Our Top 10 Influencer Marketing Posts of 2018

2018 saw a continuous rise of influencer marketing’s power and scope in both B2C and B2B industries. This was a continuation of last year’s explosion of interest in the practice and with more practitioners than ever going all-in, influencer marketing has been a primary focus of what we have explored on our blog throughout the […]

TopRank Marketing’s Top 6 B2B Influencer Marketing Predictions & Trends to Watch in 2019

How many of you can count the number of times you’ve purchased a product or made a decision based on a recommendation from a friend, acquaintance, review on the web or a celebrity endorsement? I’d venture to guess that most of you would say: “Too many to count.” That’s because we all rely on advice […]

Digital Marketing News: Google’s WordPress Plugin, Snapchat Marketing, Facebook & Google Ad Bidding, & Mobile RTB Spend Rises

Google Introduces WordPress Plugin With Integrated Analytics, Search Console, MoreGoogle has launched a WordPress plug-in called Site Kit that offers convenient access to various Google tools including AdSense, Search Console, Analytics, and PageSpeed Insights, among others. Search Engine Journal [embedded content] Marketers’ use of Snapchat is on the rise — but is still a fraction […]

New Year, New View: 3 Ways to Approach Analytics in 2019

Welcome to the eighth installment of our “Collective Wisdom” series, featuring wisdom from a wide swath of thought leaders in the digital marketing industry and beyond. This year, with the help of many great minds, we’ve covered the full range of content marketing tactics and best practices, including planning ahead for success, the art of […]

TopRank Marketing’s Top 6 B2B Social Media Marketing Predictions & Trends to Watch in 2019

That magical time of year has come once again, B2B marketers. As the end of the year draws near, we’re reflecting on what has come to pass and looking ahead to what is yet to come. We’re setting goals. We’re shaking up strategies. And we’re hoping the next year will bring more focus, insight, and […]

7 Efficiency-Boosting Martech Tools & Platform Features B2B Marketers Need to Consider

Back in 2011, roughly 150 marketing technology solutions were on the market. Today, the growth of this sector and it’s options are staggering. In fact, according to Scott Brinker, the mastermind behind the Chief Marketing Technologist Blog, the martech landscape has grown an impressive 27% in 2018 to include nearly 7,000 solutions. Of course, B2B  […]

The Key to SEO & Content Marketing Success: Understanding Search Intent

From changes in how people search thanks to technological innovations such as voice assistants, to changes in how search engine algorithms identify searcher needs, smart SEO is now rooted in understanding and matching the intent behind search queries. When we marketers understand search intent, we can create new content and/or optimize existing content to be […]