Inspiring Examples of B2B Influencer Marketing in Action

While Instagram influencer marketing is expected to hit $8 billion in spend by 2020, the growth trajectory of influencer marketing is not limited to consumer brands. B2B companies are also realizing the value of collaborating with influential experts for marketing purposes and count the practice as one of the top 4 tactics planned for 2019, […]

The Intersection of SEO & Influencer Marketing: What B2B Marketers Need to Know

Peanut butter and jelly. Milk and cookies. Steak and potatoes. Wine and cheese. Bread and butter. SEO and influencer marketing. via GIPHY All of these exceptional pairings have something special in common: They work together. Now, I know what you’re thinking. And I get it. From red or white to pungent or salty, there are […]

Why Always-On Is Always Better for Driving B2B Influencer Marketing Success

Show of hands: How many of us brush our teeth at least twice a day? All of us? Great. Now, a follow up question: Why? The reasons are numerous, right? We care about maintaining our hygiene on a daily basis. We want to keep our smiles bright. We need to defend against offensive bad breath. […]

Break Free of Boring B2B with Interactive Influencer Content

(scroll down over image down to view) Click Here to see the Break Free from Boring B2B Guide in Full Screen Mode B2B doesn’t need to mean “boring to boring” and yet much of business marketing has earned its reputation. In a world of information overload, buyers expect engaging content from sources they can trust. […]

How Can B2B Brands Benefit from Collaborating with Influencers? Let’s Get the Scoop from the Experts

Spokespeople. Brand advocates. Experts. Sponsors. Thought Leaders. Influencers. Call them what you will, but leveraging the voices, expertise, appeal, and reach of influential people has been a standard marketing and advertising practice for at least a century. In the B2C realm, that is. As TopRank Marketing CEO Lee Odden recently pointed out: “B2B brands are […]

Our Top 10 Influencer Marketing Posts of 2018

2018 saw a continuous rise of influencer marketing’s power and scope in both B2C and B2B industries. This was a continuation of last year’s explosion of interest in the practice and with more practitioners than ever going all-in, influencer marketing has been a primary focus of what we have explored on our blog throughout the […]

TopRank Marketing’s Top 6 B2B Influencer Marketing Predictions & Trends to Watch in 2019

How many of you can count the number of times you’ve purchased a product or made a decision based on a recommendation from a friend, acquaintance, review on the web or a celebrity endorsement? I’d venture to guess that most of you would say: “Too many to count.” That’s because we all rely on advice […]

B2B Marketers: Is Your Influencer Marketing Mechanical or Meaningful?

If they don’t care, they won’t share. With the need to scale and drive efficient performance, many B2B marketers work hard to operationalize their efforts. While process brings efficiency, a transactional approach to a relationship-centric discipline can reduce effectiveness significantly. The effect of a mechanical vs. meaningful relationship is particularly impactful when it comes to […]

A Taste of Social and Influencer Marketing: What B2B Can Learn from B2C #SMBMSP

B2C brands pioneered the use of influential voices to boost their brand appeal, sales, and campaigns. And as more and more B2B brands and marketers dive into the world of influencer marketing, the question is: How can we leverage the knowledge, insights and tips B2C marketers have to share for our marketing efforts? Last week, […]