Category: digital marketing news

Digital Marketing News: Facebook Launches Viewpoints Market Research Tool, Brand Loyalty Remains High, & Instagram Offers a Glimpse of Feed AI

New Study: 2019 Promo.com Online Video Statistics and Trends [Infographic]A newly-released study of online video viewing trends offers a slew of statistics of interest to digital marketers, including that 49 percent of people watch more than five videos daily, 67 percent watch the most video using YouTube, followed by Facebook at 26 percent and Instagram

Digital Marketing News: Twitter’s New Publisher Dashboard, Why We Follow Influencers, Snapchat’s Unskippable Ads, & TikTok’s Social Commerce

Instagram Removing Likes Could Boost Social Commerce and Retail MeasurementInstagram’s hiding of like counts could lead some businesses to increase their use of so-called shoppable links that focus more on direct social sales journeys, and eMarketer takes a look at recent survey data trends in the area. eMarketer [embedded content] Ad buyers hopeful Twitter Topics

Digital Marketing News: FTC’s Influencer Guide, Twitter’s New Topic Following, Facebook’s Icebreakers, AR Tops Innovation List, & TikTok’s Easier Sharing

B2B Marketers Are Prioritizing Measurement and Analytics Technologies83 percent of B2B marketers expect to increase their focus on data analytics in 2020, and 69 percent plan to also make measurement technologies their top investment priority next year, according to newly-released survey data from Dun & Bradstreet and Adweek. MarketingCharts [embedded content] Twitter Launches New Option