Digital Marketing News: Facebook’s Sponsored Results, Google+ Shutdown, Consumer Brand Trust, Instagram’s Ad Spend Up

Facebook relaunches search ads to offset slowing revenueFacebook has announced that it will relaunch its sponsored search results and Marketplace advertising. This is the return of an option unavailable to digital marketers since 2013, a move that could help Facebook offset recent decreased revenue trends. TechCrunch [embedded content] Consumers Say Brands Ask for Too Much […]

3 Big Lessons from Interviewing John Mueller at SearchLove London – Whiteboard Friday

When you’ve got one of Google’s most helpful and empathetic voices willing to answer your most pressing SEO questions, what do you ask? Will Critchlow recently had the honor of interviewing Google’s John Mueller at SearchLove London, and in this week’s edition of Whiteboard Friday he shares his best lessons from that session, covering the […]

Measuring Content Marketing Success: Analytics Advice & Insight from the Experts

Welcome to the seventh installment in our “Collective Wisdom” series of content marketing strategy and tactics articles. Previously we’ve covered planning ahead for content marketing success, the art of crafting powerful content, and an array of strong promotion tactics. So, what’s up next? Measurement and analytics. Measuring and analyzing your content’s performance is critical so […]

TopRank Marketing’s Top 6 SEO Predictions & Trends for 2019

The year-end hustle and bustle is on, marketers. We’re all finalizing next year’s tactical mix and strategy, refining targets, and setting goals—all with the intention of driving bigger, badder, and better results in the new year. When it comes to setting your SEO strategy for 2019, here’s an important stat to keep in mind: 61% […]

Why Local Businesses Will Need Websites More than Ever in 2019

64% of 1,411 surveyed local business marketers agree that Google is becoming the new “homepage” for local businesses. Via Moz State of Local SEO Industry Report …but please don’t come away with the wrong storyline from this statistic. As local brands and their marketers watch Google play Trojan horse, shifting from top benefactor to top […]

B2B Marketers: Is Your Influencer Marketing Mechanical or Meaningful?

If they don’t care, they won’t share. With the need to scale and drive efficient performance, many B2B marketers work hard to operationalize their efforts. While process brings efficiency, a transactional approach to a relationship-centric discipline can reduce effectiveness significantly. The effect of a mechanical vs. meaningful relationship is particularly impactful when it comes to […]

Evolving Keyword Research to Match Your Buyer’s Journey

Keyword research has been around as long as the SEO industry has. Search engines built a system that revolves around users entering a term or query into a text entry field, hitting return, and receiving a list of relevant results. As the online search market expanded, one clear leader emerged — Google — and with […]

5 Common Digital Marketing Data & Analytics Challenges and How to Start Solving Them

The volume and velocity of the data at our fingertips today has the power to transform the way we do marketing. Armed with the right data about our target audience, we can reach them at the right time, in the right place, with the best tailored messages. Given the deluge of marketing messages inundating consumers […]

Content Comprehensiveness – Whiteboard Friday

When Google says they prefer comprehensive, complete content, what does that really mean? In this week’s episode of Whiteboard Friday, Kameron Jenkins explores actionable ways to translate the demands of the search engines into valuable, quality content that should help you rank. Click on the whiteboard image above to open a high-resolution version in a […]