Digital Marketing News: LinkedIn Gets Events & Objective-Based Ad Features, Growing Nanoinfluencers, & MarTech Trends

We Analyzed 15,000 Instagram Stories from 200 of the World’s Top Brands (New Stories Research)A new study from social media management platform Buffer takes a close look into Instagram Stories and how 200 leading global brands are utilizing the popular feature. Buffer [embedded content] LinkedIn Introduces Public Beta of Objective-Based Advertising in Campaign ManagerLinkedIn has […]

Digital Marketing News: Google’s Demographic Targets, People Analytics, Pinterest’s Carousel Ads, & the Psychology of Social Sharing

The Importance of Listening to Customers [Infographic]How customer interactions affect your bottom line, why they leave, and the important of listening are all examined in a new infographic from CallMiner. HubSpot [embedded content] With B2B Marketing, It’s Back to the BasicsGoing back to the basics can pay off in the B2B marketing world, and the […]

Digital Marketing News: Google’s Parallel Tracking, Content Marketing DemandGen Study, LinkedIn’s Google Integration, & Twitter’s Growth

The Influence of Instagram [Infographic]MarketingProfs takes a look at the increasing influence of Instagram among digital marketers, including a new infographic showing the Facebook-owned service’s growth and other influencer statistics. MarketingProfs [embedded content] LinkedIn Sponsored Content can now be tracked via Google Campaign ManagerSponsored content on LinkedIn (client) is one of the items that can […]

Digital Marketing News: Google’s Branded Search Reporting, Bing Connects With LinkedIn, & Facebook’s New Ad Dashboard

23 Metrics to Measure Content Marketing Success [Infographic]SEMrush takes a look at nearly two dozen metrics for measuring success in content marketing, by way of a new infographic looking at engagement and other factors. Social Media Today [embedded content] Google My Business Insights adds branded search reportingGoogle has added new features to its Google My […]

Digital Marketing News: D&B’s New B2B Report, Facebook in 3D, & Google’s New Discover Feed

2019 B2B Content Marketing Benchmarks, Budgets, and Trends: A First Look at New ResearchFor the ninth year MarketingProfs and Content Marketing Institute have released a detailed B2B content marketing report, with plenty of relevant insight for digital marketers. MarketingProfs [embedded content] The 6th Annual B2B Marketing Data ReportA newly-released Dun and Bradstreet survey looks at […]

Digital Marketing News: Google Shutters Plus, B2B Chatbots, Facebook’s Shiny New Pixel, & the Voice Search Bonanza

Google+ for G Suite lives on and gets new featuresDespite Google shutting down Google+ after an API glitch allowed access to user data, its business version lives on and has even been given new features. TechCrunch [embedded content] Marketers struggle to keep up with content creation demand for their personalization effortsNew Adobe survey data shows […]

Digital Marketing News: Search & Social’s Strong Ad Growth, Facebook’s Breach Fallout, & Reddit Tops 1B Native Video Views

Social and Search Forecast to Contribute Two-Thirds of Global Ad Growth Through 2020By 2020 search and social are expected to account for 66 percent of global ad spend growth, according to new research data by Zenith. Video ad spend growth has also surpassed that of static images. Spending for online video ads is forecast to […]

Digital Marketing News: Adobe’s $4.75B Marketo Buy, Google’s 20th Anniversary Neural Matching, & Facebook Lets Pages Join Groups

Adobe’s $4.75 Billion Purchase of Marketo Will Boost Its Ability to Compete With SalesforceIn its biggest purchase ever, Adobe has acquired Marketo, shoring up its B2B footprint and giving a vote of confidence to the marketing technology industry. AdWeek [embedded content] Google Begins Using Neural Matching to Understand Synonyms, Impacting 30% of QueriesFor its twentieth […]

Digital Marketing News: Haptic Marketing, Twitter’s Ranked Feeds, B2B’s ABM Challenges, & YouTube’s Vertical Video Ads

The Power of Micro-Influencers [Infographic]A look at the benefits of working with highly-targeted audiences, and how micro-influencers can work to build brand awareness and drive sales. MarketingProfs [embedded content] Twitter will soon let you switch between chronological and ranked feedsTwitter announced that it will change how its feed works, with a forthcoming update allowing users […]

Digital Marketing News: Facebook’s Ad & Metric Changes, Pinterest Tops 250M Users, Google’s URL Plans, & LinkedIn’s Dynamic Ads

LinkedIn brings Dynamic Ads into Campaign Manager platformLinkedIn has added Dynamic Ads into its Campaign Manager platform. Templates, auto-translation, and data-mapping are among the new additions to an expanded LinkedIn (client) ad management tool. MarketingLand [embedded content] Americans are changing their relationship with FacebookA new survey from the Pew Research Center shows that 42 percent […]