Category: B2B Marketing

Break Free B2B Series: Judy Tian on Humanizing B2B Through Influencer Marketing

As the world’s largest social network for professionals, LinkedIn* lies at the epicenter of people and business.  Profiles on the platform put a real face on our professional brands, allowing visitors to learn about our interests, career experiences, and personalities. Emphasizing this human element, and creating a genuine sense of community among members, is paramount

10 Top B2B Influencer Marketing Predictions for 2020

In late 2018, B2B influencer marketing was on the industry watch list as predictions for what this year would hold began popping up. And what we saw were some major advancements in what B2B marketers had planned for influencer marketing in 2019 including: Compliance due to GDPR and disclosing paid sponsorships Prioritizing influencer video content

5 Marketing Podcasts To Strengthen Your B2B Efforts

Podcasts are a fantastic way to find new takes and tactics for your B2B marketing. They’re also great for picking up new marketing ideas and getting fresh perspectives you might not otherwise find. We’ve put together a list of five podcasts that offer marketing insight from a wide array of industry innovators — who share

5 Marketing Podcasts To Strengthen Your B2B Efforts

Podcasts are a fantastic way to find new takes and tactics for your B2B marketing. They’re also great for picking up new marketing ideas and getting fresh perspectives you might not otherwise find. We’ve put together a list of five podcasts that offer marketing insight from a wide array of industry innovators — who share

Our Top B2B Content Marketing Trends & Predictions for 2020

Well, B2B marketers, it’s that time of year again. The holiday season is in full swing. The countdown to a new year and a new decade has begun. And of course, we’re all channeling our psychic powers, hoping to uncover what 2020 has in store so we can seize opportunities, prepare for challenges, and ultimately