Day: August 27, 2019

The Currency of Influence in Marketing — Buy, Sell, or Trade

Influence is its own form of a modern digital currency. Influence is able to overcome almost any obstacle, and more than ever, it’s the powerful (sometimes-hidden) global fuel that helps drive our multi-trillion dollar online business world. In fact, according to the 2019 Edelman Trust Barometer “In Brands We Trust?” report, 63% of consumers trust

The Currency of Influence in Marketing — Buy, Sell, or Trade

Influence is its own form of a modern digital currency. Influence is able to overcome almost any obstacle, and more than ever, it’s the powerful (sometimes-hidden) global fuel that helps drive our multi-trillion dollar online business world. In fact, according to the 2019 Edelman Trust Barometer “In Brands We Trust?” report, 63% of consumers trust

Kindness as Currency: How Good Deeds Can Benefit Your Local Business

“To receive everything, one must open one’s hands and give.” – Taisen Deshimaru, Buddhist philosopher A woman stands in a busy supermarket checkout line. The shopper in front of her realizes that they don’t have enough money with them to cover their purchase, so she steps in and makes up the balance. Then, when she