Digital Marketing News: Facebook’s Ad & Metric Changes, Pinterest Tops 250M Users, Google’s URL Plans, & LinkedIn’s Dynamic Ads

LinkedIn brings Dynamic Ads into Campaign Manager platformLinkedIn has added Dynamic Ads into its Campaign Manager platform. Templates, auto-translation, and data-mapping are among the new additions to an expanded LinkedIn (client) ad management tool. MarketingLand [embedded content] Americans are changing their relationship with FacebookA new survey from the Pew Research Center shows that 42 percent […]

SEO Maturity: Evaluating Client Capabilities – Whiteboard Friday

Clients aren’t always knowledgeable about SEO. That lack of understanding can result in roadblocks and delay the work you’re trying to accomplish, but knowing your client’s level of SEO maturity can help. In today’s Whiteboard Friday, we welcome the brilliant Heather Physioc to expound upon the maturity models she’s developed to help you diagnose your […]

Use It or Lose It: 8 Ways to Make the Most of Your Digital Marketing Budget Surplus

For all marketing leaders, effectively managing your digital marketing budget is a delicate balancing act. Spend too much too early, and you’re running ultra-lean for the balance of the year and risk falling short of your goals. Spend too little, and you’ll likely lose those dollars at year’s end—and perhaps put yourself in a position […]

Game On: How to Power-Up Your Content Marketing Game with Insights From #CMWorld

Up, up, down, down, left, right, left, right. If you’re a classic gamer, you’ll recognize the Konami Code used in popular games as a way to uncover gaming cheats or special effects. And if you attended Content Marketing World last week, you’ll recognize that sequence from trying to find your way through Huntington Convention Center […]

Ashley Zeckman Dispels B2B Influencer Marketing Lies at CMWorld

It’s no wonder that Ashley Zeckman, Digital Strategy Director at TopRank Marketing, drew a crowd last week at Content Marketing World: she promised to debunk the prevalent myth that influencer marketing is best suited for B2C brands. Content marketers, just like everybody else, see loads of influencers promoting consumer brands. So, why can’t some of […]

Local Business Transparency & Empathy for the Holidays: Tips + Downloadable Checklist

Your local business will invest its all in stocking shelves and menus with the right goods and services in advance of the 2018 holiday season, but does your inventory include the on-and-offline experiences consumers say they want most? Right now, a potential patron near you is having an experience that will inform their decision of […]

LinkedIn’s Megan Golden on Building a Blockbuster Content Marketing Strategy

“The good news about being a marketer in 2018 is that we have dozens and dozens of channels to share our marketing story,” Megan Golden, group manager of LinkedIn’s* global content and social media marketing, said in the opening of her session at Content Marketing World last Thursday. “The bad news about being a marketer in […]

Visualizing Time: A Project Management How-To Using Google Sheets

The short version of this post: Project management is a vital part of our job as marketers, but planning and visualizing projects over time is hard, so I’ve created a set of Google Sheets to make that work easier for you. I’ve found this system helpful in a number of ways, so I’m sharing my […]

How Amanda Todorovich and the Cleveland Clinic Monetized Their Blog (And Why the Resulting Revenue is Just Gravy)

In a room overflowing with content marketers hungry to find out how to turn a blog audience into a monetizable asset, Amanda Todorovich delivered. Todorovich, Content Marketing World’s 2016 Content Marketer of the Year, became Director of Content Marketing at the Cleveland Clinic in 2013, when their blog was only six months old and had […]