Page Speed Optimization: Metrics, Tools, and How to Improve

Page speed is an important consideration for your SEO work, but it’s a complex subject that tends to be very technical. What are the most crucial things to understand about your site’s page speed, and how can you begin to improve? In this week’s edition of Whiteboard Friday, Britney Muller goes over what you need […]

Digital Marketing News: Ad Buyers Shift Budgets to LinkedIn, Snapchat’s Permanent Snaps, Gen Alpha & Neuromarketing

40+ Video Marketing Statistics for 2019 [Infographic]Video’s prominence in the social media marketing landscape has continued to expand, with some five billion videos viewed daily on YouTube alone, and a new report and infographic from Renderforest dig into some of the numbers behind the growth. Social Media Today [embedded content] Exclusive: Snapchat weighs what was […]

Measure for Success: 7 Secrets of Actionable Content Marketing Dashboards

Hey, content marketers. Imagine this: You’re sitting in a marketing meeting and you hear the following: Our conversions are up 50% year-over-year! Our blog traffic is down. We saw a big spike in traffic this month to our primary service page! Our bounce rate is all over the place. This blog post about “X” had […]

Content Marketing Gold Rush: How to Unearth Content Gold at Marketing Industry Events

The promise of professional growth. The excitement of striking new connections. The anticipation of hearing and learning from industry legends and up-and-comers. The marketing industry conference and event circuit is an absolute gold mine of opportunity. What’s one of our favorite ways to strike-it-rich at any industry event? Panning for content gold. via GIPHY The […]

B2B Local Search Marketing: A Guide to Hidden Opportunity

Is a local business you’re marketing missing out on a host of B2B opportunities? Do B2B brands even qualify for local SEO? If I say “B2B” and you think “tech,” then you’re having the same problem I was finding reliable information about local search marketing for business-to-business models. While it’s true that SaaS companies like […]

Rewriting the Beginner’s Guide to SEO, Chapter 6: Link Building & Establishing Authority

In Chapter 6 of the new Beginner’s Guide to SEO, we’ll be covering the dos and don’ts of link building and ways your site can build its authority. If you missed them, we’ve got the drafts of our outline, Chapter One, Chapter Two, Chapter Three, Chapter Four, and Chapter Five for your reading pleasure. Be […]

A Simple Three-Point Checklist for Documenting Your B2B Content Strategy Right Now

On the first day of 2019, I laid out a series of New Year’s resolutions for content marketers. At the top of the list was creating a documented content strategy. Maybe you came across the post. Maybe you nodded your head while reading that particular item and said, “Yup, I’m gonna do that.” But most […]

Digital Marketing News: Buffer’s State of Social Report, LinkedIn’s Interest Targeting, Consumer Trust & Twitter’s Emojis

Buffer’s 2019 State of Social ReportBuffer recently released its 2019 State of Social report, offering an in-depth look at what digital marketers are focusing on and an examination of trends and how the industry is changing. Buffer [embedded content] Twitter Releases its Official Marketing Calendar for 2019Twitter has put out its 2019 version of so-called […]