Making the Case for Video at Every Stage of the Buyer’s Journey

It’s been said before, but I’ll say it again: Video across the digital landscape is what buyers and consumers alike crave. The average U.S. adult spends 5 hours and 57 minutes a day watching video. Compare that number to the average amount of time someone reads each day (16.8 minutes), and you’ll find that people […]

When Sparks Fly: The TopRank Marketing Team’s Firework Marketing Moments

Marketers are a passionate breed. Whether we’re crafting content, unearthing optimization opportunities, or digging into performance metrics to understand where we went right or wrong, we’re wide-eyed and determined. Our work is a labor of love, and we’re often driven by special moments that spark awe, imagination, and a sense of accomplishment. Those moments that […]

How to Educate, Engage, & Persuade Buyers Over Lengthy Sales Cycles

In the world of consumer goods, purchase decisions are often made instantaneously and on a whim.  “This blouse is exactly my style! I’ve gotta have it!” “I’ve been wanting a PlayStation 4 forever. Finally it’s mine!” “This tent is just what we were looking for. I don’t even need to ask the wife, I’m buying […]

Q2 Wrap-Up: Top Changes & What’s Ahead For Marketers

We’ve made it through the second quarter of 2019, one filled with many important B2B marketing changes and several unexpected twists and turns that will all combine to affect how the industry moves forward as we enter Q3 and push ahead to 2020. Q2 saw several exciting shifts in entirely new directions, and a few […]