Rock Your Content Marketing With The Collective Wisdom Codex

Our popular Collective Wisdom series has explored the entire B2B content marketing life-cycle. The eight-part series featured information-packed posts covering everything from creative conception to postmortem analytics. As we settle in to the new year, we wanted to bring it all together here, in one handy B2B content marketing codex, to help jump-start your digital […]

Take 2019 By Storm: Get Inspired By These 11 Content Marketing Quotes

Another year. Another strategy. Another budget. Another long to-do list. Ushering in the new year is both an exciting and grueling time for content marketers everywhere. We’re celebrating accomplishments from the previous year. We’re taking stock of misses and opportunities. We’re working to weave in emerging content trends into next year’s plan. And we’re setting […]

The Content Marketer’s Toolbox: 3 ‘Real-Life’ Tools for Gaining Insight, Inspiration, & Amplification

In the modern content marketing age, leveraging a diverse set of tools is par for a successful marketing course. Tools help unlock insight. Tools help capture attention and reach. Tools help drive efficiency. Tools help you measure, analyze, and optimize for better success. The simple truth is: Every content marketer needs a robust toolkit that’s […]

BIGLIST of 50 Top Marketing Blogs for 2019 – Martech Edition

During my marketing conference travels I was asked a curious question: Are blogs still a thing in marketing? In my B2B marketing world, blogs are core to successful content, search, social and influencer marketing. It seems the business world agrees. The University of Massachusetts Dartmouth ongoing study of blogging and social media reported in 2018 that […]

Taking Local Inventory Online: An Interview with Pointy’s Mark Cummins

Let’s go back in time 20 years so I can ask you the question, “How often do you look at a paper map every month?” Unless you were a cartographer or a frequent traveler, chances are good that your answer would be, “Hmm, maybe less than once a month. Maybe once or twice a year.” […]

Digital Marketing News: Google’s Take on URL Structure, B2B Tech Marketing Trends Survey, NPR’s RAD Podcasting, & Decentralised AI

What B2B Tech Marketers Are Planning for 2019Video marketing, Account-Based Marketing (ABM), and on-demand and influencer marketing strategies lead the list of practices digital technology marketers plan to adopt during 2019, one of several findings in recent survey data. By the end of 2019 influencer marketing strategy adoption is expected to expand to 48 percent, […]

Explore, Experience, Engage: 6 Top Digital Marketing Trends for 2019

With the excitement of every new year comes a new batch of marketing trends and predictions. Marketers all over the world are pondering what trends, tactics and technologies they need to focus on in order to attract, engage and convert towards reaching their marketing and business goals? From one year to the next, there are […]