Category: content planning

Content Marketing Planning: How to Build Your Editorial Calendar

I can’t believe I got fired from the calendar factory. All I did was take a day off! Opening today’s post up with a bit of levity felt fitting, because calendars can cause much anxiety. They bring to mind deadlines, meticulous organization, and time crunches, which are often oppressive realities for marketers with a million

Content Marketing Planning: How to Build Your Editorial Calendar

I can’t believe I got fired from the calendar factory. All I did was take a day off! Opening today’s post up with a bit of levity felt fitting, because calendars can cause much anxiety. They bring to mind deadlines, meticulous organization, and time crunches, which are often oppressive realities for marketers with a million

How to Educate, Engage, & Persuade Buyers Over Lengthy Sales Cycles

In the world of consumer goods, purchase decisions are often made instantaneously and on a whim.  “This blouse is exactly my style! I’ve gotta have it!” “I’ve been wanting a PlayStation 4 forever. Finally it’s mine!” “This tent is just what we were looking for. I don’t even need to ask the wife, I’m buying