Break Free B2B Marketing: Sean Crowley of Dun & Bradstreet on Cracking the Alignment Code

“Integrated marketing” is an ideal with clear appeal, but one that is often difficult to actualize in practice. Developing a truly integrated strategy — in which marketing functions in lockstep with sales, product, and other departments — is immensely challenging, especially within large and complex organizations. It’s not necessarily for a lack of trying, or …

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How to Network Online Like a Champ

This conference season feels a bit different, doesn’t it? Where we’re usually globetrotting from event to event, this year most conferences have either postponed their dates or switched to online, remote-friendly formats, offering video sessions by top-notch speakers or live streams with open chats. But what about everyone’s favorite bonus during conference season — networking? Thankfully, all …

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