Always On Influence: Costs Less and Better ROI – Here’s Why

Virtually every marketing tactic is under evaluation right now as B2B marketing departments react to the domino effect of changes in consumer spending during the pandemic. Many B2C marketers are putting a pause on their influencer marketing investments as the world of travel, hospitality, retail, sports and entertainment have changed dramatically. In the business to …

Continue reading ‘Always On Influence: Costs Less and Better ROI – Here’s Why’ »

Livestream Marketing: 5 B2B Brands Rocking LinkedIn Live

How can B2B brands benefit from using LinkedIn Live, and what are some examples of businesses rocking their LinkedIn Live marketing? LinkedIn* has seen its live-streaming LinkedIn Live feature being used by more major firms all the time, and we’ll take a look at five top B2B brands that are rocking their LinkedIn Live game. …

Continue reading ‘Livestream Marketing: 5 B2B Brands Rocking LinkedIn Live’ »

Why Content Marketing is More Important Than Ever for B2B Brands

In his recently published eBook, Corona Marketing, Joe Pulizzi recounts how he and his wife launched the website Content Marketing Institute in 2007 at the exact time as a devastating financial crisis was beginning to unfold in the United States.  “At the time, we believed things couldn’t have been bleaker,” Pulizzi writes. “Looking back though, …

Continue reading ‘Why Content Marketing is More Important Than Ever for B2B Brands’ »

Three B2B Marketing Tactics That Will Outlast the COVID19 Pandemic

Without question, the COVID-19 pandemic has had an impact on the B2B world with companies generally reducing marketing budgets. At the same time, many B2B companies are maintaining or increasing marketing spend as we’ve seen with most of our clients at TopRank Marketing. While there has generally been a shift from explicit sales/push marketing content …

Continue reading ‘Three B2B Marketing Tactics That Will Outlast the COVID19 Pandemic’ »

Three B2B Marketing Tactics That Will Outlast the COVID19 Pandemic

Without question, the COVID-19 pandemic has had an impact on the B2B world with companies generally reducing marketing budgets. At the same time, many B2B companies are maintaining or increasing marketing spend as we’ve seen with most of our clients at TopRank Marketing. While there has generally been a shift from explicit sales/push marketing content …

Continue reading ‘Three B2B Marketing Tactics That Will Outlast the COVID19 Pandemic’ »

Break Free Marketing Season 2 Wrap Up: Reinventing B2B Marketing

Season two of TopRank Marketing’s video podcast series, “Break Free B2B,” has come to a close. We had the opportunity to interview some of the smartest B2B marketers in the industry, to find out how they’re breaking the mold and reinventing the role and function of the marketing department in B2B organizations. The series covered …

Continue reading ‘Break Free Marketing Season 2 Wrap Up: Reinventing B2B Marketing’ »

Always-On Influence: Why B2B Needs Brand Research & 11 Must-Ask Questions For Marketers

What is brand research and why is it an important step in building a successful always-on  B2B influencer marketing program? What are the key facts you need to learn about a brand that will lead to the creation of a strong ongoing influencer program? Doing brand research right is crucial for always-on B2B influencer marketing …

Continue reading ‘Always-On Influence: Why B2B Needs Brand Research & 11 Must-Ask Questions For Marketers’ »

Manufacturing Runs: 9 Summer Content Marketing Tips Drawn from the Diamond

Baseball and content marketing are two of my greatest passions. When I think about it, there are some intrinsic similarities between the two that aren’t hard to see. Much like content marketing, baseball is rhythmic and methodical by design. Sure, there are the flashy home runs (and it helps when your favorite team *ahem* set …

Continue reading ‘Manufacturing Runs: 9 Summer Content Marketing Tips Drawn from the Diamond’ »

Trust in Marketing: How to Build Influence with the C-Suite and on the Street with Customers

80% of CEOs don’t trust marketers. And yet 91% of CEOs do trust CIOs and CFOs Ouch! In addition to the many challenges marketers are currently facing with the COVID-19 pandemic and overall social change, a study by Fournaise Group found that CEOs felt marketing was not meeting expectations, causing a lack of confidence. Whether …

Continue reading ‘Trust in Marketing: How to Build Influence with the C-Suite and on the Street with Customers’ »

How To Level Up Marketing Content From B2B Influencers

Why do you even need a content person for influencer marketing? After all, the influencers are providing the content. You just have to collect their pearls of wisdom, make them look pretty in a PDF, and you’re good to go, right? I’ll confess, on my first influencer marketing project, I wasn’t quite sure what I …

Continue reading ‘How To Level Up Marketing Content From B2B Influencers’ »