B2B Marketing News: 3 New B2B Marketing Studies, Twitter’s Audio Tweets, Google’s Pinterest-like Keen Project, & Gen Z Digital Consumption Habits

The 10 Traits B2B Buyers and Managers Value Most in Salespeople 42 percent of B2B buyers value active listening when it comes to interacting with salespeople, according to recently-released survey data from LinkedIn (client), while 38 percent value problem solving, 38 percent confidence, and 34 percent who said that they value relationship building skills. MarketingProfs …

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B2B Marketing News: 3 New B2B Marketing Studies, Twitter’s Audio Tweets, Google’s Pinterest-like Keen Project, & Gen Z Digital Consumption Habits

The 10 Traits B2B Buyers and Managers Value Most in Salespeople42 percent of B2B buyers value active listening when it comes to interacting with salespeople, according to recently-released survey data from LinkedIn (client), while 38 percent value problem solving, 38 percent confidence, and 34 percent who said that they value relationship building skills. MarketingProfs Addressing …

Continue reading ‘B2B Marketing News: 3 New B2B Marketing Studies, Twitter’s Audio Tweets, Google’s Pinterest-like Keen Project, & Gen Z Digital Consumption Habits’ »

Don’t Try to Be Authentic. Be Brave

Photo by Farhan Abid on Unsplash “How to be authentic.” People talk to me about authenticity a lot because they pay me the “compliment” that I am authentic. First, I don’t think it’s a good pursuit: learning how to be authentic. Second, I feel there’s a better goal: how to be brave. Because when people …

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How to Get Backlinks in 2020 [Series] – Whiteboard Friday

Link building is never-ending in SEO, but a little creativity and smart tactics can help you ferret out great link opportunities from their hiding spots. In this episode of Whiteboard Friday, Britney Muller kicks off a series on modern link building (including the sage advice: let people choose their own anchor text!) Click on the …

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