Digital Marketing News: Google’s WordPress Plugin, Snapchat Marketing, Facebook & Google Ad Bidding, & Mobile RTB Spend Rises

Google Introduces WordPress Plugin With Integrated Analytics, Search Console, MoreGoogle has launched a WordPress plug-in called Site Kit that offers convenient access to various Google tools including AdSense, Search Console, Analytics, and PageSpeed Insights, among others. Search Engine Journal [embedded content] Marketers’ use of Snapchat is on the rise — but is still a fraction […]

Digital Marketing News: Facebook’s Sponsored Results, Google+ Shutdown, Consumer Brand Trust, Instagram’s Ad Spend Up

Facebook relaunches search ads to offset slowing revenueFacebook has announced that it will relaunch its sponsored search results and Marketplace advertising. This is the return of an option unavailable to digital marketers since 2013, a move that could help Facebook offset recent decreased revenue trends. TechCrunch [embedded content] Consumers Say Brands Ask for Too Much […]

Digital Marketing News: Facebook’s Keyword Alerts For Groups, YouTube’s Stories, B2B Budget Study, & Social Transparency

Facebook’s Testing New ‘Keyword Alerts’ for GroupsFacebook has begun testing a Groups feature allowing administrators to receive alerts for keywords, an especially welcome addition for those managing large Facebook Groups, and a new opportunity for digital marketers to monitor relevant subjects. Social Media Today [embedded content] 10 Things Cyber Week Reveals About U.S. ConsumersMobile and […]

Digital Marketing News: Google Updates Search Console & Map Hashtags, MarTech’s Growth, Blogging Trends & Color Psychology

Google Search Console To Replace Search Analytics With Performance ReportGoogle has given notice that a new performance report will soon replace the existing search analytics collection of data in its popular Google Search Console tool. Search Engine Roundtable [embedded content] 40 Facts About How Color Psychology Can Boost Your Website Conversions [Infographic]Color has long been […]

Digital Marketing News: LinkedIn’s Company Page Update, B2B Tactics, Google’s Search Comments, & Holiday Marketing Trends

2018 Holiday Social Marketing Trends [Infographic]During this year’s holiday season digital marketers will continue to find success via social media, with video being especially strong, according to data from a new Animoto trends report. Social Media Today [embedded content] Digital ad spending grew to $49.5B in the first half of 2018, according to IABThe Interactive […]

Digital Marketing News: LinkedIn Gets Events & Objective-Based Ad Features, Growing Nanoinfluencers, & MarTech Trends

We Analyzed 15,000 Instagram Stories from 200 of the World’s Top Brands (New Stories Research)A new study from social media management platform Buffer takes a close look into Instagram Stories and how 200 leading global brands are utilizing the popular feature. Buffer [embedded content] LinkedIn Introduces Public Beta of Objective-Based Advertising in Campaign ManagerLinkedIn has […]

Digital Marketing News: Google’s Demographic Targets, People Analytics, Pinterest’s Carousel Ads, & the Psychology of Social Sharing

The Importance of Listening to Customers [Infographic]How customer interactions affect your bottom line, why they leave, and the important of listening are all examined in a new infographic from CallMiner. HubSpot [embedded content] With B2B Marketing, It’s Back to the BasicsGoing back to the basics can pay off in the B2B marketing world, and the […]

Digital Marketing News: Google’s Parallel Tracking, Content Marketing DemandGen Study, LinkedIn’s Google Integration, & Twitter’s Growth

The Influence of Instagram [Infographic]MarketingProfs takes a look at the increasing influence of Instagram among digital marketers, including a new infographic showing the Facebook-owned service’s growth and other influencer statistics. MarketingProfs [embedded content] LinkedIn Sponsored Content can now be tracked via Google Campaign ManagerSponsored content on LinkedIn (client) is one of the items that can […]

Digital Marketing News: Google’s Branded Search Reporting, Bing Connects With LinkedIn, & Facebook’s New Ad Dashboard

23 Metrics to Measure Content Marketing Success [Infographic]SEMrush takes a look at nearly two dozen metrics for measuring success in content marketing, by way of a new infographic looking at engagement and other factors. Social Media Today [embedded content] Google My Business Insights adds branded search reportingGoogle has added new features to its Google My […]

Digital Marketing News: D&B’s New B2B Report, Facebook in 3D, & Google’s New Discover Feed

2019 B2B Content Marketing Benchmarks, Budgets, and Trends: A First Look at New ResearchFor the ninth year MarketingProfs and Content Marketing Institute have released a detailed B2B content marketing report, with plenty of relevant insight for digital marketers. MarketingProfs [embedded content] The 6th Annual B2B Marketing Data ReportA newly-released Dun and Bradstreet survey looks at […]