New Research: 2018 Content Planning Report from DivvyHQ & TopRank Marketing

Whenever failure strikes in content marketing and the post mortem is reviewed, there is almost always the same missing component: adequate planning. The expression “a failure to plan is a plan to fail” is as true for content marketing as it is for navigating any aspect of business life. Why do so many marketers fail […]

Calling All Content Marketers: Sound Off in Our Content Marketing Planning Survey!

We’re all in this together. Granted, it might not always feel that way. The current environment we operate in as marketers is a competitive one. But we do have the power to collectively drive our discipline forward, toward greater efficiency and productivity. This begins with sharing knowledge, and improving our understanding of the most prevalent […]