Digital Marketing News: Preferred Platform Study, B2B Influencers & Blockchain For Marketers, & Travelers Turn To Instagram

Marketing Charts Platform Usage Graph

Social Media Marketing Update: Preferred Platforms and Content Types in 2018
A multitude of the latest trends in social media marketing have been detailed in a new report from Social Media Examiner, revealing that Instagram has surpassed a declining Twitter in overall popularity, while B2B marketers continue to prefer LinkedIn. MarketingCharts

[embedded content]Study: Millennial travelers’ Instagram use has grown 375% since 2013
U.S. millennial travelers have turned to Instagram 375 percent more than they did in 2013, according to new research on social media usage among travelers, while Google stayed the top overall travel site. Marketing Dive

Facebook Releases Latest ‘Topics to Watch’ Report, Highlighting Key Trends
U.S. marketers now have access to Facebook’s latest list of topics to watch, as the social media giant released its “Topics to Watch” list for April, 2018, including the fastest-growing conversation topics on the platform. Social Media Today

A leaked look at Facebook’s search engine for influencer marketing
A glimpse inside Facebook’s possible future influencer marketing search engine plans has been published, including a branded content marketing tool. TechCrunch

The Best Days and Times to Post on Social Media [Infographic]
The most successful times and days for posting social media content have been examined in new study data from Unmetric, showing differing posting sweet spots for Twitter, Facebook, and Instagram. MarketingProfs

Instagram Officially Launches Ability to Re-Share User Posts in Stories
All Instagram accounts have been given the ability to re-share public user posts to Instagram Stories, with a new “Create a story with this post” feature, the company recently announced. Social Media Today

May 25, 2018 Instagram Statistic

2018: The year of influencer marketing for B2B brands
B2B influencer marketing has come into its own so far in 2018, and is expected to play significantly in predicted total brand spending of $101 billion by 2020, which Michael Brito explores. Marketing Land

What Blockchain Could Mean for Marketing
Digital marketers could benefit from learning how blockchain technology is making waves in the marketing world, and Harvard Business Review has examined the expected forthcoming data-driven boom. Harvard Business Review

Facebook updates Ads Reporting & introduces new ‘creative reporting’
Facebook has introduced expanded ad and creative reporting options, rolling out to all advertisers over the next month. Marketing Land

Adobe Buys Magento for $1.68 Billion to Target E-Commerce
Adobe has agreed to purchase Magento in a $1.68 billion deal aimed at boosting Adobe’s e-commerce market share, the firm announced Monday. Bloomberg

ON THE LIGHTER SIDE:

Being Agile Marketoonist Cartoon

A lighthearted look at being agile, by Marketoonist Tom Fishburne — Marketoonist

Try Not to Laugh: 7 Hilarious Ways to Use Humor in Your Emails — Sleeknote

MoonPie’s Social Media Strategy Has a Secret Ingredient: Character — Skyword

TOPRANK MARKETING & CLIENTS IN THE NEWS:

  • Ashley Zeckman — 20 Experts Give Their Best Advice for Engaging Email Copy That Converts — Delivra
  • Lee Odden — 33 Marketing Quotes to Keep You Motivated — Depositphotos
  • Lee Odden — Conférence Marketing de contenu: créativité et engagement au cœur des stratégies (In French) — Infopresse
  • Caitlin Burgess — 10 Tips for Saving Time and Getting Better Results with Your Content Marketing — Small Business Trends

Please join us once again next week, when we’ll have a new array of the latest digital marketing news, and in the meantime you can follow us at @toprank on Twitter for even more timely daily news. Also, don’t miss the full video summary on our TopRank Marketing TV YouTube Channel.

Digital Marketing News: Millennial Pops’ Pinterest Passion, Facebook’s Housecleaning, Closing Klout, & Google’s Latest

Facebook Housecleaning Graph May 2018

Facebook has disabled almost 1.3 billion fake accounts over the past six months
Facebook has stopped nearly 1.3 billion fake user accounts over the last six months, one of numerous statistics the company has revealed for the first time in a preliminary report announced this week. Recode

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Pinterest proves popular with dads, pointing to shifting parental role
Pinterest has increased its popularity among millennial dads, with 42 percent of U.S. fathers in that demographic reporting that they find new products on the site, while nearly half of overall U.S. dads with a household income of $100K or more use Pinterest, according to new analysis data. Marketing Dive

Out of Klout: The social media scoring service is shutting down
Klout will shut down on May 25, ending a 10-year run by the firm that was among the first to use social media analytics to gauge influencer reach, the San Francisco-based company announced recently. AdAge

Google to Notify Users When Businesses Respond to Reviews
Google has rolled out automatic e-mail notifications to users when businesses reply to reviews posted on Google My Business, the company announced recently, in a move aimed at helping firms communicate with those leaving reviews. Search Engine Journal

Google Search CPCs Decline for B2B Advertisers
Google’s average business-to-business search ad cost-per-click fell slightly during the first quarter of 2018, while mobile search’s share rose, according to new report data from Marin Software. MarketingCharts

New AMP features announced for geotargeting content, as well as some GDPR support
Google has added geo-targeting features to its Accelerated Mobile Pages (AMP) framework, plus new tools to help businesses comply with upcoming General Data Protection Regulation (GDPR) requirements, the Internet giant recently announced. Search Engine Land

May 18, 2018 Pinterest Statistic

Google: Search Snippets Are Now Shorter on Average
Google has shortened the average length its dynamically-generated search result snippet function pulls from meta description tags, the company noted this week. Search Engine Journal

‘National Geographic’ Ranks As Top Brand On Social Media
National Geographic was ranked the top brand on social media for the fourth consecutive year, with over 1.6 billion social-related actions during 2017, according to new report data from Shareablee. MediaPost

Are Brands Using Email and Marketing Automation Effectively?
Only eight percent of marketers rate their e-mail and marketing automation efforts as highly effective, according to new research data from GetResponse and SmartInsights. MarketingProfs

Google Updates Image Search Guidelines For SEOs & Publishers
Google has updated its image search guidelines relating to user experience, how Google Image uses structured data, and other best-practices for SEOs and publishers, the firm recently announced. SEO Roundtable

ON THE LIGHTER SIDE:

Brand Standing Marketoonist Cartoon

A lighthearted look at brand-standing, by Marketoonist Tom Fishburne — Marketoonist

CafePress.com Announces Sweeping Privacy Changes After Improperly Sharing The T-Shirt Sizes Of Millions Of Americans — The Onion

It’s Not You, It’s Yanni… Wait, Laurel — Mad Magazine

TOPRANK MARKETING & CLIENTS IN THE NEWS:

  • Lee Odden — Top 100 Digital Marketers 2018 — Brand24
  • Lee Odden — What’s Trending: What Should Guide Your Marketing Decisions? — LinkedIn (client)
  • (TopRank) — Top 50 B2B Marketing Agency Blogs for Inspiring and Actionable Content — Jumplead
  • (TopRank) — 5 successful women in digital marketing — We Are Marketing
  • (Lee Odden) — That Valuable Space Where Content and Influencer Marketing Meet — Versa Marketing

Please gather with us once again next week, when we’ll share a new round-up of the very latest marketing news, and in the meantime you can follow us at @toprank on Twitter for even more timely daily news. Also, don’t miss the full video summary on our TopRank Marketing TV YouTube Channel.

Digital Marketing News: Facebook Teases Ad-Free Subscriptions, Google Tests SERP Questions, & Online Ad Spend Jumps

Digital Ad Spending Graph eMarketer

Facebook Weighs Ad-Free Subscription Option
Facebook is considering an ad-free paid subscription option for users, and has recently conducted market research on how such an plan would go over at the company, which brought in the vast majority of last year’s revenue of $41 billion from ad sales. Bloomberg

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Instagram quietly launches payments for commerce
Instagram has been testing its own direct payment system among certain app users and partners, in a move that could increase the firm’s native payment footprint. TechCrunch

Google Tests Submitting Question Directly In Search Results
Google has recently tested question forms within search results that allow users to submit questions directly by text or voice to the Internet giant and its various publisher partners. SEO Roundtable

eMarketer Releases New Global Media Ad Spending Estimates
Digital advertising totals could surpass spending on all other media types by 2020 or 2021, according to new report data from eMarketer, rising from this year’s predicted 43.5 percent to 49.9 percent in 2020 and 52.1 percent in 2021. eMarketer

Microsoft and Amazon Show Alexa and Cortana Becoming Friends
Marketers in the Microsoft Cortana and Amazon Alexa voice-controlled personal assistant arena will soon find it easier to work with both platforms, as the firms recently demonstrated a mashup combining the two competing systems. Bloomberg

Facebook is using Instagram photos and hashtags to improve its computer vision
Facebook has utilized Instagram photos and hashtags to make a better image recognition system, which could ultimately help marketers save time and reach wider audiences through so-called weakly supervised learning. VentureBeat

eMarketer Global Ad Spend Stat

May 2018 Google Webmaster Report
Google made a multitude of changes in recent weeks, from mobile search prominence and algorithm adjustments to local search and SEO changes, and many are compiled and covered here. SEO Roundtable

For all the hype about VR, advertisers are more excited by AR (for now)
Augmented Reality (AR) and Virtual Reality (VR) at companies including Facebook and Snapchat have competed for advertising spend, with brands favoring AR recently. DigiDay

What Marketers Should Know About Personality-Based Marketing
Harvard Business Review has taken a close look at personality-based marketing and the research behind the evolving field. Harvard Business Review

Podcasts: Who’s Listening, and What It Means for Marketers (Infographic)
The number of podcast listeners and related advertising spending were both up and trending towards sizable growth, according to a variety of new study data from IAB, Rakuten Marketing, and podcast ranking firm Podtrac. eMarketer

ON THE LIGHTER SIDE:

Influencer Fatigue Marketoonist Cartoon

A lighthearted look at influencer fatigue, by Marketoonist Tom Fishburne — Marketoonist

Here Are The Most Amazing Flying Car Designs Featured At Uber’s Elevate Conference — Fast Company

Commodore 64 owners rejoice: The 1541 is BACK — The Register

TOPRANK MARKETING & CLIENTS IN THE NEWS:

  • Lee Odden — Looking to Reach Prospects? Consider Going Micro — Chief Marketer
  • Lee Odden — Lee Odden to speak at Indian Digital Marketing Awards (video) — exchange4media

We hope you’ll join us again next week, when we’ll share a new batch of the latest marketing news, and in the meantime you can follow us at @toprank on Twitter for even more timely daily news. Also, don’t miss the full video summary on our TopRank Marketing TV YouTube Channel.

Digital Marketing News: Video Ad Spend Up, Snap’s Unskippable Ads, & Instagram’s Latest

video ad spending

Digital video ad spend keeps rising, with social media (i.e., Facebook) set to see most growth
Social media and digital video advertising spending will see the biggest gains over the next year, according to new IAB study data from $1M+ buyers, with two-thirds planning to move traditional video budgets to digital video. Marketing Land

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Unskippable six-second video ads are coming to Snapchat
Snapchat plans to test short unskippable ads, in what would be an about-face from the firm’s traditional practices, appearing in certain Snapchat Shows content. DigiDay

Instagram is Testing Slo-Mo Videos, a Mute Button, More
Instagram has been testing a number of new features including slow-motion videos, a story archive calendar, the ability to hide unwanted users, and other changes, according to an examination of the app’s code, in a possible preview of coming enhancements. Search Engine Journal

Amazon advertising is now worth $2 billion
Amazon advertising services grew sharply in the first quarter of 2018, topping $2 billion and a 132 percent year-over-year increase, one of several areas where the company bested estimates. DigiDay

Report: Millennials least influenced by retail advertising, most active tech adopters
Millennials use a wider variety of social media and other technology when shopping online compared to other age groups, according to new report data from Euclid which also shows differing purchasing expectations. Marketing Land

Twitter updates TOS and privacy policy to comply with GDPR
Twitter has updated its terms of service and privacy policy to comply with European Union General Data Protection Regulation (GDPR) legislation, including personal information management improvements. MarTech Today

IAB Video Study April 2018

Google, Facebook, Chinese Platforms Dominate Digital Ad Growth
Digital advertising growth has been strongest among Google, Facebook, Alibaba, Baidu, and Tencent, according to new report data from Forrester showing accelerated overall year-over-year-growth for all of the key 13 global firms included. MediaPost

Google launches new Google My Business API, new dashboard to manage multiple locations
Google has announced a new agency partner program and dashboard for its Google My Business (GMB) service, offering the ability to more easily manage multiple locations from one account. Search Engine Land

Twitter to Display News Articles More Prominently
Twitter has rolled out more prominently-featured on-screen real estate for news links shared by users’ network of contacts, in addition to grouping multiple references to the same tweet link, the company confirmed recently. Search Engine Journal

Snapchat is redesigning its redesign to get people watching more Stories
Snapchat is rolling out additional design improvements in the form of changing how its user-generated stories are displayed on users’ Discover page. Recode

ON THE LIGHTER SIDE:

Glass Half Full Marketoonist Cartoon

A lighthearted look at the risk of innovation, by Marketoonist Tom Fishburne — Marketoonist

Cambridge Analytica Offers 75% Off All Facebook User Data For Blowout Closing Sale — The Onion

The WIRED Guide to Memes — Wired

TOPRANK MARKETING & CLIENTS IN THE NEWS:

  • Lee Odden — Conférence Marketing de contenu: Lego au programme — Infopresse
  • Steve Slater — 9 Essential Things You Need to do Grow Your Small Business — Stargazer
  • Lee Odden — FIR Podcast #135: About That “You’re the Product” Trope… — Holtz
  • Lee Odden — Make Your Copy Enjoyable To Read — Mark Armstrong Illustration

Join us again next week, when we’ll share an exciting new array of the latest marketing news, and in the meantime you can follow us at @toprank on Twitter for even more timely daily news. Also, don’t miss the full video summary on our TopRank Marketing TV YouTube Channel.

Digital Marketing News: Gen Z’s Snapchat Love, LinkedIn’s GIFs, & Google Gets More Time

Digital Marketing News: Gen Z’s Snapchat Love, LinkedIn’s GIFs, & Google Gets More Time

Snapchat Remains Teens’ Favorite Social Platform, Instagram Their Top Marketing Channel
Snapchat has remained the top social platform among teens, who also see Instagram as the best way for brands to communication with them, according to Piper Jaffray’s latest semi-annual “Talking Stock with Teens” survey. MarketingCharts

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LinkedIn Teamed Up With Tenor to Add GIFs to Its Messaging
A feature allowing the use of animated GIF images has begun rolling out to LinkedIn users, the latest in a series of changes to add more fun to the business-oriented social platform. AdWeek

Google, Others Cut Into Facebook Share Of Consumer Time
Google’s properties including YouTube have grown more popular among U.S. adults than Facebook, with both taking up a greater share of consumer time than the properties of Verizon, Amazon, Snapchat, and Twitter, according to recently-released January 2018 Nielsen ratings data. MediaPost

Native Advertising Growth Projected to Slow
Native advertising spending growth among U.S. marketers will continue at a slower rate, less than half of the 64 percent figure seen in 2016, according to new eMarketer report data on the ads, which imitate the look of surrounding content. Wall Street Journal

Only 3% Of Marketers Deem MRC Video ‘Viewability” A Reasonable Standard
Just three percent of brand marketers see the current Media Rating Council’s (MRC) video viewability standard — which determines what is counted as a viewable impression — to be reasonable, according to recently-released survey information. MediaPost

62% of B2B marketers see video as priority format, finds LinkedIn study
62 percent of B2B marketers polled by LinkedIn feel that content creators should favor video among all platforms, ahead of email, infographics, and traditional social media creative material. The Drum

PiperJaffray Spring 2018 Taking Stock With Teens Statistics Image

What marketers need to know about Facebook’s updated Business Tools Terms
Facebook’s decision to apply the European Union’s General Data Protection Regulation (GDPR) standards worldwide means an update to a number of the firm’s business tool definitions and accompanying terminology for marketers. Marketing Land

Google launches Enterprise Dialogflow chatbot platform out of beta
Google has launched its smart chatbot platform for businesses — Dialogflow Enterprise Edition — offering the ability to build artificial intelligence-based processing systems for customer service agents, virtual assistants, and other AI-infused support capabilities. VentureBeat

Ad tech streams into audio
Streaming audio providers are increasingly turning to new marketing methods for audio advertising technology that take advantage of smart speakers and voice search, and with digital audio ad revenue topping $1.1 billion in 2016 and growing 42 percent during the first half of 2017, creative targeting is abundant. AdAge

AR Drawings Can Now Be Added to Videos in Facebook Stories
Facebook will roll out augmented reality (AR) drawing features for videos within its Facebook Camera offering, the company announced, a potential new promotional tool for marketers. AdWeek

ON THE LIGHTER SIDE:

The New Yorker Daily Cartoon: Thursday, April 5th, 2018

A lighthearted look at Facebook’s recent travails by Jeremy Nguyen — The New Yorker

Researchers Find New Malware Designed To Make ATMs Spit Out Cash — The Onion

Facebook Adds Ability to Tip Live Streamers to Mobile Apps — Variety

TOPRANK MARKETING & CLIENTS IN THE NEWS:

  • Lee Odden — Pubcon Florida 2018: Chatbots Are Cool, But We Gotta Keep Marketing Human – Search Influence — Search Influence
  • Lee Odden — 6 Keys to a Blissful Marriage between PR & Marketing (including insights from @leeodden & @mattschlossberg ) — Glean.info
  • LinkedIn (client) — Serving it Hot: Pro Tips to Make Marketing on LinkedIn Easy — MarTechSeries
  • Lee Odden — 3 Reasons You Need to Attend Content Marketing Conference 2018 — WriterAccess

Stay tuned for next week, when we’ll be sharing all new marketing news stories, and in the meantime you can follow us at @toprank on Twitter for even more timely daily news. Also, don’t miss the full video summary on our TopRank Marketing TV YouTube Channel.

Digital Marketing News: Cryptofluencers, Google’s Infinite Scrolling, Influencer Trust Grows

Digital Marketing News: Cryptofluencers, Google’s Infinite Scrolling, Influencer Trust Grows

Influencer Marketing Has Hit Cryptoworld
The proliferation of cryptocurrencies over the past several years has led to a sharp recent increase in the number of paid influencers hired to help promote and legitimize both small and large players in the cryptoworld. Digiday

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Google launches Reach Planner for YouTube & video ad forecasting in AdWords
Google is offering a more powerful video campaign reach estimate tool called Reach Planner, aimed at YouTube and Google Display Network advertisers, and featuring reach data to help find the best video product mixes. Marketing Land

80% Lose Trust in Local Businesses if Online Information is Incorrect
Businesses that have incorrect or inconsistent information online lose trust among 80 percent of consumers, while even out-of-date or poor quality photos cause 50 percent of consumers to have diminished trust, according to a recent report. Small Business Trends

Google Switches to Infinite Scrolling Mobile Search Results
Mobile Google search users will see infinitely-scrolling SERP entries in a test the Internet giant recently began rolling out, replacing multi-page results with a seemingly endless number of clickable “more results” offerings. Search Engine Journal

Facebook Discusses How Feed Algorithm Works
Facebook’s news-feed program leader has outlined portions of the company’s latest algorithm for determining what is shown, including a patented system of predictive modeling. Search Engine Journal

One in three trust an influencer’s words over what a brand says
Influencers are trusted more than brands, especially digital creators with over a million followers, according to new report data that also sees diminishing trust for micro-influencers. ZDNet

In a recent survey conducted by DemandWave, 70% of B2B marketers said their No. 1 digital marketing objective is to generate more or higher quality leads.

Pinterest reports 50% gain YoY in SMB advertisers
Pinterest’s SMB advertiser numbers have increased by 50 percent, with 1.5 million businesses using the platform to reach customers. The company has also announced the international expansion of its brand and agency-targeted Promoted Pins “Promote” button. Marketing Land

How Brands Are Getting More Sophisticated at Using Location Data
More sophisticated use of location data will drive related ad spending to $38.7 billion by 2022 according to recent research, and AdWeek explores how location data can best be harnessed and how it has evolved over time. AdWeek

First look at Instagram Nametags, its clone of Snapchat QR codes
More details and the first screenshots of Instagram’s forthcoming Nametags feature — similar to Snapchat’s Snapcodes offering — are now available, giving additional insight into how Instagram’s implementation of a special image scanning system will work. TechCrunch

ANA finds only 36% of marketers say their influencer marketing is effective
Just 36 percent of marketers consider their influencer marketing efforts to be effective, according to a recent Association of National Advertisers (ANA) report, however even more — some 44 percent — believe the jury may still be out on influencer effectiveness. The Drum

ON THE LIGHTER SIDE:

Marketoonist Cartoon: marketing at the point of sale

A lighthearted look at the point of sale from Tom Fishburne – Marketoonist

Here’s why Sesame Street is turning to Kickstarter for the first time – Fast Company

Q&A: How an Artist Turned a Lifetime of E-Waste Into a Stunning Celebration of Recycling – AdWeek

Enter the Intense World of Competitive Yo-Yoing – Wired

Impressive! Man Doubles Podcast Audience Overnight By Convincing Coworker to Listen – The Hard Times

TOPRANK MARKETING & CLIENTS IN THE NEWS:

  • Lee Odden – 46 Speakers to See at Pubcon Florida 2018 — Bill Hartzer
  • Lee Odden – I asked the world’s Top 100 digital marketers for advice. Here’s how they responded. — Medium
  • Lee Odden – [Interactive Guide] Take Your Content Marketing Program Back to the Future with DivvyHQ — DivvyHQ (client)

Don’t miss next week, when we’ll be sharing all new marketing news stories, and in the meantime you can follow us at @toprank on Twitter for even more timely daily news. Also, don’t miss the full video summary on our TopRank Marketing TV YouTube Channel.

Digital Marketing News: CMO Diversity Shortfalls, Goo.gl Retirement, Facebook’s New A/B Tests

Brands Fail to Meet the ANA’s Diversity Goals, Too

Brands Fail to Meet the ANA’s Diversity Goals, Too
Progress has been strong in CMO gender balance while ethnic diversity continues to face significant shortfalls, according to new research from the Association of National Advertisers and its inaugural CMO scorecard. While 45 percent of top marketer positions examined in the ANA member data were female, only 13 percent were people of color. AdWeek

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Instagram Makes Stories Advertising Easier with Automatic Full-screen Support
Instagram advertisers can now have square or landscape ad photos or videos automatically reformatted for full-screen utilization, one of several new features the firm recently announced as part of an effort to improve Instagram Stories. Marketing Land

YouTube Launches Reach-Based Pricing for User-Skippable Ads
YouTube advertisers can buy spots skippable after five seconds with prices based on a CPM basis, the firm has announced. With TruView for Reach, YouTube now offers an ad option aside from its in-stream non-skippable “bumper” ads and its traditional TrueView ads. Variety

Goo.gl Shutting Down – These are Your Options
Google’s popular URL shortener goo.gl is being phased out over the next year, with the Internet giant supporting a move to the newer take on short and persistent links that is offered with Firebase Dynamic Links (FDL). Existing goo.gl links will continue to function, however, Google has noted. Search Engine Journal

Advertisers on Facebook Have Some New Ways to Conduct A/B Tests
Facebook advertisers can now use split A/B tests in its Ads Manager’s Quick Creation system, the company announced Monday, a new option to augment the creative split testing it launched in October. The option to easily duplicate split tests while keeping them separate from existing settings was also among several new features Facebook rolled out this week. AdWeek

Snapchat Lays Off 100 From Advertising Division in Department Restructure
Three percent of Snapchat’s workforce has been cut in layoffs, with 100 workers in the firm’s advertising department being the latest affected in a series of downsizing that has followed lukewarm quarterly earnings results, Snapchat announced this week. AdWeek

Diversity And Gender Progress Is Mixed Among ANA Member CMOs

Facebook Will No Longer Allow Third-Party Data for Targeting Ads
Facebook has begun disabling its popular Partner Categories, as part of a continued recent effort to combat potentially vulnerable advertising practices, the company has announced. The Verge

Twitter’s Timestamps Lets You Share Live Videos from Any Specific Moment
The ability to schedule live videos with a new Timestamps feature has been announced by Twitter, as part of a new set of tool options that also allows video replays to begin at any point. The Verge

Snapchat is Testing ‘Connected Apps’ for Sharing Information
Snapchat has made way for the possibility of offering connected apps in its latest beta version, a move which could eventually mean a similar feature in its widely-used release version. Mashable

Google Lets Businesses Post Offers to Organic Search Results
Google is testing a new feature that allows businesses to present offers in both maps and directly in SERPs, from Google My Business pages, including offer photos, text, link, dates and times. Search Engine Journal

Facebook Restricts APIs, Axes Old Instagram Platform Amidst Scandals
Facebook is shutting down portions of the Instagram API for developers months ahead of a previously-scheduled July 31 deprecation, in the wake of Facebook’s must-publicized recent privacy concerns. TechCrunch

Bing Adds More Intelligent Search Features
Bing has launched several new search features, including aggregated facts from multiple sources, hover-over definitions for uncommon words, image search object detection zoom enhancements, along with updated handling of how-to questions, the company announced. Search Engine Roundtable

ON THE LIGHTER SIDE:

Marketoonist Personal Data Simplicity Comic

A lighthearted look at product proliferation, non-universal USB frustration, and Steve Jobs’ product matrix – Marketoonist

April Fools’ the Day After: Our Roundup of Every Brand Stunt You Missed the First Time Around – AdWeek

Google Rickrolls SEOs With Recrawl Now Button – SEO Roundtable

‘Stolen office lunch’ drama has Twitter gripped – BBC

TOPRANK MARKETING & CLIENTS IN THE NEWS:

  • LinkedIn (client) – How to Ignite Your LinkedIn Marketing Strategy [Infographic] — MarketingProfs
  • Lee Odden – 47 Quotes about content marketing from top content marketers — Medium
  • Steve Slater – Search Marketing Scoop with David Bain #5 [podcast] — SEM Rush
  • Ashley Zeckman – Romancing B2B Influencers: How to Attract, Engage and Persuade Influencers to Co-Create — AMA Iowa
  • DivvyHQ (client) – [Interactive Guide] Take Your Content Marketing Program Back to the Future with DivvyHQ — DivvyHQ

Don’t miss next week, when we’ll be sharing all new marketing news stories, and in the meantime you can follow us at @toprank on Twitter for even more timely daily news. Also, don’t miss the full video summary on our TopRank Marketing TV YouTube Channel.

Digital Marketing News: New AdWords Tool, Global Digital Adspend Up, LinkedIn Video Filters

Google's new AdWords Keyword Planner Tool Released

Google AdWords Releases New Keyword Planner Tool
An updated and more feature-rich Google AdWords Keyword Planner tool has been released, including a newly-designed forecasts area showing a unified overview and the ability to add multiple keywords in bulk, all now available to anyone with access to the latest iteration of the AdWords experience. Search Engine Journal

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Forecast: Digital Advertising Pulling Away From TV on Global Basis
New research from Zenith forecasts big gains for global digital ad revenue, increasing a lead built last year and pointing towards a 44.6 percent share of total ad revenue by 2020. With the U.S. and China leading the 2017 through 2020 adspend growth forecast, mobile will be the biggest contributing medium. Marketing Land

Users Worry About Facebook Data: Plan To Use Less, Stop Altogether
Facebook users have said they’ll cut their time on the site or, in some cases, leave entirely, according to new survey data from Raymond James. 44 percent of respondents were “very concerned” about Facebook’s use of their data, while 40 percent said that they were “somewhat concerned,” with 8 percent planning to stop signing in completely. MediaPost

EU Antitrust Chief Keeps Open Threat to Break Up Google: Report
As it drafts transparency regulations for technology firms, the European Union hasn’t ruled out splitting Google into smaller companies, and holds “grave suspicions” about the firm’s dominance. Reuters

Google Starts Rolling Out Mobile-First Search Index
Google’s long-anticipated migration to mobile-first indexing has begun, with the Internet giant on Monday announcing a roll-out in notifications to an increasing number of websites. MediaPost

LinkedIn Just Launched Some Snapchat-Like Features for Video Creators
New text styles, video filters, and other Snapchat-like options have recently debuted on LinkedIn, which said that video is being shared at rates 20 times that of other content types. AdWeek

Facebook Will No Longer Show Audience Reach Wstimates for Custom Audiences After Vulnerability Detected
Marketers using Facebook’s custom audience targeting will no longer see campaign reach estimates, after researchers discovered a possible privacy exploit and the social media firm suspended the popular metric. Marketing Land

Instagram Now Lets You Link to Hashtags and Other Profiles in Your Bio
Linkable biography hashtags and the ability to link to other profiles are two features that have recently been added to Instagram, as the company moves towards a more interactive online bio. The Next Web

Snapchat Bulks Up Location-Based Ad Targeting & Launches In-Store Analytics Tool
New location-based ad targeting features have been rolled out to marketers by Snapchat, including three tools aimed at pinpointing geographic points. Marketing Land

B2B Marketers Need to Get Ready for GDPR
With the EU’s General Data Protection Regulations (GDPR) May 25 compliance deadline looming, as few as 15 percent of B2B marketers may be fully in-step with the upcoming requirements. Chief Marketer

Google News Initiative Kicks Off With Subscribe With Google, Other Efforts
Details about a new “Subscribe With Google” framework for publishers were announced by Google in New York City Tuesday, along with a Google Analytics-based publisher dashboard. Marketing Land

ON THE LIGHTER SIDE:

Marketoonist Personal Data Comic

Take a humorous look at personal data and terms of service – Marketoonist

BREAKING: Aging Punk Marks Himself Safe on Facebook Following 7 Second Break Up – The Hard Times

Mark Zuckerberg Prepares For Congressional Testimony By Poring Over Lawmakers’ Personal Data – The Onion

The Glory That Was Yahoo – Fast Company

You Are What You ‘Like’ – Psychology Today

TOPRANK MARKETING & CLIENTS IN THE NEWS:

  • TopRank Marketing Blog – Top 75 Content Marketing Blogs & Websites For Content Marketers — FeedSpot
  • Lee Odden – 20 Inspiring Digital Marketing Experts That You Need to Know — Digital Doughnut

Be sure to check in next week, when we’ll be sharing all new marketing news stories, or you can follow us at @toprank on Twitter for even more timely daily news. Also, don’t miss the full video summary on our TopRank Marketing TV YouTube Channel.

Digital Marketing News: More Constantly Online, Google’s Digital Graffiti, AI’s Big Data Push

Roughly one in four Americans is online ‘constantly’ according to new Pew Research Center survey data.

Roughly One in Four Americans is Online ‘Constantly’
More than a quarter of U.S. adults consider themselves online “almost constantly” according to survey data recently released by the Pew Research Center, a figure that jumps to nearly 39 percent for younger people in the 18-to-29-year-old age group, and Kurt Wagner looks closely at some of the survey’s fascinating statistics. Recode

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Facebook Introduces ‘Store Sales Optimization’ and Other Ad Improvements for Retailers
Facebook has added three new options for retailers, announcing its expanded store sales optimization, tabs for Canvas, and product categories for dynamic ads, all aimed at improving mobile and offline conversions. Greg Sterling takes a look at some of the details. Marketing Land

Twitter to Prohibit Range of Cryptocurrency Ads
Sky News reports that Twitter has plans to eventually ban advertisements for cryptocurrencies, token sales, and initial coin offerings (ICOs), in a move that would follow similar policies implemented by both Facebook and Google this year. Sky News

Data Suggests Surprising Shift: Duopoly Not All-Powerful – Amazon and Snapchat Are Experiencing Faster Growth
Amazon and Snapchat are among the firms making faster-than-expected gains into Facebook and Google’s substantial shares of digital ad spending, according to new data. eMarketer

An AI-Driven Big Data Catalog Will Impact B2B Sales — And It’s Closer Than You Think
Combining artificial intelligence with big data can be an unbeatable approach to B2B marketing, and Larry Myler takes an in-depth look at this powerhouse combo. Forbes

Programmatic Adtech for B2B Marketers
Investment in programmatic adtech among B2B advertisers has increased due to better predictive analytics and attribution and advancements in data management, and Chitra Iyer examines six reasons why. MarTech Advisor

Advertisers Can Now Target Quora Users Via Their Email Address
Question-and-answer service Quora has added a feature allowing marketers to target its users by e-mail, with its new List Match Audience update announced recently, expanding on the firm’s advertising platform. Jess Nelson has details. MediaPost

Pinterest Expands Shopping Ads For Retailers
After graduating from a pilot program, Pinterest is rolling out its “Shopping Ads” advertising platform, bringing more ad types and campaign management features to retailers in the comiung months. Product catalogs and showcase items that can be shown in context are among the program’s new offerings. AdAge

Google’s New Experiment Lets You Tag Digital Graffiti In The Real World
With the release of an experimental app called Just a Line, Google has made it possible to create and tag 3D graffiti in augmented reality, paving the way for some potential creative marketing uses. FastCoDesign

Facebook Pilots Program to Help Creators Build Advertiser Relationships & Drive Fan Engagement
A new Facebook pilot initiative that hopes to both drive fan engagement and boost revenue for creators has been announced, allowing an “In App Purchase” label in the App Store and on Google Play. Marketing Land

ON THE LIGHTER SIDE:

The Customer Journey
Take a look at mapping the customer journey – Marketoonist

How a Copywriter’s Amazing Tribute to Sprite Got Him Hired at W+K – AdWeek

How brands have used satire in advertising – Econsultancy

TOPRANK MARKETING & CLIENTS IN THE NEWS:

  • Lee Odden – Interview with Lee Odden, Pubcon Florida 2018 Keynote — Pubcon
  • Alex Rynne of LinkedIin (client) and Lee Odden – B2BMX 2018 – THE B2B Marketing event that helps you define your voice – Netline
  • Lee Odden – The Evolution of Influencer Marketing: A #CMWorld Chat with Lee Odden – Content Marketing Institute
  • Lee Odden – How to Tame Agency Work Chaos – Workfront
  • Lee Odden – Winning B2B marketing campaigns — LinkedIn Pulse
  • Lee Odden – 20 Inspiring Digital Marketing Experts That You Need to Know — Vbout
  • Lee Odden – 9 Business Experts You Should Be Following on Facebook — AllBusiness

Be sure to check in next week, when we’ll be sharing all new marketing news stories, or you can follow us at @toprank on Twitter for even more timely daily news. Also, don’t miss the full video summary on our TopRank Marketing TV YouTube Channel.

Digital Marketing News: YouTube Beats Facebook, Twitter Verify for All, Gen Z Bailing on Social

Social Media Statistics 2018

Social Networking Platforms’ User Demographics Update 2018 –  The most widely-used social media platform in the US isn’t Facebook. It’s YouTube. This new report from Pew Research explores data from the top social networking platforms for 2018 including YouTube, Facebook, Instagram, Pinterest, Snapchat, LinkedIn, Twitter and WhatsApp. MarketingCharts

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Forrester Says Only 15% of B-to-B Marketers Are Fully Compliant With GDPR – According to results of a report released this week by Forrester, only 15 percent of b-to-b marketers are fully compliant with the General Data Protection Regulation (GDPR), while 18 percent are still wondering what to do. In fact, of the 66 marketing professionals surveyed in January, less than half of marketers had even even assessed all points from which they collect data. AdWeek

Why Consumers Leave E-Commerce Sites and Apps Without Purchasing – An item’s price and its shipping costs, along with not being able to find the right item are among the top ten reasons why consumers have abandoned a brand’s online shopping system, according to an Episerver report compiled from a survey of over 4,000 consumers worldwide. Ayaz Nanji of MarketingProfs takes a look at this report in his recent piece “Why Consumers Leave E-Commerce Sites and Apps Without Purchasing.” Marketingprofs

Twitter may eventually let anyone become verified – Someday Twitter may allow any user to get a verified account, If the intentions company chief executive Jack Dorsey recently made come to pass. During a recent livestream Dorsey expressed a desire to allow more Twitter users to achieve the blue checkmark giving to verified profile, as part of a goal to increase openness through the firm’s health metrics proposal. Colin Lecher explores Dorsey’s statements in his recent article in of The Verge, “Twitter may eventually let anyone become verified.” The Verge

Twitter moves to boot meme stealers and accounts that force tweets to go viral – Twitter has taken suspended the accounts of several users with hundreds of thousands and up to millions of followers in an attempt to counter so-called “tweetdecking” and other methods for gaming the firm’s current system. Adam Rosenberg takes a look in his Mashable piece, “Twitter moves to boot meme stealers and accounts that force tweets to go viral.” Mashable

Gen Z is quitting social media in droves because it makes them unhappy, study finds – Generation Z consumers may be spending less — or in some cases no — time on social media, because the platforms can make them unhappy, according to recent research from Hill Holliday, despite nearly 80 percent of participants in the study noting generally more benefits than drawbacks to social media site use. Oliver McAtee takes a closer look in Campaign US’s “Gen Z is quitting social media in droves because it makes them unhappy, study finds.” Campaign

‘An engineered feel-good factor’: Why autoplay video will persist – Autoplay video ads may be one of the industry’s biggest collective sins yet are not likely to go away anytime soon, according to a survey explored by Lucinda Southern in her recent Digiday piece “‘An engineered feel-good factor’: Why autoplay video will persist.” Digiday

Content Marketing Statistic

The 5th Wave Of Branding: Brands That ‘Do’ – The latest insight into five waves of branding first begun by emotional branding pioneer David Ogilvy are being continued and expanded in Ogilvy & Mather chief executive Miles Young’s newly-released “Ogilvy on Advertising in the Digital Age.” Joe Mandese takes a look at some of the book’s new research in MediaPost’s “The 5th Wave Of Branding: Brands That ‘Do’” MediaPost

Why So Many High-Profile Digital Transformations Fail – Harvard Business Review examines the failure of several high-profile firms to successfully implement meaningful digital transformations, laying out the lessons we can learn from strategies that didn’t pay off. Thomas H. Davenport and George Westerman explore the details in “Why So Many High-Profile Digital Transformations Fail.” Harvard Business Review

AI, Content & Search: 5 Macro Market Trends for Micro Marketing – AI-enhanced content marketing campaigns, personalization, and increased awareness of the customer journey are all pieces of today’s online selling puzzle, each explored in the new piece by Andy Betts in Search Engine Journal’s “5 Macro Market Trends In AI, Content & Search.” Search Engine Journal

Google Images update: Captions added to images, pulled from the page title tag – Google Images has moved to show captions alongside mobile search results, and Michelle Robbins of Search Engine Land takes a look here. Search Engine Land

Google search results page displays answer without any search results – Google is showing answers in the search results without showing any organic listings or ads or anything but the answer. Search Engine Roundtable

On the Lighter Side:

Microinfluencers
Welcome to the world of “micro-influencers” and “nano-influencers” – Marketoonist

Amazon Says It Has Fixed Randomly Laughing Alexa Speakers – Bloomberg

TopRank Marketing (And Clients) In the News:

  • Steve Slater – Top 3 Tools For SEO – Digital Kaizen
  • Rachel Miller & Lee Odden – Top 100 Social Media and Marketing Influencers – Digital Scouting
    https://www.digitalscouting.de/top-100-influencer/current-top-100-social-media-and-marketing-influencer/
  • Lee Odden – Top 30 Marketing Influencers for 2018 – ExoB2B
  • LinkedIn – Hotter than Hot: Introducing the New Secret Sauce Recipe for Marketing on LinkedIn – LinkedIn Marketing Solutions Blog

Be sure to check in next week when we’ll be sharing all new marketing news stories or you can follow us at @toprank on Twitter for daily news. Also, be sure to check out the full video summary on our TopRank Marketing TV YouTube Channel.