Digital Marketing News: Google Rejiggers Results Design, Instagram’s Brand Mentions Feature, Octi AR Social Network, & CX Gets More Budget

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Digital Marketing News: Google Rejiggers Results Design, Instagram’s Brand Mentions Feature, Octi AR Social Network, & CX Gets More Budget

Google Search Console launches new removals toolGoogle has rolled out three sizable changes to its widely-used Search Console, including the ability to temporarily hide URLs, new filtering insights, and information on outdated content, the search giant recently announced. Search Engine Land [embedded content] Instagram Is Adding a New Way to Find and Share Stories that …

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SEO for 2020 – Whiteboard Friday

It’s a brand-new decade, rich with all the promise of a fresh start and new beginnings. But does that mean you should be doing anything different with regards to your SEO? In this Whiteboard Friday, our Senior SEO Scientist Britney Muller offers a seventeen-point checklist of things you ought to keep in mind for executing on modern, effective SEO. …

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Break Free B2B Series: Margaret Magnarelli on the Psychology of Trust for Better Content Marketing

Trust in marketing—how to build it and how to wield it for good—needs to be top of mind for every modern marketer. Why? Because nearly every decision people make, especially when it comes to purchasing decisions, has an element of trust built in. And content marketers have the opportunity to become trusty guides. “No one …

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The BIGLIST of 50 Top B2B Marketing Conferences in 2020

Marketing conferences offer a wealth of benefits to marketers looking to learn, network, and increase brand awareness, but how do you go about finding events that match your business and B2B marketing needs? Over the past decade the number of conferences has skyrocketed, making it harder than ever to hone in on the ones that …

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The BIGLIST of 50 Top B2B Marketing Conferences in 2020

Marketing conferences offer a wealth of benefits to marketers looking to learn, network, and increase brand awareness, but how do you go about finding events that match your business and B2B marketing needs? Over the past decade the number of conferences has skyrocketed, making it harder than ever to hone in on the ones that …

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The Universal Translator: How Marketers Can Improve Communication with Internal Stakeholders

Star Trek is one of my favorite franchises. It’s a beacon to guide humanity to a brighter future: One without wars and scarcity, dedicated to discovery and enlightenment.  (Can you tell I really loved the Picard series premiere?) But the best tech in all of Star Trek isn’t the transporter, the replicator, or even the …

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Google’s January 2020 Core Update: Has the Dust Settled?

On January 13th, MozCast measured significant algorithm flux lasting about three days (the dotted line shows the 30-day average prior to the 13th, which is consistent with historical averages) … That same day, Google announced the release of a core update dubbed the January 2020 Core Update (in line with their recent naming conventions) … …

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In a Fast-Paced Digital World, B2B Marketers Can Benefit from Slowing Down

We are living in the age of speed: faster connections, faster answers, faster service. People expect many things to happen instantly, in real-time, and technological advancements are increasingly making it possible. As such, it might seem counter-intuitive to suggest that we as B2B marketers are wise to slow our roll. Sometimes we tend to go …

Continue reading ‘In a Fast-Paced Digital World, B2B Marketers Can Benefit from Slowing Down’ »

In a Fast-Paced Digital World, B2B Marketers Can Benefit from Slowing Down

We are living in the age of speed: faster connections, faster answers, faster service. People expect many things to happen instantly, in real-time, and technological advancements are increasingly making it possible. As such, it might seem counter-intuitive to suggest that we as B2B marketers are wise to slow our roll. Sometimes we tend to go …

Continue reading ‘In a Fast-Paced Digital World, B2B Marketers Can Benefit from Slowing Down’ »