In the universe of Stranger Things, a widely beloved sci-fi horror series that debuted its third season on Netflix last month, avoiding the Upside Down is paramount. This dark and mysterious alternate dimension is filled with predatory creatures and unknown terrors of all sorts. In the universe of account-based marketing (ABM), there is an equivalent
When Andrew Gaffney, president of G3 Communications, took the stage on Monday morning to kick off B2B Sales and Marketing Exchange (B2BSMX) in Boston, he shared a fact that is more or less evident in the conference’s overall agenda: account-based marketing (ABM) is approaching ubiquity in the world of B2B organizations. “What I’m hearing in
Next week’s B2B Sales and Marketing Exchange conference in Boston is coming up fast! To give you another sneak peek at the talented brand marketers sharing their insights and best practices, I’ve interviewed Omar Al-Sinjari, Senior Manager, Digital Marketing at RelayHealth – McKesson. Omar is responsible for all things digital and a full stack operator including
Account-based marketing (ABM) has been a rising trend for B2B brands for roughly a decade. And it’s appeal (and effectiveness when done right) is rooted in thinking differently—in transforming your traditional approach to targeting, engagement, and nurturing to drive results. But for Kelvin Gee, Oracle’s Senior Director of Modern Marketing Business Transformation, and his team,