Digital Marketing
I think it’s safe to say that there are not many marketing blogs that have hit the 15 year mark. However, I am happy to say that the class of 2003 includes an impressive cohort of marketing blogs including several that have become industry standards like Search Engine Roundtable by Barry Schwartz and Search Engine […]
What’s more important than creating great blog content? What’s more important than writing with empathy, storytelling, and research? What’s more important than even knowing your audience better than they know themselves? Amplification. Stay with me. If you’re a content marketing writer like me, amplification is the less sexy part of the job. The rewarding part, […]
In a room overflowing with content marketers hungry to find out how to turn a blog audience into a monetizable asset, Amanda Todorovich delivered. Todorovich, Content Marketing World’s 2016 Content Marketer of the Year, became Director of Content Marketing at the Cleveland Clinic in 2013, when their blog was only six months old and had […]