Sales & Marketing Alignment: Shahid Javed Shares How to Go from Hate to Love in 60 Days

It’s a tale as old as time. The marketing team is hyper-focused on awareness campaigns, events, and driving more leads to fill the funnel. Meanwhile, the sales team is hyper-focused on meeting sales and revenue goals, and nurturing relationships to empty the funnel. These two teams occupy two very different functional areas within a company. […]