5 Content Promotion Tactics To Make You (Almost) Famous

Not all forms of content creation will make you famous, but some come with built-in amplification boosts that can put you well on your way to star-quality promotion. Working with industry experts and influencers to co-create content is a proven tactic for adding more inherent promotion right from the start of your campaign. Harnessing the […]

7 Top B2B Influencer Marketing Trends for 2020

While there are some who think the expression “influencer” is an expired term, the role of influence on B2B buying decisions is irrefutable. According to the World Federation of Advertisers, 65% of multinational brands will increase influencer marketing spending in the next 12 months and there’s good reason for increased confidence: The 2019 Content Preferences […]

Do Your Homework: Selecting the Right Influencers for Your B2B Brand With Tips from the Experts

The influencer identification, validation, and recruitment process is time consuming, resource intensive, and high stakes. Without the right mix of influencers to drive awareness, intrigue, conversation, and action, your marketing initiatives will miss the mark with your audience and fall short of expectations. But how? How do you artfully and strategically find, vet, and entice […]

Inspiring Examples of B2B Influencer Marketing in Action

While Instagram influencer marketing is expected to hit $8 billion in spend by 2020, the growth trajectory of influencer marketing is not limited to consumer brands. B2B companies are also realizing the value of collaborating with influential experts for marketing purposes and count the practice as one of the top 4 tactics planned for 2019, […]

Inspiring Examples of B2B Influencer Marketing in Action

While Instagram influencer marketing is expected to hit $8 billion in spend by 2020, the growth trajectory of influencer marketing is not limited to consumer brands. B2B companies are also realizing the value of collaborating with influential experts for marketing purposes and count the practice as one of the top 4 tactics planned for 2019, […]

The Future of B2B Content: Data-Informed, Interactive, and Influential

Before embarking on any new marketing initiative or trying a new tactic, B2B marketers need to answer and essential question: Why? While most B2B marketers won’t admit it, many still practice some “spaghetti/wall marketing” wherein each year they throw new digital tactics “against the wall” to see what sticks without really knowing why a tactic […]

The Intersection of SEO & Influencer Marketing: What B2B Marketers Need to Know

Peanut butter and jelly. Milk and cookies. Steak and potatoes. Wine and cheese. Bread and butter. SEO and influencer marketing. via GIPHY All of these exceptional pairings have something special in common: They work together. Now, I know what you’re thinking. And I get it. From red or white to pungent or salty, there are […]

The Intersection of SEO & Influencer Marketing: What B2B Marketers Need to Know

Peanut butter and jelly. Milk and cookies. Steak and potatoes. Wine and cheese. Bread and butter. SEO and influencer marketing. via GIPHY All of these exceptional pairings have something special in common: They work together. Now, I know what you’re thinking. And I get it. From red or white to pungent or salty, there are […]

Why Always-On Is Always Better for Driving B2B Influencer Marketing Success

Show of hands: How many of us brush our teeth at least twice a day? All of us? Great. Now, a follow up question: Why? The reasons are numerous, right? We care about maintaining our hygiene on a daily basis. We want to keep our smiles bright. We need to defend against offensive bad breath. […]

Why Always-On Is Always Better for Driving B2B Influencer Marketing Success

Show of hands: How many of us brush our teeth at least twice a day? All of us? Great. Now, a follow up question: Why? The reasons are numerous, right? We care about maintaining our hygiene on a daily basis. We want to keep our smiles bright. We need to defend against offensive bad breath. […]