Digital Marketing News: HubSpot’s Email Lead Capture Report, Adobe’s Content Survey, Facebook & Google Tops for Mobile Ads

We Analyzed 912 Million Blog Posts. Here’s What We Learned About Content MarketingThe performance of key elements in blog posts was the subject of a recent study by Backlinko and BuzzSumo, pulling statistics from 912 million posts and sharing findings relevant to many digital marketers. Backlinko [embedded content] Influencers and Instagram Stories: A Perfect Marriage?Influencer […]

Digital Marketing News: LinkedIn’s Live Video, CMI’s New Content Marketing Agency Report, Google on SEO, & Reddit’s $3B Valuation

Do Agencies Practice the Content Marketing They Preach? [New Research]Agency content marketing statistics and budgeting trends for 2019 are examined in a new report from the Content Marketing Institute and MarketingProfs, with the release of the new “Agency Content Marketing 2019: Benchmarks, Budgets, and Trends” survey. Content Marketing Institute [embedded content] LinkedIn debuts LinkedIn Live, […]

Digital Marketing News: LinkedIn Hits 610M Users, Inc 500 Social Usage, Facebook’s Income Targeting, & YouTube’s New Explore Tab

New Inc. 500 and Social Media Use Study from UMass DartmouthA new look into how Inc. 500 firms use both paid and organic social media advertising comes from the Center for Marketing Research at the University of Massachusetts Dartmouth, and offers a slew of useful information for digital marketers. UMass Dartmouth [embedded content] LinkedIn Reaches […]

Digital Marketing News: Ad Buyers Shift Budgets to LinkedIn, Snapchat’s Permanent Snaps, Gen Alpha & Neuromarketing

40+ Video Marketing Statistics for 2019 [Infographic]Video’s prominence in the social media marketing landscape has continued to expand, with some five billion videos viewed daily on YouTube alone, and a new report and infographic from Renderforest dig into some of the numbers behind the growth. Social Media Today [embedded content] Exclusive: Snapchat weighs what was […]

Digital Marketing News: Buffer’s State of Social Report, LinkedIn’s Interest Targeting, Consumer Trust & Twitter’s Emojis

Buffer’s 2019 State of Social ReportBuffer recently released its 2019 State of Social report, offering an in-depth look at what digital marketers are focusing on and an examination of trends and how the industry is changing. Buffer [embedded content] Twitter Releases its Official Marketing Calendar for 2019Twitter has put out its 2019 version of so-called […]

Digital Marketing News: YouTube’s Bubble-Under Suggestions, New B2B Studies, & Making Marketing More Human

Best B2B Content: Analysis and Insights from Over 50,000 ArticlesB2B content marketing produced some shining examples and strong results during 2018, and BuzzSumo has parsed through more than 50,000 posts to find examples of the best, along with an examination of some of the factors that helped the strongest B2B content rise. BuzzSumo [embedded content] […]

Digital Marketing News: Facebook Usage Data, Google Teams With Nielsen, AI Is Eating Advertising, & B2B Podcasting Growth

Inside Google Marketing: 4 ways we’re planning for an automated futureGoogle plans to seek out better data for a more automated future, the search giant recently announced, along with other insight for users of its Google Marketing Platform, including optimized data points and scalable creative templates. Think With Google [embedded content] Comscore and Nielsen are […]

Digital Marketing News: Google’s Take on URL Structure, B2B Tech Marketing Trends Survey, NPR’s RAD Podcasting, & Decentralised AI

What B2B Tech Marketers Are Planning for 2019Video marketing, Account-Based Marketing (ABM), and on-demand and influencer marketing strategies lead the list of practices digital technology marketers plan to adopt during 2019, one of several findings in recent survey data. By the end of 2019 influencer marketing strategy adoption is expected to expand to 48 percent, […]

Digital Marketing News: Google Lens & Visual Search Updates, Social ROI Study, & App Ad Market Growth

Over 70 Percent of Millennials on Twitter Have Commented on Companies’ Customer ServiceMore than 70 percent of millennial Twitter users have left comments for the customer service accounts of at least one company, according to new survey data. 62.48 percent of surveyed Twitter users also say that personalized responses to their comments represent the top […]

Digital Marketing News: Google’s WordPress Plugin, Snapchat Marketing, Facebook & Google Ad Bidding, & Mobile RTB Spend Rises

Google Introduces WordPress Plugin With Integrated Analytics, Search Console, MoreGoogle has launched a WordPress plug-in called Site Kit that offers convenient access to various Google tools including AdSense, Search Console, Analytics, and PageSpeed Insights, among others. Search Engine Journal [embedded content] Marketers’ use of Snapchat is on the rise — but is still a fraction […]