Why Content Marketing is More Important Than Ever for B2B Brands

In his recently published eBook, Corona Marketing, Joe Pulizzi recounts how he and his wife launched the website Content Marketing Institute in 2007 at the exact time as a devastating financial crisis was beginning to unfold in the United States.  “At the time, we believed things couldn’t have been bleaker,” Pulizzi writes. “Looking back though, …

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Thinking Beyond the Link Building “Campaign” [Case Study]

Over the years, I’ve often referred to our link building work as “campaigns”, which isn’t wrong, but isn’t completely right, either. I think that as an industry we need to alter our mindset to focus on what link building should be: an ongoing, integrated, business-as-usual activity. Link building processes that work for brands now and …

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Three B2B Marketing Tactics That Will Outlast the COVID19 Pandemic

Without question, the COVID-19 pandemic has had an impact on the B2B world with companies generally reducing marketing budgets. At the same time, many B2B companies are maintaining or increasing marketing spend as we’ve seen with most of our clients at TopRank Marketing. While there has generally been a shift from explicit sales/push marketing content …

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Three B2B Marketing Tactics That Will Outlast the COVID19 Pandemic

Without question, the COVID-19 pandemic has had an impact on the B2B world with companies generally reducing marketing budgets. At the same time, many B2B companies are maintaining or increasing marketing spend as we’ve seen with most of our clients at TopRank Marketing. While there has generally been a shift from explicit sales/push marketing content …

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How to Choose the Most Link-Worthy Data Source for Your Content

Fractl has produced thousands of content marketing campaigns across every topic, and for the past seven years, we’ve been keeping track of each and every campaign in order to refine and improve the content we produce on behalf of our clients. In my last post for Moz, I explained how to set realistic digital PR …

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B2B Marketing News: 3 New B2B Marketing Studies, Twitter’s Audio Tweets, Google’s Pinterest-like Keen Project, & Gen Z Digital Consumption Habits

The 10 Traits B2B Buyers and Managers Value Most in Salespeople 42 percent of B2B buyers value active listening when it comes to interacting with salespeople, according to recently-released survey data from LinkedIn (client), while 38 percent value problem solving, 38 percent confidence, and 34 percent who said that they value relationship building skills. MarketingProfs …

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B2B Marketing News: 3 New B2B Marketing Studies, Twitter’s Audio Tweets, Google’s Pinterest-like Keen Project, & Gen Z Digital Consumption Habits

The 10 Traits B2B Buyers and Managers Value Most in Salespeople42 percent of B2B buyers value active listening when it comes to interacting with salespeople, according to recently-released survey data from LinkedIn (client), while 38 percent value problem solving, 38 percent confidence, and 34 percent who said that they value relationship building skills. MarketingProfs Addressing …

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Don’t Try to Be Authentic. Be Brave

Photo by Farhan Abid on Unsplash “How to be authentic.” People talk to me about authenticity a lot because they pay me the “compliment” that I am authentic. First, I don’t think it’s a good pursuit: learning how to be authentic. Second, I feel there’s a better goal: how to be brave. Because when people …

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How to Get Backlinks in 2020 [Series] – Whiteboard Friday

Link building is never-ending in SEO, but a little creativity and smart tactics can help you ferret out great link opportunities from their hiding spots. In this episode of Whiteboard Friday, Britney Muller kicks off a series on modern link building (including the sage advice: let people choose their own anchor text!) Click on the …

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Leadership Skills for After the Pandemic

Restaurants Reopening After the 2020 COVID-19 Pandemic Leadership skills haven’t changed much in some ways. In others, we’re at a whole new turn in the road for organizations as they learn how to manage teams remotely, as they grapple with issues of transmitting corporate culture without so much physical proximity. What we knew before March …

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