B2B Marketing News: 3 B2B Pandemic Marketing Studies, YouTube Launches Shorts, Twitter Tests Audio & New Emoji Performance Report Data

2020 September 18 Edelman Chart

Now Is the Time for B2B Content
During the pandemic, video and webinar content has seen the largest increase in views according to recently-released survey data, while views of unique content assets during March through May climbed by 40 percent compared to earlier in 2020, with the average number of sessions per visitor up some 43 percent. ANA

Google Shares Exclusive Data On How B2B Buyers Changed, Adapted During COVID-19
64 percent of B2B buyers have increased their use of online video during the pandemic, with overall online marketing use rising by 88 percent including 45 percent who started using digital for the first time during the global health crisis, according to newly-released report data. MediaPost

Instagram Adds ‘Suggested Reels’ Display in Main Feed, Launches Monthly Reels Trend Insights
Instagram has expanded the visibility of its short-form vertical video feature Reels on the platform, bringing a prominent new suggested Reels section and the ability to recommend Reels clips for inclusion as featured content, the Facebook-owned social media firm recently announced. Social Media Today

Building YouTube Shorts, a new way to watch & create on YouTube
YouTube just launched a beta trial of its new YouTube Shorts 15-second vertical video creation function — presently only for users in India with a global rollout planned — joining Instagram’s recent test of its similar Instagram Reels mobile-friendly capability. YouTube

Twitter’s Testing Audio Clips in DMs with Users in Brazil
Twitter has begun testing the ability to record up to 140 seconds of audio for inclusion in direct messages sent through the social platform, expanding on similar functionality recently added to public tweets, Twitter recently announced. Social Media Today

Podcasts outperform traditional media, digital display on brand awareness, study says
Podcasts have driven B2B brands to 77 percent greater levels of brand awareness, according to recently-released survey data, a rate as much as 30 times higher than brand awareness lift rates achieved by other media channels. Mobile Marketer

2020 September 18 Statistics Image

Facebook Announces New Limits on How Many Ads Pages Can Run Concurrently
Facebook has given notice that advertisers will face new limitations on the number of allowable simultaneous page ads, and that four new tiers of advertiser categories will be implemented in February 2021, the social media giant recently announced. Social Media Today

Emojis in Email Subject Lines: Do They Affect Open Rates? [DATA]
Recently-released survey data from nearly four million emails shows where emojis tend to work and not work, including a look at the diminutive visual embelishments’ sometimes-sizable impact on click-through-rates (CTRs) and other metrics. Search Engine Journal

Forrester: How to differentiate your brand with ethical marketing
Forrester has taken a look at the importance of transparent pricing, social responsible, fairness, and honesty and their significance when it comes to differentiating brands, and CMO examines recent findings of interest to digital marketers. CMO

How B2B companies are adapting customer engagement strategies during Covid
46 percent of B2B executives say marketing spending is being scrutinized more closely for its direct sales impact during the pandemic, while 50 percent say its important for their firms to redefine their mission, purpose, and offerings — two of numerous findings of interest to digital marketers in newly-released survey data. Edelman

ON THE LIGHTER SIDE:

2020 September 18 Marketoonist Comic

A lighthearted look at the “sales impact of advertising” by Marketoonist Tom Fishburne — Marketoonist

Amiga Fast File System makes minor comeback in new Linux kernel — The Register

TOPRANK MARKETING & CLIENTS IN THE NEWS:

  • Lee Odden / TopRank Marketing — CMWorld 2020: Break the Rules and Market Bravely in 2020 — Content Marketing Institute (client)
  • Lee Odden — CCO: Lee Odden – Use Influencers Effectively [VIDEO] — Content Marketing Institute
  • Lee Odden — The Juice Newsletter — Joseph Jaffe
  • TopRank Marketing — El 91% de los responsables de Marketing buscan influencers con audiencias relevantes para sus marcas [In Spanish.] — Puro Marketing

Have you found your own top marketing stories from the past week of news? Please let us know in the comments below.

Thanks for joining us for the weekly B2B marketing industry news, and we hope that you will return again next Friday and tune in for another look at the most relevant B2B and digital marketing industry news. In the meantime, you can follow us at @toprank on Twitter for even more timely daily news.

B2B Marketing News: 3 B2B Pandemic Marketing Studies, YouTube Launches Shorts, Twitter Tests Audio & New Emoji Performance Report Data

2020 September 18 Edelman Chart

2020 September 18 Edelman Chart

Now Is the Time for B2B Content
During the pandemic, video and webinar content has seen the largest increase in views according to recently-released survey data, while views of unique content assets during March through May climbed by 40 percent compared to earlier in 2020, with the average number of sessions per visitor up some 43 percent. ANA

Google Shares Exclusive Data On How B2B Buyers Changed, Adapted During COVID-19
64 percent of B2B buyers have increased their use of online video during the pandemic, with overall online marketing use rising by 88 percent including 45 percent who started using digital for the first time during the global health crisis, according to newly-released report data. MediaPost

Instagram Adds ‘Suggested Reels’ Display in Main Feed, Launches Monthly Reels Trend Insights
Instagram has expanded the visibility of its short-form vertical video feature Reels on the platform, bringing a prominent new suggested Reels section and the ability to recommend Reels clips for inclusion as featured content, the Facebook-owned social media firm recently announced. Social Media Today

Building YouTube Shorts, a new way to watch & create on YouTube
YouTube just launched a beta trial of its new YouTube Shorts 15-second vertical video creation function — presently only for users in India with a global rollout planned — joining Instagram’s recent test of its similar Instagram Reels mobile-friendly capability. YouTube

Twitter’s Testing Audio Clips in DMs with Users in Brazil
Twitter has begun testing the ability to record up to 140 seconds of audio for inclusion in direct messages sent through the social platform, expanding on similar functionality recently added to public tweets, Twitter recently announced. Social Media Today

Podcasts outperform traditional media, digital display on brand awareness, study says
Podcasts have driven B2B brands to 77 percent greater levels of brand awareness, according to recently-released survey data, a rate as much as 30 times higher than brand awareness lift rates achieved by other media channels. Mobile Marketer

2020 September 18 Statistics Image

Facebook Announces New Limits on How Many Ads Pages Can Run Concurrently
Facebook has given notice that advertisers will face new limitations on the number of allowable simultaneous page ads, and that four new tiers of advertiser categories will be implemented in February 2021, the social media giant recently announced. Social Media Today

Emojis in Email Subject Lines: Do They Affect Open Rates? [DATA]
Recently-released survey data from nearly four million emails shows where emojis tend to work and not work, including a look at the diminutive visual embelishments’ sometimes-sizable impact on click-through-rates (CTRs) and other metrics. Search Engine Journal

Forrester: How to differentiate your brand with ethical marketing
Forrester has taken a look at the importance of transparent pricing, social responsible, fairness, and honesty and their significance when it comes to differentiating brands, and CMO examines recent findings of interest to digital marketers. CMO

How B2B companies are adapting customer engagement strategies during Covid
46 percent of B2B executives say marketing spending is being scrutinized more closely for its direct sales impact during the pandemic, while 50 percent say its important for their firms to redefine their mission, purpose, and offerings — two of numerous findings of interest to digital marketers in newly-released survey data. Edelman

ON THE LIGHTER SIDE:

2020 September 18 Marketoonist Comic

A lighthearted look at the “sales impact of advertising” by Marketoonist Tom Fishburne — Marketoonist

Amiga Fast File System makes minor comeback in new Linux kernel — The Register

TOPRANK MARKETING & CLIENTS IN THE NEWS:

  • Lee Odden / TopRank Marketing — CMWorld 2020: Break the Rules and Market Bravely in 2020 — Content Marketing Institute (client)
  • Lee Odden — CCO: Lee Odden – Use Influencers Effectively [VIDEO] — Content Marketing Institute
  • Lee Odden — The Juice Newsletter — Joseph Jaffe
  • TopRank Marketing — El 91% de los responsables de Marketing buscan influencers con audiencias relevantes para sus marcas [In Spanish.] — Puro Marketing

Have you found your own top marketing stories from the past week of news? Please let us know in the comments below.

Thanks for joining us for the weekly B2B marketing industry news, and we hope that you will return again next Friday and tune in for another look at the most relevant B2B and digital marketing industry news. In the meantime, you can follow us at @toprank on Twitter for even more timely daily news.

The post B2B Marketing News: 3 B2B Pandemic Marketing Studies, YouTube Launches Shorts, Twitter Tests Audio & New Emoji Performance Report Data appeared first on Online Marketing Blog – TopRank®.


Source: SEO blog

B2B Marketing News: Digital Ad Spend Grows, LinkedIn’s New Lead Gen & Ad Tools, What Drives Customer Loyalty, & The Success Of Mobile Streaming

2020 September 11 IAB Chart

2020 September 11 IAB Chart

75% of people unlikely to use branded hashtags, survey finds
A quarter of consumers have engaged with customer reviews over the past 30 days, while 26 percent said they are likely to review a business on a third-party website — two of several finding of interest to digital marketers in recent survey data examining the performance of user-generated content (UGC) for brands. Mobile Marketer

Merkle: How Much Loyalty Customers Have Depends On Several Factors
When it comes to driving brand loyalty, 35 percent of millennials and Gen Z desire badges and 27 percent want leaderboards — as the demographic values competition and achievement, while older consumers prefer writing online reviews, taking surveys, or attending events — two of the findings of interest to digital marketers in newly-released report data. MediaPost

LinkedIn Publishes New Guide on How to Use its Ad Tools for Brand Building and Lead Generation
To help balance lead generation with brand building efforts, LinkedIn (client) has released a new guide for marketers, including updated information on the professional social media platform’s audience reach and ad tools, the Microsoft-owned firm recently announced. Social Media Today

Snapchat had a big August amid TikTok uncertainty
Snapchat saw 28.5 million app installations during August, its highest number in more than a year, up some 29 percent year-over-year, according to recently-released app store intelligence estimates. TechCrunch

CMO Job Changes Up 15% Despite COVID-19
The technology sector has led the way with the most marketing job moves, recently-released study research shows, with a 15 percent jump in the number of top level marketing moves in 2020 through June. Forbes

Consumers Have Adopted New Habits Since the Pandemic, but Don’t Think They’re All Here to Stay
21 percent of consumers have been shopping online more during the pandemic and say that they plan to continue doing so in post-pandemic times, as are eight percent who say they have been taking part in more group video chats, according to recently-released survey data examining which consumer changes are most likely to become permanent. MarketingCharts

2020 September 11 Statistics Image

Exclusive: U.S. media spending drops 19.1 percent in first half of 2020
Between January and June U.S. media spending fell by some 19 percent compared to the same period in 2019, with the tightening of purse-strings having the least impact on digital advertising, according to recently-published report data. AdAge

Audio Streaming on Smartphones Grows in Popularity
Streaming audio usage via smartphones was up some 28 percent during the first quarter of 2020, while audio streaming on tablets increased by a more modest four percent, according to recently-released survey data of U.S. adults, also showing that smartphone audio streaming opportunities for marketers have expanded. MarketingCharts

Microsoft Advertising expands LinkedIn Profile, dynamic remarketing, in-market audience targeting
Microsoft’s Bing advertising tools have added an array of new features for B2B marketers allowing the use of more advanced LinkedIn profile targeting, expanding the scope of audience targeting as well as the geographic availability of a previous test, the company recently announced. Search Engine Land

Traditional media suffer as digital ad spend grows in 2020 forecast shows
Paid search and social advertising are bright spots for media spending, as digital spending is expected to increase by six percent in 2020 while total ad spend will fall by eight percent, according to recently-released Interactive Advertising Bureau (IAB) forecast data. Search Engine Land

ON THE LIGHTER SIDE:

2020 September 11 Marketoonist Comic

A lighthearted look at “the productivity trap” by Marketoonist Tom Fishburne — Marketoonist

Employees Returning to Work for First Time in Months Discover Office Overrun by Weeds — The Hard Times

TOPRANK MARKETING & CLIENTS IN THE NEWS:

  • Alcatel-Lucent Enterprise (ALE) / TopRank Marketing — 2020 Finalists and Winners – Content Marketing Awards — Content Marketing Awards
  • Lee Odden — What’s Trending: Make the List — LinkedIn (client)
  • Lee Odden — Humor In Content Marketing: It’s NOT About Being Funny — Mark Armstrong
  • TopRank Marketing — Judging a blog by its cover — COM 311 Blogs

Do you have your own top marketing stories from the past week of news? Please let us know in the comments below.

Thank you for joining us for the weekly B2B marketing industry news, and we hope you’ll return again next Friday and tune in for another look at the most relevant B2B and digital marketing industry news. In the meantime, you can follow us at @toprank on Twitter for even more timely daily news.

The post B2B Marketing News: Digital Ad Spend Grows, LinkedIn’s New Lead Gen & Ad Tools, What Drives Customer Loyalty, & The Success Of Mobile Streaming appeared first on Online Marketing Blog – TopRank®.


Source: SEO blog

B2B Marketing News: Digital Ad Spend Grows, LinkedIn’s New Lead Gen & Ad Tools, What Drives Customer Loyalty, & The Success Of Mobile Streaming

2020 September 11 IAB Chart

75% of people unlikely to use branded hashtags, survey finds
A quarter of consumers have engaged with customer reviews over the past 30 days, while 26 percent said they are likely to review a business on a third-party website — two of several finding of interest to digital marketers in recent survey data examining the performance of user-generated content (UGC) for brands. Mobile Marketer

Merkle: How Much Loyalty Customers Have Depends On Several Factors
When it comes to driving brand loyalty, 35 percent of millennials and Gen Z desire badges and 27 percent want leaderboards — as the demographic values competition and achievement, while older consumers prefer writing online reviews, taking surveys, or attending events — two of the findings of interest to digital marketers in newly-released report data. MediaPost

LinkedIn Publishes New Guide on How to Use its Ad Tools for Brand Building and Lead Generation
To help balance lead generation with brand building efforts, LinkedIn (client) has released a new guide for marketers, including updated information on the professional social media platform’s audience reach and ad tools, the Microsoft-owned firm recently announced. Social Media Today

Snapchat had a big August amid TikTok uncertainty
Snapchat saw 28.5 million app installations during August, its highest number in more than a year, up some 29 percent year-over-year, according to recently-released app store intelligence estimates. TechCrunch

CMO Job Changes Up 15% Despite COVID-19
The technology sector has led the way with the most marketing job moves, recently-released study research shows, with a 15 percent jump in the number of top level marketing moves in 2020 through June. Forbes

Consumers Have Adopted New Habits Since the Pandemic, but Don’t Think They’re All Here to Stay
21 percent of consumers have been shopping online more during the pandemic and say that they plan to continue doing so in post-pandemic times, as are eight percent who say they have been taking part in more group video chats, according to recently-released survey data examining which consumer changes are most likely to become permanent. MarketingCharts

2020 September 11 Statistics Image

Exclusive: U.S. media spending drops 19.1 percent in first half of 2020
Between January and June U.S. media spending fell by some 19 percent compared to the same period in 2019, with the tightening of purse-strings having the least impact on digital advertising, according to recently-published report data. AdAge

Audio Streaming on Smartphones Grows in Popularity
Streaming audio usage via smartphones was up some 28 percent during the first quarter of 2020, while audio streaming on tablets increased by a more modest four percent, according to recently-released survey data of U.S. adults, also showing that smartphone audio streaming opportunities for marketers have expanded. MarketingCharts

Microsoft Advertising expands LinkedIn Profile, dynamic remarketing, in-market audience targeting
Microsoft’s Bing advertising tools have added an array of new features for B2B marketers allowing the use of more advanced LinkedIn profile targeting, expanding the scope of audience targeting as well as the geographic availability of a previous test, the company recently announced. Search Engine Land

Traditional media suffer as digital ad spend grows in 2020 forecast shows
Paid search and social advertising are bright spots for media spending, as digital spending is expected to increase by six percent in 2020 while total ad spend will fall by eight percent, according to recently-released Interactive Advertising Bureau (IAB) forecast data. Search Engine Land

ON THE LIGHTER SIDE:

2020 September 11 Marketoonist Comic

A lighthearted look at “the productivity trap” by Marketoonist Tom Fishburne — Marketoonist

Employees Returning to Work for First Time in Months Discover Office Overrun by Weeds — The Hard Times

TOPRANK MARKETING & CLIENTS IN THE NEWS:

  • Alcatel-Lucent Enterprise (ALE) / TopRank Marketing — 2020 Finalists and Winners – Content Marketing Awards — Content Marketing Awards
  • Lee Odden — What’s Trending: Make the List — LinkedIn (client)
  • Lee Odden — Humor In Content Marketing: It’s NOT About Being Funny — Mark Armstrong
  • TopRank Marketing — Judging a blog by its cover — COM 311 Blogs

Do you have your own top marketing stories from the past week of news? Please let us know in the comments below.

Thank you for joining us for the weekly B2B marketing industry news, and we hope you’ll return again next Friday and tune in for another look at the most relevant B2B and digital marketing industry news. In the meantime, you can follow us at @toprank on Twitter for even more timely daily news.

B2B Marketing News: Mobile Apps Thrive, Carousels Most Engaging Format on Instagram, Facebook’s Horizon VR, & Data Security’s Customer Loyalty Connection

2020 September 4 Socialinsider Chart

COVID-19 drives more business to B2B marketplaces
Global marketplace growth is being led by the B2B segment, with sales expected to hit $3.6 trillion by 2024 — up from $680 billion in 2018 — according to recently-released report data of interest to digital marketers, which also showed that 89 percent of purchasing managers are spending at least the same or significantly more because of pandemic circumstances. Digital Commerce 360

How Committed Are Big Advertisers to Content Marketing?
Over the past two years major advertisers have doubled their commitment to content marketing, with 52 percent of senior-level marketers saying their firm is strongly committed to content marketing — up from 26 percent two years ago, according to recently-released survey data from the Association of National Advertisers (ANA) and The Content Council. MarketingProfs

The Pandemic Pushes A Rebound in Mobile App Opens
Technology, Internet and productivity app opens saw a 55 percent year-over-year increase from March through June, with business app opens up 26 percent and finance and insurance industry app opens seeing a 22 percent rise, according to newly-released report data highlighting strong positive shifts from app opens during March. MarketingCharts

Facebook Announces Beta Launch of ‘Horizon’ VR Social Experience
Facebook has launched a test version of its Horizon virtual reality (VR) social media experience, offering features for collaboration along with social interaction elements — available via waiting list — the firm recently announced. Social Media Today

Influencer Followers Will Continue Spending More Time on Social Media After Restrictions Lift
Among U.S. and U.K. consumers who follow social media influencers, 72 percent said they have spent more time using social platforms during the pandemic, and 64 percent also said that they are likely to continue the same level of usage during post-pandemic times, according to recently-released GlobalWebIndex survey data.. eMarketer

LinkedIn lets Page owners view, sort, learn more about their followers
LinkedIn (client) has launched an array of new features for its business pages, including more detailed page follower information, page-related event listings, and new employee content sharing and curation options, the Microsoft-owned professional social media platform recently announced. Search Engine Land

2020 September 4 Statistics Image

Twitter Tests Replacing ‘Retweets and comments’ with New ‘Quotes’ Count
Twitter has begun testing the use of a combined “quotes” metric comprised of the platform’s longstanding retweet and comment counts, in an effort to visually simplify its user experience elements, the firm has announced. Social Media Today

Google Ads to limit Search Terms reporting, citing privacy
Google has started notifying its Google Ads users that certain infrequently-searched terms will no longer be available in the Google Ads search terms report — a move the search giant says is aimed at protecting user data and maintain privacy standards, Google recently announced. The move has led certain advertisers to question whether the Google Ads change will remove the ability to discover helpful search terms. Search Engine Land

Want to create loyal customers? Get on the bleeding edge of data security
Brand loyalty is tied to strong data privacy, with 31 percent of U.S. consumers seeing it as the most important factor, while 40 percent said that trustworthiness is tops when it comes to brand loyalty, according to recently-released survey data also showing that 42 percent refuse to share sensitive personal data for any reason. TechRepublic

Instagram Carousels Are the Most Engaging Post Type [STUDY]
10-slide carousel posts have seen the highest engagement rates on Instagram, according to newly-released survey data from Socialinsider of interest to digital marketers. The study of some 22 million Instagram posts also shows that the use of carousels has risen faster than video content, while traditional image publication has fallen. Search Engine Journal

ON THE LIGHTER SIDE:

2020 September 4 Marketoonist Comic

A lighthearted look at “the rise of the customer service bots” by Marketoonist Tom Fishburne — Marketoonist

The hashtag turns 13 — Chris Messina

TOPRANK MARKETING & CLIENTS IN THE NEWS:

  • Lee Odden / TopRank Marketing — New Report Says B2B Influencer Marketing Still Has Massive Room For Growth — Forbes
  • Lee Odden — Keynote Lineup for Pubcon Pro Virtual 2020 — Pubcon
  • TopRank Marketing — Nicht nur für B2C: Wie B2B-Unternehmen von Influencer Marketing profitieren [In German] — Futurebiz
  • Lee Odden — Monday’s Marketing Minute: The Relaunch — Mack Collier
  • Lee Odden — What’s Trending: Who Tells Your (Brand’s) Story? — LinkedIn (client)
  • TopRank Marketing — The Essential Qualities B2B Brands Look for in Influencers — MarketingProfs
  • TopRank Marketing — MGM Resorts cuts 18,000 jobs, NBA teams to offer arenas as voting locations, and 78% of B2B marketers say prospects rely on influencers’ opinions — PR Daily
  • TopRank Marketing — Influencer marketing daje pozytywne skutki w marketingu B2B [In Polish] — SOCIALPRESS

Have you located your own top marketing stories from the past week of news? Please let us know in the comments below.

Thanks for taking the time to join us for the weekly B2B marketing industry news, and we hope you’ll return again next Friday and tune in for another look at the most relevant B2B and digital marketing industry news. In the meantime, you can follow us at @toprank on Twitter for even more timely daily news.

B2B Marketing News: Mobile Apps Thrive, Carousels Most Engaging Format on Instagram, Facebook’s Horizon VR, & Data Security’s Customer Loyalty Connection

2020 September 4 Socialinsider Chart

2020 September 4 Socialinsider Chart

COVID-19 drives more business to B2B marketplaces
Global marketplace growth is being led by the B2B segment, with sales expected to hit $3.6 trillion by 2024 — up from $680 billion in 2018 — according to recently-released report data of interest to digital marketers, which also showed that 89 percent of purchasing managers are spending at least the same or significantly more because of pandemic circumstances. Digital Commerce 360

How Committed Are Big Advertisers to Content Marketing?
Over the past two years major advertisers have doubled their commitment to content marketing, with 52 percent of senior-level marketers saying their firm is strongly committed to content marketing — up from 26 percent two years ago, according to recently-released survey data from the Association of National Advertisers (ANA) and The Content Council. MarketingProfs

The Pandemic Pushes A Rebound in Mobile App Opens
Technology, Internet and productivity app opens saw a 55 percent year-over-year increase from March through June, with business app opens up 26 percent and finance and insurance industry app opens seeing a 22 percent rise, according to newly-released report data highlighting strong positive shifts from app opens during March. MarketingCharts

Facebook Announces Beta Launch of ‘Horizon’ VR Social Experience
Facebook has launched a test version of its Horizon virtual reality (VR) social media experience, offering features for collaboration along with social interaction elements — available via waiting list — the firm recently announced. Social Media Today

Influencer Followers Will Continue Spending More Time on Social Media After Restrictions Lift
Among U.S. and U.K. consumers who follow social media influencers, 72 percent said they have spent more time using social platforms during the pandemic, and 64 percent also said that they are likely to continue the same level of usage during post-pandemic times, according to recently-released GlobalWebIndex survey data.. eMarketer

LinkedIn lets Page owners view, sort, learn more about their followers
LinkedIn (client) has launched an array of new features for its business pages, including more detailed page follower information, page-related event listings, and new employee content sharing and curation options, the Microsoft-owned professional social media platform recently announced. Search Engine Land

2020 September 4 Statistics Image

Twitter Tests Replacing ‘Retweets and comments’ with New ‘Quotes’ Count
Twitter has begun testing the use of a combined “quotes” metric comprised of the platform’s longstanding retweet and comment counts, in an effort to visually simplify its user experience elements, the firm has announced. Social Media Today

Google Ads to limit Search Terms reporting, citing privacy
Google has started notifying its Google Ads users that certain infrequently-searched terms will no longer be available in the Google Ads search terms report — a move the search giant says is aimed at protecting user data and maintain privacy standards, Google recently announced. The move has led certain advertisers to question whether the Google Ads change will remove the ability to discover helpful search terms. Search Engine Land

Want to create loyal customers? Get on the bleeding edge of data security
Brand loyalty is tied to strong data privacy, with 31 percent of U.S. consumers seeing it as the most important factor, while 40 percent said that trustworthiness is tops when it comes to brand loyalty, according to recently-released survey data also showing that 42 percent refuse to share sensitive personal data for any reason. TechRepublic

Instagram Carousels Are the Most Engaging Post Type [STUDY]
10-slide carousel posts have seen the highest engagement rates on Instagram, according to newly-released survey data from Socialinsider of interest to digital marketers. The study of some 22 million Instagram posts also shows that the use of carousels has risen faster than video content, while traditional image publication has fallen. Search Engine Journal

ON THE LIGHTER SIDE:

2020 September 4 Marketoonist Comic

A lighthearted look at “the rise of the customer service bots” by Marketoonist Tom Fishburne — Marketoonist

The hashtag turns 13 — Chris Messina

TOPRANK MARKETING & CLIENTS IN THE NEWS:

  • Lee Odden / TopRank Marketing — New Report Says B2B Influencer Marketing Still Has Massive Room For Growth — Forbes
  • Lee Odden — Keynote Lineup for Pubcon Pro Virtual 2020 — Pubcon
  • TopRank Marketing — Nicht nur für B2C: Wie B2B-Unternehmen von Influencer Marketing profitieren [In German] — Futurebiz
  • Lee Odden — Monday’s Marketing Minute: The Relaunch — Mack Collier
  • Lee Odden — What’s Trending: Who Tells Your (Brand’s) Story? — LinkedIn (client)
  • TopRank Marketing — The Essential Qualities B2B Brands Look for in Influencers — MarketingProfs
  • TopRank Marketing — MGM Resorts cuts 18,000 jobs, NBA teams to offer arenas as voting locations, and 78% of B2B marketers say prospects rely on influencers’ opinions — PR Daily
  • TopRank Marketing — Influencer marketing daje pozytywne skutki w marketingu B2B [In Polish] — SOCIALPRESS

Have you located your own top marketing stories from the past week of news? Please let us know in the comments below.

Thanks for taking the time to join us for the weekly B2B marketing industry news, and we hope you’ll return again next Friday and tune in for another look at the most relevant B2B and digital marketing industry news. In the meantime, you can follow us at @toprank on Twitter for even more timely daily news.

The post B2B Marketing News: Mobile Apps Thrive, Carousels Most Engaging Format on Instagram, Facebook’s Horizon VR, & Data Security’s Customer Loyalty Connection appeared first on Online Marketing Blog – TopRank®.


Source: SEO blog

B2B Marketing News: B2B CMOs Plan 2021 Spending Rise, Influencer Marketing’s Pandemic Strength, & YouTube’s Top-Performing Ads

2020 August 28 Pubmatic Chart

2020 August 28 Pubmatic Chart

The Majority of B2B CMOs Expect to Increase Their Spending on A Variety of Digital Channels Next Year
Nearly 69 percent of B2B marketing CMOs will increase digital advertising spending in 2021, including email and mobile marketing, paid search, website ads, organic SEO, and social media marketing, according to recently-released survey data from Gartner of interest to digital marketers. MarketingCharts

US B2B Digital Advertising Thrives amid the Coronavirus as Traditional B2B Spend Plummets
B2B firms will spend over $8 billion on digital advertising in 2020, a 22.6 percent increase from 2019’s total, according to newly-released forecast data, also showing that 43 percent of U.S. B2B marketers said they plan to reallocate live event spending to content creation. eMarketer

Engagement with sponsored influencer posts doubled during lockdowns
Between March and July 2020 sponsored influencer posts saw a five-fold increase in interactions, reaching 57 million in July, according to recently-released report data from Shareablee. Business of Apps

Enterprise CMO Survey: COVID-19’s Impact on Budgets and Tactics
61 percent of enterprise CMOs said they created special customer communication during the pandemic, topping the list of actions taken by large global firms, with 47 percent noting that they deployed customer sentiment tools, while 42 percent developed scenarios for planning purposes, according to recently-released survey data. MarketingProfs

Facebook launches a Shop tab in its app, just like Instagram
Facebook has rolled out a global test of its shopping feature — Facebook Shop — occupying its own new tab in the platform’s app, in a move aligning in-app purchasing features with those already present in its Instagram offering, the social media giant recently announced. The Verge

In-App Bidding Gathers Steam, But Adoption Looks Nothing Like Header Bidding On The Web
More digital advertisers who utilize mobile app ad buys are embracing real-time bidding programmatic-like auctions, according to MoPub, in a shift that could affect how marketers allocate spending. Ad Exchanger

2020 August 28 Statistics Image

Email Falls Behind WhatsApp As Customer Request Channel: Study
Small to medium size global businesses have seen rising use of digital communication channels during the pandemic, with use of WhatsApp rising some 76 percent, SMS text by 56 percent, and traditional email 10 percent, according to recently-released survey data of interest to online marketers. MediaPost

Which YouTube TrueView for Action Direct-Response Ads Are Tops So Far in 2020?
Google’s YouTube platform has released an algorithmic list of its top-performing ads that utilize the video giant’s TrueView for Action automated bidding system, YouTube recently announced. Adweek

U.S. Advertising Falls 14% In July, Most Moderate Rate Of Erosion Since March
The largest advertisers and digital media helped overall U.S. advertising spending tally its best month during July since the effects of the pandemic began, as April’s decrease of 35 percent in ad spending had fallen to 14 percent in July — two of several items of interest to digital marketing in newly-released report data. MediaPost

Mobile ad spend jumps 71% amid pandemic recovery
Spending on mobile advertising soared some 71 percent globally during the second quarter compared to 2019, with rates in the U.S. even higher at 77 percent, and a global increase of 8 percent over first-quarter mobile ad spending, according to recently-released study data. Mobile Marketer

ON THE LIGHTER SIDE:

2020 August 28 Marketoonist Comic

A lighthearted look at “business as usual” by Marketoonist Tom Fishburne — Marketoonist

Wendy’s Spices Up Other Brands’ Twitter Profile Pictures — AdWeek

TOPRANK MARKETING & CLIENTS IN THE NEWS:

  • Alcatel-Lucent Enterprise (ALE) / TopRank Marketing — 2020 Finalists and Winners – Content Marketing Awards — Content Marketing Awards
  • SAP — 3 Actionable Insights with… SAP global CMO Alicia Tillman — The Drum
  • Anne Leuman — What’s Trending: Make B2B Content More Memorable — LinkedIn (client)
  • TopRank Marketing — B2B Marketers Lend Their Support to Influencer Programs — New Horizons

Have you come across your own top marketing stories from the past week of news? Please let us know in the comments below.

Thank you for reading our weekly B2B marketing industry news, and we hope that you’ll return next Friday and tune in for another array of the most relevant B2B and digital marketing industry news. In the meantime, you can follow us at @toprank on Twitter for even more timely daily news.

The post B2B Marketing News: B2B CMOs Plan 2021 Spending Rise, Influencer Marketing’s Pandemic Strength, & YouTube’s Top-Performing Ads appeared first on Online Marketing Blog – TopRank®.


Source: SEO blog

B2B Marketing News: Top B2B Brand-Building Challenges, Online Engagement Gets Just 2 Seconds, Facebook’s New Paid Event Options, & Google’s Shared Ad Budgeting

2020 August 21 MarketingCharts Chart

The Most Significant Challenges to B2B Brand-Building
Unclear strategy, performance measurement unsurety, low priority brand-building and foggy messaging are the leading brand reach amplification challenges faced by B2B marketers, according to recently-released survey data of interest to digital marketers. MarketingProfs

‘You get 2 seconds to engage consumers online’: Mars neuroscientist shares key findings
Digital marketers have just two seconds to capture consumers’ attention and five to make an impact, according to newly-released neuroscience study data, also showing that memory encoding is key as duration time has dropped. The Drum

Facebook Adds New Paid Events Options for Businesses and Creators
Facebook has made direct in-stream purchase options available for eligible Facebook business pages in 20 countries including the U.S., offering digital marketers new monetization and event marketing options, the social media giant recently announced. Social Media Today

Twitter users can now control who replies to their tweet
Twitter has rolled out new user options for managing who can reply to tweets on the platform, allowing posters to specify that everyone can reply, only those they follow, or only users mentioned in a tweet, the firm recently announced. Reuters

Google Ads Performance Planner Added Shared Budgets, Shared Access & Conversion Delays
Google has rolled out three new budget planning features to its widely-used Google Ads management utilities, including better use of conversion delays, team shared access, and downloadable budgeting forecast data, the search giant recently announced. Search Engine Roundtable

The rise of the avatar as a marketing medium
The global health crisis has brought new marketing opportunities for the use of avatars usable in any number of virtual worlds, and AdAge takes a look at the trend here. AdAge

2020 August 21 Statistics Image

The World’s Biggest Brands Are Spending More in Programmatic
The largest brands have been spending more on programmatic advertising, according to recently-released World Federation of Advertisers (WFA) study data, also showing that 74 percent of the world’s biggest brands partner with an agency. Ad Week

Facebook Is Testing New Post-Level Analytics for Groups
Facebook has launched new analytics features for group administrators, allowing digital marketers a more detailed look at active member views, post hides, image views, and other metrics, the firm recently announced. Social Media Today

Instagram rolls out suggested posts to keep you glued to your feed
Facebook-owned Instagram has released a new feature update that shows posts from accounts users don’t follow once they have reached the end of their traditional feed, creating both an endless feed and new ad options for marketers, the firm recently announced. The Verge

B2B Marketers Lend Their Support to Influencer Programs
96 percent of B2B marketers engaging in influencer marketing find their program successful, with 84 percent also noting that influencer marketing can achieve brand awareness — two of dozens of insights from the TopRank Marketing 2020 State of B2B Influencer Marketing Research Report, examined here by MarketingCharts. MarketingCharts

ON THE LIGHTER SIDE:

2020 August 21 Marketoonist Comic

A lighthearted look at “the evolution of digital transformation” by Marketoonist Tom Fishburne — Marketoonist

New California Energy Tax Makes You Pay 10 Cents to Open a New Browser Tab — The Hard Times

TOPRANK MARKETING & CLIENTS IN THE NEWS:

  • SAP — How SAP puts purpose into practice — AdAge
  • Lee Odden — 2 Questions To Ask Before Building Your B2B Ambassador Program — Forbes
  • TopRank Marketing — B2B Marketers Lend Their Support to Influencer Programs — MarketingProfs
  • Lee Odden — Influencer marketing set to be the next big thing, apparently — Meetings & Incentive Travel Magazine
  • Lee Odden — 5 B2B Content Marketing Trends to Take in 2021 — V3Broadsuite
  • Lee Odden — What’s Trending: Renew Your Content Strategy Commitment — LinkedIn (client)
  • Lee Odden — CoronaCocktails 8.18 – The Norse God, Lee Odden [Podcast] — Joseph Jaffe / CoronaTV
  • Lee Odden — Instagram Influencer Marketing Myths, Debunked — HubSpot
  • TopRank Marketing — Affiliate Marketing News — Jason Hulott
  • Nick Nelson — 10 Ways to Tailor Your Marketing Strategy to Your Business — Small Business Trends
  • Debbie Friez — How Farm Life Prepared Me Sheltering In Place — Debbie Friez
  • Lee Odden — New Essentials for Commerce: SEO, Content Marketing, and Influencers — inRiver
  • Lee Odden /TopRank Marketing — TopRank data shows 74% of B2B pros believe influencer marketing could improve CX — 360 Magazine
  • Lee Odden — CoronaCocktails 8.18 – The Norse God, Lee Odden [Video] — Joseph Jaffe
  • TopRank Marketing — Cover Your Bases: How to Use LinkedIn for Agent Recruiting — New Horizons
  • TopRank Marketing — 15 Best Digital Marketing Blogs Filled With Valuable Advice — SEO Basics

Have you found your own top marketing stories from the past week of news? Please let us know in the comments below.

Thanks for joining us, and please return again next Friday and tune in for another array of the most relevant B2B and digital marketing industry news. In the meantime, you can follow us at @toprank on Twitter for even more timely daily news.

B2B Marketing News: Top B2B Brand-Building Challenges, Online Engagement Gets Just 2 Seconds, Facebook’s New Paid Event Options, & Google’s Shared Ad Budgeting

2020 August 21 MarketingCharts Chart

2020 August 21 MarketingCharts Chart

The Most Significant Challenges to B2B Brand-Building
Unclear strategy, performance measurement unsurety, low priority brand-building and foggy messaging are the leading brand reach amplification challenges faced by B2B marketers, according to recently-released survey data of interest to digital marketers. MarketingProfs

‘You get 2 seconds to engage consumers online’: Mars neuroscientist shares key findings
Digital marketers have just two seconds to capture consumers’ attention and five to make an impact, according to newly-released neuroscience study data, also showing that memory encoding is key as duration time has dropped. The Drum

Facebook Adds New Paid Events Options for Businesses and Creators
Facebook has made direct in-stream purchase options available for eligible Facebook business pages in 20 countries including the U.S., offering digital marketers new monetization and event marketing options, the social media giant recently announced. Social Media Today

Twitter users can now control who replies to their tweet
Twitter has rolled out new user options for managing who can reply to tweets on the platform, allowing posters to specify that everyone can reply, only those they follow, or only users mentioned in a tweet, the firm recently announced. Reuters

Google Ads Performance Planner Added Shared Budgets, Shared Access & Conversion Delays
Google has rolled out three new budget planning features to its widely-used Google Ads management utilities, including better use of conversion delays, team shared access, and downloadable budgeting forecast data, the search giant recently announced. Search Engine Roundtable

The rise of the avatar as a marketing medium
The global health crisis has brought new marketing opportunities for the use of avatars usable in any number of virtual worlds, and AdAge takes a look at the trend here. AdAge

2020 August 21 Statistics Image

The World’s Biggest Brands Are Spending More in Programmatic
The largest brands have been spending more on programmatic advertising, according to recently-released World Federation of Advertisers (WFA) study data, also showing that 74 percent of the world’s biggest brands partner with an agency. Ad Week

Facebook Is Testing New Post-Level Analytics for Groups
Facebook has launched new analytics features for group administrators, allowing digital marketers a more detailed look at active member views, post hides, image views, and other metrics, the firm recently announced. Social Media Today

Instagram rolls out suggested posts to keep you glued to your feed
Facebook-owned Instagram has released a new feature update that shows posts from accounts users don’t follow once they have reached the end of their traditional feed, creating both an endless feed and new ad options for marketers, the firm recently announced. The Verge

B2B Marketers Lend Their Support to Influencer Programs
96 percent of B2B marketers engaging in influencer marketing find their program successful, with 84 percent also noting that influencer marketing can achieve brand awareness — two of dozens of insights from the TopRank Marketing 2020 State of B2B Influencer Marketing Research Report, examined here by MarketingCharts. MarketingCharts

ON THE LIGHTER SIDE:

2020 August 21 Marketoonist Comic

A lighthearted look at “the evolution of digital transformation” by Marketoonist Tom Fishburne — Marketoonist

New California Energy Tax Makes You Pay 10 Cents to Open a New Browser Tab — The Hard Times

TOPRANK MARKETING & CLIENTS IN THE NEWS:

  • SAP — How SAP puts purpose into practice — AdAge
  • Lee Odden — 2 Questions To Ask Before Building Your B2B Ambassador Program — Forbes
  • TopRank Marketing — B2B Marketers Lend Their Support to Influencer Programs — MarketingProfs
  • Lee Odden — Influencer marketing set to be the next big thing, apparently — Meetings & Incentive Travel Magazine
  • Lee Odden — 5 B2B Content Marketing Trends to Take in 2021 — V3Broadsuite
  • Lee Odden — What’s Trending: Renew Your Content Strategy Commitment — LinkedIn (client)
  • Lee Odden — CoronaCocktails 8.18 – The Norse God, Lee Odden [Podcast] — Joseph Jaffe / CoronaTV
  • Lee Odden — Instagram Influencer Marketing Myths, Debunked — HubSpot
  • TopRank Marketing — Affiliate Marketing News — Jason Hulott
  • Nick Nelson — 10 Ways to Tailor Your Marketing Strategy to Your Business — Small Business Trends
  • Debbie Friez — How Farm Life Prepared Me Sheltering In Place — Debbie Friez
  • Lee Odden — New Essentials for Commerce: SEO, Content Marketing, and Influencers — inRiver
  • Lee Odden /TopRank Marketing — TopRank data shows 74% of B2B pros believe influencer marketing could improve CX — 360 Magazine
  • Lee Odden — CoronaCocktails 8.18 – The Norse God, Lee Odden [Video] — Joseph Jaffe
  • TopRank Marketing — Cover Your Bases: How to Use LinkedIn for Agent Recruiting — New Horizons
  • TopRank Marketing — 15 Best Digital Marketing Blogs Filled With Valuable Advice — SEO Basics

Have you found your own top marketing stories from the past week of news? Please let us know in the comments below.

Thanks for joining us, and please return again next Friday and tune in for another array of the most relevant B2B and digital marketing industry news. In the meantime, you can follow us at @toprank on Twitter for even more timely daily news.

The post B2B Marketing News: Top B2B Brand-Building Challenges, Online Engagement Gets Just 2 Seconds, Facebook’s New Paid Event Options, & Google’s Shared Ad Budgeting appeared first on Online Marketing Blog – TopRank®.


Source: SEO blog

B2B Marketing News: B2B Ad Spending Soars, Google’s New Audio Ad Features, Facebook’s Partnership Group Ads, & Top B2B Buyer Challenges

2020 August 14 MarketingCharts Chart

B2B Buyers’ Top Challenges With Their Current Vendors
51 percent of B2B buyers have changed their vendor preferences during the global health crisis, and they find that slow and inefficient inquiry responses from vendors is their biggest challenge — two of several findings of interest to B2B marketers in recently-released survey data. MarketingProfs

Facebook Adds New Sponsored Post Options for Groups
Facebook has launched a new option for digital marketers allowing paid partnership posts in Facebook Groups, giving admins new branded post advertising opportunities, the social media giant recently announced. Social Media Today

eMarketer: US B2B digital ad spend soars 22.6%
Bucking the overall pandemic ad spending trend, 2020 B2B digital ad spend in the U.S. is expected to rise over 22 percent from 2019 figures, a significantly better performance outlook than the 1.7 percent forecast increase in overall U.S. digital ad spend, according to newly-released B2B ad spending findings. The Drum

Google Sees Big Potential in Audio for Marketers and Publishers
Google has launched a new audio-specific area in its Google Ad Manager that offers marketers a variety of advertising options dedicated solely to digital audio ads, the search giant recently announced, as the digital audio market is poised to hit $1.3 billion by 2022 by some estimates. Adweek

Black Gen-Zers Want To See More Joy On Social Media, Study Finds
Almost 90 percent of black Gen-Z social media users would like to see more online content that celebrates joy, with the demographic also noting that the top emotions missing from content are excitement, joy, and comfort — some of the findings in recently-released Gen-Z social media survey data. Forbes

YouTube Publishes New Data on Rising Trends During COVID-19
Social connection, self-care and identity-related video content were among the top rising pandemic trends among newly-released YouTube viewership data, the Google-owned firm announced recently. Social Media Today

2020 August 14 Statistics Image

US Mobile Ad Spending Will Manage to Grow in 2020
As with the previously-mentioned B2B ad spending forecast, mobile ad spending in the U.S. is also forecast to buck the overall ad spend trend by climbing 4.8 percent this year, helping to keep total digital ad sales for the year on track for modest growth, according to recently-released report data. eMarketer

Google extends lead forms to YouTube, Discovery campaigns
Google has expanded its Google Ads platform to give digital marketers an array of new lead form extensions that allow advertisers to show forms directly in search, YouTube, and Discovery content, the search giant recently announced. Marketing Land

YouTube will stop emailing subscribers about new videos next week
YouTube has ceased sending the email notifications about newly-added content and live-stream events it has for years sent out to channel subscribers, noting that fewer than one percent of recipients typically opened the notification emails, parent company Google announced recently. 9to5Google

B2B Buyers’ Engagement With Digital Content Has Grown During the Pandemic, With Some Behavior Changes
B2B content engagement has risen by 40 percent during the pandemic, with the largest increases coming from executive summaries, landing pages, webinars, brochures, and briefs, while data sheets and presentations have seen decreased consumption, according to recently-released survey data. MarketingCharts

ON THE LIGHTER SIDE:

2020 August 14 Marketoonist Comic

A lighthearted look at “From Brand Safety to Brand Suitability” by Marketoonist Tom Fishburne — Marketoonist

Apple Brilliantly Imagines a Parallel Universe Where Hollywood Always Used Vertical Video — Adweek

TOPRANK MARKETING & CLIENTS IN THE NEWS:

  • Lee Odden — Introducing AWeber’s New Email Marketing Podcast — The FWD: Thinking Show! — AWeber
  • TopRank Marketing — 8 Types of B2B Influencer Marketing for You to Consider (with 18 Examples) — ExpertClick
  • TopRank Marketing — Call for nominations: The Online Influence Awards 2020 — Vuelio
  • TopRank Marketing — Will Unions Make or Break Influencer Marketing [Video] — Cornett
  • TopRank Marketing — 2020 State of B2B Influencer Marketing (IM) Report from TopRank — Social Media Explorer
  • TopRank Marketing — Influencer Marketing Believed To Improve CX, According To New TopRank Marketing Report — Demand Gen Report
  • Lee Odden — Top 10 Social Media Marketing Podcasts You Should Listen To — PostBeyond

Have you found your own favorite marketing stories from the past week of news? Please let us know in the comments below.

Thank you for joining us, and we hope that you’ll return again next Friday for another collection of the most relevant B2B and digital marketing industry news. In the meantime, you can follow us at @toprank on Twitter for even more timely daily news.