Tag: B2B Marketing

5 Top B2B Brands Maximizing LinkedIn Engagement

With more than 645 million users in over 200 countries, LinkedIn* has increasingly grown as a platform for both B2B and direct-to-consumer brands looking to creatively and effectively showcase products and services. LinkedIn has released scores of new features over the past several years that have helped it remain the foremost social media platform for

Ghosted: What’s a Content Marketer to Do When Your Audience Goes Silent?

The all-encompassing digital takeover has completely changed the way we communicate and interact as people. Naturally, in our professional realm we tend to tie this back to marketing, but the reality applies to just about every aspect of human relations.  This includes dating and courtship, of course. The terms of engagement (so to speak) have

5 B2B Brands Delivering Great Customer Experiences

Today’s B2B customers expect more B2C-like experiences, and here are five brands delivering great customer experiences that go far beyond the tired tradition of boring-to-boring. Research from Gartner has shown that 89 percent of firms compete primarily on customer experience. Not all companies may be taking this to heart, however, as according to additional research