Social Media Secrets: 5 Under-the-Radar LinkedIn Features for Marketers

It’s plain to see that B2B marketers, at large, see the value in social media. The latest B2B benchmarking research from CMI and MarketingProfs found that nearly two out of three respondents (61%) increased their usage of social media for content marketing purposes in the previous year. Another new report shows that social content is […]

80+ New Social Media Marketing Statistics for B2B Marketers

Social media marketing’s near-universal popularity and the break-neck speed at which it changes sometimes makes it difficult to keep up with — for B2B and B2C marketers alike. However, if we use the latest statistical data, it’s possible to gain many helpful new insights. Here are 83 of the latest relevant social media marketing statistics […]

B2B Social Media Shakeup: 4 Developments That Have Caught Our Eye

Following scandal, criticism, and calls for more privacy and relevancy, social media giants are working hard to recapture their original allure as safe communities and conversation destinations. And while platforms are ardently focused on heightening the everyday user’s experience, the movements we’ve seen so far in 2019 signals that B2B brands will still have some […]

The Impact of Twitter’s Proposed Shakeup on Marketers and Influencers

Twitter needs to change. This truth is acknowledged by everyone affiliated with the social media network, including its co-founder and CEO. Jack Dorsey sat with Chris Anderson and Whitney Pennington Rodgers of TED last month for a roundtable discussion about the state of his company, and the path ahead. Specifically, their chat centered on Twitter’s […]

BIGLIST of Top Social Media Marketing Blogs for 2019 and Beyond

The world of Social Media is probably responsible for more innovation in digital marketing over the past 5 to 10 years than nearly any other discipline. From ephemeral story based content to live video to all the things being done with data for more personalized marketing, staying in top of what’s real vs. the hype […]

Over 50 Top Social Media Marketing Blogs

The world of Social Media is probably responsible for more innovation in digital marketing over the past 5 to 10 years than nearly any other discipline. From ephemeral story based content to live video to all the things being done with data for more personalized marketing, staying in top of what’s real vs. the hype […]

LinkedIn’s List of 24 B2B Marketers You Need to Know

In honor of it’s fifth anniversary, LinkedIn has released a revamped edition of The Sophisticated Marketer’s Guide to LinkedIn. The eBook features a powerful array of digital marketing smarties, each who shared their insights and practical advice on how to get the most out of LinkedIn—from optimizing your profile to expanding your network.  The TopRank Marketing […]