Content Marketing Fitness: Are You Ready to Integrate, Optimize and Activate?

I’ve always thought of content marketing as a fast paced, agile and high energy approach to engaging the modern buyer. So why does so much of the B2B content marketing that’s out there feel sluggish, low energy and bloated? eMarketer recently reported that B2B decision makers’ top issues with marketing content reveal that marketers are […]

Everything Old Is New Again: Why & How to Refresh B2B Content

Content creation—it’s the linchpin of our B2B content marketing strategies. And 56% of B2B content marketers have upped their investment in content creation over the past year—more than any other spending area. Without a steady cadence of fresh, quality content we can’t proactively adapt to our audience’s changing needs nor consistently reach, inform, engage, entertain, […]

Want to Prove Content Marketing ROI? You Need an Actionable Marketing Dashboard

Content marketers are believers. We believe our content brings real value to our prospects, clients, and partners. We believe our content is essential for driving demand. And we believe that content marketing is essential for bolstering our company’s bottom line. However, we’re also realistic; as it’s often said: Seeing is believing. So, we need to […]

Carlos Abler of 3M Asks B2BMX Attendees: Can Marketing Save the World?

For many B2B marketers, it can be so easy to get caught up in the day-to-day tactics of marketing to where we don’t take the time to pause and ask ourselves: Can marketing save the world? To help us answer that question, Carlos Abler, Leader of Content Marketing & Strategy at 3M took the stage […]

Lovestruck: Why We’ve Fallen in Love with B2B Content Marketing

Once upon a time, in a land of rainbows, butterflies, and evil content overload, a gripping love story is unfolding. But this love affair isn’t what you’d expect — it’s no “Romeo and Juliet” or “Sleepless in Seattle.” Rather, it’s an unlikely courtship with a bond sealed by three little words: Business-to-Business. That’s right. We’ve […]

Tip of the Iceberg: A Story of Trust in Marketing as Told by Statistics

“Step up on the railing. Hold on, hold on. Keep your eyes closed.” Jack is holding Rose around her waist, cautiously lifting her up to the Titanic’s bow. “Do you trust me?” He was a stranger up until days earlier, but still, her response is almost instantaneous. “I trust you.” Moments later, Rose opens her […]

5 Time-Saving Tips to Overclock Your B2B Marketing Efficiency

Is saving time important for a B2B marketer? Your answer is likely an unequivocal yes. But saving time by upping efficiency isn’t just a one-and-done step. It should be an ongoing, living and breathing process that changes and improves over your marketing career. And that means you should be taking time to review and audit […]

Great B2B Content Isn’t Great if No One Sees It: Here’s a Solution

If you want B2B content to be great, across channels you must integrate. In B2B marketing, the expression “great content” should mean relevant, useful and maybe even inspiring information that connects with the intended reader. The problem is, even when business content fires on all of those cylinders it falls flat if few people ever […]

For Our Marketing Team, These 7 Super Awesome Commercials Are Big Winners

It’s an absolute phenomenon. According to the sacred laws of modern television, digital, and on-demand viewing, consumers spend a whopping 364 days a year actively avoiding advertising and marketing messages. From strategic bathroom breaks and the embracing of alternative, bingeable entertainment channels to the installation of ad-blockers, consumers want to avoid unsanctioned commercial interruptions—whenever and […]