Tag: Digital Marketing

The Future of Marketing As Seen By Randi Zuckerberg #DSMPLS

“Technology is changing the way we do business.”  Said everyone, ever.  Marketers know technology is changing how we interact with our audience. But knowing it’s happening and doing something about it are two very different things.  Randi Zuckerberg is no stranger to technology and its effects on business, daily life, and social structures. As the founder

What Can Marketers Learn From the Children In Our Lives? Plenty

In my experience, most marketers fancy themselves as lifelong learners, taking pride in innovating their work and skill set to maximize their impact. We keep tabs on emerging trends, tactics, and tools. We follow industry leaders for their insight. We consult our internal teams and external partners for advice.  But there may be one specialty

Q1’s a Wrap, B2B Marketers: Where We’ve Been & What’s Next in 2019

We made it, B2B marketers. Spring is finally in the air and Quarter 1 is officially a wrap. Take a moment to bask in your individual, team, and business successes—you earned it. As is tradition, in just a few short months the digital marketing industry has experienced some newsworthy shifts—from a big Google algorithm update

How B2B Marketers Can Strategically Test New Digital Marketing Tactics

When it comes to testing new marketing tactics, B2B marketers often find themselves in one of two camps: Chasing the new, shiny object. (Their motto: Let’s innovate, innovate, innovate!) Maintaining the status quo. (Their motto: We don’t mess with what’s working.) Whichever camp you currently find yourself in, chances are high that you’re intrigued by

Around the World in 50 Captivating Digital Marketing Statistics

Sit back and join us for a journey through 50 recent digital marketing statistics that combine to tell a captivating tale of change, innovation, and generational preferences in an industry that changes faster than Jules Verne’s Phileas Fogg could ever have envisioned in “Around The World in 80 Days.” via GIPHY Statistics exploring each of

For Our Marketing Team, These 7 Super Awesome Commercials Are Big Winners

It’s an absolute phenomenon. According to the sacred laws of modern television, digital, and on-demand viewing, consumers spend a whopping 364 days a year actively avoiding advertising and marketing messages. From strategic bathroom breaks and the embracing of alternative, bingeable entertainment channels to the installation of ad-blockers, consumers want to avoid unsanctioned commercial interruptions—whenever and