Step Right Up! 8 Content Promotion Showstoppers For 2019

Welcome to the fifth installment in our “Collective Wisdom” series of content marketing strategy articles. In this issue, we’ll dig into the multifaceted and sometimes daunting world of promoting content, featuring wisdom and examples from some of the world’s top digital marketers. Previously we’ve covered pre-planning for content marketing success, the art of crafting powerful […]

What B2B CMOs Need to Know About Successful Influencer Marketing

65% of multinational brands will increase Influencer Marketing spending in the next 12 months reaching $10 billion over the next 5 years. With so much at stake for marketing in our fast paced industry, senior marketers must be able to see both the forest and the trees when it comes to influencer marketing in the […]

Learning Changes Lives: Top Insights from #MPB2B & 5 Tips for Rocking Marketing Events

The MarketingProfs B2B Forum is hands-down one of the BEST conferences you can attend as a marketer. The keynotes are inspiring, the sessions are high-quality and the vibe makes you feel at home. Ann Handley and the MarketingProfs team work incredibly hard to orchestrate this great event each year and it shows. The team at […]

How Collaborating with Influencers Can Help You Save the Day and Change the World

Influencer marketing is a phrase on the tip of most marketer’s tongues, but many are still struggling to figure out exactly what it means in the context of their B2B business and how to implement. At last week’s MarketingProfs B2B Forum in San Francisco, TopRank Marketing’s Ashley Zeckman took the stage to help set the […]

How Dell, SAP and Dun & Bradstreet Collaborate with Influencers to Scale Successful B2B Content #MPB2B

This week at MarketingProfs B2B forum, some of my favorite influencer marketers took the stage for a lively discussion on how they’ve been able to scale content creation by collaborating with influencers. The panel was led by TopRank Marketing CEO Lee Odden and included the following rockstar marketers: Dr. Konstanze Alex – Head of Corporate […]

7 Must-See #MPB2B Sessions Plus Exclusive Insights From Top B2B Marketing Speakers

The air is crisp and the leaves have fallen which means it’s time for one of my favorite Fall events: MarketingProfs B2B Forum. Each year, B2B marketers from around the globe gather for this epic event. And this year, the forum is moving to San Francisco (we’ll miss you Boston) for the very first time. […]

B2B Influencer Marketing Interview: Whitney Magnuson, IBM

Our journey into the world of B2B influencer marketing continues this week with an interview featuring Whitney Magnuson, Global head of social and influencers at IBM Systems. Overall, IBM has a long history working with influencers ranging from the Midsize Insider blogging program to the IBM Futurists. For her part at IBM Systems, Whitney has overseen the creation […]

B2B Influencer Marketing Interview: Rani Mani, Adobe

For this week’s installment of B2B influencer marketing interviews, we get to meet Rani Mani, Head of Social Influencer Enablement at Adobe. Besides her accomplishments working with cross functional teams and developing strategies for cultivating and nurturing community engagement so that Adobe can be a community driven business, she has an amazing and inspiring personal story. […]

Just Getting Started with Influencer Marketing? 6 Things You Should Know

According to the World Federation of Advertisers, 65% of multinational brands will increase their influencer marketing spending in the next 12 months. Mediakix reports that influencer ad spending alone will increase from $5 billion to $10 billion in the next 5 years. Clearly, more companies are moving into the world of influencer marketing. Recent research […]

B2B Influencer Marketing Interview: Martin Jones, Cox Communications

I’ve known Martin Jones casually through marketing conferences for several years. Martin occupies that unique position of being someone who manages influencer marketing programs for his brand and is also an influencer himself. In fact, it is through an influencer engagement for IBM that both Martin and I were involved with that I had a […]