Digital Marketing News: YouTube’s Bubble-Under Suggestions, New B2B Studies, & Making Marketing More Human

Best B2B Content: Analysis and Insights from Over 50,000 ArticlesB2B content marketing produced some shining examples and strong results during 2018, and BuzzSumo has parsed through more than 50,000 posts to find examples of the best, along with an examination of some of the factors that helped the strongest B2B content rise. BuzzSumo [embedded content] […]

Full Funnel Testing: SEO & CRO Together – Whiteboard Friday

Testing for only SEO or only CRO isn’t always ideal. Some changes result in higher conversions and reduced site traffic, for instance, while others may rank more highly but convert less well. In today’s Whiteboard Friday, we welcome Will Critchlow as he demonstrates a method of testing for both your top-of-funnel SEO changes and your […]

How A Best Answer Content Strategy Drives B2B Marketing Results

For many B2B marketers content is a numbers game, especially as the number of channels for discovery and engagement grow right along with competition for attention. We all know how the information overload story ends: buyers disconnect, they start to ignore marketing content and they lose trust in the brands trying so desperately to reach […]

How to Implement a National Tracking Strategy

Google is all about serving up results based on your precise location, which means there’s no such thing as a “national” SERP anymore. So, if you wanted to get an accurate representation of how you’re performing nationally, you’d have to track every single street corner across the country. Not only is this not feasible, it’s […]

How to Choose a B2B Marketing Agency that Can Evolve with Your Needs

B2B brands’ marketing departments are constantly evolving. Over the past 10 years, marketing teams have undergone a seismic shift to accommodate changing technology, millennial consumers and employees, and to breakdown silos between marketing and the rest of the business. To keep pace with the changing marketplace, many B2B brands are working to find the perfect […]

Marketing is About Connecting With Your Customer’s Story

Working with companies lately, I keep coming back to the same starting point: marketing is about connecting with a customer and aligning with helping them win their story. Think about yourself when you’re buying something. There’s a challenge in front of you and you’re hoping that what you purchase will improve your life or business […]

Two Key Marketing Opportunities Amid Stories of Fake Traffic and Fraudulent Metrics

“What you know you can’t explain, but you feel it. You’ve felt it your entire life, that there’s something wrong with the world. You don’t know what it is, but it’s there, like a splinter in your mind, driving you mad.” — Morpheus, The Matrix ~~~~~ “How much of the internet is fake?” pondered the […]

Digital Marketing News: Facebook Usage Data, Google Teams With Nielsen, AI Is Eating Advertising, & B2B Podcasting Growth

Inside Google Marketing: 4 ways we’re planning for an automated futureGoogle plans to seek out better data for a more automated future, the search giant recently announced, along with other insight for users of its Google Marketing Platform, including optimized data points and scalable creative templates. Think With Google [embedded content] Comscore and Nielsen are […]