Author: kalani

10 Link Building Lies You Must Ignore

Even though link building has been a trade for more than a decade, it’s clear that there is still an enormous amount of confusion around it. Every so often, there is a large kerfuffle. Some of these controversies and arguments arise simply from a necessity to fill a content void, but some of them arise from

Digital Marketing News: Google Phases Out Search Console & Adds Bidding Options, Marketing Business to Gen Z, Instagram Post Study & More

The rise of Spotify as an advertising channel Spotify has over 217 million users, and the music and podcasts they increasingly listen to have brought greater attention from marketers. ClickZ takes a look at how marketers are embracing Spotify for advertising. ClickZ Ad Revenue Holds Steady Despite Recession Worries Digital advertising spending was up nearly

Digital Marketing News: Google Phases Out Search Console & Adds Bidding Options, Marketing Business to Gen Z, Instagram Post Study & More

The rise of Spotify as an advertising channelSpotify has over 217 million users, and the music and podcasts they increasingly listen to have brought greater attention from marketers. ClickZ takes a look at how marketers are embracing Spotify for advertising. ClickZ [embedded content] Ad Revenue Holds Steady Despite Recession WorriesDigital advertising spending was up nearly

E-A-T and the Quality Raters’ Guidelines – Whiteboard Friday

EAT — also known as Expertise, Authoritativeness, and Trustworthiness — is a big deal when it comes to Google’s algorithms. But what exactly does this acronym entail, and why does it matter to your everyday work? In this bite-sized version of her full MozCon 2019 presentation, Marie Haynes describes exactly what E-A-T means and how

An Agency Workflow for Google My Business Dead Ends

There are times when your digital marketing agency will find itself serving a local business with a need for which Google has made no apparent provisions. Unavailable categories for unusual businesses come instantly to mind, but scenarios can be more complex than this. Client workflows can bog down as you worry over what to do,

Content Marveling: Wonder and Astonishment in Marketing

Two little letters. On the surface that’s all separating your standard issue “marketing” from the extraordinary and entirely different practice of “marveling.” At TopRank Marketing, “Content Marveling” is the practice of bringing greater wonder and astonishment to traditional content marketing, and can be applied in both the worlds of direct-to-consumer and enterprise business-to-business, to engage