B2B Marketing News: Top B2B Strategies, 2021 Ad Market Recovery Forecast, Brands Spending More on Social, Facebook’s Giphy Buy Under Review

B2B Wannabes: Most Brands Have A Customer-Centricity Gap, Study Finds 71 percent of B2B brands have digital experiences that don’t meet customer expectations and needs, while 82 percent have implemented a digital transformation project — two of several statistics of interest to digital marketers contained in recently-released study data. MediaPost Global Advertising Market Expected to …

Continue reading ‘B2B Marketing News: Top B2B Strategies, 2021 Ad Market Recovery Forecast, Brands Spending More on Social, Facebook’s Giphy Buy Under Review’ »

B2B Marketing News: Top B2B Strategies, 2021 Ad Market Recovery Forecast, Brands Spending More on Social, Facebook’s Giphy Buy Under Review

B2B Wannabes: Most Brands Have A Customer-Centricity Gap, Study Finds71 percent of B2B brands have digital experiences that don’t meet customer expectations and needs, while 82 percent have implemented a digital transformation project — two of several statistics of interest to digital marketers contained in recently-released study data. MediaPost Global Advertising Market Expected to Recover …

Continue reading ‘B2B Marketing News: Top B2B Strategies, 2021 Ad Market Recovery Forecast, Brands Spending More on Social, Facebook’s Giphy Buy Under Review’ »

Is Google E-A-T Actually a Ranking Factor? – Whiteboard Friday

Many SEOs agree that showing expertise, authority, and trustworthiness in your site content is important to ranking well. But why is that, exactly? Is it because Google E-A-T is an actual ranking factor, or is it something else? In this episode of Whiteboard Friday, Cyrus Shepard explores whether it can be considered a true ranking factor, …

Continue reading ‘Is Google E-A-T Actually a Ranking Factor? – Whiteboard Friday’ »