Tag: actionable marketing dashboard

How Intuit Surmounted Stagnating Lead Gen with Customer Insight

Here’s something you might already know about Intuit: The leading financial software company has been around for 35 years, buoyed by its primary software offerings, TurboTax and QuickBooks. Here’s something you might not know (at least it was news to me): While Intuit does market to consumers, B2B customers comprise a large portion of the

How B2B Brands Can Break Into Interactive Content

Pop quiz, B2B marketers: When it comes to creating content that effectively reaches, informs, engages, and inspires buyers and buying committees, you should… Embrace the “boring-to-boring” status quo. (Buyers and committees want the facts, not a spectacle!) Push tradition aside and dip your marketing toes into interactive content waters. (Who says B2B content has to

50 Top B2B Marketing Influencers, Experts and Speakers in 2019

In a world saturated with marketing strategies, tactics and technology, much of what makes B2B marketing successful is understanding the realm of what’s possible. Lucky for us, MarketingProfs B2B Forum in Washington D.C. October 16-18, 2019 offers an infotaining mix of possibilities from some of the top experts in the B2B marketing industry. But who