5 Common Digital Marketing Data & Analytics Challenges and How to Start Solving Them

The volume and velocity of the data at our fingertips today has the power to transform the way we do marketing. Armed with the right data about our target audience, we can reach them at the right time, in the right place, with the best tailored messages. Given the deluge of marketing messages inundating consumers […]

Next-Gen Lead Gen: How to Refine Your Marketing to Get More B2B Leads

A few days ago, I was watching a 2005 episode of Doctor Who with my nine-year-old. He saw a strange artifact in a character’s hand. “What’s that thing?” he asked. “An iPod,” I responded. “It’s like a smartphone, but it could only play music and had a black-and-white screen. No, no touchscreen. It held a […]

25 Influential Women in Digital Marketing Who Rocked and Inspired in 2018

The Digital Marketing industry is like no other and one of the great joys of publishing a top marketing blog is the opportunity to shine a light on top talent. People who are doing great work, inspiring others to do great work and making a difference in marketing. Working in this industry over the past […]

Giving Thanks: What the TopRank Marketing Team is Thankful For

For centuries, Thanksgiving has been an American tradition, bringing families and friends together for a day of feasting, gratitude, and—most importantly, in my opinion—unity. For the TopRank Marketing team, it seems that every day is Thanksgiving. Each day, I have the privilege to see team members engaging and laughing. I see huddling and collaborating as […]

How to Optimize Customer Experience with AI – Top Tips from Microsoft’s Purna Virji

Purna Virji, senior manager of global engagement at Microsoft, has spoken at the Pubcon conference several times over the years, but the main stage presentation she gave yesterday in Las Vegas was her first time taking a deep look at the ever-evolving artificial intelligence landscape and how it can bolster customer experience. “When it comes […]

Want to Go Stress Free? Here Are 6 Reasons to Hire A Digital Marketing Agency

From developing and executing your marketing strategy to measuring results, your plate always has a healthy heaping of responsibilities—all of which are likely served with a side of stress from time to time. If you’re nodding your head in agreement, you’re certainly not alone. A couple years ago, Workfront released its Marketers Stress Report revealing […]

How Brands Can Avoid the Dreaded Fauxthenticity Pitfall

Let’s be real for a second here. Today’s marketers and brands are collectively recognizing the need to strike a note of authenticity with their audiences. That’s excellent. But in the quest to get real, it’s all too easy to wind up making the exact opposite impression by trying too hard, especially on social media channels. […]

Stop Gambling with Your Marketing and Go Pro with Tips from Ten Pubcon Pro Speakers

In the fast paced world of search and digital marketing, what separates amateurs from professionals often comes down one simple distinction: marketing as a gamble or marketing as a planned, measured and iteratively optimized discipline. There are far too many marketing campaigns being implemented simply because “that’s how we’ve always done it”, as a reaction […]

How Can Marketers Create Stronger Customer Bonds? Focus on Convenience, According to Shep Hyken

Savvy digital marketers have their ears to the ground and eyes to the sky, striving to be on the cutting edge of the latest and greatest trends, tactics, strategies, and tools. After all, change comes hard and fast in this industry—especially when it comes to evolving buyer demands and expectations. However, innovation doesn’t have to […]