How Data Insights Can Lead Your B2B Content Marketing Strategy

There’s little doubt among seasoned B2B content marketers that strategy is the key to success. In fact, according to the 2019 B2B Content Marketing Report produced by Content Marketing Institute (CMI) and MarketingProfs, the most successful content marketers (65%) are far more likely to have a documented strategy than their less successful peers (14%). The […]

Don’t Blink: 3 Often-Overlooked Practices for Highly-Effective Content Creation

Welcome to the fourth installment in our multi-part “Collective Wisdom” series of content marketing strategy articles. In this episode, we’ll take a look at the value of specific strategy practices that are sometimes overlooked or underutilized when it comes to creating strong content, featuring insight and examples from some of the world’s best digital marketers. […]

5 Content Marketing Shortcuts That Cost You in the Long Run

You know what they call a shortcut that actually saves time? The route. That was the wisdom my dad gave me the first time we went hiking together. Sometimes when you look at the map, it looks like there’s a better path. But the route is the route for a reason. Chasing a shortcut feels […]

6 Scary Good Tips to Take Your Content Marketing ‘Beyond the Grave’

After conjuring all the budget, talent, and creativity you can muster, the moment you release your content marketing campaign into the digital wild is devilishly satisfying. All your hard work comes alive right before your very eyes, and that’s certainly cause for celebration. via GIPHY But after the campaign lives its best life, what will […]

5 Powerful Messaging Tactics For 2019 And Beyond From Marketing Experts

Welcome to the third installment in our multi-part “Collective Wisdom” series of content marketing strategy articles. In this Pubcon-themed episode, you’ll learn powerful methods for creating engaging and bookmark-worthy messaging, featuring insight from some of the world’s top digital marketers who spoke at Pubcon Pro Las Vegas 2018. Previously in “How to Boost Your Content […]

You Have 8 Seconds – GO! Brand Messaging Secrets With Debra Jasper at #Pubcon 2018

Debra Jasper, founder of Mindset Digital, practices what she preaches when it comes to delivering engaging messages in eight seconds or less, as she demonstrated during an energetic mile-a-minute “You Have 8 Seconds – GO! “ Pubcon Pro Las Vegas 2018 keynote address. Before Debra took the stage, Pubcon founder Brett Tabke told the audience […]

5 Secrets for Growing Influence in Marketing: Key Takeaways from Lee Odden at #Pubcon Pro

Research has shown: consumers don’t trust the companies they buy from. They don’t trust ads. And they definitely don’t trust marketers.  Trust in marketing is on a decline – between internal stakeholders and customers. In fact, according to a study by Fournaise Group, 80% of CEOs simply don’t trust marketers at all. Trust is the […]

Joe Pulizzi Shares What it Takes to be a Content Brand at #Pubcon Pro

When it comes to any trade, the best practice is to learn from the best. So, who better to learn about content marketing from than Joe Pulizzi — the Founder of Content Marketing Institute — when it comes to turning your content into revenue? Joe’s keynote presentation at Pubcon Pro in Las Vegas today focused […]

The Art Of Crafting More Powerful Content: 5 Top Tactics from the Experts

Welcome to the second piece in our new multi-part “Collective Wisdom” series of content marketing strategy articles, where you’ll learn proven methods taking you from the beginning of the content planning cycle to its final post-publication conclusion, and featuring insight from some of the world’s most respected and successful digital marketers. Previously in “How to […]

16 Ways to Be More Efficient with Content Creation

Last minute scrambling to crank out another blog post is hardly the origin story for most great content. Falling behind on content production happens for a variety of reasons from poor planning to lack of resources. Solutions will vary, but one thing I’ve found that helps with the creation of quality content on a consistent […]