Digital Marketing News: Video Ad Spend Up, Snap’s Unskippable Ads, & Instagram’s Latest

Digital video ad spend keeps rising, with social media (i.e., Facebook) set to see most growthSocial media and digital video advertising spending will see the biggest gains over the next year, according to new IAB study data from $1M+ buyers, with two-thirds planning to move traditional video budgets to digital video. Marketing Land [embedded content] […]

Digital Marketing News: Gen Z’s Snapchat Love, LinkedIn’s GIFs, & Google Gets More Time

Snapchat Remains Teens’ Favorite Social Platform, Instagram Their Top Marketing ChannelSnapchat has remained the top social platform among teens, who also see Instagram as the best way for brands to communication with them, according to Piper Jaffray’s latest semi-annual “Talking Stock with Teens” survey. MarketingCharts [embedded content] LinkedIn Teamed Up With Tenor to Add GIFs […]

Digital Marketing News: Cryptofluencers, Google’s Infinite Scrolling, Influencer Trust Grows

Influencer Marketing Has Hit CryptoworldThe proliferation of cryptocurrencies over the past several years has led to a sharp recent increase in the number of paid influencers hired to help promote and legitimize both small and large players in the cryptoworld. Digiday [embedded content] Google launches Reach Planner for YouTube & video ad forecasting in AdWordsGoogle […]

Digital Marketing News: CMO Diversity Shortfalls, Goo.gl Retirement, Facebook’s New A/B Tests

Brands Fail to Meet the ANA’s Diversity Goals, TooProgress has been strong in CMO gender balance while ethnic diversity continues to face significant shortfalls, according to new research from the Association of National Advertisers and its inaugural CMO scorecard. While 45 percent of top marketer positions examined in the ANA member data were female, only […]

Digital Marketing News: New AdWords Tool, Global Digital Adspend Up, LinkedIn Video Filters

Google AdWords Releases New Keyword Planner ToolAn updated and more feature-rich Google AdWords Keyword Planner tool has been released, including a newly-designed forecasts area showing a unified overview and the ability to add multiple keywords in bulk, all now available to anyone with access to the latest iteration of the AdWords experience. Search Engine Journal […]

Digital Marketing News: More Constantly Online, Google’s Digital Graffiti, AI’s Big Data Push

Roughly One in Four Americans is Online ‘Constantly’More than a quarter of U.S. adults consider themselves online “almost constantly” according to survey data recently released by the Pew Research Center, a figure that jumps to nearly 39 percent for younger people in the 18-to-29-year-old age group, and Kurt Wagner looks closely at some of the […]

Digital Marketing News: YouTube Beats Facebook, Twitter Verify for All, Gen Z Bailing on Social

Social Networking Platforms’ User Demographics Update 2018 –  The most widely-used social media platform in the US isn’t Facebook. It’s YouTube. This new report from Pew Research explores data from the top social networking platforms for 2018 including YouTube, Facebook, Instagram, Pinterest, Snapchat, LinkedIn, Twitter and WhatsApp. MarketingCharts [embedded content] Forrester Says Only 15% of B-to-B […]

Digital Marketing News: International Women’s Day, Google Warning, Facebook Tops YouTube

McDonald’s Flipped Its Famed Golden Arches for International Women’s Day – McDonald’s made a major play to celebrate International Women’s Day this year, taking its famed golden arches and turning them upside down across social media and at an owner-operated location in Lynwood, Calif. The effort is getting both kudos and criticism as a marketing ploy. Of […]

Top Marketing News: Content Marketing Trends, Google Checks Your Speed & YouTube Live-Streaming Updates

Content Trends 2018: BuzzSumo Research ReportA new report for BuzzSumo shows that social sharing is down 50% year-over-year, LinkedIn is becoming a leader in social engagement and more. BuzzSumo [embedded content] YouTube Adds New Live-Streaming Tools, Including Monetization Options. Social Media TodayYouTube recently added automatic english language subtitles for live-streaming videos, along with the ability […]

Digital Marketing News: Alignment Challenges, Instagram’s ‘Collection’ & Amp for Email

The Top Three Reasons Sales and Marketing Alignment Is Off [Infographic]Communication, broken processes and disconnected metrics are the top three reasons that sales and marketing alignment is off. Is it an issue of focus, priorities, or something else? MarketingProfs [embedded content] Instagram Gives Brands New Way to Sell In ‘Collection’ AdsInstagram launched “collection” ads, which […]