From Basic to Advanced, the B2B Influencer Marketing Software You Need to Succeed

A hot topic for every marketer today is working with influencers. But how do you find the right influencers? How do you manage those relationships and how do you scale programs? Basically, what tools do you need when it comes to B2B influencer marketing? Here is a collection of social media and influencer marketing tools […]

Can You Still Use Infographics to Build Links?

Content link building: Are infographics still the highest ROI format? Fun fact: the first article to appear online proclaiming that “infographics are dead” appeared in 2011. Yet, here we are. For those of you looking for a quick answer to this strategy-defining question, infographics aren’t as popular as they were between 2014 and 2015. Although […]

The Ultimate Cheat Sheet for Taking Full Control of Your Google Knowledge Panels

They say you can’t squeeze blood out of a turnip, but when the turnip (and your biggest potential competitor) is Google, the lifeblood of the local business locations you market could depend on knowing where to take control. As Google acts to confine ever-more stages of the local consumer journey within their own interface, local […]

You Have 8 Seconds – GO! Brand Messaging Secrets With Debra Jasper at #Pubcon 2018

Debra Jasper, founder of Mindset Digital, practices what she preaches when it comes to delivering engaging messages in eight seconds or less, as she demonstrated during an energetic mile-a-minute “You Have 8 Seconds – GO! “ Pubcon Pro Las Vegas 2018 keynote address. Before Debra took the stage, Pubcon founder Brett Tabke told the audience […]

Enterprise B2B Influencer Marketing Interview: Angela Lipscomb, SAS

One of the great things about social media is connecting with other professionals and Angela Lipscomb and I have been connected on multiple networks for several years. I appreciate her relationship focus towards PR and influencer relations because so much of what is being done in the name of influencer marketing is transactional.  As I […]

How to Get More Keyword Metrics for Your Target Keywords

If you’re old in SEO years, you remember the day [not provided] was introduced. It was a dark, dark day. SEOs lost a vast amount of trusty information. Click data. Conversion data. This was incredibly valuable, allowing SEOs to prioritize their targets. Google said the info was removed for security purposes, while suspicious SEOs thought […]

Top Brand Personalization Secrets From Scott Monty at #Pubcon 2018

Scott Monty brought his nuanced and precisely-paced neoclassical style of marketing to Pubcon Pro Las Vegas 2018, leading off with a Longfellow poem — a refreshing non-technical respite from the buzzwords otherwise pouring forth from most presenters at the tech-savvy conference, as he delivered a mainstage address about social media, trust, and personalization. Scott, who […]

4 Reasons to Get AMP’d Up About Google AMP with Google’s Ben Morss

What’s up with Google AMP? That’s what a room full of marketers were determined to find out on Thursday’s Pubcon Pro session with Google’s Developer Advocate, Ben Morss. In his session, Ben outlined the current state of Google AMP, why marketers should care, and how it can work along with PWAs (progressive web apps) to […]

Digital Marketing News: D&B’s New B2B Report, Facebook in 3D, & Google’s New Discover Feed

2019 B2B Content Marketing Benchmarks, Budgets, and Trends: A First Look at New ResearchFor the ninth year MarketingProfs and Content Marketing Institute have released a detailed B2B content marketing report, with plenty of relevant insight for digital marketers. MarketingProfs [embedded content] The 6th Annual B2B Marketing Data ReportA newly-released Dun and Bradstreet survey looks at […]