How to Educate, Engage, & Persuade Buyers Over Lengthy Sales Cycles

In the world of consumer goods, purchase decisions are often made instantaneously and on a whim.  “This blouse is exactly my style! I’ve gotta have it!” “I’ve been wanting a PlayStation 4 forever. Finally it’s mine!” “This tent is just what we were looking for. I don’t even need to ask the wife, I’m buying […]