How Twitch is Breaking New Ground In Audience Engagement #CMWorld

Last month, rapper Danny Brown made waves by unveiling his latest project on the live-streaming platform Twitch, dubbing it “the first-ever Twitch album.” It was yet another step toward widespread cultural takeover for this burgeoning content hub, which is rapidly expanding beyond its distinction as strictly a host for video game communities. Twitch’s usage numbers, […]

Allen Gannett Shares His Secrets to Racking Up Millions of LinkedIn Video Views #CMWorld

This statistic, via HubSpot, conveys all you need to know about the opportunity that LinkedIn video presents: Only 38% of marketers are sharing video content on the platform, even though three-quarters rate it as a successful tactic. TrackMaven CEO Allen Gannett is a prime example of what success looks like with this relatively nascent feature. […]

Andrew Davis Helps Content Marketers Grasp & Keep Audience Attention with the Curiosity Factor #CMWorld

Image via @cspenn If we are going to create better content we need to learn to consume content better. @DrewDavisHere #CMWorld Click To Tweet Humans by nature are curious, but that curiosity is facing a very real threat: crappy content. In his opening keynote at Content Marketing World, the amazing Andrew Davis dove headfirst into […]

10 Inspiring Expert Quotes That Honor Timeless Content Marketing Best Practices

When I started working in digital marketing in 1984, the first online ad I created was in 40-column ASCII text format on my Commodore 64 computer. It was a simple promotion for the 300-baud bulletin board system (BBS) I owned and operated. I created the text-only ad to post on other BBS systems, meant to […]

The Foundation of Effective PPC: Quality, Relevant, Best-Answer Content

While digital advertising has been a valuable and important content marketing tactic for some time, in the age of “content shock,” near-constant algorithm tweaks, and voice search—it’s taking on a more pivotal role in many content marketing strategies. In fact, Nielsen’s inaugural CMO Report 2018 found that 82% of marketers expect to increase their digital […]

Why Content Marketers Everywhere Need to Get Down with User-Generated Content

Authenticity: it’s treasured, but in short supply. TopRank Marketing CEO Lee Odden had it right when he wrote recently that trust in marketing is at risk. The statistics speak for themselves: Edelman’s 2018 Trust Barometer reflects a general lack of credibility for businesses, and one poll from HubSpot found “marketer” to be among the least […]

New Research: 2018 Content Planning Report from DivvyHQ & TopRank Marketing

Whenever failure strikes in content marketing and the post mortem is reviewed, there is almost always the same missing component: adequate planning. The expression “a failure to plan is a plan to fail” is as true for content marketing as it is for navigating any aspect of business life. Why do so many marketers fail […]

The Original List: 50 Content Marketing Influencers and Experts to Follow into 2019

Content Marketing World 2018 will be here before you know it. The largest content marketing conference in the world brings together an incredible cornucopia of talent, curiosity, knowledge and aspirations for success. Marketers from all over the world come to Cleveland, Ohio for this event of epic proportions. Readers of our blog know we have […]

50 Content Promotion Tactics to Help Your Great Content Get Amazing Exposure

You’ve just launched a gorgeous campaign with all the design bells and whistles. The copywriting is art and the experience intoxicating—so say your design and content team. The day of launch has everyone excited. The marketing team smells a win at Cannes Lions and the sales team anticipates Glengarry-level leads. But wait, what’s that? Nothing? […]

Content Marketing World 2018: What We’re Most Excited About

Every year, close to 4,000 marketers from across the globe make a pilgrimage to Cleveland, OH for the annual Content Marketing World extravaganza — the largest content marketing conference in the world. And this year will be no different. We’ve been attending CMWorld since the inaugural event back in 2011 — and we still get […]