Digital Marketing News: YouTube’s Bubble-Under Suggestions, New B2B Studies, & Making Marketing More Human

Best B2B Content: Analysis and Insights from Over 50,000 ArticlesB2B content marketing produced some shining examples and strong results during 2018, and BuzzSumo has parsed through more than 50,000 posts to find examples of the best, along with an examination of some of the factors that helped the strongest B2B content rise. BuzzSumo [embedded content] […]

Digital Marketing News: Facebook Usage Data, Google Teams With Nielsen, AI Is Eating Advertising, & B2B Podcasting Growth

Inside Google Marketing: 4 ways we’re planning for an automated futureGoogle plans to seek out better data for a more automated future, the search giant recently announced, along with other insight for users of its Google Marketing Platform, including optimized data points and scalable creative templates. Think With Google [embedded content] Comscore and Nielsen are […]

Digital Marketing News: Google’s Take on URL Structure, B2B Tech Marketing Trends Survey, NPR’s RAD Podcasting, & Decentralised AI

What B2B Tech Marketers Are Planning for 2019Video marketing, Account-Based Marketing (ABM), and on-demand and influencer marketing strategies lead the list of practices digital technology marketers plan to adopt during 2019, one of several findings in recent survey data. By the end of 2019 influencer marketing strategy adoption is expected to expand to 48 percent, […]

Digital Marketing News: Google Lens & Visual Search Updates, Social ROI Study, & App Ad Market Growth

Over 70 Percent of Millennials on Twitter Have Commented on Companies’ Customer ServiceMore than 70 percent of millennial Twitter users have left comments for the customer service accounts of at least one company, according to new survey data. 62.48 percent of surveyed Twitter users also say that personalized responses to their comments represent the top […]

Digital Marketing News: Google’s WordPress Plugin, Snapchat Marketing, Facebook & Google Ad Bidding, & Mobile RTB Spend Rises

Google Introduces WordPress Plugin With Integrated Analytics, Search Console, MoreGoogle has launched a WordPress plug-in called Site Kit that offers convenient access to various Google tools including AdSense, Search Console, Analytics, and PageSpeed Insights, among others. Search Engine Journal [embedded content] Marketers’ use of Snapchat is on the rise — but is still a fraction […]

Digital Marketing News: Facebook’s Sponsored Results, Google+ Shutdown, Consumer Brand Trust, Instagram’s Ad Spend Up

Facebook relaunches search ads to offset slowing revenueFacebook has announced that it will relaunch its sponsored search results and Marketplace advertising. This is the return of an option unavailable to digital marketers since 2013, a move that could help Facebook offset recent decreased revenue trends. TechCrunch [embedded content] Consumers Say Brands Ask for Too Much […]

Digital Marketing News: Facebook’s Keyword Alerts For Groups, YouTube’s Stories, B2B Budget Study, & Social Transparency

Facebook’s Testing New ‘Keyword Alerts’ for GroupsFacebook has begun testing a Groups feature allowing administrators to receive alerts for keywords, an especially welcome addition for those managing large Facebook Groups, and a new opportunity for digital marketers to monitor relevant subjects. Social Media Today [embedded content] 10 Things Cyber Week Reveals About U.S. ConsumersMobile and […]

Digital Marketing News: Google Updates Search Console & Map Hashtags, MarTech’s Growth, Blogging Trends & Color Psychology

Google Search Console To Replace Search Analytics With Performance ReportGoogle has given notice that a new performance report will soon replace the existing search analytics collection of data in its popular Google Search Console tool. Search Engine Roundtable [embedded content] 40 Facts About How Color Psychology Can Boost Your Website Conversions [Infographic]Color has long been […]

Digital Marketing News: LinkedIn’s Company Page Update, B2B Tactics, Google’s Search Comments, & Holiday Marketing Trends

2018 Holiday Social Marketing Trends [Infographic]During this year’s holiday season digital marketers will continue to find success via social media, with video being especially strong, according to data from a new Animoto trends report. Social Media Today [embedded content] Digital ad spending grew to $49.5B in the first half of 2018, according to IABThe Interactive […]

Digital Marketing News: LinkedIn Gets Events & Objective-Based Ad Features, Growing Nanoinfluencers, & MarTech Trends

We Analyzed 15,000 Instagram Stories from 200 of the World’s Top Brands (New Stories Research)A new study from social media management platform Buffer takes a close look into Instagram Stories and how 200 leading global brands are utilizing the popular feature. Buffer [embedded content] LinkedIn Introduces Public Beta of Objective-Based Advertising in Campaign ManagerLinkedIn has […]