Tag: content marketing strategy

Infographic: 5 Must Have Ingredients for a Great Content Marketing Strategy

If you’re still struggling with establishing your content marketing strategy for 2019, you’re not alone. Only 12% of respondents to a recent survey by the Content Marketing Institute felt successful at their current efforts to strategically manage content. What’s particularly striking about this is that the vast majority of organizations surveyed – 91% – used content marketing to

Rock Your Content Marketing With The Collective Wisdom Codex

Our popular Collective Wisdom series has explored the entire B2B content marketing life-cycle. The eight-part series featured information-packed posts covering everything from creative conception to postmortem analytics. As we settle in to the new year, we wanted to bring it all together here, in one handy B2B content marketing codex, to help jump-start your digital

How Data Insights Can Lead Your B2B Content Marketing Strategy

There’s little doubt among seasoned B2B content marketers that strategy is the key to success. In fact, according to the 2019 B2B Content Marketing Report produced by Content Marketing Institute (CMI) and MarketingProfs, the most successful content marketers (65%) are far more likely to have a documented strategy than their less successful peers (14%). The