Digital Marketing News: Haptic Marketing, Twitter’s Ranked Feeds, B2B’s ABM Challenges, & YouTube’s Vertical Video Ads

The Power of Micro-Influencers [Infographic]A look at the benefits of working with highly-targeted audiences, and how micro-influencers can work to build brand awareness and drive sales. MarketingProfs [embedded content] Twitter will soon let you switch between chronological and ranked feedsTwitter announced that it will change how its feed works, with a forthcoming update allowing users […]

Digital Marketing News: Facebook’s Ad & Metric Changes, Pinterest Tops 250M Users, Google’s URL Plans, & LinkedIn’s Dynamic Ads

LinkedIn brings Dynamic Ads into Campaign Manager platformLinkedIn has added Dynamic Ads into its Campaign Manager platform. Templates, auto-translation, and data-mapping are among the new additions to an expanded LinkedIn (client) ad management tool. MarketingLand [embedded content] Americans are changing their relationship with FacebookA new survey from the Pew Research Center shows that 42 percent […]

Digital Marketing News: Twitter’s Unfollow Suggestions & Threading Test, Instagram Showing Join Dates, & Google’s Algorithm Update

Many Facebook users don’t understand how the site’s news feed worksResults from a new Pew Research Center survey examine how well people know Facebook’s news feed, with U.S. users under 18 having a better grasp than all older demographic groups. Pew Research Center Twitter’s Testing a New Layout for Replies, Focused on Improving EngagementTwitter has […]

Digital Marketing News: Facebook’s User Ratings & Groups Pixel, Google’s Ad Strength Tool, & Surprising Gen Z Survey Findings

Facebook moves to rate users on trustworthiness: reportFacebook has started assigning users a reputation score. Will the new user trustworthiness rating system, which has been refined over the past year, see eventual digital marketing uses? Reuters [embedded content] Machine learning reveals crazy advertising ideas that actually workArtificial intelligence aims to not only create but monitor […]

Digital Marketing News: LinkedIn’s Group Upgrade, Google’s Expanding Snippets & Search Console, & Curiosity In Marketing

The Psychology of Advertising: Thinking vs. Feeling [Infographic]Each person is exposed to an average of nearly two million television advertisements and commercials each year. To help your ads be seen and recalled, using emotional content often outperforms rational content, according to new infographic data by USC Dornsife College. MarketingProfs [embedded content] LinkedIn to Integrate Groups […]

Digital Marketing News: Reddit’s Redesign, Yelp’s Growth, Facebook Pages Admin Changes, & B2B Engagement Stats

How B2B Audiences Engage With Business Content OnlineA new Clutch survey explores how B2B audiences encounter business content online, and their preferences for consuming it, with business content about technology the leading topic. Clutch[embedded content]Facebook pages with large U.S. following to require more authorizationFacebook is requiring two-factor administrator authentication for large U.S. pages, a move […]

Digital Marketing News: Facebook’s Playable Ads & Business Pages Update, Gen Z Mom Trends, & B2B’s Video Uptick

Facebook redesigns biz Pages for utility as feed reach declinesFacebook has released a slew of changes to its popular Business Pages offering, including updates to mobile, recommendations, events, jobs, and Facebook Local. The updates bring marketers new opportunities along with the need to re-think certain strategies that may no longer be relevant. TechCruch [embedded content] […]

Digital Marketing News: Rewarded Ads, Google’s Podcast Push, SEO’s B2B Power, & YouTube’s Ratio Refinements

Industry Group Finds Consumers Love ‘Rewarded’ Ads: Marketers, Less SoA new collaborative study by the Mobile Marketing Association (MMA), OpenX, and MediaMath looks at view-and-reward advertising, rewarded opt-in ad types, and what they may mean for digital marketers going forward. MediaPost [embedded content] Google Has A Podcast App, But Does It Have A Podcasting Strategy?Google […]

Digital Marketing News: Smarty-Pants Speakers Drive Voice Search, YouTube’s Rejiggered Hashtags, & Google’s Word Count Wisdom

Report: Smart speaker ownership driving voice adoption on smartphones The popularity of voice search on smartphones has grown in part due to more Americans owning smart speakers, with a new NPR and Edison Research report revealing 18 percent now own so-called smart audio devices. Marketing Land [embedded content] Report: Facebook takes a back seat to […]

Digital Marketing News: Twitter’s Bot Detox Fallout, Google’s Mobile Thumbs-Up, & Millennial’s Top Social IQ Factors

Report: Google’s mobile search results now show image thumbnails 45% of the timeMobile Google users see image thumbnails in nearly half the search results shown, according to new report data. Should marketers consider placing greater importance on thumb images? Search Engine Land [embedded content] Twitter’s bot purge welcomed by agency execsTwitter recently deleted millions of […]