasts To Elevate Your B2B Marketing,” and “Now Hear This: 10 Digital Marketing Podcasts to Educate and Entertain.”

These podcasts offer marketing news and insight from the innovators behind some of the world’s top firms, as well as their own stories, plus tips and advice to take your marketing efforts to the next level.

Whether it’s examining emerging trends in B2B marketing or heartfelt stories of life’s business and personal adventures, the hosts and guests on these podcasts have plenty to offer, and we’re certain you’ll find something that strikes your fancy.

Here’s our list of 10 more diverse podcasts that will provide a fascinating array of ideas and trends to expand and improve your B2B marketing efforts, presented in random order.

#1 — The CMO Podcast

CMO Podcast Image

Summary: The CMO Podcast with Jim Stengel digs into the marketing and life challenges faced by today’s CMOs.

  • Hosts: Jim Stengel
  • Recent Topics on Tap: Agility: B2B with Purpose, Yoga for Marketing, How Big Brands Can Win Versus Story-rich Craft Brands,
  • Recent Guests: Lorraine Barber-Miller, Alicia Tillman, Ann Lewnes
  • Episode Length: 45 – 60 minutes

#2 — Ad Age Marketer’s Brief

AdAge Marketers Brief Image

Summary: Ad Age Marketer’s Brief takes a weekly dive into current marketing industry news, utilizing Ag Age’s cadre of marketing connections and reporters.

  • Hosts: Jessica Wohl and E.J. Schultz
  • Recent Topics on Tap: Hershey’s head of media dishes on Twitch and other digital plays, Pizza Hut’s brand leader: ‘We’re proud but dissatisfied’, When it comes to marketing healthy food, it’s all about using the right language
  • Recent Guests: Brent Montgomery, Charlie Chappell, Victor Lee
  • Episode Length: 25 – 30 minutes

#3 — The Cannes Lions Podcast

Cannes Lions Image

Summary: Offering creative marketing insight from some of the industry’s leading voices, The Cannes Lions Podcast takes the famed marketing event from a far-distant festival to actionable tips delivered on your own device weekly.

  • Hosts: Philip Thomas
  • Recent Topics on Tap: What exactly is great customer experience?, How can brands earn the right to be authentically part of culture?, Why is it so hard to prove the value of creativity?
  • Recent Guests: Monique Nelson, Michelle Melendez, Fernando Machado
  • Episode Length: 20 – 30 minutes

#4 — A Shark’s Perspective

Sharks Perspective Image

Summary: With more than 150 episodes, A Shark’s Perspective Marketing Podcast has featured many of the industry’s top marketers, including a recent in-depth conversation with our own CEO Lee Odden.

  • Hosts: Kenneth Kinney
  • Recent Topics on Tap: How Do You Make an Event an Experience, What Is the Human Element of Branding, What Do You Want Your Audience to Remember
  • Recent Guests: Dr. Carmen Simon, Ellaine Wellman, Lindsay Stewart
  • Episode Length: 25 minutes – 1 hour

#5 — The Big Story

Summary: Digital advertising insight and interviews are on tap weekly on The Big Story, AdExchanger’s podcast covering recent marketing news.

  • Hosts: Ryan Joe
  • Recent Topics on Tap: Amazon Gets (Ad) Served, The Fire That Burns Brightest, Layser Sights
  • Recent Guests: Stephanie Layser
  • Episode Length: 25 – 30 minutes

#6 — How I Built This with Guy Raz

 How I Built This Image

Summary: National Public Radio’s How I Built This with Guy Raz explores the innovators behind some of the world’s top firms and digs in to their stories.

  • Hosts: Guy Raz
  • Recent Topics on Tap: Angie’s BOOMCHICKAPOP, Yelp, Dave’s Killer Bread
  • Recent Guests: Dave Dahl, James Dyson, Angie & Dan Bastian
  • Episode Length: 45 minutes – 1 hour and 15 minutes

#7 — The Strategy Inside Everything

Strategy Inside Image

Summary: A strategy-focused podcast that explores marketing, business, and more — The Strategy Inside Everything looks to dissect a wide range of pop culture events.

  • Hosts: Adam Pierno
  • Recent Topics on Tap: You can trust Jasmine Bina, Learning strategy with Kevin Rothermel, Ana Andjelic on brands in retail, digital and luxury
  • Recent Guests: Jasmine Bina, Kevin Rothermel, Ana Andjelic
  • Episode Length: 30 – 50 minutes

#8 — Making Marketing

Making Marketing Image

Summary: Making Marketing by Digiday is a weekly podcast dedicated to learning marketing by exploring the stories of industry leaders.

  • Hosts: Gianna Capadona, Shareen Pathak
  • Recent Topics on Tap: National Public Media’s Gina Garrubbo: The golden age of audio is here, Foot Locker’s Jed Berger: ‘The marketing industry is in for a revolution’, Buffy’s Paul Shaked: There’s Facebook-first mentality in the marketing industry
  • Recent Guests: Gina Garrubbo, Jed Berger, Paul Shaked
  • Episode Length: 30 – 40 minutes

#9 — Business Unusual with Barbara Corcoran

Business Unusual Image

Summary: Offering weekly business insight, life lessons and motivation, Business Unusual with Barbara Corcoran features the “Shark Tank” star.

  • Hosts: Barbara Corcoran
  • Recent Topics on Tap: 8 Tricks To Build A Top-Notch Brand, The Secret Sauce To Raising An Entrepreneur, Time For An Attitude Adjustment
  • Recent Guests: Brian and Michael Speciale, Rick and Melissa Hinnant
  • Episode Length: 10 – 50 minutes

#10 — Akimbo: A Podcast from Seth Godin

Akimbo Image

Summary: Systems for actively changing our culture are explored weekly on Akimbo: A Podcast from Seth Godin.

  • Hosts: Seth Godin
  • Recent Topics on Tap: The hype cycle, Enrollment and possibility, Artificial Intelligence is Neither
  • Recent Guests: Tim Ferriss,
  • Episode Length: 20 – 40 minutes

What Are Your Favorite Brain-Boosting Marketing Podcasts?

via GIPHY

This list and the others we’ve researched only scratch the surface of the abundant marketing-related podcasts available. If you have a favorite that isn’t listed here, please leave a comment with your own top choices.

Finally, here are several helpful podcast marketing articles we’ve written recently, to help you decide whether a podcasting strategy might be a good addition to your own marketing toolkit.

The post 10 More Marketing Podcasts To Boost Your Business appeared first on Online Marketing Blog – TopRank®.


Source: SEO blog

10 More Marketing Podcasts To Boost Your Business

Podcasting woman image.

Podcasts are a great way to learn new marketing ideas and get fresh perspectives on boosting your business, and we’ve compiled 10 more of the best podcasts for B2B marketers right here, following up on our recent list of “20 Podcasts To Elevate Your B2B Marketing,” and “Now Hear This: 10 Digital Marketing Podcasts to Educate and Entertain.”

These podcasts offer marketing news and insight from the innovators behind some of the world’s top firms, as well as their own stories, plus tips and advice to take your marketing efforts to the next level.

Whether it’s examining emerging trends in B2B marketing or heartfelt stories of life’s business and personal adventures, the hosts and guests on these podcasts have plenty to offer, and we’re certain you’ll find something that strikes your fancy.

Here’s our list of 10 more diverse podcasts that will provide a fascinating array of ideas and trends to expand and improve your B2B marketing efforts, presented in random order.

#1 — The CMO Podcast

CMO Podcast Image

Summary: The CMO Podcast with Jim Stengel digs into the marketing and life challenges faced by today’s CMOs.

  • Hosts: Jim Stengel
  • Recent Topics on Tap: Agility: B2B with Purpose, Yoga for Marketing, How Big Brands Can Win Versus Story-rich Craft Brands,
  • Recent Guests: Lorraine Barber-Miller, Alicia Tillman, Ann Lewnes
  • Episode Length: 45 – 60 minutes

#2 — Ad Age Marketer’s Brief

AdAge Marketers Brief Image

Summary: Ad Age Marketer’s Brief takes a weekly dive into current marketing industry news, utilizing Ag Age’s cadre of marketing connections and reporters.

  • Hosts: Jessica Wohl and E.J. Schultz
  • Recent Topics on Tap: Hershey’s head of media dishes on Twitch and other digital plays, Pizza Hut’s brand leader: ‘We’re proud but dissatisfied’, When it comes to marketing healthy food, it’s all about using the right language
  • Recent Guests: Brent Montgomery, Charlie Chappell, Victor Lee
  • Episode Length: 25 – 30 minutes

#3 — The Cannes Lions Podcast

Cannes Lions Image

Summary: Offering creative marketing insight from some of the industry’s leading voices, The Cannes Lions Podcast takes the famed marketing event from a far-distant festival to actionable tips delivered on your own device weekly.

  • Hosts: Philip Thomas
  • Recent Topics on Tap: What exactly is great customer experience?, How can brands earn the right to be authentically part of culture?, Why is it so hard to prove the value of creativity?
  • Recent Guests: Monique Nelson, Michelle Melendez, Fernando Machado
  • Episode Length: 20 – 30 minutes

#4 — A Shark’s Perspective

Sharks Perspective Image

Summary: With more than 150 episodes, A Shark’s Perspective Marketing Podcast has featured many of the industry’s top marketers, including a recent in-depth conversation with our own CEO Lee Odden.

  • Hosts: Kenneth Kinney
  • Recent Topics on Tap: How Do You Make an Event an Experience, What Is the Human Element of Branding, What Do You Want Your Audience to Remember
  • Recent Guests: Dr. Carmen Simon, Ellaine Wellman, Lindsay Stewart
  • Episode Length: 25 minutes – 1 hour

#5 — The Big Story

Summary: Digital advertising insight and interviews are on tap weekly on The Big Story, AdExchanger’s podcast covering recent marketing news.

  • Hosts: Ryan Joe
  • Recent Topics on Tap: Amazon Gets (Ad) Served, The Fire That Burns Brightest, Layser Sights
  • Recent Guests: Stephanie Layser
  • Episode Length: 25 – 30 minutes

#6 — How I Built This with Guy Raz

 How I Built This Image

Summary: National Public Radio’s How I Built This with Guy Raz explores the innovators behind some of the world’s top firms and digs in to their stories.

  • Hosts: Guy Raz
  • Recent Topics on Tap: Angie’s BOOMCHICKAPOP, Yelp, Dave’s Killer Bread
  • Recent Guests: Dave Dahl, James Dyson, Angie & Dan Bastian
  • Episode Length: 45 minutes – 1 hour and 15 minutes

#7 — The Strategy Inside Everything

Strategy Inside Image

Summary: A strategy-focused podcast that explores marketing, business, and more — The Strategy Inside Everything looks to dissect a wide range of pop culture events.

  • Hosts: Adam Pierno
  • Recent Topics on Tap: You can trust Jasmine Bina, Learning strategy with Kevin Rothermel, Ana Andjelic on brands in retail, digital and luxury
  • Recent Guests: Jasmine Bina, Kevin Rothermel, Ana Andjelic
  • Episode Length: 30 – 50 minutes

#8 — Making Marketing

Making Marketing Image

Summary: Making Marketing by Digiday is a weekly podcast dedicated to learning marketing by exploring the stories of industry leaders.

  • Hosts: Gianna Capadona, Shareen Pathak
  • Recent Topics on Tap: National Public Media’s Gina Garrubbo: The golden age of audio is here, Foot Locker’s Jed Berger: ‘The marketing industry is in for a revolution’, Buffy’s Paul Shaked: There’s Facebook-first mentality in the marketing industry
  • Recent Guests: Gina Garrubbo, Jed Berger, Paul Shaked
  • Episode Length: 30 – 40 minutes

#9 — Business Unusual with Barbara Corcoran

Business Unusual Image

Summary: Offering weekly business insight, life lessons and motivation, Business Unusual with Barbara Corcoran features the “Shark Tank” star.

  • Hosts: Barbara Corcoran
  • Recent Topics on Tap: 8 Tricks To Build A Top-Notch Brand, The Secret Sauce To Raising An Entrepreneur, Time For An Attitude Adjustment
  • Recent Guests: Brian and Michael Speciale, Rick and Melissa Hinnant
  • Episode Length: 10 – 50 minutes

#10 — Akimbo: A Podcast from Seth Godin

Akimbo Image

Summary: Systems for actively changing our culture are explored weekly on Akimbo: A Podcast from Seth Godin.

  • Hosts: Seth Godin
  • Recent Topics on Tap: The hype cycle, Enrollment and possibility, Artificial Intelligence is Neither
  • Recent Guests: Tim Ferriss,
  • Episode Length: 20 – 40 minutes

What Are Your Favorite Brain-Boosting Marketing Podcasts?

via GIPHY

This list and the others we’ve researched only scratch the surface of the abundant marketing-related podcasts available. If you have a favorite that isn’t listed here, please leave a comment with your own top choices.

Finally, here are several helpful podcast marketing articles we’ve written recently, to help you decide whether a podcasting strategy might be a good addition to your own marketing toolkit.

How to Screen and Recruit the Best SEO Content Writers

It’s easy to find writers; they’re everywhere — from a one-second Google search to asking on LinkedIn.

But hiring the best ones? That’s the daunting task marketers and business owners face. And you do not just need writers, you need exceptional SEO content writers.

Mainly because that’s what Google (aka the largest traffic driver of most sites) has clearly been clamoring for since their Panda update in 2011, RankBrain in 2015, and their “Fred” update (and by the way, Gary Illyes from Google coined “Fred’ for every unnamed Google update) in March, 2017.

It’s obvious how each of these major updates communicates Google’s preference for excellent SEO writers:

If you’re a frequent Moz reader, you probably know how they work — but if not: Panda penalizes every webpage with content that adds little to no value to people online, giving more visibility to content pieces that do. On its own, the RankBrain update has made Google almost as smart as humans — when choosing the most relevant and high-quality content to rank on page #1 of search engine result pages (SERPs).

The “Fred” update further tackled sites with low-quality content that aren’t doing anything beyond providing information that’s already available on the internet. It also penalized sites that prioritized revenue above user experience.

After this update, 100+ sites saw their traffic drop by 50 percent to 90 percent.

It is evident that Google has, through these core updates, been requiring brands, publishers, and marketers to work with SEO content writers who know their onions; the ones who know how to write with on-page SEO mastery.

But how do you find these exceptional wordsmiths? Without a plan, you will have to screen tens (or even hundreds) of them to find those who are a good fit.

But let’s make it easier for you. Essentially, your ideal SEO writers should have two key traits:

  1. Good on-page SEO expertise
  2. A great eye for user experience (i.e. adding relevant images, formatting, etc.)

A writer with these two skills is a great SEO writer. But let’s dig a bit deeper into what that means.

(Note: this post is about hiring exceptional SEO content writers — i.e., wordsmiths who don’t need you monitoring them to do great work. So, things can get a bit techie as you read on. I’ll be assuming your ideal writer understands or is responsible for things like formatting, on-page SEO, and correctly uploading content into your CMS.)

1. On-page SEO knowledge

By now, you know what on-page SEO is. But if not, it’s simply the elements you put on a site or web page to let search engines understand that you have content on specific topics people are searching for.

So, how do you know if a writer has good on-page SEO knowledge?

Frankly, “Can you send me your previous writing samples?” is the ideal question to ask any writer you’re considering hiring. Once they show their samples, have them walk you through each one, and ask yourself the following questions:

Question A: Do they have ‘focus keywords’ in their previous samples?

Several factors come into play when trying to rank any page, but your ideal writer must know how to hold things down on the keyword side of things.

Look through their samples; see if they have optimized any content piece for a specific keyword in the past so you can know if they’ll be able to do the same for your content.

Question B: How do they use title tags?

Search engines use title tags to detect the headings in your content.

You know how it works: put “SEO strategy” — for example — in a few, relevant headings on a page and search engines will understand the page is teaching SEO strategy.

Essentially, your ideal SEO writer should understand how to use them to improve your rankings and attract clicks from your potential customers in search results.

Are title tags really that important? They are. Ahrefs, for instance, made their title tag on a page more descriptive and this alone upped their traffic by 37.58%.

So, look through the titles in your candidate’s samples, especially the h1 title. Here’s what you should look for when examining how a candidate uses HTML tags:

i. Header tags should, ideally, not be more than 60 characters. This is to avoid results that look like this in SERPs:

(three dots in front of your titles constitutes bad UX — which Google frowns at)

ii. The subheadings should be h2 (not necessarily, but it’s a plus)

iii. Headings under subtopics should be h3 (also not necessary, but it’s a plus)

Look for these qualities in your candidate’s work and you’ll be able to confirm that they properly implement title tags in their content, and can do the same for you.

But some writers may not have control over the title tags in their published works — that is, the sites they wrote for probably didn’t give them such access. In this case, request samples they published on their own site, where they actually have control over these tags.

Question C: What do they know about internal linking?

Orbit Media once shared how they used internal linking to shoot a blog post from position #29 up to #4.

So, it’s important that your writers know how to contextually link to your older content pieces while writing new content. And it works for good reason; internal linking helps you:

  • Communicate the relevance and value of your pages to Google (the more links a page gets, the more authority it has in Google’s eyes)
  • Demonstrate to Google that your site contains in-depth content about any specific topic
  • Tell Google your site has easy navigation — which means it has good UX and is well-structured.

Internal linking is a major key to search ranking, so you need writers who have internal linking in their pocketful of tools. But also ensure they do it using proper anchor texts; in a recent LinkedIn post, expert editor Rennie Sanusi hinted at two key anchor text elements to look for in your candidate’s samples:

  • [Anchor texts] should clearly explain where they’ll take your reader to
  • [Anchor texts] shouldn’t be too long

Question D: Do they write long-form content?

The average word count of a Google first page result is 1,800+ words long — according to research from Backlinko.

Google has been all about in-depth content since its inception; you’re probably familiar with their mission statement:

Every algorithm change they make is geared toward achieving this mission statement, and ranking long-form content helps them in the process as well.

Because, to them, writing longer content means you’re putting more information that searchers are looking for into your content.

So you need writers who can produce long-form content. Check their samples and confirm they know how to write long-form content on a regular basis.

Question E: Have they ranked for any important keywords?

Ultimately, you need to see examples of important keywords your ideal content writer has ranked for in the past. This is the utmost test of their ability to actually drive search traffic your way.

That’s it for finding writers who know on-page SEO. But as you know, that’s only one part of the skills that makes a great SEO content writer.

The other important bit is their ability to write content that engages humans. In other words, they need to know how to keep people reading a page for several minutes (or even hours), leading them to take actions that are important to your business.

2. A great eye for user experience

Keeping readers on a page for long durations also improves your ranking.

In the aforementioned Backlinko study, researchers analyzed 100,000 sites and found that “websites with low average bounce rates are strongly correlated with higher rankings.”

And you know what that means; your ideal SEO writer should not only write to rank on search engines, they must also write to attract and keep the attention of your target audience.

So, look for the following in their samples:

Headlines and introductions that hook readers

You need writers who are expert enough to know the types of headlines and opening paragraphs that work.

It’s not a hard skill to spot; look through their samples. If their titles and introductions don’t hook you, they probably won’t hook your audience. It’s really that simple.

Explainer images and visuals

The report also revealed that: “Content with at least one image significantly outperformed content without any images.”

But of course, they have to be relevant images (or other visual types). And many times (if not most of the time), that means explainer images — so look out for those in their samples. And there are two examples of explainer images:

Example #1: Explainer images with text and pointers

This one has elements (an arrow and a text) on it, explaining how the image is relevant to the topic the content is about.

Example #2: Explainer images without text and pointers

Why does this image not have any text or arrows on it? It’s a self-explanatory screenshot, that’s why.

As long as it’s used appropriately — where the “online sales of Nike products” is mentioned in the content — it gets its message across.

In general, your ideal SEO writers need to know how to use tools like Skitch and Canva to create these images. Remember, you’re on a hunt for the exceptional ones.

References and citing resources

Your ideal writer should link to stats or studies that make their points stronger. This one’s pretty self-explanatory. Check the links in their samples and make sure they cite genuine resources.

Examples

Illustrations make understanding easier. Especially if you’re in a technical industry (and most industries have their geeky side), your ideal writer should know how to explain their points with examples.

Simply search their samples — using Command + F (or Ctrl F if you’re using Windows) — for “example,” “instance,” or “illustration.” This works, because writers usually mention things like “for example,” or “for instance” when providing illustrations.

Excellent SEO content writers = Higher search rankings

Getting SEO content writers who have all the skills I’ve mentioned in this article are possible to find. And hiring them means higher search rankings for your content. These writers are, again, everywhere. But here’s the thing — and you’ve probably heard it before: You get what you pay for.

Exceptional SEO content writers are your best bet, but they’re not cheap. They can send your search traffic through the roof, but, like you: They want to work for people who can afford the quality they provide. So, if you’re going on a hunt for them, ready your wallet.

But ensure you get their samples and ask the questions in this guide as you deem fit. If you’re paying for content that’ll help you rank higher on Google, then you really should get what you pay for.

Did you find any of my tips helpful? Let me know in the comments below!