12 Must-Have Skills for B2B Content Marketers

Scene from a dinner party: “So, Josh, what do you do?” “I’m in marketing.” “Oh, like Mad Men? Ad campaigns and stuff?” “No, it’s content marketing.” “Oh, like the Wendy’s Twitter account?” “…Sure… like that.” I’ve had variations on the above conversation more times than I can count. I’ll usually leave it at “Wendy’s Twitter […]

Social Media Secrets: 5 Under-the-Radar LinkedIn Features for Marketers

It’s plain to see that B2B marketers, at large, see the value in social media. The latest B2B benchmarking research from CMI and MarketingProfs found that nearly two out of three respondents (61%) increased their usage of social media for content marketing purposes in the previous year. Another new report shows that social content is […]

Trust Fractures: How to Avoid Accidentally Eroding Your Brand’s Credibility

Recently, we’ve been running a series of posts here on the TopRank Marketing Blog called “Trust Factors,” where we explore techniques that modern brands can use to build trust and credibility with digital audiences. There are numerous examples of companies building trust with best-answer content and boosting credibility with influencer marketing for this purpose. Marketers […]

B2B Demand Gen: The Next Evolution of 5 Tried-And-True Tactics

B2B demand gen used to be easier than B2C. Because, let’s face it, so much B2B marketing was deadly boring. A cool concept, a little creative design, or a dash of humor were like water in the desert. Now, though, it’s the norm for B2B marketing to be every bit as visually and emotionally compelling […]

When & Why Net-New Content Creation Makes Sense—And When It Doesn’t

1996: The year content was named “king” in a burgeoning digital world. 2001: The year “content marketing” was officially coined and the modern content revolution began. 130 trillion and counting: The number of webpages currently indexed by Google. One zillion infinities: The number of pieces of content you stand to create during your B2B content […]

When & Why Net-New Content Creation Makes Sense—And When It Doesn’t

1996: The year content was named “king” in a burgeoning digital world. 2001: The year “content marketing” was officially coined and the modern content revolution began. 130 trillion and counting: The number of webpages currently indexed by Google. One zillion infinities: The number of pieces of content you stand to create during your B2B content […]

Ally or Adversary? How Our Marketing Fears Can Be Wielded for Good

B2B marketers are a special breed: We’re relentlessly self-improving. We look to our industry peers and thought leaders for wisdom. We scour data for opportunities and insight. We keep tabs on rising trends and emerging tools. We tirelessly strive to adapt our strategies to the evolving needs of our customers and prospects. Without a doubt, […]

Ally or Adversary? How Our Marketing Fears Can Be Wielded for Good

B2B marketers are a special breed: We’re relentlessly self-improving. We look to our industry peers and thought leaders for wisdom. We scour data for opportunities and insight. We keep tabs on rising trends and emerging tools. We tirelessly strive to adapt our strategies to the evolving needs of our customers and prospects. Without a doubt, […]