Digital Marketing News: Google’s New Ad Tools, Facebook’s Snoozefest, and LinkedIn’s QR Code Refresh

Google leans more on algorithms for ads as critics highlight risksGoogle has unveiled a slew of new ad-buying tools that incorporate machine learning, and expanded availability of a utility for running the best text-based search result ads. What will the new ad tools announced Tuesday offer for digital marketers? Reuters [embedded content] Facebook Adds Keyword […]

Digital Marketing News: Google’s Marketing Platform Partners, LinkedIn’s Translations, & Facebook’s Instant Articles Subscription Results

Google announces Google Marketing Platform Partners programGoogle has been busy consolidating and refreshing its marketing partner offerings, with individuals, companies, and sales partners on its new approved-training list, combining Google Analytics Certified Partners and DoubleClick Certified Marketing Partners. MarTech Today [embedded content] Facebook trials subscription tool to appease Instant Article publishersOn the heels of Facebook’s […]

Digital Marketing News: Facebook’s Subscription Groups & Brand Collabs Manager, New URL Tools at Google, & Employee Advocacy Study

Facebook tests ‘subscription Groups’ that charge for exclusive contentFacebook has begun testing subscription-based Groups among a select array of users, which now allow Group managers to charge monthly for exclusive content, and which will open up new possibilities to digital marketers when rolled out to all users. TechCrunch [embedded content] Google Search Console URL Inspector […]

Digital Marketing News: Instagram Adds Hour-Long Videos With IGTV, Weeding Out Influencers Who Buy Followers, & Mobile’s Vast Growth

With IGTV, Instagram Takes Aim at YouTubeInstagram has added the ability to upload videos up to an hour long, with the launch of its new IGTV feature, offering digital marketers a much bigger video canvas. Instagram also announced that it has broken through the one billion user barrier. Wired[embedded content]Unilever stops working with digital media […]

Digital Marketing News: Behavior & Analytics Studies, Facebook’s A/B Testing, & LinkedIn’s Carousel Ads

As Concerns Grow Over Internet Privacy, Most Say Search & Social Have Too Much PowerHow Internet users perceive the influence a variety of popular online platforms have over their lives was among the subjects examined in a sizable new joint report by Ipsos, the Internet Society, and the Centre for International Governance Innovation, offering some […]

Digital Marketing News: Internet Trends Report Released, Twitter Joins S&P 500, & Reddit Gains Traffic

Mary Meeker’s 2018 internet trends report: All the slides, plus analysisThe highly-anticipated Internet Trends report for 2018 has been released, including data bound to prove helpful to marketers for months to come. For more than 20 years venture capitalist Mary Meeker, partner at Kleiner Perkins, has researched and put out the report. Recode [embedded content] […]

Digital Marketing News: StumbleUpon’s Swansong, #Hashtags vs. @Handles, & Google Review’s Anonymity Revamp

StumbleUpon Shuts Down After 16 YearsStumbleUpon announced that it will shutter its content discovery platform at the end of June, 2018, ending a 16-year run that saw over 40 million users link to some 60 billion Web locations, with user accounts now moving to Mix.com, co-founder Garrett Camp’s new discovery service. Search Engine Journal Google […]

Digital Marketing News: Preferred Platform Study, B2B Influencers & Blockchain For Marketers, & Travelers Turn To Instagram

Social Media Marketing Update: Preferred Platforms and Content Types in 2018A multitude of the latest trends in social media marketing have been detailed in a new report from Social Media Examiner, revealing that Instagram has surpassed a declining Twitter in overall popularity, while B2B marketers continue to prefer LinkedIn. MarketingCharts [embedded content]Study: Millennial travelers’ Instagram […]

Digital Marketing News: Millennial Pops’ Pinterest Passion, Facebook’s Housecleaning, Closing Klout, & Google’s Latest

Facebook has disabled almost 1.3 billion fake accounts over the past six monthsFacebook has stopped nearly 1.3 billion fake user accounts over the last six months, one of numerous statistics the company has revealed for the first time in a preliminary report announced this week. Recode [embedded content] Pinterest proves popular with dads, pointing to […]

Digital Marketing News: Facebook Teases Ad-Free Subscriptions, Google Tests SERP Questions, & Online Ad Spend Jumps

Facebook Weighs Ad-Free Subscription OptionFacebook is considering an ad-free paid subscription option for users, and has recently conducted market research on how such an plan would go over at the company, which brought in the vast majority of last year’s revenue of $41 billion from ad sales. Bloomberg [embedded content] Instagram quietly launches payments for […]