Just Getting Started with Influencer Marketing? 6 Things You Should Know

According to the World Federation of Advertisers, 65% of multinational brands will increase their influencer marketing spending in the next 12 months. Mediakix reports that influencer ad spending alone will increase from $5 billion to $10 billion in the next 5 years. Clearly, more companies are moving into the world of influencer marketing. Recent research […]

B2B Influencer Marketing Interview: Martin Jones, Cox Communications

I’ve known Martin Jones casually through marketing conferences for several years. Martin occupies that unique position of being someone who manages influencer marketing programs for his brand and is also an influencer himself. In fact, it is through an influencer engagement for IBM that both Martin and I were involved with that I had a […]

From Basic to Advanced, the B2B Influencer Marketing Software You Need to Succeed

A hot topic for every marketer today is working with influencers. But how do you find the right influencers? How do you manage those relationships and how do you scale programs? Basically, what tools do you need when it comes to B2B influencer marketing? Here is a collection of social media and influencer marketing tools […]

Enterprise B2B Influencer Marketing Interview: Angela Lipscomb, SAS

One of the great things about social media is connecting with other professionals and Angela Lipscomb and I have been connected on multiple networks for several years. I appreciate her relationship focus towards PR and influencer relations because so much of what is being done in the name of influencer marketing is transactional.  As I […]

Enterprise B2B Influencer Marketing Interview: Amisha Gandhi, SAP Ariba

One of the pioneers in the enterprise B2B influencer marketing space that I’ve been most fortunate to collaborate with most is Amisha Gandhi, (AmishaGandhi) Vice President of Influencer Marketing at SAP Ariba. Whether it was the SAP Leonardo launch microsite with interactive content and 30+ influencers sharing their expertise reaching 21 million views or campaigns like […]

Enterprise B2B Influencer Marketing Interview: Luciana Moran, Dun & Bradstreet

The world of B2B influencer marketing continues to grow and we continue to tap the top marketing executives in charge of leading the industry for their insights and experience. In this installment of our Enterprise B2B Influencer Marketing Interview series, I talk with Luciana Moran (@lucymoran) Senior Vice President, Digital, Content & Creative at Dun […]

Enterprise B2B Influencer Marketing Interview: Dr Konstanze Alex, Dell

Within the world of B2B influencer marketing, there are a handful of brand experts who have been charting a course within large enterprise organizations for the rest of us to follow. One of those pathfinders is Dr. Konstanze Alex (@konstanze), Head of Corporate Influencer Relations at Dell. My first experience with Konnie was several years […]

Game On: How to Power-Up Your Content Marketing Game with Insights From #CMWorld

Up, up, down, down, left, right, left, right. If you’re a classic gamer, you’ll recognize the Konami Code used in popular games as a way to uncover gaming cheats or special effects. And if you attended Content Marketing World last week, you’ll recognize that sequence from trying to find your way through Huntington Convention Center […]

Ashley Zeckman Dispels B2B Influencer Marketing Lies at CMWorld

It’s no wonder that Ashley Zeckman, Digital Strategy Director at TopRank Marketing, drew a crowd last week at Content Marketing World: she promised to debunk the prevalent myth that influencer marketing is best suited for B2C brands. Content marketers, just like everybody else, see loads of influencers promoting consumer brands. So, why can’t some of […]

Words of Wisdom: Lee Odden’s Top 9 Insights on How to Succeed at Influencer Marketing 2.0

Today’s content marketing space is a tumultuous one. Content shock, ever-changing search engine algorithms, social media’s midlife crisis, growing consumer distrust in brand messaging—marketers are constantly challenged to adapt and scale their strategies to simply bolster visibility, nevermind reach objectives and prove ROI. Emerging from the noisy marketing mix is a promising strategic marketing star […]