How to Choose a B2B Marketing Agency that Can Evolve with Your Needs

B2B brands’ marketing departments are constantly evolving. Over the past 10 years, marketing teams have undergone a seismic shift to accommodate changing technology, millennial consumers and employees, and to breakdown silos between marketing and the rest of the business. To keep pace with the changing marketplace, many B2B brands are working to find the perfect […]

BIGLIST of 50 Top Marketing Blogs for 2019 – Martech Edition

During my marketing conference travels I was asked a curious question: Are blogs still a thing in marketing? In my B2B marketing world, blogs are core to successful content, search, social and influencer marketing. It seems the business world agrees. The University of Massachusetts Dartmouth ongoing study of blogging and social media reported in 2018 that […]

Explore, Experience, Engage: 6 Top Digital Marketing Trends for 2019

With the excitement of every new year comes a new batch of marketing trends and predictions. Marketers all over the world are pondering what trends, tactics and technologies they need to focus on in order to attract, engage and convert towards reaching their marketing and business goals? From one year to the next, there are […]

TopRank Marketing’s Top 6 B2B Influencer Marketing Predictions & Trends to Watch in 2019

How many of you can count the number of times you’ve purchased a product or made a decision based on a recommendation from a friend, acquaintance, review on the web or a celebrity endorsement? I’d venture to guess that most of you would say: “Too many to count.” That’s because we all rely on advice […]

5 Common Digital Marketing Data & Analytics Challenges and How to Start Solving Them

The volume and velocity of the data at our fingertips today has the power to transform the way we do marketing. Armed with the right data about our target audience, we can reach them at the right time, in the right place, with the best tailored messages. Given the deluge of marketing messages inundating consumers […]

Next-Gen Lead Gen: How to Refine Your Marketing to Get More B2B Leads

A few days ago, I was watching a 2005 episode of Doctor Who with my nine-year-old. He saw a strange artifact in a character’s hand. “What’s that thing?” he asked. “An iPod,” I responded. “It’s like a smartphone, but it could only play music and had a black-and-white screen. No, no touchscreen. It held a […]

25 Influential Women in Digital Marketing Who Rocked and Inspired in 2018

The Digital Marketing industry is like no other and one of the great joys of publishing a top marketing blog is the opportunity to shine a light on top talent. People who are doing great work, inspiring others to do great work and making a difference in marketing. Working in this industry over the past […]

Giving Thanks: What the TopRank Marketing Team is Thankful For

For centuries, Thanksgiving has been an American tradition, bringing families and friends together for a day of feasting, gratitude, and—most importantly, in my opinion—unity. For the TopRank Marketing team, it seems that every day is Thanksgiving. Each day, I have the privilege to see team members engaging and laughing. I see huddling and collaborating as […]

How to Optimize Customer Experience with AI – Top Tips from Microsoft’s Purna Virji

Purna Virji, senior manager of global engagement at Microsoft, has spoken at the Pubcon conference several times over the years, but the main stage presentation she gave yesterday in Las Vegas was her first time taking a deep look at the ever-evolving artificial intelligence landscape and how it can bolster customer experience. “When it comes […]