B2B Marketing News: Top B2B Content Barriers Study, Google Adds New My Business Data, Top Posting Times Report, & Tech Spending On The Rise

2021 January 15 MarketingCharts Chart

The Top Barriers to Creating Great B2B Content [Study]
Workload, resources, interference and changing priorities rank as the leading obstacles faced by B2B content marketers, according to recently-released survey data of interest to digital marketers. MarketingProfs

Google My Business launches new performance reporting
Google has added new performance reporting features to its Google My Business service, which now includes search term data from Google Search and Maps, among other new reporting information available. Search Engine Land

The Best Times to Post Your Social Media Updates in 2021 [Infographic]
One LinkedIn post a day published on Tuesday through Thursday between 7 to 10 a.m. or 5 to 6 p.m. are the top posting days and times on the platform, according to newly-released report data, which also covers other social media platform top posting times. Social Media Today

Pandemic Accelerated Consumer Media Tech In 2020, Makes For Tough Comps In Next Few Years
U.S. consumer technology industry sales grew by 17 percent during the pandemic year of 2020 — its strongest performance of the past seven years — a growth rate that isn’t expected to continue during 2021 or 2022, according to recently-released forecast data. MediaPost

What Kinds of Online Ads Do Early Tech Adopters Say Catch Their Attention?
47 percent of early technology adopters prefer social network side banner ads and brand promotional content, while 37 percent prefer online video ads and some 34 percent favor traditional website banner ads, according to recently-released survey data of interest to online marketers. MarketingCharts

Advertiser Perceptions: Google Looms Large Over The ID Resolution Market, But Indies Are Also Making A Splash
29 percent of advertisers and agencies use Google as their top identity resolution solution, ahead of second place LiveRamp and Salesforce, according to new data from the Advertiser Perceptions ID resolution marketplace report. AdExchanger

2021 January 15 Statistics Image

Pinterest A Safe Haven For Brands As They Reportedly Cut Budgets Amidst Turmoil
The role of the primarily-positive social media platform Pinterest has undergone change during recent tumultuous times — changes that certain brands are benefiting from, as Pinterest announced fourth quarter usage gains. MediaPost

2021 Instagram Stories Benchmark Report
Brands are utilizing Instagram Stories more than ever, according to new RivalIQ report data of interest to digital marketers, detailing how retention rates are relatively flat and reach rates have fallen. RivalIQ

Consumers Want Warm And Cuddly Ads, Study Finds
Inspiration, joy, love and hope represent the top emotions that consumers are seeking in advertising, while 73 percent said that they wanted brands to feature greater diversity in campaigns during 2021, according to recently-released survey data examined by MediaPost. MediaPost

Here’s What Women Want to See from Brands in Advancing Gender Equality
More female leadership, stronger support, and more accurate portrayal in advertising are among the initiatives most wanted among brands seeking to advance the stature and representation of women, recently-released survey data shows. MarketingCharts

ON THE LIGHTER SIDE:

2021 January 15 Marketoonist Comic

A lighthearted look at “marketing beyond cookies” by Marketoonist Tom Fishburne — Marketoonist

How Old-School Text Adventures Inspired Our Virtual Spaces — Wired

TOPRANK MARKETING & CLIENTS IN THE NEWS:

  • Nick Nelson — 10 Important Lessons Small Businesses Can Learn from 2020 — Small Business Trends
  • TopRank Marketing — B2B Influencer Marketing: Vorteile richtig nutzen [In German.] — Contentpepper

Have you found your own top B2B marketing story from the past week of industry news? Please let us know in the comments below.

Thank you for joining us for this edition of the TopRank Marketing B2B marketing news, and we hope that you’ll return again next Friday for more of the most relevant B2B and digital marketing industry news. In the meantime, you can follow us at @toprank on Twitter for even more timely daily news.

B2B Marketing News: Top B2B Content Barriers Study, Google Adds New My Business Data, Top Posting Times Report, & Tech Spending On The Rise

2021 January 15 MarketingCharts Chart

2021 January 15 MarketingCharts Chart

The Top Barriers to Creating Great B2B Content [Study]
Workload, resources, interference and changing priorities rank as the leading obstacles faced by B2B content marketers, according to recently-released survey data of interest to digital marketers. MarketingProfs

Google My Business launches new performance reporting
Google has added new performance reporting features to its Google My Business service, which now includes search term data from Google Search and Maps, among other new reporting information available. Search Engine Land

The Best Times to Post Your Social Media Updates in 2021 [Infographic]
One LinkedIn post a day published on Tuesday through Thursday between 7 to 10 a.m. or 5 to 6 p.m. are the top posting days and times on the platform, according to newly-released report data, which also covers other social media platform top posting times. Social Media Today

Pandemic Accelerated Consumer Media Tech In 2020, Makes For Tough Comps In Next Few Years
U.S. consumer technology industry sales grew by 17 percent during the pandemic year of 2020 — its strongest performance of the past seven years — a growth rate that isn’t expected to continue during 2021 or 2022, according to recently-released forecast data. MediaPost

What Kinds of Online Ads Do Early Tech Adopters Say Catch Their Attention?
47 percent of early technology adopters prefer social network side banner ads and brand promotional content, while 37 percent prefer online video ads and some 34 percent favor traditional website banner ads, according to recently-released survey data of interest to online marketers. MarketingCharts

Advertiser Perceptions: Google Looms Large Over The ID Resolution Market, But Indies Are Also Making A Splash
29 percent of advertisers and agencies use Google as their top identity resolution solution, ahead of second place LiveRamp and Salesforce, according to new data from the Advertiser Perceptions ID resolution marketplace report. AdExchanger

2021 January 15 Statistics Image

Pinterest A Safe Haven For Brands As They Reportedly Cut Budgets Amidst Turmoil
The role of the primarily-positive social media platform Pinterest has undergone change during recent tumultuous times — changes that certain brands are benefiting from, as Pinterest announced fourth quarter usage gains. MediaPost

2021 Instagram Stories Benchmark Report
Brands are utilizing Instagram Stories more than ever, according to new RivalIQ report data of interest to digital marketers, detailing how retention rates are relatively flat and reach rates have fallen. RivalIQ

Consumers Want Warm And Cuddly Ads, Study Finds
Inspiration, joy, love and hope represent the top emotions that consumers are seeking in advertising, while 73 percent said that they wanted brands to feature greater diversity in campaigns during 2021, according to recently-released survey data examined by MediaPost. MediaPost

Here’s What Women Want to See from Brands in Advancing Gender Equality
More female leadership, stronger support, and more accurate portrayal in advertising are among the initiatives most wanted among brands seeking to advance the stature and representation of women, recently-released survey data shows. MarketingCharts

ON THE LIGHTER SIDE:

2021 January 15 Marketoonist Comic

A lighthearted look at “marketing beyond cookies” by Marketoonist Tom Fishburne — Marketoonist

How Old-School Text Adventures Inspired Our Virtual Spaces — Wired

TOPRANK MARKETING & CLIENTS IN THE NEWS:

  • Nick Nelson — 10 Important Lessons Small Businesses Can Learn from 2020 — Small Business Trends
  • TopRank Marketing — B2B Influencer Marketing: Vorteile richtig nutzen [In German.] — Contentpepper

Have you found your own top B2B marketing story from the past week of industry news? Please let us know in the comments below.

Thank you for joining us for this edition of the TopRank Marketing B2B marketing news, and we hope that you’ll return again next Friday for more of the most relevant B2B and digital marketing industry news. In the meantime, you can follow us at @toprank on Twitter for even more timely daily news.

The post B2B Marketing News: Top B2B Content Barriers Study, Google Adds New My Business Data, Top Posting Times Report, & Tech Spending On The Rise appeared first on B2B Marketing Blog – TopRank®.


Source: SEO blog

B2B Marketing News: LinkedIn’s 2021 Planning Report, Traits of Top B2B Performers Study, Google’s Question Hub, & Apple’s Search Aspirations

2021 January 8 Fortella Chart

2021 January 8 Fortella Chart

LinkedIn Shares New Usage Insights for Your 2021 Planning [Infographic]
Microsoft-owned LinkedIn (client) has released updated usage statistics showing that the professional social network’s LinkedIn Live video streams have increased by 89 percent since March, along with strong levels of member engagement — two of numerous statistics of interest to digital marketers. Social Media Today

Google Question Hub Is Open & It’s A Great Way To Find Content Ideas
Google has rolled out a new service showing unanswered search question data, offering U.S users access to its Question Hub for the first time — a feature previously only available in three non-U.S. nations. Search Engine Roundtable

Why B2B marketers need to bet big on ‘The Big Long’
Brand investment is key for providing business value according to data from the 2030 Marketing Trends report from Linkedin’s The B2B Institute, and Marketing Week explores five of the key benefits that come from building a B2B brand. Marketing Week

The Top 20 Content Marketing Hashtags, Topics, and Searches
71 percent of content marketers use a digital marketing hashtag alongside their content marketing tag, while strategy, SEO, and social media are the top three topics discussed with content marketing, according to newly-released study data from SEMrush examining more than 600,000 tweets and Google searches, the firm announced. MarketingProfs

Most Covered Terms Of 2020: ‘COVID-19,’ ‘Digital,’ ‘Personalization,’ ‘Meaningful’
COVID-19, “meaningful” and “personalization” led the way when it came to the most covered search terms during 2020 at MediaPost, in its annual look at the most-referenced terms of the year. MediaPost

Bing Webmaster Tools adds crawl requests, crawl errors & indexed pages to performance report
Microsoft’s Bing has added new functionality to its Bing Webmaster Tools utilities, with additional metrics that can aid marketers in spotting potential trouble-spots, the firm recently announced. Search Engine Land

2021 January 8 Statistics Image

Emerging New Brand Role: Enabler Of Personal Innovation
Brands increasingly see success when they create conditions that foster personal innovation, according to recently-released annual trend report data showing a variety of new forms of interaction and brand-shaping. MediaPost

Amazon acquires podcast network Wondery
Amazon has acquired the podcasting network Wondery, the firm recently announced, noting that the newly-acquired podcast network will be added to Amazon Music, offering new opportunities for digital marketers seeking to promote podcast content. TechCrunch

Apple Granted Patent Supporting Further Development Of Search Technology
Apple has received a patent that will allow it to delve further into search engine functionality, with domain-based influencer scoring among the firm’s search technologies that were granted a patent, Apple recently announced. MediaPost

Fortella Releases “State of B2B Marketing: 2021” Report, Examines the Traits of Top-Performing Marketing Departments
64 percent of B2B marketers find budgeting resources to be a top challenge, followed by tracking, quality data, and finding the right talent, according to recently-released survey data exploring top challenge strategies and tactics employed by marketing executives at leading B2B companies. MarTech Series

ON THE LIGHTER SIDE:

2021 January 8 Marketoonist Comic

A lighthearted look at “we’re going agile” by Marketoonist Tom Fishburne — Marketoonist

Adweek’s Most Popular Online Stories of 2020 — Adweek

TOPRANK MARKETING & CLIENTS IN THE NEWS:

  • SAP — Global CMO of SAP Discusses Intersectionality in The Business of Marketing — Adweek

Have you found your own top B2B marketing story from the past week of industry news? Please let us know in the comments below.

Thanks for joining us for another edition of our B2B marketing news, and we hope that you will return again next Friday for more of the most relevant B2B and digital marketing industry news. In the meantime, you can follow us at @toprank on Twitter for even more timely daily news.

The post B2B Marketing News: LinkedIn’s 2021 Planning Report, Traits of Top B2B Performers Study, Google’s Question Hub, & Apple’s Search Aspirations appeared first on B2B Marketing Blog – TopRank®.


Source: SEO blog

B2B Marketing News: LinkedIn’s 2021 Planning Report, Traits of Top B2B Performers Study, Google’s Question Hub, & Apple’s Search Aspirations

2021 January 8 Fortella Chart

LinkedIn Shares New Usage Insights for Your 2021 Planning [Infographic]
Microsoft-owned LinkedIn (client) has released updated usage statistics showing that the professional social network’s LinkedIn Live video streams have increased by 89 percent since March, along with strong levels of member engagement — two of numerous statistics of interest to digital marketers. Social Media Today

Google Question Hub Is Open & It’s A Great Way To Find Content Ideas
Google has rolled out a new service showing unanswered search question data, offering U.S users access to its Question Hub for the first time — a feature previously only available in three non-U.S. nations. Search Engine Roundtable

Why B2B marketers need to bet big on ‘The Big Long’
Brand investment is key for providing business value according to data from the 2030 Marketing Trends report from Linkedin’s The B2B Institute, and Marketing Week explores five of the key benefits that come from building a B2B brand. Marketing Week

The Top 20 Content Marketing Hashtags, Topics, and Searches
71 percent of content marketers use a digital marketing hashtag alongside their content marketing tag, while strategy, SEO, and social media are the top three topics discussed with content marketing, according to newly-released study data from SEMrush examining more than 600,000 tweets and Google searches, the firm announced. MarketingProfs

Most Covered Terms Of 2020: ‘COVID-19,’ ‘Digital,’ ‘Personalization,’ ‘Meaningful’
COVID-19, “meaningful” and “personalization” led the way when it came to the most covered search terms during 2020 at MediaPost, in its annual look at the most-referenced terms of the year. MediaPost

Bing Webmaster Tools adds crawl requests, crawl errors & indexed pages to performance report
Microsoft’s Bing has added new functionality to its Bing Webmaster Tools utilities, with additional metrics that can aid marketers in spotting potential trouble-spots, the firm recently announced. Search Engine Land

2021 January 8 Statistics Image

Emerging New Brand Role: Enabler Of Personal Innovation
Brands increasingly see success when they create conditions that foster personal innovation, according to recently-released annual trend report data showing a variety of new forms of interaction and brand-shaping. MediaPost

Amazon acquires podcast network Wondery
Amazon has acquired the podcasting network Wondery, the firm recently announced, noting that the newly-acquired podcast network will be added to Amazon Music, offering new opportunities for digital marketers seeking to promote podcast content. TechCrunch

Apple Granted Patent Supporting Further Development Of Search Technology
Apple has received a patent that will allow it to delve further into search engine functionality, with domain-based influencer scoring among the firm’s search technologies that were granted a patent, Apple recently announced. MediaPost

Fortella Releases “State of B2B Marketing: 2021” Report, Examines the Traits of Top-Performing Marketing Departments
64 percent of B2B marketers find budgeting resources to be a top challenge, followed by tracking, quality data, and finding the right talent, according to recently-released survey data exploring top challenge strategies and tactics employed by marketing executives at leading B2B companies. MarTech Series

ON THE LIGHTER SIDE:

2021 January 8 Marketoonist Comic

A lighthearted look at “we’re going agile” by Marketoonist Tom Fishburne — Marketoonist

Adweek’s Most Popular Online Stories of 2020 — Adweek

TOPRANK MARKETING & CLIENTS IN THE NEWS:

  • SAP — Global CMO of SAP Discusses Intersectionality in The Business of Marketing — Adweek

Have you found your own top B2B marketing story from the past week of industry news? Please let us know in the comments below.

Thanks for joining us for another edition of our B2B marketing news, and we hope that you will return again next Friday for more of the most relevant B2B and digital marketing industry news. In the meantime, you can follow us at @toprank on Twitter for even more timely daily news.

B2B Marketing News: B2B Video ROI Climbs, Google Updates Audience Manager, Rising Social Network Usage Forecast, & Qualtrics Files For IPO

2021 January 1 MarketingCharts Chart

Social networks will experience a pandemic-driven boost in 2020—but not equally
Greater than predicted numbers of users have flocked to social media this pandemic year, according to recently-released survey data of interest to digital marketers, with 150 million more global users for 2020 than previously estimated. eMarketer

Snapchat Shares New insights into Consumer Behavior and Trends
Mobile eCommerce, augmented reality (AR) campaigns and an uptick in video are among the key shifts in consumer trends and behavior, according to a newly-released user insight report from Snapchat. Social Media Today

Twitter expands API features for developers tracking the public conversation
Better integration of Twitter’s new tweet reply privacy control features are among an array of new API inter-connectivity changes, the social media platform recently announced. TechCrunch

Google Ads Estimated List Size Now In Audience Manager
Handy list size estimates have been added to Google Ads’ Audience Manager for audience lists of 20K or more, along with other new features, the search giant recently announced. SEO Roundtable

How to Keep Your Team Motivated, Remotely
The Harvard Business Review takes a look at the changing roles of experimenting, adapting, and growing remote team productivity and motivation that have arisen during the pandemic. Harvard Business Review

Google Short Videos Carousel Displays TikTok & Instagram Videos
Google has expanded a test that previously only included YouTube videos within Google mobile search results, now also including videos from both Instagram and TikTok, Google recently revealed. SEO Roundtable

2021 January 1 Statistics Image

SAP-owned Qualtrics files for U.S. IPO
Online survey specialist software firm Qualtrics has filed for an initial public offering (IPO) in the U.S., for up to $100 million, the SAP-owned company recently announced. Reuters

Creative Tech Platform Runway Raises $8.5 Million to Make AI Tools More Accessible
With a new funding round of $8.5 million, creative technology platform Runway — which hosts an app-store-like variety of creative tech — takes aim at a transition into a full-fledged serious creative tool firm. Adweek

Vimeo is becoming a standalone company after booming during the pandemic
IAC/InterActiveCorp plans to spin off its popular Vimeo video streaming service during the second quarter of 2021, after seeing particularly successful user growth during the global health crisis. The Verge

B2B Video ROI Reportedly Improving; Use in Sales Conversations Climbs
79 percent of mostly B2B marketers said that video was an important form of video for their organization, an increase from the 71 percent recorded in 2019, according to recently-released survey data of interest to online marketers. MarketingCharts

ON THE LIGHTER SIDE:

2021 January 1 Marketoonist Comic

A lighthearted look at “marketing resolutions” by Marketoonist Tom Fishburne — Marketoonist

The Secret History of the First Microprocessor, the F-14, and Me — Wired

TOPRANK MARKETING & CLIENTS IN THE NEWS:

  • Lee Odden — Total Annarchy Newsletter 76: Brand Storytelling Template; My 2 Proven Ways to Increase Open, Click Rates — Total Annarchy

Have you found your own top B2B marketing story from the past week of industry news? Please let us know in the comments below.

Thank you for joining us for this special New Year’s Day edition of our B2B marketing news, and we hope that you’ll return again next Friday for more of the most relevant B2B and digital marketing industry news. In the meantime, you can follow us at @toprank on Twitter for even more timely daily news.

B2B Marketing News: B2B Video ROI Climbs, Google Updates Audience Manager, Rising Social Network Usage Forecast, & Qualtrics Files For IPO

2021 January 1 MarketingCharts Chart

2021 January 1 MarketingCharts Chart

Social networks will experience a pandemic-driven boost in 2020—but not equally
Greater than predicted numbers of users have flocked to social media this pandemic year, according to recently-released survey data of interest to digital marketers, with 150 million more global users for 2020 than previously estimated. eMarketer

Snapchat Shares New insights into Consumer Behavior and Trends
Mobile eCommerce, augmented reality (AR) campaigns and an uptick in video are among the key shifts in consumer trends and behavior, according to a newly-released user insight report from Snapchat. Social Media Today

Twitter expands API features for developers tracking the public conversation
Better integration of Twitter’s new tweet reply privacy control features are among an array of new API inter-connectivity changes, the social media platform recently announced. TechCrunch

Google Ads Estimated List Size Now In Audience Manager
Handy list size estimates have been added to Google Ads’ Audience Manager for audience lists of 20K or more, along with other new features, the search giant recently announced. SEO Roundtable

How to Keep Your Team Motivated, Remotely
The Harvard Business Review takes a look at the changing roles of experimenting, adapting, and growing remote team productivity and motivation that have arisen during the pandemic. Harvard Business Review

Google Short Videos Carousel Displays TikTok & Instagram Videos
Google has expanded a test that previously only included YouTube videos within Google mobile search results, now also including videos from both Instagram and TikTok, Google recently revealed. SEO Roundtable

2021 January 1 Statistics Image

SAP-owned Qualtrics files for U.S. IPO
Online survey specialist software firm Qualtrics has filed for an initial public offering (IPO) in the U.S., for up to $100 million, the SAP-owned company recently announced. Reuters

Creative Tech Platform Runway Raises $8.5 Million to Make AI Tools More Accessible
With a new funding round of $8.5 million, creative technology platform Runway — which hosts an app-store-like variety of creative tech — takes aim at a transition into a full-fledged serious creative tool firm. Adweek

Vimeo is becoming a standalone company after booming during the pandemic
IAC/InterActiveCorp plans to spin off its popular Vimeo video streaming service during the second quarter of 2021, after seeing particularly successful user growth during the global health crisis. The Verge

B2B Video ROI Reportedly Improving; Use in Sales Conversations Climbs
79 percent of mostly B2B marketers said that video was an important form of video for their organization, an increase from the 71 percent recorded in 2019, according to recently-released survey data of interest to online marketers. MarketingCharts

ON THE LIGHTER SIDE:

2021 January 1 Marketoonist Comic

A lighthearted look at “marketing resolutions” by Marketoonist Tom Fishburne — Marketoonist

The Secret History of the First Microprocessor, the F-14, and Me — Wired

TOPRANK MARKETING & CLIENTS IN THE NEWS:

  • Lee Odden — Total Annarchy Newsletter 76: Brand Storytelling Template; My 2 Proven Ways to Increase Open, Click Rates — Total Annarchy

Have you found your own top B2B marketing story from the past week of industry news? Please let us know in the comments below.

Thank you for joining us for this special New Year’s Day edition of our B2B marketing news, and we hope that you’ll return again next Friday for more of the most relevant B2B and digital marketing industry news. In the meantime, you can follow us at @toprank on Twitter for even more timely daily news.

The post B2B Marketing News: B2B Video ROI Climbs, Google Updates Audience Manager, Rising Social Network Usage Forecast, & Qualtrics Files For IPO appeared first on B2B Marketing Blog – TopRank®.


Source: SEO blog

B2B Marketing News: Top B2B Investments For 2021, LinkedIn’s New Company Product Pages, Adobe’s CX Report, & Google’s 3D Search Content

2020 December 24 2Checkout Chart

B2B Businesses More Likely To Keep Third-Party Ad-Tracking Secrets From Customers
72 percent of B2B firms say they acknowledge ad tracking and don’t inform customers, compared to some 58 percent of their B2C counterparts, according to recently-released survey data. The report also noted that B2B firms were twice as likely to rate third-party ad platforms as having done a good job of explaining how data is being used. MediaPost

LinkedIn Adds New ‘Products’ Tab on Company Pages to Highlight Specific Products
LinkedIn (client) has launched new product highlighting features to company pages on the platform, in the form of a products tab, allowing digital marketers to augment products with testimonials and customer endorsements, along with noting an additional forthcoming services marketplace feature, the Microsoft-owned firm recently announced. Social Media Today

IAB 2021: Media Buyers Focus On Performance, View Data Privacy, Ad Tracking As Top Challenges
Ad buyers have shifted focus to increased performance, while replacing the information formerly gathered by tracking cookies has become a top challenge, according to recently-released report data. Digital media will account for 71 percent of budget totals, according to the Interactive Advertising (IAB) report. MediaPost

Reddit Announces New Partnership with Moat to Provide Third Party Verification on Ad Metrics
Social news aggregator and discussion platform Reddit has announced integration with Oracle Data Cloud’s Moat service, a move that seeks to bolster Reddit’s campaign performance metrics as it courts a greater presence of B2B firms. Social Media Today

Report: Americans Are Optimistic About 2021
59 percent of U.S. adults said they never want to hear the term “new normal” used again, according to recently-released survey data. The report also showed that consumers are seeking stability, and are ready to continue embracing the new technologies that have seen increased usage during the pandemic. MediaPost

Top best practices for standout customer experiences in 2021
A continuing fine tuning of customer experience strategy will see brands playing greater roles in the lives of consumers, with particular success coming to brands that take a stance on corporate social justice, according to subject matter experts in a recently-released Adobe survey examining the evolving role of CX. CMO by Adobe

2020 December 24 Statistics Image

Google releases Google Ads Editor v1.5
Google has offered new insight into a previously unannounced Google Ads Editor update, which has brought a more robust feature set to Google’s popular ad editing utility, the search giant recently announced. Search Engine Land

As MarTech Spending Looks Set to Rise Again in 2021, Ease of Use Remains A Key Factor
2021 will see marketers increase spending on marketing technology, with ease of use, costs, customization, and the insights delivered among marketing and sales professionals’ top considerations, according to recently-released survey data of interest to digital marketers. MarketingCharts

Google Search Streamed 3D Content Including Cars
Google has offered a glimpse of streamed 3D content within search results for certain mobile users — an example of the type of new advertising format opportunities marketers may be increasingly optimizing for in 2021 and the coming years. SEO Roundtable

Some B2B Firms Saw Revenue Increases Because Of COVID-19: Study
Nearly one in five B2B firms said they will record revenue increases of at least 25 percent during 2020, with some 61 percent attributing the rise in revenue to conditions caused by the pandemic — two of several statistics of interest to digital marketers contained in new survey data. MediaPost

ON THE LIGHTER SIDE:

2020 December 24 Marketoonist Comic

A lighthearted look at “targeted holiday advertising” by Marketoonist Tom Fishburne — Marketoonist

The 30 most Onion-worthy headlines of 2020 — AdAge

TOPRANK MARKETING & CLIENTS IN THE NEWS:

  • Lane R. Ellis — Starting a Business in 2021? Read These Expert Tips First — Small Business Trends
  • Dell Technologies — How CIOs and CMOs will ‘co-create’ in 2021 — CMO by Adobe

Have you found your own top B2B marketing story from the past week of industry news? Please let us know in the comments below.

Thanks for joining us for this special holiday edition of our B2B marketing news, and we hope that you will return again next Friday for more of the most relevant B2B and digital marketing industry news. In the meantime, you can follow us at @toprank on Twitter for even more timely daily news.

B2B Marketing News: Top B2B Investments For 2021, LinkedIn’s New Company Product Pages, Adobe’s CX Report, & Google’s 3D Search Content

2020 December 24 2Checkout Chart

2020 December 24 2Checkout Chart

B2B Businesses More Likely To Keep Third-Party Ad-Tracking Secrets From Customers
72 percent of B2B firms say they acknowledge ad tracking and don’t inform customers, compared to some 58 percent of their B2C counterparts, according to recently-released survey data. The report also noted that B2B firms were twice as likely to rate third-party ad platforms as having done a good job of explaining how data is being used. MediaPost

LinkedIn Adds New ‘Products’ Tab on Company Pages to Highlight Specific Products
LinkedIn (client) has launched new product highlighting features to company pages on the platform, in the form of a products tab, allowing digital marketers to augment products with testimonials and customer endorsements, along with noting an additional forthcoming services marketplace feature, the Microsoft-owned firm recently announced. Social Media Today

IAB 2021: Media Buyers Focus On Performance, View Data Privacy, Ad Tracking As Top Challenges
Ad buyers have shifted focus to increased performance, while replacing the information formerly gathered by tracking cookies has become a top challenge, according to recently-released report data. Digital media will account for 71 percent of budget totals, according to the Interactive Advertising (IAB) report. MediaPost

Reddit Announces New Partnership with Moat to Provide Third Party Verification on Ad Metrics
Social news aggregator and discussion platform Reddit has announced integration with Oracle Data Cloud’s Moat service, a move that seeks to bolster Reddit’s campaign performance metrics as it courts a greater presence of B2B firms. Social Media Today

Report: Americans Are Optimistic About 2021
59 percent of U.S. adults said they never want to hear the term “new normal” used again, according to recently-released survey data. The report also showed that consumers are seeking stability, and are ready to continue embracing the new technologies that have seen increased usage during the pandemic. MediaPost

Top best practices for standout customer experiences in 2021
A continuing fine tuning of customer experience strategy will see brands playing greater roles in the lives of consumers, with particular success coming to brands that take a stance on corporate social justice, according to subject matter experts in a recently-released Adobe survey examining the evolving role of CX. CMO by Adobe

2020 December 24 Statistics Image

Google releases Google Ads Editor v1.5
Google has offered new insight into a previously unannounced Google Ads Editor update, which has brought a more robust feature set to Google’s popular ad editing utility, the search giant recently announced. Search Engine Land

As MarTech Spending Looks Set to Rise Again in 2021, Ease of Use Remains A Key Factor
2021 will see marketers increase spending on marketing technology, with ease of use, costs, customization, and the insights delivered among marketing and sales professionals’ top considerations, according to recently-released survey data of interest to digital marketers. MarketingCharts

Google Search Streamed 3D Content Including Cars
Google has offered a glimpse of streamed 3D content within search results for certain mobile users — an example of the type of new advertising format opportunities marketers may be increasingly optimizing for in 2021 and the coming years. SEO Roundtable

Some B2B Firms Saw Revenue Increases Because Of COVID-19: Study
Nearly one in five B2B firms said they will record revenue increases of at least 25 percent during 2020, with some 61 percent attributing the rise in revenue to conditions caused by the pandemic — two of several statistics of interest to digital marketers contained in new survey data. MediaPost

ON THE LIGHTER SIDE:

2020 December 24 Marketoonist Comic

A lighthearted look at “targeted holiday advertising” by Marketoonist Tom Fishburne — Marketoonist

The 30 most Onion-worthy headlines of 2020 — AdAge

TOPRANK MARKETING & CLIENTS IN THE NEWS:

  • Lane R. Ellis — Starting a Business in 2021? Read These Expert Tips First — Small Business Trends
  • Dell Technologies — How CIOs and CMOs will ‘co-create’ in 2021 — CMO by Adobe

Have you found your own top B2B marketing story from the past week of industry news? Please let us know in the comments below.

Thanks for joining us for this special holiday edition of our B2B marketing news, and we hope that you will return again next Friday for more of the most relevant B2B and digital marketing industry news. In the meantime, you can follow us at @toprank on Twitter for even more timely daily news.

The post B2B Marketing News: Top B2B Investments For 2021, LinkedIn’s New Company Product Pages, Adobe’s CX Report, & Google’s 3D Search Content appeared first on B2B Marketing Blog – TopRank®.


Source: SEO blog

B2B Marketing News: Top B2B Marketing Pandemic Skills, Marketing Word of The Year, Bing Adds Analytics Features, & LinkedIn’s New Stories Ads

2020 December 18 MarketingCharts Chart

Some B2B Brands Are Going All-in On Digital Advertising
B2B digital advertising spending has largely skirted the sizable losses seen in traditional ad spend, and certain B2B brands have started shifted more budget dollars to digital media, according to recently-released eMarketer study data of interest to B2B marketers. ANA

The Road To Chatbots, Virtual Assistants For B2B Marketers, Per Forrester
The B2B buyer journey has changed almost entirely into all-digital experiences, and B2B marketers who rush the process by using traditional chatbots or virtual assistants risk losing customers, according to newly-released Forrester survey data. MediaPost

Facebook Expands Brand Collabs Manager to Include Facebook Groups, Adds New Group Post Options
Facebook has augmented its Brand Collabs Manager tool, with the inclusion of several new partnership location features aimed at helping influencer marketing and brand partnerships through the use of sponsored Facebook group posts, the social media giant recently announced. Social Media Today

Netline Debuts B2B Intent Data Service
Buyer engagement platform Netline has launched a new B2B data service, with tools aimed at using B2B content-consumption and buyer prospect intent data to drive sales, and MediaPost takes a look. MediaPost

Twitter Acquires Multi-Participant Streaming App Squad, Which Enables Screen-Sharing Within Chats
Twitter has acquired screen-sharing chat app Squad, a move that could provide new streaming outreach options for marketers and brands if Squad’s functionality is eventually incorporated into Twitter, the firm recently announced. Social Media Today

ANA Pivots On Marketing ‘Word of the Year’
The Association of National Advertisers (ANA) has chosen “pivot” as its marketing word for this pandemic year, edging out “virtual,” “agility” and “resiliency,” the trade organization recently announced. MediaPost

2020 December 18 Statistics Image

Bing Webmaster Tools adds Microsoft Clarity integration
Microsoft’s Bing has enhanced its Webmaster Tools feature set with a new update that has made it easier to access Microsoft’s Clarity web analytics tool and its features, and has made it more straightforward to add the functionality to websites, Bing recently announced. Search Engine Land

LinkedIn Starts Testing Ads in ‘Stories’
Microsoft-owned LinkedIn (client) has begun testing advertising options for marketers using its recently-launched LinkedIn Stories format content, and has also brought wider availability to its full-screen mobile ads, among other new options, the firm recently announced. Wall Street Journal

Google Web Stories ads now available via Display Network
Previously only available to marketers through Google Ad Manager, Google has made Web Story Ads accessible through its Ad Manager and AdSense services, offering programmatic selling through its display network, the search giant recently announced. Search Engine Land

B2B Marketers Pick Up New Skills During the Pandemic
Collaboration tools, virtual presentation skills, remote motivation and coaching, and increased social media knowledge are among the top new skills B2B marketers have added during the pandemic, according to recently-released survey data. MarketingCharts

ON THE LIGHTER SIDE:

2020 December 18 Marketoonist Comic

A lighthearted look at “creating personas” by Marketoonist Tom Fishburne — Marketoonist

The 25 Best Ads of 2020 — Adweek

TOPRANK MARKETING & CLIENTS IN THE NEWS:

  • Lee Odden — MarketingProfs’ Top 10 B2B Marketing Trends and Predictions for 2021 — MarketingProfs
  • Lee Odden — The final flourish that makes things magical: dessert courses and marketing recipes for your holiday season — ActiveCampaign
  • SAP / TopRank Marketing (client) — #CXUnplugged Talks: The Age of Influence in Marketing [Video.] — SAP Customer Experience
  • Lee Odden — Playing Favorites by Jay Acunzo — Jay Acunzo

Have you found your own top B2B marketing story from the past week of industry news? Please let us know in the comments below.

Thank you for joining us for another weekly edition of our B2B marketing news, and we hope that you’ll return again next Friday for more of the most relevant B2B and digital marketing industry news. In the meantime, you can follow us at @toprank on Twitter for even more timely daily news.

B2B Marketing News: Top B2B Marketing Pandemic Skills, Marketing Word of The Year, Bing Adds Analytics Features, & LinkedIn’s New Stories Ads

2020 December 18 MarketingCharts Chart

2020 December 18 MarketingCharts Chart

Some B2B Brands Are Going All-in On Digital Advertising
B2B digital advertising spending has largely skirted the sizable losses seen in traditional ad spend, and certain B2B brands have started shifted more budget dollars to digital media, according to recently-released eMarketer study data of interest to B2B marketers. ANA

The Road To Chatbots, Virtual Assistants For B2B Marketers, Per Forrester
The B2B buyer journey has changed almost entirely into all-digital experiences, and B2B marketers who rush the process by using traditional chatbots or virtual assistants risk losing customers, according to newly-released Forrester survey data. MediaPost

Facebook Expands Brand Collabs Manager to Include Facebook Groups, Adds New Group Post Options
Facebook has augmented its Brand Collabs Manager tool, with the inclusion of several new partnership location features aimed at helping influencer marketing and brand partnerships through the use of sponsored Facebook group posts, the social media giant recently announced. Social Media Today

Netline Debuts B2B Intent Data Service
Buyer engagement platform Netline has launched a new B2B data service, with tools aimed at using B2B content-consumption and buyer prospect intent data to drive sales, and MediaPost takes a look. MediaPost

Twitter Acquires Multi-Participant Streaming App Squad, Which Enables Screen-Sharing Within Chats
Twitter has acquired screen-sharing chat app Squad, a move that could provide new streaming outreach options for marketers and brands if Squad’s functionality is eventually incorporated into Twitter, the firm recently announced. Social Media Today

ANA Pivots On Marketing ‘Word of the Year’
The Association of National Advertisers (ANA) has chosen “pivot” as its marketing word for this pandemic year, edging out “virtual,” “agility” and “resiliency,” the trade organization recently announced. MediaPost

2020 December 18 Statistics Image

Bing Webmaster Tools adds Microsoft Clarity integration
Microsoft’s Bing has enhanced its Webmaster Tools feature set with a new update that has made it easier to access Microsoft’s Clarity web analytics tool and its features, and has made it more straightforward to add the functionality to websites, Bing recently announced. Search Engine Land

LinkedIn Starts Testing Ads in ‘Stories’
Microsoft-owned LinkedIn (client) has begun testing advertising options for marketers using its recently-launched LinkedIn Stories format content, and has also brought wider availability to its full-screen mobile ads, among other new options, the firm recently announced. Wall Street Journal

Google Web Stories ads now available via Display Network
Previously only available to marketers through Google Ad Manager, Google has made Web Story Ads accessible through its Ad Manager and AdSense services, offering programmatic selling through its display network, the search giant recently announced. Search Engine Land

B2B Marketers Pick Up New Skills During the Pandemic
Collaboration tools, virtual presentation skills, remote motivation and coaching, and increased social media knowledge are among the top new skills B2B marketers have added during the pandemic, according to recently-released survey data. MarketingCharts

ON THE LIGHTER SIDE:

2020 December 18 Marketoonist Comic

A lighthearted look at “creating personas” by Marketoonist Tom Fishburne — Marketoonist

The 25 Best Ads of 2020 — Adweek

TOPRANK MARKETING & CLIENTS IN THE NEWS:

  • Lee Odden — MarketingProfs’ Top 10 B2B Marketing Trends and Predictions for 2021 — MarketingProfs
  • Lee Odden — The final flourish that makes things magical: dessert courses and marketing recipes for your holiday season — ActiveCampaign
  • SAP / TopRank Marketing (client) — #CXUnplugged Talks: The Age of Influence in Marketing [Video.] — SAP Customer Experience
  • Lee Odden — Playing Favorites by Jay Acunzo — Jay Acunzo

Have you found your own top B2B marketing story from the past week of industry news? Please let us know in the comments below.

Thank you for joining us for another weekly edition of our B2B marketing news, and we hope that you’ll return again next Friday for more of the most relevant B2B and digital marketing industry news. In the meantime, you can follow us at @toprank on Twitter for even more timely daily news.

The post B2B Marketing News: Top B2B Marketing Pandemic Skills, Marketing Word of The Year, Bing Adds Analytics Features, & LinkedIn’s New Stories Ads appeared first on B2B Marketing Blog – TopRank®.


Source: SEO blog