Beyond the Hype Cycle: It’s Time to Redefine Influencer Marketing

Every marketer should consider getting a tattoo of Gartner’s Hype Cycle, as a reminder to keep us from chasing shiny objects. The Hype Cycle goes like this: A new hotness emerges. It could be new technology, a new strategy or tactic, some new thing. There are wild predictions about how the thing will revolutionize the […]