Create Integrated Marketing Teams to Drive Better Results with Tips from Shafqat Islam #CMWorld

Here’s a wild new idea: Consumers expect immediate, consistent, on-brand experiences across channels. Just kidding about the “wild” and “new” parts. Most marketers likely have the phrase embroidered on a pillowcase by now. It’s fundamental. But if we know that consumers demand an omnichannel experience… Why are so many marketing teams stuck in silos? NewsCred …

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How to Drive Better Content Marketing Results with Integrated Marketing Teams: Top Tips from NewsCred’s Shafqat Islam #CMWorld

Here’s a wild new idea: Consumers expect immediate, consistent, on-brand experiences across channels. Just kidding about the “wild” and “new” parts. Most marketers likely have the phrase embroidered on a pillowcase by now. It’s fundamental. But if we know that consumers demand an omnichannel experience… Why are so many marketing teams stuck in silos? NewsCred …

Continue reading ‘How to Drive Better Content Marketing Results with Integrated Marketing Teams: Top Tips from NewsCred’s Shafqat Islam #CMWorld’ »

Zari Venhaus’s Framework for Gaining Executive Buy-In for Marketing Technology #CMWorld

I had the pleasure of sitting in on Zari Venhaus’s session at the second day of Content Marketing World 2019 where she laid forward a process to present martech business cases to senior leadership. She entered the room with a high level of energy and passion for the topic, making her an engaging speaker from …

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Carlos Abler Details How Content Marketing Can Contribute to the Greater Good #CMWorld

Can content marketing make the world a better place? Let’s dial that in tighter: Can brands, businesses, make the world a better place? And can they do it while making money at the same time? According to content marketing leader Carlos Abler, not only can brands provide social value, they must – and, not for …

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16 Can’t-Miss Acts at the Greatest Content Marketing Show on Earth: #CMWorld 2019

Come one! Come all! Come several! Come few!  Step right up! Don’t be shy! You there in the back, with the funny hat, step right up! You over there with the earrings and the weird mustache, come on in! There’s room for everyone under the Big Top, and it’s time for the Greatest Content Marketing …

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16 Can’t-Miss Acts at the Greatest Content Marketing Show on Earth: #CMWorld 2019

Come one! Come all! Come several! Come few!  Step right up! Don’t be shy! You there in the back, with the funny hat, step right up! You over there with the earrings and the weird mustache, come on in! There’s room for everyone under the Big Top, and it’s time for the Greatest Content Marketing …

Continue reading ‘16 Can’t-Miss Acts at the Greatest Content Marketing Show on Earth: #CMWorld 2019’ »

Content Marketing Interview: Margaret Magnarelli on Applying Journalistic Integrity to Content Strategy #CMWorld

Content marketers come from all sorts of different backgrounds, with each bringing its own distinct and valuable perspective. Recently we shared our chat with Andrew Davis, whose history in television inspires him to think like a TV executive when strategizing his content. Today we’re highlighting the insights of Margaret Magnarelli, whose ingrained journalistic mindset fuels …

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Content Marketing Interview: Margaret Magnarelli on Applying Journalistic Integrity to Content Strategy #CMWorld

Content marketers come from all sorts of different backgrounds, with each bringing its own distinct and valuable perspective. Recently we shared our chat with Andrew Davis, whose history in television inspires him to think like a TV executive when strategizing his content. Today we’re highlighting the insights of Margaret Magnarelli, whose ingrained journalistic mindset fuels …

Continue reading ‘Content Marketing Interview: Margaret Magnarelli on Applying Journalistic Integrity to Content Strategy #CMWorld’ »

Wow Your Crowd: How Content Planning Sets the Stage for Unforgettable Experiences

We’re coming up on the 10-year anniversary of the movie Avatar, which was released in December of 2009 and held the title of highest-grossing film worldwide for nearly a decade before being unseated by Avengers: Endgame earlier this year.  James Cameron’s signature cinematic spectacle presents a model worth following for any content marketer hoping to …

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