Pantheon’s Roland Smart Details the Secret to Agile Marketing Transformation #DSMPLS

Run a Google search for “agile marketing” today and you’ll see 144 million results. It’s an insanely hot topic, which has steadily grown more applicable and desired from it’s “Scrum” beginnings. Why are marketers today so obsessed with agility? Roland Smart, podcaster, author of “The Agile Marketer: Turning Customer Experience Into Your Competitive Advantage” and […]

4 Marketing Productivity Tips from Workfront’s Mike Riding #DSMPLS

Does work follow you home?  When was the last time you had a work week that was actually 40 hours?  Marketers often feel pressed for time and overworked. In fact, according to recent Workfront research: 64% say they’re being asked to come up with new ways of working 58% are so swamped, they don’t have […]

Joseph Lindberg of Land O’Lakes Outlines How to Build a Marketing Dashboarding Discipline #DSMPLS

Marketing measurement. It’s absolutely essential, but perhaps one of the hardest marketing disciplines to master. Why? As Joseph Lindberg, Digital Communications Editor for Land O’Lakes, Inc., told a room of marketers at Digital Summit Minneapolis this week: “Measurement is a loaded term. It means many things to many people.” It’s true. Measurement can be thought […]

The Future of Marketing As Seen By Randi Zuckerberg #DSMPLS

“Technology is changing the way we do business.”  Said everyone, ever.  Marketers know technology is changing how we interact with our audience. But knowing it’s happening and doing something about it are two very different things.  Randi Zuckerberg is no stranger to technology and its effects on business, daily life, and social structures. As the founder […]

B2B Marketing Spotlight: Shonodeep Modak, CMO NA at Schneider Electric #B2BSMX

Shonodeep Modak is CMO of North America at Schneider Electric. He has more than 18 years of commercial experience across energy, oil & gas, electrical distribution, automation and aftermarket services where he has architected and led nimble, data-driven global teams to propel portfolio expansion and deliver double-digit returns. At the recent B2B Sales and Marketing […]

The 10 Commandments of Modern B2B Marketing – Dave Gerhardt, Drift #B2BSMX

Drift is widely regarded as a pioneer in modern marketing, and their Vice President of Marketing Dave Gerhardt has been instrumental in establishing this reputation.  Taking on his first role as a marketing leader, he helped grow the chatbot platform from a startup with no market recognition to a $10 million company in less than […]

Seasoned CMO Maria Pergolino Charts the Path to Creating a Category

What is the ultimate goal for any business or marketing unit?  There are many valid answers to this question. But I think the subject of Maria Pergolino’s REVTalk on Tuesday morning at B2B Sales and Marketing Exchange (B2BSMX) in Boston offers a worthy aspiration for just about any organization: creating a category.  Brands that are […]