Digital Marketing News: New AdWords Tool, Global Digital Adspend Up, LinkedIn Video Filters

Google's new AdWords Keyword Planner Tool Released

Google AdWords Releases New Keyword Planner Tool
An updated and more feature-rich Google AdWords Keyword Planner tool has been released, including a newly-designed forecasts area showing a unified overview and the ability to add multiple keywords in bulk, all now available to anyone with access to the latest iteration of the AdWords experience. Search Engine Journal

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Forecast: Digital Advertising Pulling Away From TV on Global Basis
New research from Zenith forecasts big gains for global digital ad revenue, increasing a lead built last year and pointing towards a 44.6 percent share of total ad revenue by 2020. With the U.S. and China leading the 2017 through 2020 adspend growth forecast, mobile will be the biggest contributing medium. Marketing Land

Users Worry About Facebook Data: Plan To Use Less, Stop Altogether
Facebook users have said they’ll cut their time on the site or, in some cases, leave entirely, according to new survey data from Raymond James. 44 percent of respondents were “very concerned” about Facebook’s use of their data, while 40 percent said that they were “somewhat concerned,” with 8 percent planning to stop signing in completely. MediaPost

EU Antitrust Chief Keeps Open Threat to Break Up Google: Report
As it drafts transparency regulations for technology firms, the European Union hasn’t ruled out splitting Google into smaller companies, and holds “grave suspicions” about the firm’s dominance. Reuters

Google Starts Rolling Out Mobile-First Search Index
Google’s long-anticipated migration to mobile-first indexing has begun, with the Internet giant on Monday announcing a roll-out in notifications to an increasing number of websites. MediaPost

LinkedIn Just Launched Some Snapchat-Like Features for Video Creators
New text styles, video filters, and other Snapchat-like options have recently debuted on LinkedIn, which said that video is being shared at rates 20 times that of other content types. AdWeek

Facebook Will No Longer Show Audience Reach Wstimates for Custom Audiences After Vulnerability Detected
Marketers using Facebook’s custom audience targeting will no longer see campaign reach estimates, after researchers discovered a possible privacy exploit and the social media firm suspended the popular metric. Marketing Land

Instagram Now Lets You Link to Hashtags and Other Profiles in Your Bio
Linkable biography hashtags and the ability to link to other profiles are two features that have recently been added to Instagram, as the company moves towards a more interactive online bio. The Next Web

Snapchat Bulks Up Location-Based Ad Targeting & Launches In-Store Analytics Tool
New location-based ad targeting features have been rolled out to marketers by Snapchat, including three tools aimed at pinpointing geographic points. Marketing Land

B2B Marketers Need to Get Ready for GDPR
With the EU’s General Data Protection Regulations (GDPR) May 25 compliance deadline looming, as few as 15 percent of B2B marketers may be fully in-step with the upcoming requirements. Chief Marketer

Google News Initiative Kicks Off With Subscribe With Google, Other Efforts
Details about a new “Subscribe With Google” framework for publishers were announced by Google in New York City Tuesday, along with a Google Analytics-based publisher dashboard. Marketing Land

ON THE LIGHTER SIDE:

Marketoonist Personal Data Comic

Take a humorous look at personal data and terms of service – Marketoonist

BREAKING: Aging Punk Marks Himself Safe on Facebook Following 7 Second Break Up – The Hard Times

Mark Zuckerberg Prepares For Congressional Testimony By Poring Over Lawmakers’ Personal Data – The Onion

The Glory That Was Yahoo – Fast Company

You Are What You ‘Like’ – Psychology Today

TOPRANK MARKETING & CLIENTS IN THE NEWS:

  • TopRank Marketing Blog – Top 75 Content Marketing Blogs & Websites For Content Marketers — FeedSpot
  • Lee Odden – 20 Inspiring Digital Marketing Experts That You Need to Know — Digital Doughnut

Be sure to check in next week, when we’ll be sharing all new marketing news stories, or you can follow us at @toprank on Twitter for even more timely daily news. Also, don’t miss the full video summary on our TopRank Marketing TV YouTube Channel.

Digital Marketing News: More Constantly Online, Google’s Digital Graffiti, AI’s Big Data Push

Roughly one in four Americans is online ‘constantly’ according to new Pew Research Center survey data.

Roughly One in Four Americans is Online ‘Constantly’
More than a quarter of U.S. adults consider themselves online “almost constantly” according to survey data recently released by the Pew Research Center, a figure that jumps to nearly 39 percent for younger people in the 18-to-29-year-old age group, and Kurt Wagner looks closely at some of the survey’s fascinating statistics. Recode

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Facebook Introduces ‘Store Sales Optimization’ and Other Ad Improvements for Retailers
Facebook has added three new options for retailers, announcing its expanded store sales optimization, tabs for Canvas, and product categories for dynamic ads, all aimed at improving mobile and offline conversions. Greg Sterling takes a look at some of the details. Marketing Land

Twitter to Prohibit Range of Cryptocurrency Ads
Sky News reports that Twitter has plans to eventually ban advertisements for cryptocurrencies, token sales, and initial coin offerings (ICOs), in a move that would follow similar policies implemented by both Facebook and Google this year. Sky News

Data Suggests Surprising Shift: Duopoly Not All-Powerful – Amazon and Snapchat Are Experiencing Faster Growth
Amazon and Snapchat are among the firms making faster-than-expected gains into Facebook and Google’s substantial shares of digital ad spending, according to new data. eMarketer

An AI-Driven Big Data Catalog Will Impact B2B Sales — And It’s Closer Than You Think
Combining artificial intelligence with big data can be an unbeatable approach to B2B marketing, and Larry Myler takes an in-depth look at this powerhouse combo. Forbes

Programmatic Adtech for B2B Marketers
Investment in programmatic adtech among B2B advertisers has increased due to better predictive analytics and attribution and advancements in data management, and Chitra Iyer examines six reasons why. MarTech Advisor

Advertisers Can Now Target Quora Users Via Their Email Address
Question-and-answer service Quora has added a feature allowing marketers to target its users by e-mail, with its new List Match Audience update announced recently, expanding on the firm’s advertising platform. Jess Nelson has details. MediaPost

Pinterest Expands Shopping Ads For Retailers
After graduating from a pilot program, Pinterest is rolling out its “Shopping Ads” advertising platform, bringing more ad types and campaign management features to retailers in the comiung months. Product catalogs and showcase items that can be shown in context are among the program’s new offerings. AdAge

Google’s New Experiment Lets You Tag Digital Graffiti In The Real World
With the release of an experimental app called Just a Line, Google has made it possible to create and tag 3D graffiti in augmented reality, paving the way for some potential creative marketing uses. FastCoDesign

Facebook Pilots Program to Help Creators Build Advertiser Relationships & Drive Fan Engagement
A new Facebook pilot initiative that hopes to both drive fan engagement and boost revenue for creators has been announced, allowing an “In App Purchase” label in the App Store and on Google Play. Marketing Land

ON THE LIGHTER SIDE:

The Customer Journey
Take a look at mapping the customer journey – Marketoonist

How a Copywriter’s Amazing Tribute to Sprite Got Him Hired at W+K – AdWeek

How brands have used satire in advertising – Econsultancy

TOPRANK MARKETING & CLIENTS IN THE NEWS:

  • Lee Odden – Interview with Lee Odden, Pubcon Florida 2018 Keynote — Pubcon
  • Alex Rynne of LinkedIin (client) and Lee Odden – B2BMX 2018 – THE B2B Marketing event that helps you define your voice – Netline
  • Lee Odden – The Evolution of Influencer Marketing: A #CMWorld Chat with Lee Odden – Content Marketing Institute
  • Lee Odden – How to Tame Agency Work Chaos – Workfront
  • Lee Odden – Winning B2B marketing campaigns — LinkedIn Pulse
  • Lee Odden – 20 Inspiring Digital Marketing Experts That You Need to Know — Vbout
  • Lee Odden – 9 Business Experts You Should Be Following on Facebook — AllBusiness

Be sure to check in next week, when we’ll be sharing all new marketing news stories, or you can follow us at @toprank on Twitter for even more timely daily news. Also, don’t miss the full video summary on our TopRank Marketing TV YouTube Channel.

Digital Marketing News: YouTube Beats Facebook, Twitter Verify for All, Gen Z Bailing on Social

Social Media Statistics 2018

Social Networking Platforms’ User Demographics Update 2018 –  The most widely-used social media platform in the US isn’t Facebook. It’s YouTube. This new report from Pew Research explores data from the top social networking platforms for 2018 including YouTube, Facebook, Instagram, Pinterest, Snapchat, LinkedIn, Twitter and WhatsApp. MarketingCharts

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Forrester Says Only 15% of B-to-B Marketers Are Fully Compliant With GDPR – According to results of a report released this week by Forrester, only 15 percent of b-to-b marketers are fully compliant with the General Data Protection Regulation (GDPR), while 18 percent are still wondering what to do. In fact, of the 66 marketing professionals surveyed in January, less than half of marketers had even even assessed all points from which they collect data. AdWeek

Why Consumers Leave E-Commerce Sites and Apps Without Purchasing – An item’s price and its shipping costs, along with not being able to find the right item are among the top ten reasons why consumers have abandoned a brand’s online shopping system, according to an Episerver report compiled from a survey of over 4,000 consumers worldwide. Ayaz Nanji of MarketingProfs takes a look at this report in his recent piece “Why Consumers Leave E-Commerce Sites and Apps Without Purchasing.” Marketingprofs

Twitter may eventually let anyone become verified – Someday Twitter may allow any user to get a verified account, If the intentions company chief executive Jack Dorsey recently made come to pass. During a recent livestream Dorsey expressed a desire to allow more Twitter users to achieve the blue checkmark giving to verified profile, as part of a goal to increase openness through the firm’s health metrics proposal. Colin Lecher explores Dorsey’s statements in his recent article in of The Verge, “Twitter may eventually let anyone become verified.” The Verge

Twitter moves to boot meme stealers and accounts that force tweets to go viral – Twitter has taken suspended the accounts of several users with hundreds of thousands and up to millions of followers in an attempt to counter so-called “tweetdecking” and other methods for gaming the firm’s current system. Adam Rosenberg takes a look in his Mashable piece, “Twitter moves to boot meme stealers and accounts that force tweets to go viral.” Mashable

Gen Z is quitting social media in droves because it makes them unhappy, study finds – Generation Z consumers may be spending less — or in some cases no — time on social media, because the platforms can make them unhappy, according to recent research from Hill Holliday, despite nearly 80 percent of participants in the study noting generally more benefits than drawbacks to social media site use. Oliver McAtee takes a closer look in Campaign US’s “Gen Z is quitting social media in droves because it makes them unhappy, study finds.” Campaign

‘An engineered feel-good factor’: Why autoplay video will persist – Autoplay video ads may be one of the industry’s biggest collective sins yet are not likely to go away anytime soon, according to a survey explored by Lucinda Southern in her recent Digiday piece “‘An engineered feel-good factor’: Why autoplay video will persist.” Digiday

Content Marketing Statistic

The 5th Wave Of Branding: Brands That ‘Do’ – The latest insight into five waves of branding first begun by emotional branding pioneer David Ogilvy are being continued and expanded in Ogilvy & Mather chief executive Miles Young’s newly-released “Ogilvy on Advertising in the Digital Age.” Joe Mandese takes a look at some of the book’s new research in MediaPost’s “The 5th Wave Of Branding: Brands That ‘Do’” MediaPost

Why So Many High-Profile Digital Transformations Fail – Harvard Business Review examines the failure of several high-profile firms to successfully implement meaningful digital transformations, laying out the lessons we can learn from strategies that didn’t pay off. Thomas H. Davenport and George Westerman explore the details in “Why So Many High-Profile Digital Transformations Fail.” Harvard Business Review

AI, Content & Search: 5 Macro Market Trends for Micro Marketing – AI-enhanced content marketing campaigns, personalization, and increased awareness of the customer journey are all pieces of today’s online selling puzzle, each explored in the new piece by Andy Betts in Search Engine Journal’s “5 Macro Market Trends In AI, Content & Search.” Search Engine Journal

Google Images update: Captions added to images, pulled from the page title tag – Google Images has moved to show captions alongside mobile search results, and Michelle Robbins of Search Engine Land takes a look here. Search Engine Land

Google search results page displays answer without any search results – Google is showing answers in the search results without showing any organic listings or ads or anything but the answer. Search Engine Roundtable

On the Lighter Side:

Microinfluencers
Welcome to the world of “micro-influencers” and “nano-influencers” – Marketoonist

Amazon Says It Has Fixed Randomly Laughing Alexa Speakers – Bloomberg

TopRank Marketing (And Clients) In the News:

  • Steve Slater – Top 3 Tools For SEO – Digital Kaizen
  • Rachel Miller & Lee Odden – Top 100 Social Media and Marketing Influencers – Digital Scouting
    https://www.digitalscouting.de/top-100-influencer/current-top-100-social-media-and-marketing-influencer/
  • Lee Odden – Top 30 Marketing Influencers for 2018 – ExoB2B
  • LinkedIn – Hotter than Hot: Introducing the New Secret Sauce Recipe for Marketing on LinkedIn – LinkedIn Marketing Solutions Blog

Be sure to check in next week when we’ll be sharing all new marketing news stories or you can follow us at @toprank on Twitter for daily news. Also, be sure to check out the full video summary on our TopRank Marketing TV YouTube Channel.

Digital Marketing News: International Women’s Day, Google Warning, Facebook Tops YouTube

McDonald's International Women's Day

McDonald’s Flipped Its Famed Golden Arches for International Women’s Day – McDonald’s made a major play to celebrate International Women’s Day this year, taking its famed golden arches and turning them upside down across social media and at an owner-operated location in Lynwood, Calif. The effort is getting both kudos and criticism as a marketing ploy. Of course it is, but that doesn’t have to mean it’s bad, right? AdWeek

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Also drawing attention to International Women’s Day: Here are two thoughtful videos from TopRank Marketing co-founder Susan Misukanis and Content Marketing Manager Christine Berres on the importance of women in the workplace and how to be the best you.

The 2017 Inc. 500 & Social Media: Finding Its Place in the Marketing Mix – LinkedIn and Facebook are reported as the most effective social media platforms while Twitter and YouTube are ranked among the least effective platforms for the Inc 500 companies. UMass Dartmouth

Analytics 360 Suite customers can now set up ‘user groups’ in Google Analytics – Individuals on internal teams at agencies and consultancies often have various levels of access to a Google Analytics account. Overseeing all those individual permissions — particularly as people come and go — is getting easier with the introduction of user groups in Google Analytics. Marketing Land

Google Engineer Issues Warning About Google Crawler – A Google engineer issued a “public service announcement” notifying web publishers that Google does not support CSS custom properties which means that Google’s crawler will not be able to render the web page properly and that can mean a lower ranking. Search Engine Journal

Google Is Helping the Pentagon Build AI for Drones – Wait, what? Anybody else think Google should stick to search and Pixel phones? The DoD partnership is to help develop AI for analyzing drone footage and quite a few Google employees are not happy about it. Gizmodo

Pew Research Social Media 2018

Facebook Tops YouTube In Branded Video Space -According to a survey by video ad-tech company Clinch, Facebook’s platform is home to some 46% of all branded video campaigns, topping YouTube, which has 41% of the campaigns. Digital News Daily

Facebook’s Testing a New Option Which Enables Brands to Mass-Send Promotions via Messenger -Facebook’s rolling out a new test of a self-serve sponsored messaging tool, which will enable brands to mass-send promotional messages to anyone who’s already initiated a conversation with them on the platform. Social Media Today

Forget Facebook? Why Marketers are Embracing Both Pinterest and Instagram – Both platforms are interest based and both Pinterest and Instagram provide a better frame of mind for shopping and let’s face it – Facebook just isn’t what it used to be. AdWeek

Forrester Calls Amazon, Voice New Search Opportunities -Findings in a new Forrester report suggest that retail brands will invest 55% more in online marketing and advertising by 2023. Publicis, Omnicom, and WPP plan to boost their ad spending with Amazon between 40% and 100% in 2018, according to Forrester, citing online reports. MediaPost

On the Lighter Side:

  • Heinz Brings in a Real Hostage Negotiator to Resolve Parent-Child Standoffs at Dinner – AdWeek
  • Amazon Says It Has Fixed Randomly Laughing Alexa Speakers – Bloomberg

TopRank Marketing and Clients In the News:

  • 3M has launched the Champions of Science podcast series (client) – 3M State of Science Survey
  • Lee Odden – 5 Expert Tips to Refine Your Content Marketing Strategy for 2018 – Marketing Insider Group
  • Lee Odden – Influencer Marketing Summary of Lee Odden at Social Media Marketing World: EAR Model – JM Internet Group
  • Lee Odden – What’s Trending: Linking Your Social Media Strategy – LinkedIn Marketing Solutions Blog
  • Lee Odden – 20 Inspiring Digital Marketing Experts – VBout
  • Lee Odden – Top 55 Social Media Marketing Influencers to Follow in 2018 – Status Brew
  • Alex Rynne of LinkedIn (client) and Lee Odden – [Video] Millennials & Influencer Marketing: How To Organize & Optimize For B2B (client) – B2BMX
  • Lee Odden – Is less more in content marketing? A data-driven answer – Scoop.it

Be sure to check in next week when we’ll be sharing all new marketing news stories or you can follow us at @toprank on Twitter for daily news. Also, be sure to check out the full video summary on our TopRank Marketing TV YouTube Channel.

Top Marketing News: Content Marketing Trends, Google Checks Your Speed & YouTube Live-Streaming Updates

Content Trends 2018: BuzzSumo Research Report
A new report for BuzzSumo shows that social sharing is down 50% year-over-year, LinkedIn is becoming a leader in social engagement and more. BuzzSumo

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YouTube Adds New Live-Streaming Tools, Including Monetization Options. Social Media Today
YouTube recently added automatic english language subtitles for live-streaming videos, along with the ability to replay live-streamed videos and chat simultaneously and more.  Social Media Today

Google Releases Mobile Scorecard & Impact Calculator Tools To Illustrate Importance Of Mobile Page Speed
Google continues to reinforce the importance of mobile page speed. The search engine recently released tools to help website admins and marketers alike better understand why speed matters on mobile.  Search Engine Land

We Regret to Inform You That Vero Is Bad [Updated]
Although Vero was supposed to be the better Instagram, but that doesn’t seem to be the case in light of functionality issues that have come to the surface. Gizmodo

Making your first AMP Story: Google’s answer to Snapchat and Instagram
Google recently announced AMP Stories, a new format similar to Snapchat and Instagram Stories, implemented via a new accelerated mobile pages (AMP) component. Search Engine Land

Marketing and IT Departments Need to Get In Sync to Best Capitalize on Mobile Technology
According to recent research from Adobe, technologies like augmented reality , virtual reality and artificial intelligence are poised to help accelerate the mobile evolution. AdWeek

Google Confirms “Edge Cases” When Content Theft Can Cause Negative Effects
Search Engine Journal reports: “Google has updated the search results pages by adding breadcrumbs to the top of the page. The breadcrumbs are triggered by informational search queries and are accompanied by images.” Search Engine Journal

Media Buyers: Snapchat Is Focused On Enabling Commerce In Ads
Look out Pinterest in Instagram — Snapchat is making a play for eCommerce advertisers. According to Digiday: “Snapchat is working on developing new commerce units to bolster its e-commerce offering.” Digiday

Twitter’s Rolling Out its New ‘Bookmarks’ Feature to All Users
Twitter announced that it’s rolling out its new ‘Bookmarks’ feature, which serve as an alternative to liking a Tweet you want to view later. Social Media Today

Facebook Rolls Out Job Posts To Become The Blue-collar Linkedin
Facebook is trying to compete with LinkedIn in the job market, and they’re starting with skilled workers. TechCrunch

GDPR Study Shows 65% Of Companies Unable To Comply
MediaPost reports: “Data Applications provider Solix Technologies released the results Tuesday of a survey outlining the General Data Protection Regulation (GDPR) readiness assessment, revealing that the majority of organizations are not prepared for May 2018 GDPR enforcement.”  MediaPost

 

On the Lighter Side:
Skippy Goes Smooth With Mark Ronson Soundtrack To Promote Its Creamy Peanut Butter – The Drum
Lacoste’s Iconic Crocodile Makes Room for 10 Endangered Species on Brand’s Polo Shirts – AdWeek

TopRank Marketing (And Clients) In the News:
TopRank Marketing Blog – The 50 Best Business & Marketing Blogs – Detailed
Steve Slater – Word of Mouth Marketing: How to Create a Strategy for Social Media Buzz & Skyrocket Referral Sales – BigCommerce
Rachel Miller and Lee Odden – Top Influencers to engage with ahead of the #SMMW18 conference – Onalytica
Lee Odden – Top 100 Digital Marketers 2018 – Brand24
Alex Rynne (LinkedIn) and Lee Odden – 7 Things Learned from Attending B2BMX – Cassie Ciopryna
Lee Odden – Humanizing Marketing —Takeaways from #B2BMX 2018 – Tabitha Adams
Cherwell Software – Cherwell Software wins the 2018 Killer Content Award! – Alison Munn

We’ll be back next week with more digital marketing news! If you need more in the meantime, follow @TopRank on Twitter or subscribe to our YouTube channel.

Digital Marketing News: Alignment Challenges, Instagram’s ‘Collection’ & Amp for Email

The Top Three Reasons Sales and Marketing Alignment Is Off [Infographic]
Communication, broken processes and disconnected metrics are the top three reasons that sales and marketing alignment is off. Is it an issue of focus, priorities, or something else? MarketingProfs

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Instagram Gives Brands New Way to Sell In ‘Collection’ Ads
Instagram launched “collection” ads, which allow users to shop and purchase directly through the Instagram platform. AdAge

Google Announces Amp For Email – Delivering Accelerated Mobile Pages Experiences To Your Inbox
The new spec is available today through the Gmail Developer Preview, with support in Gmail slated for later this year. MarketingLand

Instagram Tests Its Version Of The Retweet But Thru Stories
Instagram has begun testing a new feature that would allow users to share public posts from other profiles to their own followers through the Stories feature. MarketingLand

Nielsen Creates New Metric to Measure the Effectiveness of Product Integrations
Nielsen is launching a new metric that may help marketers and publishers standardize brand mentions across platforms, like TV, short-form video and subscription-video-on-demand services. AdWeek

Google Launches New Look For ‘People Also Search For’ Search Refinements
Go to a search result, click on a listing, and then click back to the search results page on Google to trigger this on Google desktop search. Search Engine Land

Breaking Up With Facebook: Users Confess They’re Spending Less Time
Mark Zuckerberg says recent changes have reduced the amount of time users spend on Facebook by 50 million hours each day, but those changes aren’t the only reasons, according to users. USA Today

How Facebook Is Changing the Way It Reports Organic Reach for Page Posts
A redesign of Page Insights began rolling out this week for iOS and Android, along with a more accurate way for page admins to determine the effectiveness of their organic posts. AdWeek

New Research: Account-Based Marketing Trends: Top Channels, Priorities, and Challenges
New research indicates that the top challenges and priorities for account based marketing are the same – aligning sales and marketing, attributing marketing efforts to revenue and scoring and targeting ideal accounts. MarketingProfs

Snapchat Is Opening Up Its Marketing Platform to All Ad-Tech Players and Agencies
Snapchat is opening up their API to allow companies more access to their ad buying platform, and potentially more data. AdWeek

Google Sets Deadline for HTTPS and Warns Publishers to Upgrade Soon
If you haven’t made the switch on your site from http to https, it’s time to get started. Google has set a deadline of July 2018, after which Chrome will begin warning users explicitly if a site is insecure. Search Engine Journal

Statistics on Personalized Content

On the Lighter Side:
Google Launches 2018 Winter Olympics Features Across Search ResultsSearch Engine Journal
McDonald’s Absurdly Lavish ‘Bling Mac’ Ring Could Be Yours, If You Love It EnoughAdWeek
Over 150 New Emojis to Be Released on iPhone and Android This YearIndependent

TopRank Marketing (And Clients) In the News:
Rachel Miller & Lee Odden – Top 100 Social Media and Marketing Influencers – Digital Scouting
Lee Odden –  37 Digital Marketing Conference Speakers Who Will Inspire Your Marketing Programs – Outbrain
Lee Odden – Who Were The Top CMO Influencers Of 2017?  – Forbes
Lee Odden – 16 Digital Rockstars you Need to Follow – neilmchugh

We’ll be back next week with more digital marketing news! In the meantime, quench your digital marketing thirst by checking out TopRank Marketing on YouTube and Twitter!

Digital Marketing News: Social Media Trends, What CMOs Search For & Mobile Ads Soar

Social Media Trends to Put Into Practice in 2018 [Infographic]
What should social media marketers focus on in 2018? This infographic shows several trends, like social media ROI, mobile growth and trust. Social Media Today

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Search, Paid And SEO, Rank Higher As CMOs Seek New Agency Partners
What do CMOs look for in agency partners? A new report shows that while advertising and direct marketing remain on the top of the list, SEO and SEM are moving to toward the top in leaps and bounds. MediaPost

Mobile Ads To Soar In 2018, Especially In Local Media
MediaPost reports: “Social media ad revenue from mobile (not including tablets) now represents just over 70% of total social ad spending – and will grow to 80% by 2022, per BIA/Kelsey.” MediaPost

Google Analytics Introduces New ‘Audiences’ Report
Google Analytics has released a new report called “Audiences,” which is located, appropriately under the “audiences” category within the Google Analytics dashboard. To use this report, make sure to configure audiences in your account. Search Engine Journal

Google Officially Announces the New Google Search Console is Available for Everyone
Great news for Google Search Console users: the new version (in beta) is now available to everyone. You can still toggle between the old and new views if needed. Changes include consolidated error reporting and better export usability. Search Engine Land

Twitter Extends Full Tweet Archive to Developers
ZDNet reports: “Twitter announced it’s giving developers access to the full archive of its history – all the way back to the first tweet in 2006. Until Thursday, full access to Twitter’s history was only available to enterprise API customers.” ZDNet

Instagram’s Carousel Ad Format is Coming to Instagram Stories
Instagram announced recently that they’re bringing their Carousel Ads into stories, allowing for more than one piece of media. Advertisers can now use 1-3 pieces of media (photos or videos) in this new format. TechCrunch

The State of Chatbots in 2018: Top Benefits and Challenges
Consumers are saying that the benefits of chatbots include 24-hour customer service, along with getting instant responses. However, 43% of those surveyed said a potential blocker to using chatbots would be their preference for a live assistant. MarketingProfs

Amazon Wins the Superbowl (of Ads)
According to USA Today, Amazon’s “Alexa” spots beat out the NFL’s “Dirty Dancing”-themed ads during this year’s Super Bowl. USA Today

US Social Users Head to YouTube, Facebook to Watch Videos
Marketers can no longer afford to ignore video advertising. Why? eMarketer is predicting that video ad spending in the US alone will reach $15.42 billion this year, and will grow to $22.18 billion by 2021. eMarketer

Intel Made Smarts Glasses That Look Normal
Apparently, The Verge recently got an exclusive sneak peek at Intel’s new smart glasses Vaunt, which uses retinal projection to put a display in your eyeball. The best part? The glasses actually look like “normal” glasses. The Verge

Digital Ad Buyers Say Google Search, Facebook Deliver the Best ROI
A December 2017 survey of U.S. senior ad buyers by financial services firm Cowen and Company showed Google search was held in the “highest esteem” when it came to ROI. Nearly half of respondents named the platform as offering the highest ROI. Meanwhile, Facebook ranked second, named by 30% of those polled. eMarketer

Snapchat Slips in Features Like Fonts and Do Not Disturb Amidst Redesign
Snapchat appears to be following in Facebook’s “Time Well Spent” steps. The latest? Snapchat is offering a way to mute specific people without formally blocking them, according to TechCrunch. In addition, the major redesign that’s slowly rolling out comes with ways to jazz up your Snaps with colorful text styles and multiple captions. TechCrunch

Best & Worst Super Bowl 2018 Commercials
While the world knows the Philadelphia Eagles are Super Bowl champions, which brands took the gold for best commercials? And which ones can be crowned as the worst? Billboard’s picks for the best include the Doritos & Mountain Dew combo, and Amazon. Billboard

On the Lighter Side:

Pepsi CEO Says It’s Targeting Women With Doritos That Are Cleaner and Less Crunchy. Apparently, ladies need quiet snacks that don’t make a mess. At least, that seems to be Pepsi’s belief. As AdWeek reported: “In an interview with Freakonomics, PepsiCo CEO Indra Nooyi said that while women ‘would love’ to lick their fingers and pour Doritos chip crumbs into their mouths, they ‘don’t like to crunch too loudly in public’ and ‘don’t like to pour the little broken pieces and the flavor into their mouth.’” AdWeek

TopRank Marketing (And Clients) In the News:
Debbie Friez – 2018 Social Media Marketing Tips From 23+ Marketing Experts – Hot in Social Media
Lee Odden – Top 20 Marketers that Influence CMOs – Forbes
Lee Odden, SAP & LinkedIn (clients) – Report: Understanding the B2B Content Marketing Landscape – eMarketer

Digital Marketing News: State of Social, Super Super Bowl Ads, Scheduled Posts on Instagram

State of Social 2018

The State of Social 2018 Report: Your Guide to Latest Social Media Marketing Research [New Data]. Buffer teamed up with Social Media Week to collect data from over 1,700 marketers and create a new report with insights ranging from huge opportunities with messaging apps to how successful marketers are measuring social media ROI. Buffer Blog

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The IAB Offers Guidance to Publishers and Marketers Considering Partnering With Influencers. The wild west of influencer marketing gets some guidelines from the Interactive Advertising Bureau’s social media, native and content committee. The group has produced an in-depth guide for publishers considering new influencer marketing options as part of their branded advertising packages and for marketers and their agencies trying to figure out how to best leverage influencer marketing programs. AdWeek

Instagram now allows businesses to schedule their posts. The official support for post scheduling doesn’t extend to ads, nor is it directly available with the product itself. Instead, the support is being added to Instagram’s API – meaning that social media software applications like Hootsuite, Sprout Social or SocialFlow now have access to the functionality. TechCrunch

Twitter Is Working on a Snapchat-Style Video Sharing Tool. Hopefully the feature will have a better impact for Twitter than Snapchat’s run lately. Twitter shares gained as much as 1.4 percent early Thursday. Snap fell as much as 5.1 percent. Bloomberg

Survey: Siloed Data Stifling B2B Marketing Efforts. A new study from Harvard Business Review reports 55% of marketers say not being able to merge information from disparate silos in a timely manner is “hobbling” their initiatives. Lack of analytics skills and issues with data were also challenges. Chief Marketer

Research: 97% of B2B decision-makers know which vendor they want before selection process. The survey of 113 B2B global marketers also found that in 84% of cases, groups that make purchase decisions contain a ‘champion’, who lobbies on behalf of the winning vendor. Now more than ever, B2B marketers need to engage buyers emotionally as well as rationally. B2B Marketing

Facebook updates branded content policy to clarify what qualifies as content. Facebook will bar publishers and creators from using its branded content tagging tool to promote content that they were not involved in creating. MarketingLand

Live Video

Marketers’ Top SEO Priorities for 2018. Marketers say social media, on-site optimization, and content creation are their top search engine optimization (SEO) priorities this year, according to recent research from Clutch, which surveyed 303 marketing decision makers in the U.S.. MarketingProfs

Digital Video Ad Revs Forecast To More Than Double On YouTube, Facebook. Advertising spend on YouTube and Facebook will hit $37 billion by 2022, up from an estimated $16 billion in 2017, according to Juniper Research. MediaPost

In a blow to marketers, Google will let users opt-out of remarketing ads. Google announced that it is expanding the number of places where its “Mute this Ad” functionality will be available. In addition, it will be applying “Mute this Ad” across devices. Once a user tells Google she doesn’t like an ad, Google will stop displaying it across all the devices that user is logged into. Econsultancy 

Facebook starts polishing its privacy messaging ahead of GDPR. As the May 25 deadline for compliance with the EU’s updated privacy framework approaches, including fines that can scale as high as 4% of a company’s global turnover, Facebook is continuing to PR in the form of “privacy principles”, the changes it’s making to try to meet the new data protection standard. TechCrunch

Twitter will host its first-ever #BrandBowl to honor top Super Bowl campaigns. Twitter will recognize the brands that received the most attention on its social network during the NFL’s championship game. MarketingLand

On the Lighter Side, Super Bowl Edition:

Febreze Introduces a Man Whose ‘Bleep’ Doesn’t Smell for the Brand’s Second Super Bowl Appearance. This year, the brand created Dave—a man who can use the bathroom to his heart’s desire without leaving a single smell behind, or as Febreze so wonderfully puts it, his “bleep don’t stink.” AdWeek

5 Ads You Don’t Want to Miss During Super Bowl LII. From Dilly Dilly to celebrity rap battles: Bud Light, Doritos/Mountain Dew, Pepsi, Kia, and Skittles. AdWeek

TopRank Marketing In the News:

The TopRank Blog – The Ultimate Content Marketing Stack: 26 Essential Resources for Awesome Content. Articulate Marketing

Lee Odden – 13 SEO Myths That Are Probably Killing Your Ranks. Cognitive SEO

Lee Odden – B2B Trends for 2018. SquareDot

Lee Odden – Are Your Influencers Buying Their Followers? Onalytica

What was the top digital marketing news story for you this week?

We’ll see you next week when we’ll be sharing all new marketing news stories. Also, be sure to check out the full video summary on our TopRank Marketing TV YouTube Channel.