B2B Influencer Marketing Interview: Whitney Magnuson, IBM

Our journey into the world of B2B influencer marketing continues this week with an interview featuring Whitney Magnuson, Global head of social and influencers at IBM Systems. Overall, IBM has a long history working with influencers ranging from the Midsize Insider blogging program to the IBM Futurists. For her part at IBM Systems, Whitney has overseen the creation […]

Use Your Voice

The biggest opportunity all this technology has afforded us is the chance to share what we find interesting and to potentially connect with others we can help or who can enrich our lives or businesses. Formally or otherwise, we have the most opportunity ever, in the history of humans, to connect with people who are […]

Digital Marketing News: Google’s Demographic Targets, People Analytics, Pinterest’s Carousel Ads, & the Psychology of Social Sharing

The Importance of Listening to Customers [Infographic]How customer interactions affect your bottom line, why they leave, and the important of listening are all examined in a new infographic from CallMiner. HubSpot [embedded content] With B2B Marketing, It’s Back to the BasicsGoing back to the basics can pay off in the B2B marketing world, and the […]

The Difference Between URL Structure and Information Architecture – Whiteboard Friday

Questions about URL structure and information architecture are easy to get confused, but it’s an important distinction to maintain. IA tends to be more impactful than URL decisions alone, but advice given around IA often defaults to suggestions on how to best structure your URLs. In this Whiteboard Friday, Will Critchlow helps us distinguish between […]

How Data Insights Can Lead Your B2B Content Marketing Strategy

There’s little doubt among seasoned B2B content marketers that strategy is the key to success. In fact, according to the 2019 B2B Content Marketing Report produced by Content Marketing Institute (CMI) and MarketingProfs, the most successful content marketers (65%) are far more likely to have a documented strategy than their less successful peers (14%). The […]

Don’t Blink: 3 Often-Overlooked Practices for Highly-Effective Content Creation

Welcome to the fourth installment in our multi-part “Collective Wisdom” series of content marketing strategy articles. In this episode, we’ll take a look at the value of specific strategy practices that are sometimes overlooked or underutilized when it comes to creating strong content, featuring insight and examples from some of the world’s best digital marketers. […]

5 Content Marketing Shortcuts That Cost You in the Long Run

You know what they call a shortcut that actually saves time? The route. That was the wisdom my dad gave me the first time we went hiking together. Sometimes when you look at the map, it looks like there’s a better path. But the route is the route for a reason. Chasing a shortcut feels […]

B2B Influencer Marketing Interview: Rani Mani, Adobe

For this week’s installment of B2B influencer marketing interviews, we get to meet Rani Mani, Head of Social Influencer Enablement at Adobe. Besides her accomplishments working with cross functional teams and developing strategies for cultivating and nurturing community engagement so that Adobe can be a community driven business, she has an amazing and inspiring personal story. […]

What the Local Customer Service Ecosystem Looks Like in 2019

Everything your brand does in the new year should support just one goal: better local customer service. Does this sound too simple? Doesn’t marketing brim with a thousand different tasks? Of course — but if the goal of each initiative isn’t to serve the customer better, it’s time for a change of business heart. By […]