CMWorld Interview: Eli Schwartz on Curiosity & SEO Around the Globe

Should marketers ignore international and inter-linguistic considerations when it comes to their SEO strategies? Survey says: BZZZRRRT In a way, optimizing for search is like participating in the game show Family Feud. To align with searcher behavior and intent, marketers must make educated guesses, and ultimately it is the people who will dictate whether we’re […]

CMWorld Interview: How Tamsen Webster Drives Irresistible Change in Marketing

Few things are more inspiring than the before-and-after weight loss photo: two drastically different figures juxtaposed against one another, usually connected by an impossibly short span of time. It’s not just the physical transformation that is striking in these portrayals. Even more so, it’s the mental transformation. Something clicked in that person’s head, causing them […]

CMWorld Interview: Gartner’s Heather Pemberton Levy Shares How Story First Marketing Drives Success

While digging through data and market research, it can be easy to get lost in the numbers. But when assessing these insights, what really matters is the stories they tell. This is a key point of emphasis for Gartner, and specifically its Smarter with Gartner content platform, which adds context and substance to trends surfaced […]

CMWorld Interview: Path to 1M Monthly Readers Has No Shortcuts, Says J.P. Medved

In her introduction to The Ultimate Guide to Conquering Content Marketing, Content Marketing Institute’s Cathy McPhillips draws several commonalities between content marketing and video games: the interactivity, the trial-and-error learnings, the camradery. But, while many marketers have their own personal “cheat codes” that help them gain an edge, there are no true hacks in content. Certain […]

CMWorld Interview: Thinking Inside the (Answer) Box with Courtney Cox

In a digital marketing career that has spanned numerous roles, often with a heavy focus on SEO, Courtney Cox has watched plenty of trends come and go. But like many of us, she’s convinced that answer boxes (or “featured snippets,” or “position zero,” as you will) hold the key to search success going forward. Not […]

CMWorld Interview: Peter Krmpotic on Optimizing the Content Supply Chain

Content personalization is no longer a dream that marketers have for leveling up engagement with their audience, it’s become an essential combo for winning the content marketing game. Need proof? According to a study from Marketo, 79% of consumers say they are only likely to engage with an offer if it has been personalized. And […]

Ready Player One: Top CMWorld Speakers Dish Go-To Classic Content Marketing Combos

Over the years, content marketing has made incredible strides. What used to be considered more 8-Bit tactics such as print and articles, have evolved into more immersive tactics like interactive and video which truly brings audiences into the “game”. And while the days of 2D 8-bit side scroller content may be gone, that doesn’t mean […]

Press Start and Get in the Game with the Ultimate Guide to Content Marketing

PRESS START. These two words, which routinely appear on the title screens of video games, present both a prompt and a promise. You won’t advance until completing this simple command, but once you do, a world of adventure awaits. You can “press start” on a brand new CMWorld experience by scrolling down and clicking into […]