5 More Handy Tools For 2021’s Busy B2B Marketers

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Most B2B marketers in 2021 are busier than ever due to the pandemic, remote work challenges, and increased expectations to show results.

Thankfully, keeping pace with the swift changes marketers face today are a whole slew of tools tasked with streamlining busy marketing efforts.

We’ll take a look at some of these helpful tools for busy marketers, and several new social media platforms that are poised to rise during the year ahead, all to help refine and augment your B2B marketing strategy.

Sorting through lists of the seemingly endless number of available marketing tools and platforms can be frustrating as well as a hit and miss proposition, however we’ve put this collection together so that you can skip the search and get right into tools you can use today to help you create unforgettable B2B marketing stories.

Let’s jump in with our collection of handy tools and platforms to boost your marketing experiences.

1 — Awario

Awario

Awario is a social media and web monitoring tool offering a variety of real-time social listening and analytics features, focused on bringing brands insights about their customers, competitors, and industries.

Awario also hosts an active industry blog, which our CEO and co-founder Lee Odden has mentioned in “Over 50 Top Social Media Marketing Blogs.”

The competitive intelligence and instant social listening feature set Awario offers can also be helpful for B2B influencer marketing, providing insight into whether mentions are positive or not, as well as other functions including global location data, topic clouds, and additional demographic information that can help ward off potential customer care issues.

2 — Descript

Descript

Descript allows marketers to create podcasts, videos, transcripts and more through a collection of powerful collaborative tools, highlighted by the ability to edit audio using text instead of traditional wave-forms.

The collection of utilities Descript has brought together aims to make video editing similar to a video word processor, to speed up development time and increase productivity and efficiency — all areas busy marketers are looking to do better in 2021.

3 — Telegram

Telegram

While more a platform than a tool at heart, by recently courting the half billion user mark, cross-platform, cloud-based instant messaging and video call platform Telegram — noted for its word-of-mouth insight — now represents a wealth of opportunities for marketers looking for new customer engagement sources.

In 2021, marketers will likely see the free service launch its first advertising platform, presenting opportunities via its public one-to-many channels.

4 — Clubhouse

Clubhouse

Audio-based social platform Clubhouse has generated considerable interest for a limited-release service, in part due to Silicon Valley backing that has led to some 600,000 invitation-only users registering to use its pop-up audio chat room features. Active involvement of celebrities on the platform has also played a part, and the app’s recent “Creator Pilot Program” has also increased interest among curious marketers.

Marketers have for the most part cautiously observed Clubhouse, yet 2021 is nearly certain to see more brands — undoubtedly including certain B2B firms — testing the waters at Clubhouse when it becomes publicly available. Some marketers including industry veteran Dennis Yu have shared their initial forays into using Clubhouse, while others such as A. Lee Judge are actively seeking marketing perspectives for embracing the new platform.

Creative professionals in multiple industries are weighing in as well, such as photographers and those in technology.

5 — DATAtab Statistics Calculator

DATAtab

Bringing complex statistical calculation functionality to private and secure web browser sessions is the specialty of DATAtab, a simple and swift tool marketers can use to perform browser-based data analysis without having to send important data to the cloud.

The service forgoes tracking cookies and third party providers, offering more secure handling of sensitive data.

An additional bonus spreadsheet-related tool from Microsoft allows marketers to incorporate certain elements of machine learning into Microsoft Excel data, providing a glimpse of how artificial intelligence (AI) is increasingly being used in various aspects of marketers’ lives.

Get Off The Marketing Assembly Line With Helpful Tools

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We hope you’ve found several new-to-you marketing tools and up-and-coming platforms among those we’ve taken a look at here, and that you’ll find them helpful as you build new campaigns in 2021, and that they’ll also help build your own team’s knowledge.

Need more helpful tools? Here are several articles we’ve written exploring additional tools for B2B marketers:

31 DIY Marketing Tools To Create Remarkable Experiences

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Sifting through thousands of available tools is a hit and — more often than not — a miss proposition, but we’ve got you covered with 31 do-it-yourself marketing tools that are perfect for helping you create remarkable campaign experiences.

It can be overwhelming even deciding which new tools to start trying out to see if they’re helpful, so to jump-start your marketing efforts in 2020 we’ve gathered a varied selection of innovative and helpful tools that can significantly enhance your marketing efforts.

These tools come from a varying array of categories useful to digital marketers, from artificial intelligence (AI) content analysis bots and data manipulation utilities to video and image manipulation — a smorgasbord of helpful software that is unified in that each tool can provide immediate improvements to your marketing campaigns.

Some tools are free and many offer free trials to test out and see how they mesh with the way you like to work and your particular needs.

“Giving people legitimate value before asking them to pay can be a really useful strategy for any company wanting widespread adoption.” — Melanie Perkins @MelanieCanva Click To Tweet

From Influencer Tools To Data Discovery Utilities

The software, tools, and online image creation apps most-used by Instagram influencers have been outlined in a recent survey of more than 1,200 influencers on the platform, with results showing that just 10 percent use the once-ubiquitous Photoshop, nearly 30 percent now use Lightroom, and some 4.8 percent regularly work with Canva, according to the study.

Even as far back as when I operated a 300-baud bulletin board system in the 1980s, it was difficult to keep up with the astounding number of new software tools developers programmed. It was then when my love of categorizing things took off, and I broke my sizable online freeware and shareware tool offerings into dozens of specific categories. For this list, however, we’ve stuck with three basic categories for marketers.

Let’s jump right in and start examining our collection of 31 tools to ramp up your content marketing experiences.

Data & Information Analysis Tools

These data and information analysis tools let you visualize and work with data in new and insightful ways, along with exploring the power and limits of search engine optimization (SEO), and with the record levels of data marketers have access to today, assistance in making sense of those terabytes of information can come as a welcome relief.

Keylime Toolbox — Marketers struggling to find search queries that are normally hidden from discovery in Google Analytics as “not provided” can uncover this helpful information using Keylime Toolbox, which also offers a number of SEO-related data reports useful to digital marketers.

Vennli — A content intelligence platform, Vennli lets marketers dig in to customer data and pull out a wide range of insightful content to explore the world through a client or customer’s eyes, using real-time data gathering and a slew of visualization options.

SEODataViz — Generate topic ideas for both relevant content creation and SEO keywording efforts with SEODataViz, a tool that helps marketers visualize information and break it down into manageable segments, among others features.

Talk to Transformer —  How well do today’s neural networks perform when it comes to type-ahead and content prediction? With the Talk to Transformer artificial intelligence (AI) content completion bot, marketers can explore a wide range of activities from translation to question research.

“When done thoughtfully, data visualizations have the power to change perspectives, far more quickly than a spreadsheet or bullet points on a slide.” — Alexis Hall @Alexis5484 Click To Tweet

Image & Video Manipulation Tools

The digital marketing world of 2020 is undoubtedly more visually-focused and experiential than ever before, and the tools and utilities to create images and video that stand out and which make people take notice are a valuable asset in your marketing tool-kit. We recently explored this trend in “What B2B Marketers Need to Know About Experiential Content.”

BuzzSumo YouTube Analyzer — A new YouTube video analysis tool from popular content research platform BuzzSumo, offering a variety of video performance data for the world’s most popular video platform.

Kapwing — Kapwing’s platform gives marketers tools to create images, videos, and GIFs, with specialty resizing video features for popular social network formats, and more.

Rocketium — Offering both video and still image manipulation at scale through an API, Rocketium’s tools also bring text and images to video content, and the ability to turn blog posts into motion-rich formats.

Tubebuddy — This YouTube-oriented browser extension-based tool lets marketers dig deep into video keyword research, build bulk cards, annotations, descriptions and thumbnails, along with a variety of video management features.

Plotaverse — The suite of tools from Plotaverse features motion and animation art creation along with digital sharing and numerous other video and image features to bring your visuals to life.

Easil — A do-it-yourself design tool for individuals and teams, Easil focuses on drag-and-drop ease-of-use for brand marketers, with features that allow you to implement brand restrictions to keep visual content uniform, along with resizing, automatic complementary color recommendations, brand kits, and plenty of templates.

Pixlr — Pixlr brings AI-powered smarts to make professional online photo editing easier through smarter tools, and includes a large collection of image-related digital assets.

Fotor — I’ve used Fotor for years to quickly build image collages, and with over 300 million users this online photo and design tool brings with it an array of handy design tools with easy social platform formatted output.

Canva — Since arriving on the Web graphic-design scene in 2012, Canva has seen its numerous creative tools adopted by more professionals every year, with company valuations hitting $2.5 billion in 2019, and the Australia-based firm also made our list of “5 Top B2B Brands Mastering Facebook Engagement,” with its easy to use online design tools running the gamut from icons to infographics.

Visme — Visme’s  tools focus on the creation of professional presentations and infographics in a design environment that seeks to turn boring data into visually engaging stories.

Easelly — Offering one of the most straightforward interfaces for turning text-based content into visually pleasing infographics, Easelly has templates for timelines, comparisons, reports, and processes.

Streamyard — Bringing a full-fledged live-streaming studio of tools into a browser is a tall task, and StreamYard has met the challenge allowing screen-sharing, broadcast branding, direct sharing to popular social platforms, video interviews, plus a slew of built-in options for making and growing audience connections.

EzGIF — EzGIF’s tool specializes in making, resizing, cropping, and optimizing animated GIF images, with features to turn video into GIFs, add text, apply filters, and split existing GIFs into separate new images, among numerous other functions.

ClipScribe — Today’sB2B marketers face audiences that increasingly interact with consumers who have their sound muted, and ClipScribe offers a variety of social media video captioning options in multiple formats, plus countdowns, blog export and headline design features, along with branding options.

Snapseed — An Android and iOS app from Google-owned Nik Software, Snapseed offers a wide variety of photo enhancement and digital filtering features that can help DIY marketers bring their content to life.

VSCO Cam — VSCO Cam’s Android and iOS app lets users work with an impressive array of photo filter and editing functions.

FaceTune — One of the more popular apps for editing portraits and selfies, FaceTune brings hundreds of selfie-oriented filters, from a firm that also offers its Swish video tools.

Picsart — Picsarts allows marketers to create collages, edit images, and draw using layers with an easy-to-use app that is also backed by an active social community.

A Color Story — A Color Story allows marketers to add newfound levels of color to images and videos with its powerful editing and enhancing app.

Typorama — Typorama offers a swift and handy app for quickly building typographic designs from plain old text and photos.

InShot — InShot’s popular app is tailored to making it easier to edit video and add music, along with a variety of other video-specific tool features.

Splice — Splice’s app allows marketers to harness the power of mobile devices to edit video on-the-go, an emerging technology that is finally coming of age.

“Images, video and even interactive content are a big part of the shift towards creating more engaging experiences that go beyond informing B2B buyers about solutions, but connecting with them on an emotional level.” @LeeOdden Click To Tweet

Additional Useful Tools For DIY B2B Marketers

Clever programmers are always coming up with fascinating new problem-solving methods, often creating tools than don’t fit squarely into just one category. From social media management to tools for finding out the questions people are asking, we have this type of tool in the following group of helpful do-it-yourself marketing tools.

SparkToro — SparkToro, currently in beta-testing stage, offers a helpful array of audience intelligence tools and accompanying resources that allow marketers to easily track and reach the most relevant audiences.

Sendible — Sendible brings brand amplification and social media management together in a set of collaborative tools from scheduling to advanced reporting.

Drift Chat — Reaching customers when you and your customers are both on the move is the specialty of live chat app Drift Chat, allowing advanced features such as mobile device video recording and team collaboration.

Audioburst StudioPodcasts are booming for marketers B2B and B2C alike, and Audioburst Studio allows marketers to improve user engagement through real-time audio playlists and content, from creation through launch.

Focalmark — Focalmark’s  hashtag analysis tools offer a ranked look at the reach and authenticity of Instagram hashtags, among other hashtag insights.

Unfold — As a bonus 32nd tool, Unfold’s Instagram Stories-specific app is aimed at building engaging messaging using a variety of unified filters and effects.

“How can you be the best answer for your audience if you don’t understand what questions they’re asking or what problems they’re trying to solve?” — Lane R. Ellis @lanerellis Click To Tweet

Be A Marketing Magician With The Tools You Use

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While the tools we use to produce the content and digital assets we share online in our marketing efforts are certainly important, don’t lose sight of the fact that even the ideal utility can still be used to make truly poor experiences if not used smartly.

The experience, creativity, and insight of the person using any tool is key to creating top output, and it’s when a savvy individual is using the perfect tool that true marketing magic happens.

While by no means complete, we hope this list helps you discover new tools and ultimately leads to creating more engaging B2B marketing efforts.

Finally, here are additional articles we’ve published covering even more helpful tools for B2B content marketers:

54 Artificial Intelligence Powered Marketing Tools

AI Powered Marketing Tools

The expression, “Marketers are data rich and insight poor” is more true today than ever.

Marketers all over the world are working to optimize marketing operations and effectiveness using their abundance of data. Many are turning to tools and platforms powered by artificial intelligence and machine learning. AI promises to make sense of all the dark data companies are sitting on as well as structured and unstructured data online to surface insights about customer behaviors, opportunistic content and emotional triggers to inspire conversions.

In an age of too many choices, increased competition for customer attention requires every advantage to optimize for reach, engagement and conversion. Marketers are using AI to automate and optimize their marketing because that’s what it will take to meet customer appetite for personalized experiences.

  • In a study by Smart Insights, AI and Machine Learning were rated the #3 marketing activity that will make the largest commercial impact on business in 2018.
  • Another study by Salesforce found that high-performing marketing teams are more than 2 times as likely to use AI in their campaigns than under-performers.

What are marketers doing with AI? Areas of focus include advertising automation and optimization, chat bots for service and assisting in sales, and content personalization to name a few.

Chat apps and bots are increasingly being used beyond light customer service to engage customers during the sales process. In fact, 1.82 billion people worldwide are projected to use a chat app in 2018 and by 2020, customers will manage 85% of their relationship with the enterprise without interacting with a human.

Make no mistake, the artificial intelligence platform market is growing fast: it’s estimated to be worth $9.88 billion by 2022.

As Josh Nite mentioned in his recent post, “This changes everything. AI is transforming digital marketing.” From A to Z and then some, here are 54 tools that leverage artificial intelligence and machine learning to make your marketing smarter, more efficient and effective.

Acquisio Turing – A set of 30 high frequency predictive algorithms working together to ingest search marketing campaign data across platforms. Data such as seasonality, times of day, times of week, location, positioning, ad platform, campaign and others enable the platform to self-learn and make smart bid and budget decisions in real-time. @acquisio

Acrolinx – Built on an advanced linguistic analytics engine, this software platform “reads” content and guides writers to make it better. @Acrolinx

Albert – An autonomous platform that uses AI: predictive analytics, machine learning, natural language processing and other proprietary algorithms to execute seamlessly across all channels, paid and non-paid, including email, mobile, social, search and display. @albertaimktg

Atomic Reach – Delivers a deep understanding of what makes your content perform and how to perfect it. @Atomic_Reach

Automat -AI and machine-learning technology that helps brands deliver messaging experiences that are tailor made for each individual consumer and dynamically optimizes conversion for the best results. @automat_inc

Bloomreach – An open and intelligent platform for businesses to build, extend, personalize, analyze, test and optimize their digital experiences across all channels. @bloomreachinc

Boost Linquistics – AI-powered platform for your team to drive revenue by personalizing search and browse experiences at scale and AI to improve site structure, content, and landing pages, maximizing SEO at scale and driving traffic. @boost_ling

CaliberMind – Connects, unlocks, and activates data to help high-growth B2B SaaS organizations to acquire new buyers, grow revenue, and improve the customer experience. @calibermind

CONCURED – Uses AI to analyze people’s behavior towards content at scale in order to prescribe what you should create next to maximize engagement and ROI. @concured

Conversica – AI Sales Assistant helps companies find and secure customers more quickly and efficiently by automatically contacting, engaging, qualifying and following up with leads via natural, multi-channel, two-way conversations. @myconversica

CORTEX – A social media content optimization platform for marketers and agencies to continuously improve post engagement. @meetcortex

Crayon – Market and competitive intelligence tools to track, analyze, and act on everything happening outside of the four walls of your business. @Crayon

Datorama – One Platform for all marketing data, investments, KPIs, and decisions to connect data, report across channels and campaigns, and surface the right insights instantly. @Datorama

Demandbase ABM – A comprehensive set of ABM solutions driven by artificial intelligence: platform, targeting, engagement, conversion. @Demandbase

Drift – A conversational marketing and sales platform (chatbot) that connects your business with the best leads in real-time. Like a virtual assistant for your website, Drift lets you turn any conversation into a conversion. @drift

Emarsys – Understand each contact as an individual customer and execute highly personalized campaigns at scale with AI solutions. @emarsys

FindTheRipple – The AI-driven platform supporting marketers in creating content with impact, finding untapped trends and resonating digital assets for target audiences. @findtheripple

Genie – AI-powered recommendation engine from Grey Jean Technologies that provides accurate predictions of consumer purchase behavior. @getgenie

Google Cloud AI – Build chat bots, do analysis of video, images and text. @gcpcloud

HubSpot – Content Strategy Tool helps marketers discover and validate new content ideas that perform well. @hubspot

IBM Watson – Cognitive marketing platform that provides journey pattern analysis, real-time personalization, marketing insights, weather effects and cognitive tagging. @IBMforMarketing

Idio – Demand Orchestration platform that learns from each interaction to improve engagement and accelerate demand at large B2B enterprises. Automates 1:1 engagement with target accounts, at scale & across all digital channels. @idioplatform

Intellyo – The Creator Engine leverages machine learning and data-driven analytics to automatically tell you which actions to take to build quality into your content. Features include topic research, workflow management, content quality analyzer and customizable service integrations. @intellyo

Invoca – Enables granular campaign attribution to understand why customers are calling, gain real-time intelligence about who’s calling and analyze what’s being said in conversations. @invoca

Jetlore – Artificial intelligence-powered “learning to rank” technology that helps retailers build stronger customer loyalty, higher conversions and increased revenues. @Jetlore

KYNDI – Explainable Artificial Intelligence platform for government, financial services, and healthcare with AI products that analyze massive amounts of data, making organizations and people 100X smarter, 100X faster. @kynditech

Lexalytics – Text Analytics & Survey Analysis with customizable Sentiment Analysis, Categorization & Named Entity Extraction. Platform leverages machine learning, artificial intelligence and natural language processing to allow enterprises to create custom analytics solutions to address their unique data problems. @lexalytics

LiftIgniter – Machine learning personalization recommendation and discovery engine enables every website and app to have a 1:1 “conversation” with users. @liftigniter

Lucy – Solution from Equals 3 powered by Watson. Lucy delivers insightful conclusions, refined segmentation analysis, killer marketing plans, and world-conquering media strategies. @equals3ai

Market Brew – Artificial Intelligence Platform for SEO Teams. @mktbrew

MarketMuse – AI-powered research assistant that accelerates content creation and optimization so you can win in organic search. @MarketMuseCo

Motiva AI – Learns to adapt your messaging to customers automatically and delivers better engagement, at any scale. @MotivaHQ

Nudge – Access new accounts, analyze deal risk, and measure account health – powered by relationship intelligence. @nudgeai

Onespot – Technology platform for personalizing content marketing across digital channels. @onespot

Oribi – Simplifies analytics to enable marketing and product teams to get valuable data without any help from developers. @getoribi

PaveAI – Turns Google Analytics data in actionable insights + reports with our data science AI algorithm. @paveai

Path – An intelligent messaging platform that helps businesses generate more leads, close sales faster, and improve client service. @chat_path

People.ai – Automatically capture all sales activity to drive intelligent sales management and marketing insights. @ppl_ai

Persado – AI generated language that resonates the most with any audience, segment or individual. @persado

Phrasee – Enterprise marketing solution that uses artificial intelligence to generate brand compliant marketing language on a client-to-client basis. @phrasee

Quill by Narrative Science – Powered by Advanced Natural Language Generation, Quill is an intent-driven system that automatically transforms data into Intelligent Narratives at scale, in conversational language anyone can understand. @narrativesci

Rocco – AI powered social media marketing agent that will suggest fresh content that your followers are likely to engage with. @Rocco_Ai

Salesforce Einstein – A layer of artificial intelligence that delivers predictions and recommendations based on your unique business processes and customer data. @salesforce

Sentient Ascend – A patented AI Conversion Optimization solution that mimics biological evolution, enabling it to quickly learn, adapt and react to determine the best performing design from the building blocks you provide. @sentientdai

Smartly – Facebook and Instagram advertising automation and optimization platform with machine learning. @smartlyio

SmartKai – AI-powered assistant that manages your social media marketing. @thesmartkai

Stackla – AI-powered enterprise platform to discover, manage and display the most engaging user generated visual content across all marketing touchpoints. @stackla

The Grid – Molly, a AI-powered web design platform uses machine learning combined with constraint-based design and flow-based programming to make form dynamically adapt to content. @thegrid

Unmetric – Xia provides AI powered social media marketing insights to create compelling content. @unmetric

Vestorly – Vestorly uses artificial intelligence to build personalized touch points with news, blogs, or your own content. @vestorly

Wordsmith – Solution from Automated Insights that uses natural language generation to convert data into content. @ainsights

X.ai – An artificial intelligence personal assistant who schedules meetings for users. @xdotai

Yseop – Artificial intelligence software writes and explains data in six languages using natural language generation. @YseopAI

ZetaHub – Marketing Automation powered by AI. @zetaglobal

There you have it. 50 plus tools that leverage artificial intelligence for marketing. For your convenience, I’ve made a list of all Twitter accounts on this AI Marketing Tools list here, in case you want to follow the category easily.

Whether you’re trying to get more out of existing marketing software like analytics or automate content generation or boost your ability to understand customer behavior for better personalization, there’s a tool or platform for you.

At the same time, very few of these AI powered marketing solutions are “set it and forget it”.  They still need humans for optimal performance. That’s why I like the expression “Augmented Intelligence” as a reflection of how people and technology can work together for more optimized marketing. And when it comes to marketing people, I don’t know any better than the team I get work with at TopRank Marketing.

What AI powered marketing tools did I miss? Which do you use? Please share in the comments.