Category: content marketing fitness

26.2 B2B Marathon Marketing Lessons

Racing a marathon and running a successful marketing campaign have a surprising number of similarities — in fact, here are 26.2 things they share in common, and the lessons they can teach us. I’ve been running marathons since 1998 and working in digital communications and marketing since 1984 — two pursuits I’m passionate about that

26.2 B2B Marathon Marketing Lessons

Racing a marathon and running a successful marketing campaign have a surprising number of similarities — in fact, here are 26.2 things they share in common, and the lessons they can teach us. I’ve been running marathons since 1998 and working in digital communications and marketing since 1984 — two pursuits I’m passionate about that