10 Tips To Turn Your B2B Podcast Promotions Up To 11

Woman recording a podcast in a studio image.

According to the latest numbers, more people in the US have listened to a podcast than have not — and a full quarter of the population listens weekly. It seems like they’re everywhere…

We made the case for B2B podcasts in a post last year, and that case has only grown stronger. Podcasts are a great way to build an audience for your content, work with influencers, and produce cool stuff that earns attention.

Case in point: The Tech Unknown podcast for SAP* is exceeding benchmarks for downloads, and each new episode inspires more people to check out the entire archive.

Of course, the current podcast boom is a double-edged sword for new podcasts. There are more people listening than ever, but there are also more podcasts than ever. Apple reports at least 500,000, while the total number may be closer to a million.

For your podcast to find its intended audience, you must promote it as strategically as you would any other piece of content. Here’s what you need to know about using social media to bring in listeners.

How to Promote Your B2B Podcast on Social Media

Before we get into specific tactics, the heart of any content promotion is having content worth sharing. So make sure your podcast is relevant to your audience, includes influencers that they know and respect, and is edited to bring them the good stuff without filler.

Once you have 2-3 of these high-quality episodes ready to publish, you can start promoting. We’ll start with some general tips, then take a quick look at a few specific social media platforms.

“Make sure your podcast is relevant to your audience, includes influencers that they know and respect, and is edited to bring them the good stuff without filler.” — Joshua Nite @NiteWrites Click To Tweet

Follow Influencers with Your Podcast Account

The first step here is to create separate social media accounts for your podcast. Make it its own entity for promotion and audience engagement purposes. Then, follow well-known folks who are relevant to your subject matter. Include industry analysts, practitioners, and anyone who is knowledgeable and trusted about your core topics.

This will help with promotion in two ways: First, following these folks will get you on their radar for potential amplification or collaboration. Second, you’ll be able to see what kind of content they share with their audience, which will help you make your podcast more relevant.

Include Influencers in Content Creation

Influencers bring credibility, a new audience, and original ideas to your content. They don’t just provide amplification; they actually make the content better

We have found that more influencers are open to audio interviews than to other forms of co-creation. And tools like Zencastr make it easy to capture high-quality audio over the internet.

Just make sure to give your podcast guests everything they need to promote their episode: 

  • Custom images sized for Instagram, LinkedIn, and Twitter
  • Audio snippets/video for Stories
  • A custom URL for tracking

Set a Social Media Content Calendar

Your podcast’s dedicated social media accounts should do more than just post a link when you put up a new episode. You can consistently bring value to your audience and start conversations with posts, the same way you do on other brand channels.

Plan for at least one or two meaningful posts a day that correspond to the topics you talk about in the podcast. Share related content, post polls to spark discussion, and repost content from influencers you’re featuring (or courting). And, of course, make sure to participate in any discussions that arise — don’t leave your listeners hanging.

Create Promotional Material for Each Episode

After you record an episode, transcribe the audio (otter.ai is a good quick-and-dirty solution) and find your most quotable moments. Use these to create assets for promotion. Tools like Canva make it easy to create quote images, and even simple videos, at the optimum size and resolution for each site.

Cross Promote with Other Podcasts

People who already listen to podcasts are likely to try out new ones. Other podcasts in your industry aren’t necessarily competitors — their audience is likely to add your podcast to their rotation.

B2B brands are in a uniquely good position to cross-promote across podcasts. For example, if your CEO is influential in the industry, they would be a valuable guest on another industry podcast. And conversely, your show could feature subject matter experts from another podcast. Genuine, generous cross-promotion is a great way to help your podcast find its audience.

“B2B brands are in a uniquely good position to cross-promote across podcasts.” —@NiteWrites Click To Tweet

Add Smart Paid Promotion

Your organic reach may vary across sites — it’s non-existent on Facebook, better on Instagram, and much better on LinkedIn. So some savvy paid promotion can help your podcast find its audience. Use your most compelling clips and quotes to create your assets, and target your audience by vertical. 

The CTA for these ads should be to subscribe, rather than listen to a single episode. The value of a podcast for marketers is building a loyal audience over time. And it’s best to target Android and iOS users separately, with ads that feature a subscribe link to their respective podcast apps. 

Promotion Tips by Platform

Here are a few specific ways you can promote your podcast on the three most relevant platforms:

LinkedIn

While it’s important to have separate social media accounts for your podcast, your brand should be driving promotion on LinkedIn*. Share links and promo materials from your company page, and repost your podcast page’s posts there, too. 

LinkedIn is the perfect platform to promote employee sharing, too. Make sure your employees are equipped with promotional materials and links to share. They can also tag prospects and relevant influencers — anyone valuable to the brand who might find your podcast interesting.

Instagram:

While LinkedIn is a great platform for employee activation an influencer engagement, Instagram may present the best opportunity to engage your podcast’s audience. 

Use Stories to share teasers, previews and quotes from each episode. Include candid photos and videos of the recording process, too — take your listeners behind the scenes.

Twitter:

As you saw in the embedded tweet above, short videos are a great way to hook an audience on Twitter. Create video by adding a simple static or looping animated background to your audio highlights — even a basic video editor like iMovie will do the trick. 

Make sure your video makes sense without audio, as most mobile viewers will be watching on mute, and keep them under a minute long. And, of course, add relevant hashtags and tag your guests and relevant influencers.

A (Pod)Cast of Thousands

I’ve lost count of which Podcast Renaissance we’re in at this point, but it’s fair to say the medium is stronger than ever. And there’s still plenty of untapped audience potential out there, especially for business podcasts that bring real value and industry insight to their listeners.

To learn more about B2B podcasting, check out our webinar: The 4 P’s of B2B Podcasting Success.

* SAP and LinkedIn are TopRank Marketing clients.

10 Tips To Turn Your B2B Podcast Promotions Up To 11

Woman recording a podcast in a studio image.

Woman recording a podcast in a studio image.

According to the latest numbers, more people in the US have listened to a podcast than have not — and a full quarter of the population listens weekly. It seems like they’re everywhere…


We made the case for B2B podcasts in a post last year, and that case has only grown stronger. Podcasts are a great way to build an audience for your content, work with influencers, and produce cool stuff that earns attention.

Case in point: The Tech Unknown podcast for SAP* is exceeding benchmarks for downloads, and each new episode inspires more people to check out the entire archive.

Of course, the current podcast boom is a double-edged sword for new podcasts. There are more people listening than ever, but there are also more podcasts than ever. Apple reports at least 500,000, while the total number may be closer to a million.

For your podcast to find its intended audience, you must promote it as strategically as you would any other piece of content. Here’s what you need to know about using social media to bring in listeners.

How to Promote Your B2B Podcast on Social Media

Before we get into specific tactics, the heart of any content promotion is having content worth sharing. So make sure your podcast is relevant to your audience, includes influencers that they know and respect, and is edited to bring them the good stuff without filler.

Once you have 2-3 of these high-quality episodes ready to publish, you can start promoting. We’ll start with some general tips, then take a quick look at a few specific social media platforms.

[bctt tweet=”“Make sure your podcast is relevant to your audience, includes influencers that they know and respect, and is edited to bring them the good stuff without filler.” — Joshua Nite @NiteWrites” username=”toprank”]

Follow Influencers with Your Podcast Account

The first step here is to create separate social media accounts for your podcast. Make it its own entity for promotion and audience engagement purposes. Then, follow well-known folks who are relevant to your subject matter. Include industry analysts, practitioners, and anyone who is knowledgeable and trusted about your core topics.

This will help with promotion in two ways: First, following these folks will get you on their radar for potential amplification or collaboration. Second, you’ll be able to see what kind of content they share with their audience, which will help you make your podcast more relevant.

Include Influencers in Content Creation

Influencers bring credibility, a new audience, and original ideas to your content. They don’t just provide amplification; they actually make the content better

We have found that more influencers are open to audio interviews than to other forms of co-creation. And tools like Zencastr make it easy to capture high-quality audio over the internet.

Just make sure to give your podcast guests everything they need to promote their episode: 

  • Custom images sized for Instagram, LinkedIn, and Twitter
  • Audio snippets/video for Stories
  • A custom URL for tracking

Set a Social Media Content Calendar

Your podcast’s dedicated social media accounts should do more than just post a link when you put up a new episode. You can consistently bring value to your audience and start conversations with posts, the same way you do on other brand channels.

Plan for at least one or two meaningful posts a day that correspond to the topics you talk about in the podcast. Share related content, post polls to spark discussion, and repost content from influencers you’re featuring (or courting). And, of course, make sure to participate in any discussions that arise — don’t leave your listeners hanging.

Create Promotional Material for Each Episode

After you record an episode, transcribe the audio (otter.ai is a good quick-and-dirty solution) and find your most quotable moments. Use these to create assets for promotion. Tools like Canva make it easy to create quote images, and even simple videos, at the optimum size and resolution for each site.

Cross Promote with Other Podcasts

People who already listen to podcasts are likely to try out new ones. Other podcasts in your industry aren’t necessarily competitors — their audience is likely to add your podcast to their rotation.

B2B brands are in a uniquely good position to cross-promote across podcasts. For example, if your CEO is influential in the industry, they would be a valuable guest on another industry podcast. And conversely, your show could feature subject matter experts from another podcast. Genuine, generous cross-promotion is a great way to help your podcast find its audience.

[bctt tweet=”“B2B brands are in a uniquely good position to cross-promote across podcasts.” —@NiteWrites” username=”toprank”]

Add Smart Paid Promotion

Your organic reach may vary across sites — it’s non-existent on Facebook, better on Instagram, and much better on LinkedIn. So some savvy paid promotion can help your podcast find its audience. Use your most compelling clips and quotes to create your assets, and target your audience by vertical. 

The CTA for these ads should be to subscribe, rather than listen to a single episode. The value of a podcast for marketers is building a loyal audience over time. And it’s best to target Android and iOS users separately, with ads that feature a subscribe link to their respective podcast apps. 

Promotion Tips by Platform

Here are a few specific ways you can promote your podcast on the three most relevant platforms:

LinkedIn

While it’s important to have separate social media accounts for your podcast, your brand should be driving promotion on LinkedIn*. Share links and promo materials from your company page, and repost your podcast page’s posts there, too. 

LinkedIn is the perfect platform to promote employee sharing, too. Make sure your employees are equipped with promotional materials and links to share. They can also tag prospects and relevant influencers — anyone valuable to the brand who might find your podcast interesting.

Instagram:

While LinkedIn is a great platform for employee activation an influencer engagement, Instagram may present the best opportunity to engage your podcast’s audience. 

Use Stories to share teasers, previews and quotes from each episode. Include candid photos and videos of the recording process, too — take your listeners behind the scenes.

Twitter:

As you saw in the embedded tweet above, short videos are a great way to hook an audience on Twitter. Create video by adding a simple static or looping animated background to your audio highlights — even a basic video editor like iMovie will do the trick. 

Make sure your video makes sense without audio, as most mobile viewers will be watching on mute, and keep them under a minute long. And, of course, add relevant hashtags and tag your guests and relevant influencers.

A (Pod)Cast of Thousands

I’ve lost count of which Podcast Renaissance we’re in at this point, but it’s fair to say the medium is stronger than ever. And there’s still plenty of untapped audience potential out there, especially for business podcasts that bring real value and industry insight to their listeners.

To learn more about B2B podcasting, check out our webinar: The 4 P’s of B2B Podcasting Success.

* SAP and LinkedIn are TopRank Marketing clients.

The post 10 Tips To Turn Your B2B Podcast Promotions Up To 11 appeared first on B2B Marketing Blog – TopRank®.


Source: SEO blog

5 Marketing Podcasts To Strengthen Your B2B Efforts

Red rivets in steel beams image.

Podcasts are a fantastic way to find new takes and tactics for your B2B marketing. They’re also great for picking up new marketing ideas and getting fresh perspectives you might not otherwise find.

We’ve put together a list of five podcasts that offer marketing insight from a wide array of industry innovators — who share their own stories along with tactics and advice to take your marketing efforts to the next level.

From exploring the B2B content marketing trends that will grow in 2020 to first-person stories of life’s professional and personal adventures, the hosts and guests on these five podcasts have a great deal to share.

Here is our random-order list of five podcasts to help strengthen your B2B marketing efforts in 2020 and beyond.

#1 – HBR IdeaCast by Harvard Business Review

HBR IdeaCast

Summary: Each week the Harvard Business Review’s podcast HBR IdeaCast explores expansive topics affecting digital marketers at all levels, featuring some of the world’s most successful business-people.

  • Hosts: Alison Beard and Curt Nickisch
  • Recent Topics on Tap: To Truly Delight Customers — You Need Aesthetic Intelligence, Melinda Gates on Fighting for Gender Equality, How Companies Like Google and Alibaba Respond to Fast-Moving Markets
  • Recent Guests: Melinda Gates, Scott Young, Sari Wilde
  • Episode Length: 20 – 45 minutes

#2 – The Science of Social Media by Buffer

The Science Of Social Media

Summary: Social scheduling platform Buffer hosts a marketing-related podcast called The Science of Social Media, and with a listening audience of more than 27,000, each week’s episode looks at a variety of social media-related topics from a diverse section of marketers and business professionals. Buffer also hosts the fine Breaking Brand podcast.

  • Hosts: Heather-Mae Pusztai and Dave Chapman
  • Recent Topics on Tap: Why social commerce will rule social media in 2020, The Complete Actionable Guide to Marketing Personas, A Crash Course in Building Custom Audiences for Your Social Media Ads
  • Recent Guests: Mari Smith, Matt Navarra
  • Episode Length: 12-20 minutes

#3 – Marketing Scoop by SEMrush

Marketing Scoop

Summary: SEMrush’s Marketing Scoop podcast looks at digital marketing news and offers a cadre of guests sharing knowledge about a variety of marketing topics ranging from search and email to customer relationships and marketing research.

  • Hosts: David Bain and Judith Lewis
  • Recent Topics on Tap: How do you recover from a Google Penalty?, What Works Best for Email Marketing Now?, What is the ROI of optimizing your local search listings?
  • Recent Guests: Duane Forrester, Chad White, Colin Gray
  • Episode Length: 20 – 40 minutes

#4 – Mixergy

Mixergy

Summary: The Mixery podcast features top leaders from businesses including Google, LinkedIn, Pixar and others, and offers a variety of inspiring ideas and stories on marketing and more.

  • Hosts: Andrew Warner
  • Recent Topics on Tap: Case Study: A virtual assistant company with a niche, How do you create company culture in an international business?, The $8 billion dollar software you’ve never heard of
  • Recent Guests: Craig Walker of Google Voice, Ryan Smith of Qualtrics, Ahti Heinla of Skype
  • Episode Length: 60+ minutes

#5 – The Digital Analytics Power Hour

Digital Analytics Power Hour

Summary: The Digital Analytics Power Hour podcast takes an informal look at the analytics side of digital marketing, featuring a strong lineup of industry guests sharing their latest insights and stories.

  • Hosts: Michael Helbling, Tim Wilson, and Jim Cain
  • Recent Topics on Tap: Neuroscience, the Customer Experience, and the Data Therein, Is Multitouch Marketing Attribution Dead?, When the Data Contradicts Conventional Wisdom
  • Recent Guests: Priscilla Cheung, Diana Lucaci, Yali Sassoon
  • Episode Length: 45 minute to over an hour

Bonus Podcast – 3M Science Champions

3M Science Champions Screenshot Image

As a bonus podcast that shows how B2B brands can benefit from incorporating podcasts into their efforts, check out our client 3M’s Science Champions podcast.

It has featured a variety of industry experts including Professor Stephen Curry, Department of Life Sciences at Imperial College London, Dr. Suze Kundu, Materials Chemist and Science Presenter, Chris Gammell, Principal, Analog Life, LLC, and Matt Hartings, Associate Professor of Chemistry at American University.

Expand Your Own B2B Marketing Podcasting in 2020

With the insights you’ll gain by listening to the podcasts we’ve looked at from The Science of Social Media, Marketing Scoop, HBR IdeaCast, Mixergy, and The Digital Analytics Power Hour, your year ahead in 2020 can be filled with new inspiration and plenty of innovative B2B marketing ideas.

Looking for even more marketing podcasts? We’ve got you covered, with “20 Podcasts To Elevate Your B2B Marketing” and “10 More Marketing Podcasts To Boost Your Business.”

As B2B marketers, you’ll also find helpful insight about creating and marketing your own podcasts in the following five TopRank Marketing articles:

5 Marketing Podcasts To Strengthen Your B2B Efforts

Red rivets in steel beams image.

Red rivets in steel beams image.

Podcasts are a fantastic way to find new takes and tactics for your B2B marketing. They’re also great for picking up new marketing ideas and getting fresh perspectives you might not otherwise find.

We’ve put together a list of five podcasts that offer marketing insight from a wide array of industry innovators — who share their own stories along with tactics and advice to take your marketing efforts to the next level.

From exploring the B2B content marketing trends that will grow in 2020 to first-person stories of life’s professional and personal adventures, the hosts and guests on these five podcasts have a great deal to share.

Here is our random-order list of five podcasts to help strengthen your B2B marketing efforts in 2020 and beyond.

#1 – HBR IdeaCast by Harvard Business Review

HBR IdeaCast

Summary: Each week the Harvard Business Review’s podcast HBR IdeaCast explores expansive topics affecting digital marketers at all levels, featuring some of the world’s most successful business-people.

  • Hosts: Alison Beard and Curt Nickisch
  • Recent Topics on Tap: To Truly Delight Customers — You Need Aesthetic Intelligence, Melinda Gates on Fighting for Gender Equality, How Companies Like Google and Alibaba Respond to Fast-Moving Markets
  • Recent Guests: Melinda Gates, Scott Young, Sari Wilde
  • Episode Length: 20 – 45 minutes

#2 – The Science of Social Media by Buffer

The Science Of Social Media

Summary: Social scheduling platform Buffer hosts a marketing-related podcast called The Science of Social Media, and with a listening audience of more than 27,000, each week’s episode looks at a variety of social media-related topics from a diverse section of marketers and business professionals. Buffer also hosts the fine Breaking Brand podcast.

  • Hosts: Heather-Mae Pusztai and Dave Chapman
  • Recent Topics on Tap: Why social commerce will rule social media in 2020, The Complete Actionable Guide to Marketing Personas, A Crash Course in Building Custom Audiences for Your Social Media Ads
  • Recent Guests: Mari Smith, Matt Navarra
  • Episode Length: 12-20 minutes

#3 – Marketing Scoop by SEMrush

Marketing Scoop

Summary: SEMrush’s Marketing Scoop podcast looks at digital marketing news and offers a cadre of guests sharing knowledge about a variety of marketing topics ranging from search and email to customer relationships and marketing research.

  • Hosts: David Bain and Judith Lewis
  • Recent Topics on Tap: How do you recover from a Google Penalty?, What Works Best for Email Marketing Now?, What is the ROI of optimizing your local search listings?
  • Recent Guests: Duane Forrester, Chad White, Colin Gray
  • Episode Length: 20 – 40 minutes

#4 – Mixergy

Mixergy

Summary: The Mixery podcast features top leaders from businesses including Google, LinkedIn, Pixar and others, and offers a variety of inspiring ideas and stories on marketing and more.

  • Hosts: Andrew Warner
  • Recent Topics on Tap: Case Study: A virtual assistant company with a niche, How do you create company culture in an international business?, The $8 billion dollar software you’ve never heard of
  • Recent Guests: Craig Walker of Google Voice, Ryan Smith of Qualtrics, Ahti Heinla of Skype
  • Episode Length: 60+ minutes

#5 – The Digital Analytics Power Hour

Digital Analytics Power Hour

Summary: The Digital Analytics Power Hour podcast takes an informal look at the analytics side of digital marketing, featuring a strong lineup of industry guests sharing their latest insights and stories.

  • Hosts: Michael Helbling, Tim Wilson, and Jim Cain
  • Recent Topics on Tap: Neuroscience, the Customer Experience, and the Data Therein, Is Multitouch Marketing Attribution Dead?, When the Data Contradicts Conventional Wisdom
  • Recent Guests: Priscilla Cheung, Diana Lucaci, Yali Sassoon
  • Episode Length: 45 minute to over an hour

Bonus Podcast – 3M Science Champions

3M Science Champions Screenshot Image

As a bonus podcast that shows how B2B brands can benefit from incorporating podcasts into their efforts, check out our client 3M’s Science Champions podcast.

It has featured a variety of industry experts including Professor Stephen Curry, Department of Life Sciences at Imperial College London, Dr. Suze Kundu, Materials Chemist and Science Presenter, Chris Gammell, Principal, Analog Life, LLC, and Matt Hartings, Associate Professor of Chemistry at American University.

Expand Your Own B2B Marketing Podcasting in 2020

With the insights you’ll gain by listening to the podcasts we’ve looked at from The Science of Social Media, Marketing Scoop, HBR IdeaCast, Mixergy, and The Digital Analytics Power Hour, your year ahead in 2020 can be filled with new inspiration and plenty of innovative B2B marketing ideas.

Looking for even more marketing podcasts? We’ve got you covered, with “20 Podcasts To Elevate Your B2B Marketing” and “10 More Marketing Podcasts To Boost Your Business.”

As B2B marketers, you’ll also find helpful insight about creating and marketing your own podcasts in the following five TopRank Marketing articles:

The post 5 Marketing Podcasts To Strengthen Your B2B Efforts appeared first on Online Marketing Blog – TopRank®.


Source: SEO blog

10 More Marketing Podcasts To Boost Your Business

Podcasting woman image.

Podcasts are a great way to learn new marketing ideas and get fresh perspectives on boosting your business, and we’ve compiled 10 more of the best podcasts for B2B marketers right here, following up on our recent list of “20 Podcasts To Elevate Your B2B Marketing,” and “Now Hear This: 10 Digital Marketing Podcasts to Educate and Entertain.”

These podcasts offer marketing news and insight from the innovators behind some of the world’s top firms, as well as their own stories, plus tips and advice to take your marketing efforts to the next level.

Whether it’s examining emerging trends in B2B marketing or heartfelt stories of life’s business and personal adventures, the hosts and guests on these podcasts have plenty to offer, and we’re certain you’ll find something that strikes your fancy.

Here’s our list of 10 more diverse podcasts that will provide a fascinating array of ideas and trends to expand and improve your B2B marketing efforts, presented in random order.

#1 — The CMO Podcast

CMO Podcast Image

Summary: The CMO Podcast with Jim Stengel digs into the marketing and life challenges faced by today’s CMOs.

  • Hosts: Jim Stengel
  • Recent Topics on Tap: Agility: B2B with Purpose, Yoga for Marketing, How Big Brands Can Win Versus Story-rich Craft Brands,
  • Recent Guests: Lorraine Barber-Miller, Alicia Tillman, Ann Lewnes
  • Episode Length: 45 – 60 minutes

#2 — Ad Age Marketer’s Brief

AdAge Marketers Brief Image

Summary: Ad Age Marketer’s Brief takes a weekly dive into current marketing industry news, utilizing Ag Age’s cadre of marketing connections and reporters.

  • Hosts: Jessica Wohl and E.J. Schultz
  • Recent Topics on Tap: Hershey’s head of media dishes on Twitch and other digital plays, Pizza Hut’s brand leader: ‘We’re proud but dissatisfied’, When it comes to marketing healthy food, it’s all about using the right language
  • Recent Guests: Brent Montgomery, Charlie Chappell, Victor Lee
  • Episode Length: 25 – 30 minutes

#3 — The Cannes Lions Podcast

Cannes Lions Image

Summary: Offering creative marketing insight from some of the industry’s leading voices, The Cannes Lions Podcast takes the famed marketing event from a far-distant festival to actionable tips delivered on your own device weekly.

  • Hosts: Philip Thomas
  • Recent Topics on Tap: What exactly is great customer experience?, How can brands earn the right to be authentically part of culture?, Why is it so hard to prove the value of creativity?
  • Recent Guests: Monique Nelson, Michelle Melendez, Fernando Machado
  • Episode Length: 20 – 30 minutes

#4 — A Shark’s Perspective

Sharks Perspective Image

Summary: With more than 150 episodes, A Shark’s Perspective Marketing Podcast has featured many of the industry’s top marketers, including a recent in-depth conversation with our own CEO Lee Odden.

  • Hosts: Kenneth Kinney
  • Recent Topics on Tap: How Do You Make an Event an Experience, What Is the Human Element of Branding, What Do You Want Your Audience to Remember
  • Recent Guests: Dr. Carmen Simon, Ellaine Wellman, Lindsay Stewart
  • Episode Length: 25 minutes – 1 hour

#5 — The Big Story

Summary: Digital advertising insight and interviews are on tap weekly on The Big Story, AdExchanger’s podcast covering recent marketing news.

  • Hosts: Ryan Joe
  • Recent Topics on Tap: Amazon Gets (Ad) Served, The Fire That Burns Brightest, Layser Sights
  • Recent Guests: Stephanie Layser
  • Episode Length: 25 – 30 minutes

#6 — How I Built This with Guy Raz

 How I Built This Image

Summary: National Public Radio’s How I Built This with Guy Raz explores the innovators behind some of the world’s top firms and digs in to their stories.

  • Hosts: Guy Raz
  • Recent Topics on Tap: Angie’s BOOMCHICKAPOP, Yelp, Dave’s Killer Bread
  • Recent Guests: Dave Dahl, James Dyson, Angie & Dan Bastian
  • Episode Length: 45 minutes – 1 hour and 15 minutes

#7 — The Strategy Inside Everything

Strategy Inside Image

Summary: A strategy-focused podcast that explores marketing, business, and more — The Strategy Inside Everything looks to dissect a wide range of pop culture events.

  • Hosts: Adam Pierno
  • Recent Topics on Tap: You can trust Jasmine Bina, Learning strategy with Kevin Rothermel, Ana Andjelic on brands in retail, digital and luxury
  • Recent Guests: Jasmine Bina, Kevin Rothermel, Ana Andjelic
  • Episode Length: 30 – 50 minutes

#8 — Making Marketing

Making Marketing Image

Summary: Making Marketing by Digiday is a weekly podcast dedicated to learning marketing by exploring the stories of industry leaders.

  • Hosts: Gianna Capadona, Shareen Pathak
  • Recent Topics on Tap: National Public Media’s Gina Garrubbo: The golden age of audio is here, Foot Locker’s Jed Berger: ‘The marketing industry is in for a revolution’, Buffy’s Paul Shaked: There’s Facebook-first mentality in the marketing industry
  • Recent Guests: Gina Garrubbo, Jed Berger, Paul Shaked
  • Episode Length: 30 – 40 minutes

#9 — Business Unusual with Barbara Corcoran

Business Unusual Image

Summary: Offering weekly business insight, life lessons and motivation, Business Unusual with Barbara Corcoran features the “Shark Tank” star.

  • Hosts: Barbara Corcoran
  • Recent Topics on Tap: 8 Tricks To Build A Top-Notch Brand, The Secret Sauce To Raising An Entrepreneur, Time For An Attitude Adjustment
  • Recent Guests: Brian and Michael Speciale, Rick and Melissa Hinnant
  • Episode Length: 10 – 50 minutes

#10 — Akimbo: A Podcast from Seth Godin

Akimbo Image

Summary: Systems for actively changing our culture are explored weekly on Akimbo: A Podcast from Seth Godin.

  • Hosts: Seth Godin
  • Recent Topics on Tap: The hype cycle, Enrollment and possibility, Artificial Intelligence is Neither
  • Recent Guests: Tim Ferriss,
  • Episode Length: 20 – 40 minutes

What Are Your Favorite Brain-Boosting Marketing Podcasts?

via GIPHY

This list and the others we’ve researched only scratch the surface of the abundant marketing-related podcasts available. If you have a favorite that isn’t listed here, please leave a comment with your own top choices.

Finally, here are several helpful podcast marketing articles we’ve written recently, to help you decide whether a podcasting strategy might be a good addition to your own marketing toolkit.

10 More Marketing Podcasts To Boost Your Business

Podcasting woman image.

Podcasting woman image.

Podcasts are a great way to learn new marketing ideas and get fresh perspectives on boosting your business, and we’ve compiled 10 more of the best podcasts for B2B marketers right here, following up on our recent list of “20 Podcasts To Elevate Your B2B Marketing,” and “Now Hear This: 10 Digital Marketing Podcasts to Educate and Entertain.”

These podcasts offer marketing news and insight from the innovators behind some of the world’s top firms, as well as their own stories, plus tips and advice to take your marketing efforts to the next level.

Whether it’s examining emerging trends in B2B marketing or heartfelt stories of life’s business and personal adventures, the hosts and guests on these podcasts have plenty to offer, and we’re certain you’ll find something that strikes your fancy.

Here’s our list of 10 more diverse podcasts that will provide a fascinating array of ideas and trends to expand and improve your B2B marketing efforts, presented in random order.

#1 — The CMO Podcast

CMO Podcast Image

Summary: The CMO Podcast with Jim Stengel digs into the marketing and life challenges faced by today’s CMOs.

  • Hosts: Jim Stengel
  • Recent Topics on Tap: Agility: B2B with Purpose, Yoga for Marketing, How Big Brands Can Win Versus Story-rich Craft Brands,
  • Recent Guests: Lorraine Barber-Miller, Alicia Tillman, Ann Lewnes
  • Episode Length: 45 – 60 minutes

#2 — Ad Age Marketer’s Brief

AdAge Marketers Brief Image

Summary: Ad Age Marketer’s Brief takes a weekly dive into current marketing industry news, utilizing Ag Age’s cadre of marketing connections and reporters.

  • Hosts: Jessica Wohl and E.J. Schultz
  • Recent Topics on Tap: Hershey’s head of media dishes on Twitch and other digital plays, Pizza Hut’s brand leader: ‘We’re proud but dissatisfied’, When it comes to marketing healthy food, it’s all about using the right language
  • Recent Guests: Brent Montgomery, Charlie Chappell, Victor Lee
  • Episode Length: 25 – 30 minutes

#3 — The Cannes Lions Podcast

Cannes Lions Image

Summary: Offering creative marketing insight from some of the industry’s leading voices, The Cannes Lions Podcast takes the famed marketing event from a far-distant festival to actionable tips delivered on your own device weekly.

  • Hosts: Philip Thomas
  • Recent Topics on Tap: What exactly is great customer experience?, How can brands earn the right to be authentically part of culture?, Why is it so hard to prove the value of creativity?
  • Recent Guests: Monique Nelson, Michelle Melendez, Fernando Machado
  • Episode Length: 20 – 30 minutes

#4 — A Shark’s Perspective

Sharks Perspective Image

Summary: With more than 150 episodes, A Shark’s Perspective Marketing Podcast has featured many of the industry’s top marketers, including a recent in-depth conversation with our own CEO Lee Odden.

  • Hosts: Kenneth Kinney
  • Recent Topics on Tap: How Do You Make an Event an Experience, What Is the Human Element of Branding, What Do You Want Your Audience to Remember
  • Recent Guests: Dr. Carmen Simon, Ellaine Wellman, Lindsay Stewart
  • Episode Length: 25 minutes – 1 hour

#5 — The Big Story

Summary: Digital advertising insight and interviews are on tap weekly on The Big Story, AdExchanger’s podcast covering recent marketing news.

  • Hosts: Ryan Joe
  • Recent Topics on Tap: Amazon Gets (Ad) Served, The Fire That Burns Brightest, Layser Sights
  • Recent Guests: Stephanie Layser
  • Episode Length: 25 – 30 minutes

#6 — How I Built This with Guy Raz

 How I Built This Image

Summary: National Public Radio’s How I Built This with Guy Raz explores the innovators behind some of the world’s top firms and digs in to their stories.

  • Hosts: Guy Raz
  • Recent Topics on Tap: Angie’s BOOMCHICKAPOP, Yelp, Dave’s Killer Bread
  • Recent Guests: Dave Dahl, James Dyson, Angie & Dan Bastian
  • Episode Length: 45 minutes – 1 hour and 15 minutes

#7 — The Strategy Inside Everything

Strategy Inside Image

Summary: A strategy-focused podcast that explores marketing, business, and more — The Strategy Inside Everything looks to dissect a wide range of pop culture events.

  • Hosts: Adam Pierno
  • Recent Topics on Tap: You can trust Jasmine Bina, Learning strategy with Kevin Rothermel, Ana Andjelic on brands in retail, digital and luxury
  • Recent Guests: Jasmine Bina, Kevin Rothermel, Ana Andjelic
  • Episode Length: 30 – 50 minutes

#8 — Making Marketing

Making Marketing Image

Summary: Making Marketing by Digiday is a weekly podcast dedicated to learning marketing by exploring the stories of industry leaders.

  • Hosts: Gianna Capadona, Shareen Pathak
  • Recent Topics on Tap: National Public Media’s Gina Garrubbo: The golden age of audio is here, Foot Locker’s Jed Berger: ‘The marketing industry is in for a revolution’, Buffy’s Paul Shaked: There’s Facebook-first mentality in the marketing industry
  • Recent Guests: Gina Garrubbo, Jed Berger, Paul Shaked
  • Episode Length: 30 – 40 minutes

#9 — Business Unusual with Barbara Corcoran

Business Unusual Image

Summary: Offering weekly business insight, life lessons and motivation, Business Unusual with Barbara Corcoran features the “Shark Tank” star.

  • Hosts: Barbara Corcoran
  • Recent Topics on Tap: 8 Tricks To Build A Top-Notch Brand, The Secret Sauce To Raising An Entrepreneur, Time For An Attitude Adjustment
  • Recent Guests: Brian and Michael Speciale, Rick and Melissa Hinnant
  • Episode Length: 10 – 50 minutes

#10 — Akimbo: A Podcast from Seth Godin

Akimbo Image

Summary: Systems for actively changing our culture are explored weekly on Akimbo: A Podcast from Seth Godin.

  • Hosts: Seth Godin
  • Recent Topics on Tap: The hype cycle, Enrollment and possibility, Artificial Intelligence is Neither
  • Recent Guests: Tim Ferriss,
  • Episode Length: 20 – 40 minutes

What Are Your Favorite Brain-Boosting Marketing Podcasts?

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This list and the others we’ve researched only scratch the surface of the abundant marketing-related podcasts available. If you have a favorite that isn’t listed here, please leave a comment with your own top choices.

Finally, here are several helpful podcast marketing articles we’ve written recently, to help you decide whether a podcasting strategy might be a good addition to your own marketing toolkit.

The post 10 More Marketing Podcasts To Boost Your Business appeared first on Online Marketing Blog – TopRank®.


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20 Podcasts To Elevate Your B2B Marketing

Woman rock climber scaling roof over water and sky image.

Woman rock climber scaling roof over water and sky image.

Gaining insight, advice, and new perspectives from top B2B marketing industry leaders is an incredible way to help scale your marketing skills and efforts to new heights. And podcasts, which are exploding in availability and popularity, can be a fantastic medium for getting access to those talented and seasoned industry leaders.

From the emerging B2B marketing trends to heartfelt stories of life’s great successes and bitter failures, there is so much we can learn by listening to people who have persevered and thrived. And lucky for you, we’ve compiled 20 of the best podcasts for B2B marketers right here.

via GIPHY

We’ve touched on podcasts a time or two here, with Senior Content Marketing Manager Josh Nite bringing you a first edition of digital marketing podcasts to consider back in 2016. Many of those podcasts have continued to evolve, making it hard not to mention them again here. But there are some new kids on the block, too.

And with adoption as a marketing medium and a learning and entertainment tool rising, we hope you’ll find something that strikes your fancy.

2019 January 11 Statistics Image

[bctt tweet=”Great stories happen to those who can tell them. — This American Life podcast host Ira Glass @iraglass” username=”toprank”]

Now let’s fast-forward to our list of 20 diverse podcasts that will provide a fascinating array of ideas and trends to expand and improve your B2B marketing efforts, presented in random order.

#1 – Marketing Over Coffee

Marketing Over Coffee

Summary: Marketing Over Coffee explores the intersection of marketing and technology, with news, tips, and author interviews.

  • Hosts: Chris Penn and John Wall
  • Recent Topics on Tap: Influencers, Social Media Listening Tools, Heirarchical Ontology
  • Recent Guests: Brendan Kane, Samuel Monnie, Jocelyn Brown
  • Episode Length: 25 – 30 minutes

#2 – Six Pixels of Separation

Six Pixels of Separation

Summary: Six Pixels of Separation offers insights on brands, consumers, technology and our interconnected world.

  • Hosts: Mitch Joel
  • Recent Topics on Tap: Business, innovation, and the marketing landscape.
  • Recent Guests: Joseph Jaffe, Bernadette Jiwa, Ekaterina Walter
  • Episode Length: One hour

#3 – Marketing Smarts

Marketing Smarts

Summary: Marketing Smarts talks to industry leaders and authors such as Chris Brogan, Ann Handley and Gary Vaynerchuk, as well as c-suite executives from organizations including IBM, National Geographic, Dell, and the Baltimore Ravens.

Hosts: Kerry O’Shea Gorgone

  • Recent Topics on Tap: Livestreaming, Branding, and a Scientific Approach to Metrics, Measurement, and Marketing ROI
  • Recent Guests: Laura Gassner Otting, Minter Dial, Brian Fanzo
  • Episode Length: 25 – 35 minutes

#4 – Social Media Marketing Podcast

Social Media Marketing

Summary: Social Media Marketing presents success stories and expert interviews from leading social media marketing professionals.

  • Hosts: Michael Stelzner
  • Recent Topics on Tap: Facebook organic marketing, How to Avoid Distraction as a Marketer
  • Recent Guests: Mari Smith, Brian Solis, Nathan Latka
  • Episode Length: 45 minutes

#5 – Scott Stratten’s Unpodcast

Scott Stratten's Unpodcast

Summary: Scott Stratten’s Unpodcast presents real-life examples, tips and guidance from experts on human resources, marketing and branding, networking, public relations, and customer service.

#6 – Adweek’s CMO Moves

Adweek's CMO Moves

Summary: Adweek’s CMO Moves podcast offers inspiring career advice and the personal success stories behind an array of top marketing leaders.

  • Hosts: Nadine Dietz
  • Topics on Tap: How to Win as a Team, The Hunt for a Signature Move
  • Recent Guests: Emily Culp, Seth Freeman, Meredith Verdone
  • Episode Length: 30 minutes

#7 – LinkedIn Live with Marketers

LinkedIn Live with Marketers

Summary: LinkedIn Live with Marketers is a video-based series that can also be enjoyed listening to only the audio, as the LinkedIn (client) hosts tackle challenges top of mind for marketers.

  • Hosts: Jann Schwarz and others
  • Recent Topics on Tap: The Staying Power of Breakthrough Ideas, Brand Awareness vs. Lead Gen: Battle or Balance?
  • Recent Guests: Wendy Clark, Rob Norman, Peter Weinberg
  • Episode Length: One hour

#8 – Lexicon Valley

Lexicon Valley

Summary: Lexicon Valley digs deeply into language, from pet peeves, syntax, and etymology to neurolinguistics and the death of languages.

  • Hosts: John McWhorter
  • Recent Topics on Tap: Is Social Media Changing English?, One Tongue to Rule Them All
  • Recent Guests: Deborah Tannen, Lane Greene
  • Episode Length: 40 minutes

#9 – Should This Exist?

Should This Exist?

Summary: Should This Exist? is hosted by Flickr and Hunch co-founder Caterina Fake, and explores the impact technology in all its forms has had on humanity. “We’re seeing amazing new technologies that are emerging every day that we need to have a conversation about,” Fake recently told Fast Company.

  • Hosts: Caterina Fake
  • Topics on Tap: Affectiva: Software that detects how you feel, Halo: A headset that makes you learn faster
  • Recent Guests: Neuroscientist Daniel Chao, entrepreneur and scientist Rana El-Kaliouby
  • Episode Length: 35 minutes

#10 – The Art of Process with Aimee Mann and Ted Leo

The Art of Process

Summary: The Art of Process sees hosts Aimee and Ted talk to friends across the creative spectrum to explore how they work, and the process of turning ideas into art.

  • Hosts: Aimee Mann and Ted Leo
  • Recent Topics on Tap: The rise of streaming services, How to tackle a blank page
  • Recent Guests: Wyatt Cenac, Rebecca Sugar, Dan Wilson
  • Episode Length: 50 minutes

#11 – Without Fail

Without Fail

Summary: Without Fail is hosted by former This American Life contributor and NPR journalist Alex Blumberg, and takes a weekly look at someone who’s taken a big risk and either failed or found success.

  • Hosts: Alex Blumberg
  • Topics on Tap: Bringing Brands Back to Life, The Man Behind the Iconic Apple Stores: Ron Johnson
  • Recent Guests: Andrew Mason of Groupon, Sophia Amoruso of Nasty Gal and Girlboss
  • Episode Length: 50 minutes

#12 -The Marketing Book Podcast

Marketing Book Podcast

Summary: The Marketing Book Podcast fills each Friday with a new episode interviewing bestselling marketing authors.

  • Hosts: Douglas Burdett
  • Recent Topics on Tap: Marketing Flexology, Laughing @ Advertising, Questions that Sell
  • Recent Guests: Guy Kawasaki, Jay Acunzo, Mark Schaefer
  • Episode Length: 50 minutes

#13 – The BeanCast

The BeanCast

Summary: The BeanCast is a weekly exploration and roundtable discussion of advertising trends that could have an impact your brand.

  • Host: Bob Knorpp
  • Recent Topics on Tap: Marketing Ethics, Branded Podcasting, Frictionless Brands
  • Recent Guests: Jay Baer, Colin Glaum, Lisa Laporte
  • Episode Length: One hour plus

#14 – Social Pros Podcast

Social Pros Podcast

Summary: Social Pros Podcast, named the best podcast at the Content Marketing Awards, provides inside looks at real people doing real social media work.

  • Hosts: Jay Baer and Adam Brown
  • Recent Topics on Tap: Why Your People Are the Secret to B2B Social Media Wins, How to Use Authenticity to Become an Iconic Business,
  • Recent Guests: Seth Godin, Rohit Bhargava, Need James
  • Episode Length: 50 – 55 minutes

#15 – The Marketing Companion Podcast

The Marketing Companion Podcast

Summary: The Marketing Companion Podcast serves up insights and ideas to boost your marketing skills. It’s billed as “always fun, always interesting, and always on-target with insights and ideas that will turn up your marketing intellect to an ’11.'”

  • Hosts: Mark Schaefer and Brooke Sellas
  • Recent Topics on Tap: Social media burn-out, Mind-bending social media trends
  • Recent Guests: Kerry Gorgone, Mitch Joel
  • Episode Length: 25 – 40 minutes

#16 – Copyblogger FM

Copyblogger FM

Summary: Copyblogger FM gets to the heart of the latest marketing tips, tactics, stories and strategies that provide acceleration for your business. Featuring a rotating lineup of analysts, this podcast covers a variety of tactical areas such as email marketing, content marketing, conversion optimization, and more.

  • Hosts: Sonia Simone
  • Recent Topics on Tap: Getting Your Big, Scary Projects Finished, The 3 Plus 1 Foundational Elements of Effective Persuasion
  • Recent Guests: Amber Naslund, Pamela Wilson, Nathan Barry
  • Episode Length: 25 minutes

#17 – Invisibilia

Invisibilia

Summary: Invisibilia joins narrative storytelling and science to make you see your own life differently, with lessons applicable to marketers.

  • Hosts: LuLu Miller, Alix Spiegel, and Hanna Rosin
  • Recent Topics on Tap: The Remote Control Brain, Who Do You Let In?
  • Recent Guests: Cord Jefferson, Max Hawkins, Renato Rosaldo
  • Episode Length: 35 – 55 minutes

#18 – The Strategy Hour

The Strategy Hour

Summary: The Strategy Hour offers actionable strategies and marketing tips for growing your business, plus in-depth interviews that go straight to the “meat and potatoes.”

  • Hosts: Abagail Pumphrey and Emylee Williams
  • Recent Topics on Tap: How to Listen to Your Audience, Why Creating Community is Crucial for Your Brand and Happiness
  • Recent Guests: Kathleen Cutler, Sarah Peck, Nikki Porcher
  • Episode Length: 35 – 40 minutes

#19 – Behind the Brilliance

Behind the Brilliance

Summary: Behind the Brilliance features “smart and funny” conversations and takes a weekly journey with leading innovators, creatives, and entrepreneurs.

  • Host: Lisa Nicole Bell
  • Topics on Tap: The link between self-awareness and success, The importance of starting small to make big changes
  • Recent Guests: Laura Vanderkam, Jonathan Jackson, Paul Jarvis
  • Episode Length: One hour plus

#20 – Women in Tech

Women in Tech

Summary: Women in Tech explores marketing and technology featuring inspiring women who are Engineers, Founders, Investors, UX and UI Designers, and Journalists.

  • Host: Espree Devora
  • Topics on Tap: Women Empowering Technologies, Building technology-driven businesses
  • Recent Guests: Kristine Kornilova, Linda Sinka, Marite Aleksandra Silava
  • Episode Length: 11 – 40 plus minutes

Lifelong Learning From B2B Marketing-Focused Podcasts

Incorporating podcasts in the world of B2B marketing can be challenging, yet the advantages they offer make a strong case for considering them in your own campaigns. And it can be done.

For example, our client 3M conducted one of the largest science studies ever focused on global attitudes about science. The resulting State of Science Index research report led to the launch of 3M’s first podcast, the Science Champions Podcast.

Hosted by 3M’s Chief Science Advocate Jayshree Seth, the first season featured 21 science experts and influencers on topics ranging from an introduction to science in everyday life to careers in the field.

3M Science Champions Podcast Image

Results: The Science Champions podcast exceeded all expectations for downloads and engagement, resulting in the launch of Season 2 in March 2019. The podcast has also created relationships with science influencers and helped to showcase internal influencers.

As another example, Dell Technologies wanted to partner with industry influencers to create useful content for customers and increase the influence of their internal experts, which led to the creation of the Dell Luminaries podcast, hosted by influencers Mark Schaefer and Doug Karr.

The podcast highlights technology visionaries from inside Dell and out, and helps put a human touch on technology innovation.

Dell Luminaries podcast image.

Results: The Dell Luminaries project built a single platform that brings voices from multiple companies under the Dell brand together.

Our CEO Lee Odden recently wrote a Digital Marketing Institute article, which featured 3M and Dell’s podcasting success along with eight other B2B companies that have had strong results from influencer marketing.

It’s Only Just Begun — What Are Your Favorites?

This list only scratches the surface of the excellent marketing-related podcasts available. If you have a favorite not listed here, please leave a comment with a podcast that inspires your B2B marketing efforts.

Considering a podcast for your B2B brand? Get the what, why, and how lowdown on B2B podcasting from our own Joshua Nite.

The post 20 Podcasts To Elevate Your B2B Marketing appeared first on Online Marketing Blog – TopRank®.


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