How A Best Answer Content Strategy Drives B2B Marketing Results

For many B2B marketers content is a numbers game, especially as the number of channels for discovery and engagement grow right along with competition for attention. We all know how the information overload story ends: buyers disconnect, they start to ignore marketing content and they lose trust in the brands trying so desperately to reach […]

How to Choose a B2B Marketing Agency that Can Evolve with Your Needs

B2B brands’ marketing departments are constantly evolving. Over the past 10 years, marketing teams have undergone a seismic shift to accommodate changing technology, millennial consumers and employees, and to breakdown silos between marketing and the rest of the business. To keep pace with the changing marketplace, many B2B brands are working to find the perfect […]

7 Efficiency-Boosting Martech Tools & Platform Features B2B Marketers Need to Consider

Back in 2011, roughly 150 marketing technology solutions were on the market. Today, the growth of this sector and it’s options are staggering. In fact, according to Scott Brinker, the mastermind behind the Chief Marketing Technologist Blog, the martech landscape has grown an impressive 27% in 2018 to include nearly 7,000 solutions. Of course, B2B  […]

B2B Marketers: Is Your Influencer Marketing Mechanical or Meaningful?

If they don’t care, they won’t share. With the need to scale and drive efficient performance, many B2B marketers work hard to operationalize their efforts. While process brings efficiency, a transactional approach to a relationship-centric discipline can reduce effectiveness significantly. The effect of a mechanical vs. meaningful relationship is particularly impactful when it comes to […]

TopRank Marketing’s Top 10 B2B Content Marketing Trends & Predictions for 2019

It’s that time of year, B2B marketers. As the holiday seasons kicks into high gear and the countdown to a new year accelerates, we all find ourselves looking into our figurative crystal balls to gauge what the new year will bring, and how we’ll improve ourselves and our content marketing strategies, capitalize on opportunities, and […]

Flipping the B2B Marketing Script: 7 Brands That Talk to Consumers, Not Companies

“It feels like I’m talking to a wall.” This is the utterance you might hear from a person whose counterpart in a conversation is not particularly engaged. If you’ve been there, then you know it’s not a great feeling. But one of the biggest issues in B2B content marketing is actually the reverse: people tend […]

A Taste of Social and Influencer Marketing: What B2B Can Learn from B2C #SMBMSP

B2C brands pioneered the use of influential voices to boost their brand appeal, sales, and campaigns. And as more and more B2B brands and marketers dive into the world of influencer marketing, the question is: How can we leverage the knowledge, insights and tips B2C marketers have to share for our marketing efforts? Last week, […]

What B2B CMOs Need to Know About Successful Influencer Marketing

65% of multinational brands will increase Influencer Marketing spending in the next 12 months reaching $10 billion over the next 5 years. With so much at stake for marketing in our fast paced industry, senior marketers must be able to see both the forest and the trees when it comes to influencer marketing in the […]

Learning Changes Lives: Top Insights from #MPB2B & 5 Tips for Rocking Marketing Events

The MarketingProfs B2B Forum is hands-down one of the BEST conferences you can attend as a marketer. The keynotes are inspiring, the sessions are high-quality and the vibe makes you feel at home. Ann Handley and the MarketingProfs team work incredibly hard to orchestrate this great event each year and it shows. The team at […]