People Need Brevity in Stories in 2020 and Beyond

It seems that when people try to communicate, they mostly try to push the most stuff they can into our heads at one time. We say that business storytelling is very important but we don’t teach people how to do it. In the absence of instructions, a lot of people believe that saying more is …

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B2BMX 2020 Wrap Up: B2B Marketing Evolved

Over the past 10 years that our marketing agency has been focused on B2B marketing, there have been many changes: From the advent of marketing automation and social media to the growing popularity of interactive content, ABM and influencer marketing. Staying on top of trends and best practices requires continuous innovation, education and cycles of …

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2020 Google Search Survey: How Much Do Users Trust Their Search Results?

While Google’s mission has always been to surface high-quality content, over the past few years the company has worked especially hard to ensure that its search results are also consistently accurate, credible, and trustworthy. Reducing false and misleading information has been a top priority for Google since concerns over misinformation surfaced during the 2016 US …

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