Month: January 2020

Digital Marketing News: Google Rejiggers Results Design, Instagram’s Brand Mentions Feature, Octi AR Social Network, & CX Gets More Budget

Google Search Console launches new removals toolGoogle has rolled out three sizable changes to its widely-used Search Console, including the ability to temporarily hide URLs, new filtering insights, and information on outdated content, the search giant recently announced. Search Engine Land [embedded content] Instagram Is Adding a New Way to Find and Share Stories that

SEO for 2020 – Whiteboard Friday

It’s a brand-new decade, rich with all the promise of a fresh start and new beginnings. But does that mean you should be doing anything different with regards to your SEO? In this Whiteboard Friday, our Senior SEO Scientist Britney Muller offers a seventeen-point checklist of things you ought to keep in mind for executing on modern, effective SEO.

The BIGLIST of 50 Top B2B Marketing Conferences in 2020

Marketing conferences offer a wealth of benefits to marketers looking to learn, network, and increase brand awareness, but how do you go about finding events that match your business and B2B marketing needs? Over the past decade the number of conferences has skyrocketed, making it harder than ever to hone in on the ones that

The BIGLIST of 50 Top B2B Marketing Conferences in 2020

Marketing conferences offer a wealth of benefits to marketers looking to learn, network, and increase brand awareness, but how do you go about finding events that match your business and B2B marketing needs? Over the past decade the number of conferences has skyrocketed, making it harder than ever to hone in on the ones that

Google’s January 2020 Core Update: Has the Dust Settled?

On January 13th, MozCast measured significant algorithm flux lasting about three days (the dotted line shows the 30-day average prior to the 13th, which is consistent with historical averages) … That same day, Google announced the release of a core update dubbed the January 2020 Core Update (in line with their recent naming conventions) …

In a Fast-Paced Digital World, B2B Marketers Can Benefit from Slowing Down

We are living in the age of speed: faster connections, faster answers, faster service. People expect many things to happen instantly, in real-time, and technological advancements are increasingly making it possible. As such, it might seem counter-intuitive to suggest that we as B2B marketers are wise to slow our roll. Sometimes we tend to go

In a Fast-Paced Digital World, B2B Marketers Can Benefit from Slowing Down

We are living in the age of speed: faster connections, faster answers, faster service. People expect many things to happen instantly, in real-time, and technological advancements are increasingly making it possible. As such, it might seem counter-intuitive to suggest that we as B2B marketers are wise to slow our roll. Sometimes we tend to go