B2B Marketing News: How B2B Events Are Changing, Consumers Switch Brands During Pandemic, & New B2B Micro-Segmentation Data

2020 July 24 CEIR Chart

Study: Most Americans Permanently Changing Brands During Pandemic
45 percent of U.S. consumers have switched at least one brand preference during the global heath crisis, and some 62 percent believe that their brand change will become permanent — two of several items of interest to digital marketers in recently-released survey data. MediaPost

How microsegmenting boosts B2B conversion rates
Micro-segmentation helps both B2B sellers and customers, with better conversion rates and more relevant customer experiences, with some 68 percent of B2B buyers noting that it’s important for vendors to present relevant content throughout the buying cycle without having to rely on salespeople, according to recently-released Forrester report data. Digital Commerce 360

Gartner Identifies Five Technologies to Drive More Agile and Scalable Advertising Capabilities for Marketers
The digital advertising trends having the most impact on the industry have been outlined in Gartner’s latest annual Hype Cycle for Digital Advertising 2020 report, showing the rise of Advanced Supply-Side Bidding (ASSB), Identity Resolution (IDR) and other areas of interest to digital marketers. MarTech Series

Facebook Releases New Web Collage App via its Experimental NPE Team
Facebook’s New Product Experimentation (NPE) test-bed team has launched an experimental image display app called E.gg, offering a throwback look for modern photo collages that could eventually bring marketers new visual display opportunities, the social media giant recently announced. Social Media Today

What Types of Content Generate Leads That Convert?
Marketers generate the most lead conversions by utilizing online content that incorporates video, which was seen as the most effective format by 41 percent of marketers, followed by webinars at 36 percent, and original research at 36 percent, topping the list of newly-released survey data of interest to digital marketers. MarketingCharts

LinkedIn Provides More Tips for Virtual Events in New Guide Book
Microsoft-owned LinkedIn (client) has published new insight into using its LinkedIn Live and Events features, including marketing survey data showing that some 69 percent of marketers find it challenging to make the move to virtual events, the firm recently announced in conjunction with the launch of its second-ever events guide. Social Media Today

2020 July 31 Statistics Image

Infographic: Consumers Want to See More Brands in the Esports Realm
Today’s consumers would like to find more brands including e-sports in their campaign efforts, with 72 percent saying that would like to see brands that are savvy enough to use the medium’s fast-paced conversation. The gaming industry is the most dominant media channel for Gen Z and millennials, and is expected to top $1.5 billion in brand spending, according to recently-released infographic data. Adweek

Zenith: Global Ad Spend Projected To Drop 9.1% This Year
Overall global advertising spending for 2020 is expected to fall by 9.1 percent, while digital ad spend is forecast to see only a 2 percent decrease, with digital accounting for more than half of global ad spend, according to recently-released Zenith report data. MediaPost

Facebook Tests New Page Design Which De-Emphasizes Like Counts
Facebook has begun testing pages that don’t include page like buttons, instead placing focus on having users follow pages. The expanded test, which has been limited to certain public figures, has now also been implemented for some business pages, the firm recently announced. Social Media Today

How COVID-19 Is Affecting the B2B Exhibition Industry
73 percent of B2B event organizers have had to cancel a physical event because of the pandemic, and 81 percent have begun providing virtual alternatives, according to recently-released survey data of interest to digital marketers. MarketingProfs

ON THE LIGHTER SIDE:

2020 July 31 Marketoonist Comic

A lighthearted look at “multicultural marketing” by Marketoonist Tom Fishburne — Marketoonist

Street Artists Reimagine Classic Ralph Lauren Polo Shirt for AR-Enabled Murals — Adweek

TOPRANK MARKETING & CLIENTS IN THE NEWS:

  • TopRank Marketing — Is B2B Influencer Marketing Effective During A Crisis? — Tribal Impact
  • TopRank Marketing — 33 of the Best Social Media Marketing Blogs of 2020 — HubSpot
  • Joshua Nite — Shake Up Your Business Strategies with These Community Suggestions — Small Business Trends
  • Lee Odden — C-Suite Marketing Episode 5: Lee Odden of TopRank Marketing [Podcast] — ITSMA / SoundCloud
  • Lee Odden — B2B Influencer Marketing — Evans on Marketing

Have you come across your own favorite B2B content marketing or digital advertising stories from the past week of news? Please let us know in the comments below.

Thanks for joining us, and please return again next Friday for another collection of the most relevant B2B and digital marketing industry news. In the meantime, you can follow us at @toprank on Twitter for even more timely daily news. Also, don’t miss the full video summary on our TopRank Marketing TV YouTube Channel.

B2B Marketing News: How B2B Events Are Changing, Consumers Switch Brands During Pandemic, & New B2B Micro-Segmentation Data

2020 July 24 CEIR Chart

2020 July 24 CEIR Chart

Study: Most Americans Permanently Changing Brands During Pandemic
45 percent of U.S. consumers have switched at least one brand preference during the global heath crisis, and some 62 percent believe that their brand change will become permanent — two of several items of interest to digital marketers in recently-released survey data. MediaPost

How microsegmenting boosts B2B conversion rates
Micro-segmentation helps both B2B sellers and customers, with better conversion rates and more relevant customer experiences, with some 68 percent of B2B buyers noting that it’s important for vendors to present relevant content throughout the buying cycle without having to rely on salespeople, according to recently-released Forrester report data. Digital Commerce 360

Gartner Identifies Five Technologies to Drive More Agile and Scalable Advertising Capabilities for Marketers
The digital advertising trends having the most impact on the industry have been outlined in Gartner’s latest annual Hype Cycle for Digital Advertising 2020 report, showing the rise of Advanced Supply-Side Bidding (ASSB), Identity Resolution (IDR) and other areas of interest to digital marketers. MarTech Series

Facebook Releases New Web Collage App via its Experimental NPE Team
Facebook’s New Product Experimentation (NPE) test-bed team has launched an experimental image display app called E.gg, offering a throwback look for modern photo collages that could eventually bring marketers new visual display opportunities, the social media giant recently announced. Social Media Today

What Types of Content Generate Leads That Convert?
Marketers generate the most lead conversions by utilizing online content that incorporates video, which was seen as the most effective format by 41 percent of marketers, followed by webinars at 36 percent, and original research at 36 percent, topping the list of newly-released survey data of interest to digital marketers. MarketingCharts

LinkedIn Provides More Tips for Virtual Events in New Guide Book
Microsoft-owned LinkedIn (client) has published new insight into using its LinkedIn Live and Events features, including marketing survey data showing that some 69 percent of marketers find it challenging to make the move to virtual events, the firm recently announced in conjunction with the launch of its second-ever events guide. Social Media Today

2020 July 31 Statistics Image

Infographic: Consumers Want to See More Brands in the Esports Realm
Today’s consumers would like to find more brands including e-sports in their campaign efforts, with 72 percent saying that would like to see brands that are savvy enough to use the medium’s fast-paced conversation. The gaming industry is the most dominant media channel for Gen Z and millennials, and is expected to top $1.5 billion in brand spending, according to recently-released infographic data. Adweek

Zenith: Global Ad Spend Projected To Drop 9.1% This Year
Overall global advertising spending for 2020 is expected to fall by 9.1 percent, while digital ad spend is forecast to see only a 2 percent decrease, with digital accounting for more than half of global ad spend, according to recently-released Zenith report data. MediaPost

Facebook Tests New Page Design Which De-Emphasizes Like Counts
Facebook has begun testing pages that don’t include page like buttons, instead placing focus on having users follow pages. The expanded test, which has been limited to certain public figures, has now also been implemented for some business pages, the firm recently announced. Social Media Today

How COVID-19 Is Affecting the B2B Exhibition Industry
73 percent of B2B event organizers have had to cancel a physical event because of the pandemic, and 81 percent have begun providing virtual alternatives, according to recently-released survey data of interest to digital marketers. MarketingProfs

ON THE LIGHTER SIDE:

2020 July 31 Marketoonist Comic

A lighthearted look at “multicultural marketing” by Marketoonist Tom Fishburne — Marketoonist

Street Artists Reimagine Classic Ralph Lauren Polo Shirt for AR-Enabled Murals — Adweek

TOPRANK MARKETING & CLIENTS IN THE NEWS:

  • TopRank Marketing — Is B2B Influencer Marketing Effective During A Crisis? — Tribal Impact
  • TopRank Marketing — 33 of the Best Social Media Marketing Blogs of 2020 — HubSpot
  • Joshua Nite — Shake Up Your Business Strategies with These Community Suggestions — Small Business Trends
  • Lee Odden — C-Suite Marketing Episode 5: Lee Odden of TopRank Marketing [Podcast] — ITSMA / SoundCloud
  • Lee Odden — B2B Influencer Marketing — Evans on Marketing

Have you come across your own favorite B2B content marketing or digital advertising stories from the past week of news? Please let us know in the comments below.

Thanks for joining us, and please return again next Friday for another collection of the most relevant B2B and digital marketing industry news. In the meantime, you can follow us at @toprank on Twitter for even more timely daily news. Also, don’t miss the full video summary on our TopRank Marketing TV YouTube Channel.

The post B2B Marketing News: How B2B Events Are Changing, Consumers Switch Brands During Pandemic, & New B2B Micro-Segmentation Data appeared first on Online Marketing Blog – TopRank®.


Source: SEO blog

B2B Marketing News: Podcast Downloads Climb, Social & Display Ad Spend Rising, Snapchat’s Brand Profiles, & Google’s Latest Ad Tools

2020 July 24 MotionCue Chart

2020 July 24 MotionCue Chart

‘The downloads are back’: Podcasting finishes the first half of 2020 strong
Podcast downloads have come back to pre-pandemic numbers, increasing from 625 million in March to 825 million over the past two months, while podcast advertising is still expected to increase by 15 percent for the year, according to recently-released report data. DigiDay

LinkedIn Revenue Up 10%, Sessions Up 27%, in Latest Performance Update
Double-digit quarterly revenue growth of 10 percent over the previous quarter has been reported from LinkedIn (client), accompanied by user platform session growth of 27 percent, the Microsoft-owned firm recently announced. Social Media Today

Programmatic Advertising Trends: Top Tactics, Challenges, and Metrics
61 percent of marketers view return on investment (ROI) as their top programmatic advertising metric, while 46 percent said that their top challenge in executing programmatic strategy is audience targeting, according to newly-released survey data. MarketingProfs

Facebook, Google and Apple Announce New Emoji Updates for World Emoji Day
Marketers now have access to new emoji to tell brand stories, as Apple, Facebook and Google each announced a selection of new emoji options including a magic wand, teapot, drum, and piñata, the firms recently announced in conjunction with World Emoji Day. Social Media Today

ANA Finds Content Marketing Budgets Rose Sharply Prior To COVID-19
Content marketing advertising budgets were up some 73 percent on average over the past two years before the pandemic, with 63 percent of content marketing services being conducted internally — two of several findings of interest to digital marketers contained in a recently-released Association of National Advertisers (ANA) report. MediaPost

Google Adds New Ad Tools, Including Updated Visual Options and Prompts for Search Ads
New responsive search advertising personalization and curation features have been rolling out in Google’s latest update, along with enhanced branding tools including new layouts and updated dynamic ads, the search giant recently announced. Social Media Today

2020 July 24 Statistics Image

65% of Americans think brands should take a stand against racism, study says
Some 65 percent of U.S. adults believe that brands ought to take a stand against racism, while 56 percent of consumers said that they are the most willing to purchase from those brands that speak out in opposition to racism — two findings of interest to digital marketers in recently-released survey data. Marketing Dive

Marketers to focus ad spend on regional, digital media in 2020’s 2nd half
During the second half of 2020 some 75 percent of marketers plan to use paid social and display ads, while budgets are expected to drop by 12 percent during the third quarter and 7.5 percent in the fourth, according to recently-released study data. Marketing Dive

Snapchat Adds Brand Profiles as it Looks to Expand its Business Appeal
Snapchat has launched new features targeted at brands utilizing the platform, with a pilot program that gives brands a selection of new showcase options including story posts and highlighted Snaps collections, the firm recently announced. Social Media Today

Why Video is the King of Content for Marketers – 2020 Survey
76 percent of marketers have attributed positive return on investment (ROI) from using video, and some 86 percent expect to use more video content in future marketing campaigns — two of several findings of interest to digital marketers in newly-released survey data. Business 2 Community

ON THE LIGHTER SIDE:

2020 July 24 Marketoonist Comic Image

A lighthearted look at “customer experience management” by Marketoonist Tom Fishburne — Marketoonist

Former StarCraft 2 Pro Has Highest Microsoft Excel APM in Office — The Hard Times

TOPRANK MARKETING & CLIENTS IN THE NEWS:

  • Dell Technologies — B2B Marketers Get Down To Business With Digital During COVID-19 — AdExchanger
  • Joshua Nite — What’s Trending: Get Proactive With Planning — LinkedIn (client)
  • SAP — Marketers on Fire: SAP Global CMO Alicia Tillman — Chief Marketer
  • TopRank Marketing — 23 Best Influencer Marketing Agencies That Can Help You Grow — Martech Cube
  • Lee Odden — IABC Monthly Meeting July 16, 2020 [VIDEO] — IABC Minnesota
  • Lee Odden — 125+ Powerful Marketing Quotes To Inspire Your Strategy — Apolline Adiju
  • Lee Odden — 28 Social Media Experts to Learn From (Listed by Platform and Skill) — Social Agency Scout
  • Dell Boomi — How employee buy-in drove results for a B2B marketing campaign — AdAge

Have you come across your own top B2B content marketing or digital advertising stories from the past week of news? Please let us know in the comments below.

Thank you for taking the time to join us, and we hope that you’ll return back next Friday for another collection of the most relevant B2B and digital marketing industry news. In the meantime, you can follow us at @toprank on Twitter for even more timely daily news. Also, don’t miss the full video summary on our TopRank Marketing TV YouTube Channel.

The post B2B Marketing News: Podcast Downloads Climb, Social & Display Ad Spend Rising, Snapchat’s Brand Profiles, & Google’s Latest Ad Tools appeared first on Online Marketing Blog – TopRank®.


Source: SEO blog

B2B Marketing News: B2B Marketers Challenged By Messy Data, Instagram’s Pinned Comments, Sprout Social’s Index & Top Pandemic Emotion Study

2020 July 17 WP Engine Chart

2020 July 17 WP Engine Chart

More than 1 in 3 B2B Marketers Held Back from Measuring Campaigns by Messy Data
36 percent of B2B marketers say that having messy data is a top marketing performance measurement challenge, according to recently-release report data. Topping the list at 47 percent was the inability to perform cross-platform data analysis, however, followed by a lack of resources at 42 percent. MarketingCharts

‘Surprised’ emotions in video ads drive conversions during pandemic, study says
Video ad performance jumped 360 percent when showing surprised people, while there was a 64 percent drop in conversions for video ads showing happy emotions during the first three seconds — two of several findings of interest to digital marketers in newly-released pandemic marketing study data. Marketing Dive

Instagram now lets everyone pin comments on posts
Brands have a new option for helping manage Instagram conversations, as the Facebook-owned platform has rolled out the ability to pin comments on posts, expanding a previous test to all users, the firm recently announced. CNET

4 in 10 Marketers and Creatives Lack A Single Central Source of Truth for Digital Assets
Just 34 percent of marketers report using a digital asset management (DAM) system, while 61 percent use only cloud storage platforms, and 51 percent who use a server on-location at the company, according to recently-released survey data. MarketingCharts

Google Adds New Predicted Audience Action Tools into Google Analytics
Google has updated Google Analytics with a variety of new automated audience suggestions that use the search giant’s latest advanced prediction capacity, offering data such as the likelihood of a purchase within a week, the company recently announced. Social Media Today

Twitter’s Working on a New Subscription Service, Which Could Provide New Options for Prominent Users
Twitter stock shares rose some 12 percent over the possibility that the firm is planning to launch a subscription-based service that may include an option to pay for a verified account — a change that could affect how digital marketers utilize the platform. Social Media Today

2020 July 17 Statistics Image

Google’s 3D Swirl ad format now available in DV360
Google recently announced that its display and Video 360 customers worldwide now have access to its 3D Swirl mobile interactive ad format, which allows advertisers to either utilize existing 3D digital assets or create new ones using Google’s Poly 3D design platform. Marketing Land

COVID-19’s Impact on Marketers’ Content, Investment, and Targeting Strategies
56 percent of U.S. marketers have increased spending on social content, according to recently-released survey data, while thought leadership content investment was up some 53 percent, the report noted. MarketingProfs

Why consumers follow and unfollow brands on social media [Sprout Social 2020 Index]
35 percent of consumers find new social media accounts to follow through mentions from influencers who they follow, according to new Sprout Social report data, which also shows that 89 percent will purchase from brands they follow online, and that 50 percent have increased their social media usage over the past six months. ClickZ

Gen Z wants brands to be ‘fun,’ ‘authentic’ and ‘good,’ study says
Gen Z trusts brands more when they use actual customers in ads, and 72 percent are more likely to buy from a company that contributes to social causes, according to recently-released report data. 58 percent of the demographic also said that they can’t be offline more than four hours without becoming uncomfortable, the report shows. Marketing Dive

ON THE LIGHTER SIDE:

2020 July 17 Marketoonist Comic Image

A lighthearted look at “the value proposition and lessons from higher education” by Marketoonist Tom Fishburne — Marketoonist

Mother Using Facebook Night Mode Afraid She’s Stumbled Onto Dark Web — The Hard Times

Instagram Post of Twitter Screenshot Shows TikTok Star Reacting to Vine Compilation on YouTube — The Hard Times

TOPRANK MARKETING & CLIENTS IN THE NEWS:

  • Lee Odden — 21 Ways To Remotely Network In B2B — Forbes
  • Nick Nelson — What’s Trending: Connect With Content — LinkedIn (client)
  • Lee Odden — The Future of Marketing: 50 CMO Quotes On How Marketing Has Changed — MarketingProfs
  • Lee Odden — Expert Conversations on Executive Engagement / C-Suite Marketing podcast — ITSMA

Have you found your own top B2B content marketing or digital advertising stories from the past week of news? Please let us know in the comments below.

Thanks for joining us, and please come back next Friday for another collection of the most relevant B2B and digital marketing industry news. In the meantime, you can follow us at @toprank on Twitter for even more timely daily news. Also, don’t miss the full video summary on our TopRank Marketing TV YouTube Channel.

The post B2B Marketing News: B2B Marketers Challenged By Messy Data, Instagram’s Pinned Comments, Sprout Social’s Index & Top Pandemic Emotion Study appeared first on Online Marketing Blog – TopRank®.


Source: SEO blog

B2B Marketing News: Digital Ad Budgets To Grow In 2021, Google’s Rich Results Tool Goes Mainstream, & More Listeners Are Paying For Podcasts

2020 July 10 MarketingCharts Chart

Gartner CMO Spend Survey Shows How Digital Budgets Will Increase In 2021
Within the next 18 to 24 months digital marketing budgets will return to business-as-usual levels, according to 57 percent of CMOs in recently-released survey data from Gartner, also showing 78 percent aggregate growth for digital ad budgets in the forecast for 2021. 44 percent also said that they face mid-year budget cuts this year due to the global health crisis. MediaPost

HubSpot: A Look Back at How COVID-19 Impacted Businesses in Q2
Up to 60 more sales team email has been sent during the pandemic, seeing open rates 18 percent above pre-COVID levels, with companies sending less email achieving the highest open rates — several of many finding of interest to digital marketers contained in newly-released report data from HubSpot’s weekly performance metrics. HubSpot

Email Draws Lead Generation Budget Dollars: Study
58 percent of marketing professionals and research subscribers in both B2B and B2C say that social media is an effective channel for lead conversion and relationship-building — topping the chart of effective methods according to new survey data, followed by email at 49 percent, and websites and search engine optimization (SEO) with 44 percent. MediaPost

Google: The Rich Results Test is out of beta
Google has taken its Rich Results Test tool out of beta testing, and those marketers still using the search giant’s existing Structured Data Testing Tool should plan to move entirely to the new replacement, as Google will begin to deprecate the existing tool, the firm recently announced. Google Webmaster Central Blog

YouTube Explains Some Common Algorithm and Video Distribution Queries
YouTube has shared new information on how click-through rate (CTR) and average viewer duration (AVD) are used in determining the Google-owned firm’s video distribution, along with the performance that marketers achieve on the platform, and offered advice on factoring in competition, topical interest, and seasonality. Social Media Today

Twitter’s Working on a New Collaborative Option for Fleets
Twitter’s previously-announced ephemeral story-tweets — called fleets — are undergoing testing which includes multi-user collaborative elements and discussion features, some similar to Instagram’s co-streaming options, it was recently reported. Social Media Today

2020 July 10 Statistics Image

Google Image Search Knowledge Panels Now Live
Google’s previously-announced knowledge panel test — with expandable elements for image searching — has launched according to the firm. The scope is currently limited to images of people, places, and things, however future expansion is planned, Google noted. SEO Roundtable

Most Ad Pros Experiencing Work-From-Home ‘Burnout,’ Rank Highest Among Those Seeking A New Job
Advertising industry and technology professionals top a recent list of those undergoing burnout caused by working from home during the global health crisis, with advertising professionals most likely to look for new work due to the workplace burnout, according to recently-released survey data. MediaPost

Gen Z wants brands to be ‘fun,’ ‘authentic’ and ‘good,’ study says
Some 58 percent of Gen Z survey respondents said that they can’t be offline more than 4 hours without becoming uncomfortable, with 66 percent also noting that they believe the internet brings people closer together, according to recently-released survey data of interest to digital marketers. Marketing Dive

Around 1 in 6 US Adult Podcast Users Have Paid to Listen to a Podcast
17 percent of U.S. adult podcast listeners have paid to listen to at least one broadcast, however around 80 percent of those who haven’t paid to listen to a podcast say they are either not very likely or not at all likely to do so, according to recently-released survey data of interest to digital marketers. MarketingCharts

ON THE LIGHTER SIDE:

2020 July 10 Marketoonist Comic Image

A lighthearted look at “facebook ad boycott and 10+ years of facebook cartoons” by Marketoonist Tom Fishburne — Marketoonist

Fourth Job Listed on Man’s Facebook Profile Also Only Real One — The Hard Times

TOPRANK MARKETING & CLIENTS IN THE NEWS:

  • Lee Odden — The Future of Marketing: 50 CMO Quotes On How Marketing Has Changed — Marketing Insider Group
  • Ashley Zeckman — Masters of Marketing #56 – The New Era of Influencer Marketing w/ Ashley Zeckman [Video] — Masters of Marketing / YouTube
  • Lee Odden — 8 Creative and Affordable Marketing Ideas for Small Businesses — Digitalogy

Have you found your own top B2B content marketing or digital advertising stories from the past week of news? Please let us know in the comments below.

Thank you for taking the time to join us, and we hope you’ll come back next Friday for another collection of the most relevant B2B and digital marketing industry news. In the meantime, you can follow us at @toprank on Twitter for even more timely daily news. Also, don’t miss the full video summary on our TopRank Marketing TV YouTube Channel.

B2B Marketing News: Digital Ad Budgets To Grow In 2021, Google’s Rich Results Tool Goes Mainstream, & More Listeners Are Paying For Podcasts

2020 July 10 MarketingCharts Chart

2020 July 10 MarketingCharts Chart

Gartner CMO Spend Survey Shows How Digital Budgets Will Increase In 2021
Within the next 18 to 24 months digital marketing budgets will return to business-as-usual levels, according to 57 percent of CMOs in recently-released survey data from Gartner, also showing 78 percent aggregate growth for digital ad budgets in the forecast for 2021. 44 percent also said that they face mid-year budget cuts this year due to the global health crisis. MediaPost

HubSpot: A Look Back at How COVID-19 Impacted Businesses in Q2
Up to 60 more sales team email has been sent during the pandemic, seeing open rates 18 percent above pre-COVID levels, with companies sending less email achieving the highest open rates — several of many finding of interest to digital marketers contained in newly-released report data from HubSpot’s weekly performance metrics. HubSpot

Email Draws Lead Generation Budget Dollars: Study
58 percent of marketing professionals and research subscribers in both B2B and B2C say that social media is an effective channel for lead conversion and relationship-building — topping the chart of effective methods according to new survey data, followed by email at 49 percent, and websites and search engine optimization (SEO) with 44 percent. MediaPost

Google: The Rich Results Test is out of beta
Google has taken its Rich Results Test tool out of beta testing, and those marketers still using the search giant’s existing Structured Data Testing Tool should plan to move entirely to the new replacement, as Google will begin to deprecate the existing tool, the firm recently announced. Google Webmaster Central Blog

YouTube Explains Some Common Algorithm and Video Distribution Queries
YouTube has shared new information on how click-through rate (CTR) and average viewer duration (AVD) are used in determining the Google-owned firm’s video distribution, along with the performance that marketers achieve on the platform, and offered advice on factoring in competition, topical interest, and seasonality. Social Media Today

Twitter’s Working on a New Collaborative Option for Fleets
Twitter’s previously-announced ephemeral story-tweets — called fleets — are undergoing testing which includes multi-user collaborative elements and discussion features, some similar to Instagram’s co-streaming options, it was recently reported. Social Media Today

2020 July 10 Statistics Image

Google Image Search Knowledge Panels Now Live
Google’s previously-announced knowledge panel test — with expandable elements for image searching — has launched according to the firm. The scope is currently limited to images of people, places, and things, however future expansion is planned, Google noted. SEO Roundtable

Most Ad Pros Experiencing Work-From-Home ‘Burnout,’ Rank Highest Among Those Seeking A New Job
Advertising industry and technology professionals top a recent list of those undergoing burnout caused by working from home during the global health crisis, with advertising professionals most likely to look for new work due to the workplace burnout, according to recently-released survey data. MediaPost

Gen Z wants brands to be ‘fun,’ ‘authentic’ and ‘good,’ study says
Some 58 percent of Gen Z survey respondents said that they can’t be offline more than 4 hours without becoming uncomfortable, with 66 percent also noting that they believe the internet brings people closer together, according to recently-released survey data of interest to digital marketers. Marketing Dive

Around 1 in 6 US Adult Podcast Users Have Paid to Listen to a Podcast
17 percent of U.S. adult podcast listeners have paid to listen to at least one broadcast, however around 80 percent of those who haven’t paid to listen to a podcast say they are either not very likely or not at all likely to do so, according to recently-released survey data of interest to digital marketers. MarketingCharts

ON THE LIGHTER SIDE:

2020 July 10 Marketoonist Comic Image

A lighthearted look at “facebook ad boycott and 10+ years of facebook cartoons” by Marketoonist Tom Fishburne — Marketoonist

Fourth Job Listed on Man’s Facebook Profile Also Only Real One — The Hard Times

TOPRANK MARKETING & CLIENTS IN THE NEWS:

  • Lee Odden — The Future of Marketing: 50 CMO Quotes On How Marketing Has Changed — Marketing Insider Group
  • Ashley Zeckman — Masters of Marketing #56 – The New Era of Influencer Marketing w/ Ashley Zeckman [Video] — Masters of Marketing / YouTube
  • Lee Odden — 8 Creative and Affordable Marketing Ideas for Small Businesses — Digitalogy

Have you found your own top B2B content marketing or digital advertising stories from the past week of news? Please let us know in the comments below.

Thank you for taking the time to join us, and we hope you’ll come back next Friday for another collection of the most relevant B2B and digital marketing industry news. In the meantime, you can follow us at @toprank on Twitter for even more timely daily news. Also, don’t miss the full video summary on our TopRank Marketing TV YouTube Channel.

The post B2B Marketing News: Digital Ad Budgets To Grow In 2021, Google’s Rich Results Tool Goes Mainstream, & More Listeners Are Paying For Podcasts appeared first on Online Marketing Blog – TopRank®.


Source: SEO blog

B2B Marketing News: COVID19 Impact on B2B, Boost in Online B2B Purchasing, Google Combines Search Console & Analytics Data

Consumer Recommendations Study

Consumer Recommendations Study

Which Recommendation Types Do Consumers Find Most Compelling? “Based on your favorite” is the most impactful recommendation type, study data shows. MarketingCharts

Google Expands Access to its Business Messaging Tools from Search and Maps. Expanded brand reach to customers via maps and search listings are among features in a new tool rollout.  Social Media Today

COVID-19’s Impact on the B2B Industry. B2Bs are figuring out how to stay in business, operate and recover. This often requires a digital transformation of marketing and sales efforts. eMarketer

B2B Influencer Marketing Research Report

Google to pay some publishers for content; others dubious. Alphabet’s Google on Thursday took a step towards resolving its spat with publishers, saying it would pay some media groups in Australia, Brazil and Germany for high-quality content and expects to do more deals, but others were skeptical.. Reuters

Study Reveals Surge in Demand for Online B2B Purchases as COVID-19 Slows Direct Sales. Wunderman Thompson Commerce’s B2B Future Shopper report shows nearly half of all B2B purchases are now made online. MarTech Series

Facebook Adds Custom Audience Creation Options Based on Shopping Activity. With Facebook and Instagram Shops on the way, Facebook has this week added some handy new Custom Audience creation options to align with increasing eCommerce activity. Social Media Today

The Evolution of Sales and Marketing Alignment. Much has been said about the benefits of aligning sales and marketing teams, as well as the many challenges that organizations can face. A new report from InsideView looks into what’s stopping companies from taking key steps towards alignment. MarketingCharts

Google Combining Search Console & Analytics Data Into One Report. Google is giving site owners advance notice of an upcoming beta test where data from two platforms is combined in a single report. Search Engine Journal

Facebook tests Forecast, an app for making predictions about world events, like COVID-19. Forecast, a new project from Facebook’s internal R&D group, NPE Team, is launching today to build a community around predictions. The iOS app will allow users to ask questions and then use in-app points to make predictions about what might happen in the future. TechCrunch

TOPRANK MARKETING & CLIENTS IN THE NEWS:

Have you found your own top B2B content marketing or digital advertising stories from the past week of news? Please let us know in the comments below.

Thank you for taking the time to join us, and we hope you’ll come back next Friday for another collection of the most relevant B2B and digital marketing industry news. In the meantime, you can follow us at @toprank on Twitter for even more timely daily news. Also, don’t miss the full video summary on our TopRank Marketing TV YouTube Channel.

The post B2B Marketing News: COVID19 Impact on B2B, Boost in Online B2B Purchasing, Google Combines Search Console & Analytics Data appeared first on Online Marketing Blog – TopRank®.


Source: SEO blog

B2B Marketing News: 3 New B2B Marketing Studies, Twitter’s Audio Tweets, Google’s Pinterest-like Keen Project, & Gen Z Digital Consumption Habits

2020 June 26 MarketingCharts Chart

The 10 Traits B2B Buyers and Managers Value Most in Salespeople
42 percent of B2B buyers value active listening when it comes to interacting with salespeople, according to recently-released survey data from LinkedIn (client), while 38 percent value problem solving, 38 percent confidence, and 34 percent who said that they value relationship building skills. MarketingProfs

Addressing the B2B void between product data and online sales [Survey]
52.8 percent of B2B professionals expect to add voice-controlled search technology to their customer experience (CX) program within the next 12 months, according to newly-released report data, while 44.8 percent plan to add live chat, and 39 percent expect to install new augmented reality (AR) and virtual reality (VR) technology. Digital Commerce 360

The Biggest Challenges to Aligning B2B Marketing and Sales Teams
Half of marketing and sales professionals primarily at B2B firms find that their biggest challenge to aligning sales and marketing is a lack of complete or accurate data about target accounts and prospects, according to recently-released survey data, while some 47 percent said that communication was the top alignment challenge. MarketingProfs

New Report Looks at How COVID-19 Consumption Behaviors will Influence Gen Z Activity Moving Forward
Younger consumers in the Gen Z and millennial demographics have shifted their digital habits more quickly during the pandemic, and are more likely to stick to the new patterns in the future, according to newly-released Snapchat survey data using predictive technology. Social Media Today

Advertisers continue to defer ad spend due to COVID-19: report
Major multinational firms have maintained holding off on a return to pre-pandemic advertising spending, with 40 percent expecting to defer ad spend by six months, according to recently-released World Federation of Advertisers (WFA) data of interest to digital marketers. Mobile Marketing

Twitter starts rolling out audio tweets on iOS
Twitter has given some of the platform’s iOS users the ability to record and include audio in tweets, opening an array of new marketing options for digital advertisers, the firm recently announced. The current test — which is not yet available to Android device users — allows audio recordings of up to 140 seconds with the ability to roll longer audio into multiple tweets, Twitter noted. The Verge

2020 June 26 Statistics Image

Google’s latest experiment is Keen, an automated, machine-learning based version of Pinterest
Google has launched a pin-board image-based content curation service test called Keen, that utilizes both machine learning along with human collaboration techniques to form automated Pinterest-like collections, the firm has announced. TechCrunch

LinkedIn Publishes New Guide on Using Its Events and Live-Streaming Tools
LinkedIn (client) has published an expanded new guide to help brands use both LinkedIn Live and Events with their Pages, along with announcing forthcoming features for capturing event registrations and retargeting event attendees, the Microsoft-owned platform announced. Social Media Today

Google pushes “text fragment links” with new Chrome extension
Google has rolled out its own deep-link capable extension that allows Chrome users to cite any portion of a webpage even if it hasn’t been set up as anchor text on the hosting website, the search giant recently announced. Will the move lead to marketers increasing their use of citation-specific linking? Ars Technica

What Support Do B2B Marketers Offer Sales?
52 percent of B2B marketers utilize case studies as their top choice for providing information to sales, according to recently-released survey data, while 51 percent use product or service collateral, 48 percent use primary research, 45 percent commercial insights, and 43 percent video material. MarketingCharts

ON THE LIGHTER SIDE:

2020 June 26 Marketoonist Comic Image

A lighthearted look at “strategic options in a recession” by Marketoonist Tom Fishburne — Marketoonist

IBM Condemns Use Of Facial Recognition Software For Anything Other Than Matching People With Their Celebrity Doppelganger — The Onion

TOPRANK MARKETING & CLIENTS IN THE NEWS:

  • TopRank Marketing / Prophix — 8 Interactive eBook Examples to Inspire Your B2B Content Marketing — DivvyHQ
  • Lee Odden — Virtual Summer School: Making the Most of New Digital Opportunities — IABC Minnesota / Eventbrite
  • TopRank Marketing / Prophix / LinkedIn — LinkedIn Marketing: The Definitive Guide [2020] — Loomly
  • Lane R. Ellis / TopRank Marketing — Der SEO-Wochenrückblick KW 25/20 [In German] — artaxo GmbH
  • Nick Nelson — 10 Tips to Help Small Businesses Create Better Customer Experiences — Small Business Trends
  • Lee Odden / TopRank Marketing — Directivos en redes sociales ¿Qué tan sociales deben ser? [3 tips] [In Spanish] — Luismaram

Have you found your own top B2B content marketing or digital advertising stories from the past week of news? Please let us know in the comments below.

Thank you for taking the time to join us, and we hope you’ll come back next Friday for another collection of the most relevant B2B and digital marketing industry news. In the meantime, you can follow us at @toprank on Twitter for even more timely daily news. Also, don’t miss the full video summary on our TopRank Marketing TV YouTube Channel.

B2B Marketing News: 3 New B2B Marketing Studies, Twitter’s Audio Tweets, Google’s Pinterest-like Keen Project, & Gen Z Digital Consumption Habits

2020 June 26 Marketing Charts Chart

2020 June 26 MarketingCharts Chart

The 10 Traits B2B Buyers and Managers Value Most in Salespeople
42 percent of B2B buyers value active listening when it comes to interacting with salespeople, according to recently-released survey data from LinkedIn (client), while 38 percent value problem solving, 38 percent confidence, and 34 percent who said that they value relationship building skills. MarketingProfs

Addressing the B2B void between product data and online sales [Survey]
52.8 percent of B2B professionals expect to add voice-controlled search technology to their customer experience (CX) program within the next 12 months, according to newly-released report data, while 44.8 percent plan to add live chat, and 39 percent expect to install new augmented reality (AR) and virtual reality (VR) technology. Digital Commerce 360

The Biggest Challenges to Aligning B2B Marketing and Sales Teams
Half of marketing and sales professionals primarily at B2B firms find that their biggest challenge to aligning sales and marketing is a lack of complete or accurate data about target accounts and prospects, according to recently-released survey data, while some 47 percent said that communication was the top alignment challenge. MarketingProfs

New Report Looks at How COVID-19 Consumption Behaviors will Influence Gen Z Activity Moving Forward
Younger consumers in the Gen Z and millennial demographics have shifted their digital habits more quickly during the pandemic, and are more likely to stick to the new patterns in the future, according to newly-released Snapchat survey data using predictive technology. Social Media Today

Advertisers continue to defer ad spend due to COVID-19: report
Major multinational firms have maintained holding off on a return to pre-pandemic advertising spending, with 40 percent expecting to defer ad spend by six months, according to recently-released World Federation of Advertisers (WFA) data of interest to digital marketers. Mobile Marketing

Twitter starts rolling out audio tweets on iOS
Twitter has given some of the platform’s iOS users the ability to record and include audio in tweets, opening an array of new marketing options for digital advertisers, the firm recently announced. The current test — which is not yet available to Android device users — allows audio recordings of up to 140 seconds with the ability to roll longer audio into multiple tweets, Twitter noted. The Verge

2020 June 26 Statistics Image

Google’s latest experiment is Keen, an automated, machine-learning based version of Pinterest
Google has launched a pin-board image-based content curation service test called Keen, that utilizes both machine learning along with human collaboration techniques to form automated Pinterest-like collections, the firm has announced. TechCrunch

LinkedIn Publishes New Guide on Using Its Events and Live-Streaming Tools
LinkedIn (client) has published an expanded new guide to help brands use both LinkedIn Live and Events with their Pages, along with announcing forthcoming features for capturing event registrations and retargeting event attendees, the Microsoft-owned platform announced. Social Media Today

Google pushes “text fragment links” with new Chrome extension
Google has rolled out its own deep-link capable extension that allows Chrome users to cite any portion of a webpage even if it hasn’t been set up as anchor text on the hosting website, the search giant recently announced. Will the move lead to marketers increasing their use of citation-specific linking? Ars Technica

What Support Do B2B Marketers Offer Sales?
52 percent of B2B marketers utilize case studies as their top choice for providing information to sales, according to recently-released survey data, while 51 percent use product or service collateral, 48 percent use primary research, 45 percent commercial insights, and 43 percent video material. MarketingCharts

ON THE LIGHTER SIDE:

2020 June 26 Marketoonist Comic Image

A lighthearted look at “strategic options in a recession” by Marketoonist Tom Fishburne — Marketoonist

IBM Condemns Use Of Facial Recognition Software For Anything Other Than Matching People With Their Celebrity Doppelganger — The Onion

TOPRANK MARKETING & CLIENTS IN THE NEWS:

  • TopRank Marketing / Prophix — 8 Interactive eBook Examples to Inspire Your B2B Content Marketing — DivvyHQ
  • Lee Odden — Virtual Summer School: Making the Most of New Digital Opportunities — IABC Minnesota / Eventbrite
  • TopRank Marketing / Prophix / LinkedIn — LinkedIn Marketing: The Definitive Guide [2020] — Loomly
  • Lane R. Ellis / TopRank Marketing — Der SEO-Wochenrückblick KW 25/20 [In German] — artaxo GmbH
  • Nick Nelson — 10 Tips to Help Small Businesses Create Better Customer Experiences — Small Business Trends
  • Lee Odden / TopRank Marketing — Directivos en redes sociales ¿Qué tan sociales deben ser? [3 tips] [In Spanish] — Luismaram

Have you found your own top B2B content marketing or digital advertising stories from the past week of news? Please let us know in the comments below.

Thank you for taking the time to join us, and we hope you’ll come back next Friday for another collection of the most relevant B2B and digital marketing industry news. In the meantime, you can follow us at @toprank on Twitter for even more timely daily news. Also, don’t miss the full video summary on our TopRank Marketing TV YouTube Channel.

The post B2B Marketing News: 3 New B2B Marketing Studies, Twitter’s Audio Tweets, Google’s Pinterest-like Keen Project, & Gen Z Digital Consumption Habits appeared first on Online Marketing Blog – TopRank®.


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